What Salina Journal does

Salina Journal is a community newspaper founded in 1871 in Salina, Kansas, serving Salina and Saline County with local news, politics, sports, entertainment, opinion, real estate listings, obituaries, public notices, and classifieds. It is owned and operated by Gannett Co., Inc. (NYSE: GCI) as part of the USA Today Network, with shared technology infrastructure, content syndication, and national advertising partnerships. The company generates revenue through a diversified mix of recurring print and digital subscriptions, local display and classified advertising, paid obituary placements, and legal/public notice advertising that benefits from Kansas newspaper-of-record requirements.

The core product is the salina.com website, built on a standard content management system for news publishing with digital delivery capabilities, supplemented by sub-products including an eNewspaper digital replica, obituary listings and submission, a local real estate marketplace, a public notices platform, email newsletters, and a paid subscription service. Distribution is multi-channel: physical newspaper delivery to subscribers and newsstands in Salina and surrounding Saline County, the eNewspaper platform for digital readers, and 24/7 website access covering all editorial sections. Customer segments are vertical and geographic, focused on local residents and SMB advertisers in central Kansas.

Go-to-market is sales-led and subscription-based, combining direct subscription sales (print and digital), local advertising sales to SMBs and individuals, and partnerships with local organizations such as the League of Women Voters of Salina and Salina Area Technical College for civic engagement and event coverage. Marketing channels include the salina.com website, Facebook, email newsletters, and USA Today Network integration for broader reach. Operating status is active, with current publishing activity evidenced through July 2026.

Name

Salina Journal

Legal name

Gannett Co., Inc.

Website

https://salina.com

Company type

Private

Founded year

1871

Operating status

Operating

Headcount range

101–250 employees

Short description

Salina Journal, founded in 1871, is a community newspaper serving Salina and Saline County, Kansas with local news, sports, opinion, obituaries, and public notices. Owned by Gannett Co., Inc. (NYSE: GCI), it distributes via print, eNewspaper, and salina.com.

Ownership category

akta.pro rank

Product category

Local Newspaper

NAICS

Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local news coverage
• Newspaper publishing
• Digital subscriptions
• Print journalism
• Classified advertising

Headquarters

HQ city

Salina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Subscriptions: Physical newspaper subscription revenue from local residents in Salina and surrounding Kansas communities
2. Digital Subscriptions: eNewspaper and digital content subscription revenue for online access
3. Advertising: Local advertising revenue from businesses in the Salina area, including display ads, classifieds, and special sections. Also includes USA Today Network advertising partnerships.
4. Obituaries and Legals: Paid obituary placements and public notice/legal advertising services

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Salina Journal is a local newspaper serving Salina, Kansas and Saline County since 1871, delivering hyperlocal news, sports, entertainment, opinion, obituaries, public notices, real estate listings, and classifieds through both print and digital channels. It generates revenue primarily from print and digital subscriptions, local advertising, and paid services such as obituary placements and legal/public notice publishing. The publication operates as a local property within the Gannett/USA Today Network, gaining national content integration and shared advertising technology.

Product overview

The Salina Journal is a local news media company operating as a single unified digital platform supplemented by subscription services. The core product is the salina.com website delivering news coverage across categories including local news, sports, entertainment, and opinion. The offering includes several integrated sub-products: the eNewspaper digital edition, obituary listings and submission services, real estate marketplace, public notices platform, newsletter subscriptions, and paid subscription services for premium content access. The platform also features classifieds and job marketplace sections, forming a comprehensive local media ecosystem for the Salina, Kansas community.

Differentiator

Problem solved

Functional benefit

Products and services

• Salina Journal Website Digital local news platform delivering local news, politics, sports, entertainment, opinion, real estate listings, obituaries, public notices, and classifieds for the Salina, Kansas community.
• eNewspaper Digital edition of the newspaper accessible through user.salina.com, allowing subscribers to read the newspaper online in a replica format.
• Obituaries Service Online obituary listings and submission service for publishing death notices and memorial information for the Salina community.
• Real Estate Listings Local real estate property search platform featuring home listings, property search tools, and agent directory for the Salina area.
• Public Notices Platform for publishing and viewing Kansas public notices including legal announcements, government notices, and auction information required for legal transparency.
• Email Newsletters Email newsletter subscription service delivering curated news updates to subscribers through profile.salina.com.
• Subscription Service Paid digital and print subscription service providing access to exclusive content, eNewspaper, and premium features for the Salina Journal.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• League of Women Voters of SalinacoreStrategic or Co-development PartnerThe Salina Journal partners with the League of Women Voters of Salina to promote and cover local candidate forums and civic engagement events, such as the primary candidate forum held at Salina Area Technical College.
• Gannett/USA Today NetworkcoreStrategic or Co-development PartnerSalina Journal is owned and operated by Gannett, part of the USA Today Network, providing shared technology, advertising partnerships, content syndication, and national news integration.
• Salina Area Technical CollegeminorStrategic or Co-development PartnerVenue partner for community events and candidate forums hosted at the Salina Area Technical College location at 2605 Berschel Ave.
• Learfield/Jayhawk Sports PropertiesminorGTM or Marketing PartnerPartnership referenced for Kansas athletics Ripple/XRP jersey patch sponsorship - though primarily related to KU Athletics coverage rather than Salina Journal direct partnership

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• The Topeka Capital-Journal: A daily newspaper serving Topeka, Kansas, also owned by Gannett/USA Today Network. It is the most direct peer because it shares the same parent company, technology stack, and Gannett publishing playbook, while serving a similarly sized Kansas local market with print + digital subscriptions, public notices, and local advertising.
• Manhattan Mercury: A daily newspaper serving Manhattan, Kansas (home of Kansas State University), part of the Gannett/USA Today Network. Directly comparable to Salina Journal as another Kansas small-city daily with the same parent, business model, and content syndication approach, including coverage of regional Big 12 sports.
• The Hutchinson News: A daily newspaper serving Hutchinson, Kansas, also within the Gannett/USA Today Network. Closely comparable to Salina Journal as another central Kansas daily local newspaper with print, eNewspaper, and digital subscriptions targeting a similarly sized non-metro Kansas community.

Broad incumbents

• Lee Enterprises: A large publicly traded local newspaper chain (NASDAQ: LEE) operating dozens of daily and weekly newspapers across the U.S. Comparable to Salina Journal as a peer local-newspaper operator with similar subscription, advertising, and public notice revenue models, but at much greater portfolio scale.
• Ogden Newspapers: A privately held family-owned local newspaper group operating numerous daily and weekly community papers across the U.S. Comparable to Salina Journal as a multi-title local newspaper operator with similar revenue mix of subscriptions, advertising, and legal notices.
• Community Newspaper Holdings Inc. (CNHI): A U.S. local newspaper company owning community dailies and weeklies across more than 20 states. Comparable to Salina Journal as a peer small-market daily newspaper operator with similar subscription-based and advertising-driven business model.
• Tribune Publishing: A major U.S. newspaper chain (now Alden Global Capital-controlled) operating regional dailies such as the Chicago Tribune and New York Daily News. Comparable to Salina Journal as a peer newspaper operator, though operating predominantly larger metropolitan titles with similar subscription, advertising, and digital transition challenges.
• Paxton Media Group: A privately held media company operating daily and weekly newspapers across the Midwest and South. Comparable to Salina Journal as a peer small-to-mid-market daily newspaper operator with similar revenue mix and operational challenges in transitioning to digital.

Emerging players

• Patch: A digital-first hyperlocal news network operating thousands of community-level news sites across the U.S. Comparable to Salina Journal as a competitor for local news audience attention and digital advertising spend, but distributed digitally rather than via print and serving broader geographic fragmentation.
• Axios Local: Axios's local-market digital news initiative producing short-form local newsletters and digital coverage in selected U.S. metros. Comparable to Salina Journal as an emerging digital competitor for local news readers and local business advertising, though it does not serve Salina specifically and focuses on newsletter-format digital delivery rather than print.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/salinajournal
• Xx.com/salinajournal
• LinkedInlinkedin.com/company/salina-journal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salina Journal