Authentic

What Authentic does

Authentic (legally Authentic Talent + Literary Management) is a private talent and literary management firm founded in 2005 and headquartered in Brooklyn, New York, with 51-100 employees. Its core offering is career representation for entertainment industry professionals, including actors, performers, and literary clients, across television, film, and digital media. The firm signs and manages talent for series-regular and guest roles on streaming and traditional platforms (e.g., Zibby Allen on Netflix's Virgin River) and positions its differentiator as a full-service approach combining acting/performance representation with live event production capabilities under one brand.

Beyond representation, Authentic operates a subsidiary called Authentic Live that produces marquee entertainment events, most prominently the annual Sports Illustrated Super Bowl Party (SI The Party). For Super Bowl LX, Authentic Live co-produced the event with Medium Rare at San Francisco's Cow Palace, featuring headliners Ludacris and The Chainsmokers, with DraftKings as presenting sponsor operating a Lexus VIP Lounge. The company does not publicly disclose pricing, commission rates, or revenue; the standard talent-rep economics of roughly 10% commission on client bookings, combined with episodic event-production revenue from sponsors, forms the implied revenue model. Limited public information exists on management team, ownership, financial backing, or geographic footprint beyond U.S.-based operations.

Name

Authentic

Legal name

Authentic Talent + Literary Management

Website

https://authenticm.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Authentic is a Brooklyn-based private talent and literary management firm, founded in 2005, representing actors, performers, and literary clients across TV, film, and digital media, and operating subsidiary Authentic Live for marquee live-event production such as the Sports Illustrated Super Bowl Party.

Ownership category

akta.pro rank

Product category

Talent Management & Live Event Production

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industry

Celebrity & Influencer Talent Booking (HSACAHAE)

Keywords

• Talent representation
• Literary management
• Talent agency services
• Live event production
• Entertainment management

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

Authentic Talent + Literary Management is a talent and literary management firm that represents actors, performers, and literary clients across theater, film, television, and digital media. The firm provides career representation, talent booking, and industry networking, and via its Authentic Live subsidiary also produces large-scale entertainment events such as the annual Sports Illustrated Super Bowl Party for brand sponsors and media partners.

Product overview

Authentic Talent & Literary Management is a talent representation firm that provides career management and representation services for entertainment industry professionals. The company operates as a single unified offering focused on talent signing and representation across television, film, and live entertainment events.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Representation Services Talent and literary management services for entertainment industry professionals, including actors, performers, and literary clients. The firm provides career representation, signs talent for shows and productions, and offers industry networking opportunities across theater, film, television, and digital media.
• Authentic Live — Live Entertainment Event Production Production of marquee live entertainment events for brand sponsors and media partners, including the annual Sports Illustrated Super Bowl Party. Services include co-production with partners such as Medium Rare, integrated brand sponsorships and activations (e.g., DraftKings' Lexus VIP Lounge), and event operations at large venues such as San Francisco's Cow Palace.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and major.

• Medium RarecoreStrategic or Co-development Partner · 7 January 2026Co-producer of the annual Sports Illustrated Super Bowl Party (SI The Party) with Authentic Live. Medium Rare is a production partner for this marquee entertainment event leading up to Super Bowl LX at Levi's Stadium.
• DraftKingsmajorGTM or Marketing Partner · 7 January 2026Presenting sponsor of the Sports Illustrated Super Bowl Party. DraftKings provides sponsorship support and branded activations including a Lexus VIP Lounge for the event produced by Authentic Live.
• Sports IllustratedcoreStrategic or Co-development Partner · 7 January 2026Sports Illustrated is the brand and media entity behind the annual SI The Party, with Authentic Live producing the Super Bowl weekend event featuring headliners Ludacris and The Chainsmokers at San Francisco's Cow Palace.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• WME (William Morris Endeavor): WME is one of the largest diversified talent agencies globally, representing actors, directors, writers, musicians, athletes, and producers across film, TV, sports, and live events. It is the dominant incumbent in the same talent representation space Authentic operates in, and unlike Authentic, also operates through Endeavor's broader live events and experiential platform.
• Creative Artists Agency (CAA): CAA is a mega-agency representing film, television, music, sports, theater, and digital media talent, and is one of the leading competitors in the talent representation market. Comparable to Authentic in offering literary and talent management, but at vastly greater scale and with broader international reach.
• United Talent Agency (UTA): UTA represents talent across film, television, theater, music, publishing, and digital media, and operates in-house marketing, speakers, and literary divisions. It is a broad incumbent competitor to Authentic's talent and literary management offering, with similar clients across TV and streaming series representation.

Direct peers

• Gersh Agency: Gersh is a full-service talent and literary agency representing actors, writers, directors, and producers in film, TV, and theater. As a mid-sized talent agency, Gersh is the closest direct peer to Authentic in scale and service mix, competing for the same mid-tier and breakout talent roster positions.
• Paradigm Talent Agency: Paradigm represents talent in film, television, theater, music, publishing, and digital media and was a top-10 U.S. talent agency prior to its 2021 restructuring. It is directly comparable to Authentic in mid-sized agency positioning and breadth of representation categories.
• Agency for the Performing Arts (APA): APA is a major full-service talent agency representing actors, directors, writers, and producers across film, TV, theater, and digital media. Comparable to Authentic in mid-market talent and literary representation with an overlapping client profile of series regulars and emerging film/TV talent.
• Brilliant Talent Management: Brilliant Talent Management is a full-service talent and literary management firm representing actors, writers, and directors for television, film, theater, and digital platforms. As a similarly scaled management-led firm focused on the same talent categories Authentic serves, it is one of the closer direct peers in the mid-market management space.
• 3 Arts Entertainment: 3 Arts Entertainment is a talent management and production company representing actors, writers, directors, and comedians, and operating a notable live-events business tied to comedian tours. Comparable to Authentic in combining talent representation with live entertainment production and operating a similar mid-sized boutique model.

Emerging players

• Range Media Partners: Range Media Partners is a management-and-production company representing talent across film, TV, music, sports, and digital media, with a notably integrated production model. Comparable to Authentic in combining representation with production ambitions, though operating more as a management company than traditional agency.
• Anonymous Content: Anonymous Content is a management and production company representing writers, directors, actors, and producers, with a parallel film and TV production business. It is comparable to Authentic's combination of talent representation and live event/live entertainment production, operating an integrated talent-management-plus-content model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/324257327720098
• LinkedInlinkedin.com/company/authentic-talent-and-literary-management

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Authentic