Sistema Masa
Sistema Masa, trading as CELO Façades, is a Barcelona-based manufacturer founded in 1994 that designs and supplies fastening and framing systems for ventilated building facades. It serves construction firms, facade specialists, and developers across Europe and internationally with proprietary aluminum profiles, anchors, and custom-engineered fixings.
- Company typePrivate
- Founded1994
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sistema Masa does
Sistema Masa, trading publicly as CELO Façades (or CELO Façades Technology), is a Barcelona-headquartered manufacturer founded in 1994 that designs, produces, and supplies fastening and framing systems for ventilated building facades. The company operates from Castellar del Vallès in the Barcelona industrial corridor under the legal name Sistema Masa, with commercial activity run through the CELO Façades brand. It targets B2B customers — principally construction firms, facade specialists, building developers, architects, and engineering consultancies — across Spain, Europe, and selected international markets, including documented project work in Mexico via partner Favecons Fachadas Ventiladas.
The company's core offering is a range of proprietary aluminum facade fixation systems that create a structural cavity between the building envelope and the exterior cladding, enabling natural air circulation for thermal and acoustic performance. The product portfolio is organized into two framing tiers — PERFILERÍA PREMIUM (PF-ALU/PL, PF-ALU/CER, PF-ALU/CLA, PF-ALU/HPL, PF-ALU/HTR, PF-ALT/SOV, PF-ALU/SOS for ceramic, HPL, stone, ACM, and other claddings) and PERFILERÍA BASIC (BASIC TILE, ACM, STONE KERF, STONE DRILL, HPL) — supplemented by self-supporting anchors, brick-mortar anchors, safety anchors, interior dry-cladding systems, the Sistema Integral Masa (SIM) light curtain wall, and bespoke made-to-measure systems. Systems carry ETE (European Technical Assessment) approval and CE marking, comply with UNE 41957-1:2000, and support cladding loads up to 180 kg/m².
Sistema Masa operates a sales-led B2B go-to-market via direct project engagement, technical advisory, and structural-calculation services delivered through an in-house department and a strategic partnership with BAC Engineering Consultancy Group for CTE, Eurocode, and DIN-compliant calculations. Pricing is quote-based with no public list; a web-based budget calculator and physical sample-request workflow support the mid-funnel. Revenue is one-time project-based sales of hardware, and the company has completed over 5,000 ventilated facade projects worldwide across three decades, financing supported in part by the EU NextGenerationEU program.
Sistema Masa firmographics
Firmographics- Name
- Sistema Masa
- Legal name
- Sistema Masa
- Website
- https://sistemamasa.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sistema Masa, trading as CELO Façades, is a Barcelona-based manufacturer founded in 1994 that designs and supplies fastening and framing systems for ventilated building facades. It serves construction firms, facade specialists, and developers across Europe and internationally with proprietary aluminum profiles, anchors, and custom-engineered fixings.
- Ownership category
- akta.pro rank
Sistema Masa industry classification
Industry- Product category
- Ventilated Facade Fixation Systems
- NAICS
- Sheet Metal Work Manufacturing (332322)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442)
- akta.pro primary industry
- Facade & Cladding Systems (Rainscreens, Panels, EIFS, Siding) (IMAFAMAB)
- akta.pro secondary industry
- Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM)
Keywords
Where Sistema Masa is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Sistema Masa business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Facade Fixation Systems Sales: Sale of proprietary fixation systems for ventilated facades including profile systems, anchors, and mounting hardware. Products are sold to construction companies, architects, and building developers for both new construction and rehabilitation projects.
- Custom/Made-to-Order Systems: Bespoke system designs for singular projects with unique fixing requirements, manufactured to specification under order.
- Technical Advisory Services: Technical consultation, structural calculations, and project-specific engineering support provided alongside product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Materials |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Sistema Masa product offering
Product offeringCore offering
Sistema Masa, trading as CELO Façades Technology, designs, manufactures, and distributes proprietary aluminum profile framing systems and anchors used to fix ventilated facade cladding (ceramic, HPL, stone, ACM, and others) to building envelopes. The portfolio covers premium and basic profile families, self-supporting and safety anchors, the SIM curtain wall system, interior cladding systems, and made-to-measure custom fixing solutions, complemented by in-house and partner-provided structural calculation services.
Product overview
CELO Façades by Sistema Masa is a manufacturer of ventilated facade fixation systems, not a software/AI platform. The product portfolio consists of hardware-based fastening and framing systems for building facades. The offering includes two main framing product lines: PERFILERÍA PREMIUM (professional-grade aluminum systems for ceramic, HPL, stone, and other cladding) and PERFILERÍA BASIC (economical systems), complemented by specialized anchors (self-supporting, brick mortar, safety), interior cladding systems, curtain wall systems (SIM), and custom-designed solutions. All systems comply with UNE 41957-1:2000, carry CE marking, and have ETE certifications. The company also provides structural calculation services in partnership with BAC Engineering Consultancy Group and a budget calculator tool for project estimation.
Differentiator
Problem solved
Functional benefit
Products and services
- PERFILERÍA PREMIUM (Premium Profile Systems) Premium aluminum framing systems for ventilated facades supporting ceramic, HPL, stone, and other cladding materials. Includes PF-ALU/PL, PF-ALU/CER, PF-ALU/CLA, PF-ALU/HPL, PF-ALU/HTR, PF-ALT/SOV, and PF-ALU/SOS variants, sold to construction firms, architects, and developers specifying high-end facade projects.
- PERFILERÍA BASIC (Basic Profile Systems) Economical aluminum framing systems designed for cost-effective ventilated facade installations. Includes BASIC TILE, BASIC ACM, BASIC STONE KERF, BASIC STONE DRILL, and BASIC HPL variants, intended for budget-sensitive construction and rehabilitation projects.
- ANCLAJES AUTOPORTANTES (Self-Supporting Anchors) Fixed-point anchoring system of high simplicity and resistance for load-bearing supports and enclosures. Used by facade contractors and structural installers when mounting cladding to building structures.
- ANCLAJES PARA AMORTERAR (Brick Mortar Anchors) Specific bracket designed for brick-mortar cladding applications, intended to support medium loads. Supplied to installers handling traditional brick-faced facade systems.
- APLACADOS INTERIORES (Interior Claddings) Dry-installation system for interior cladding applied over existing finishes, avoiding the need to remove existing cladding. Targeted at renovation contractors and interior refurbishment projects.
- MURO CORTINA (SIM Curtain Wall System) Sistema Integral Masa (SIM) curtain wall system integrating the enclosure as part of the fastening system to deliver a lightweight facade. Sold to architects and developers seeking integrated curtain wall solutions.
- SISTEMAS A MEDIDA (Custom/Made-to-Measure Systems) Bespoke fastening solutions designed and manufactured for singular architectural projects with specific attachment requirements. Engineered in collaboration with BAC Engineering and the in-house calculation department.
- ANCLAJE DE SEGURIDAD (Safety Anchor) Post-installation safety anchor for cladding, providing additional secure attachment after the primary facade installation. Used by facade contractors to add redundant fastening on existing installations.
Quantifiable outcome
- 30-40% energy savings in HVAC consumption
- +4 more outcomes
Companies that use Sistema Masa
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Sistema Masa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Sistema Masa partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BAC Engineering Consultancy GroupcoreStrategic engineering partnership for structural calculations of facade systems. BAC Engineering performs gravitational, wind, and seismic load calculations ensuring compliance with CTE (Código Técnico de la Edificación), Eurocodes, and DIN standards. CELO Façades also maintains an in-house structural calculation department working under BAC's supervision for particular cases and custom solutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Sistema Masa competitors and assessment
Company assessmentDirect peers
- Keil (Eurotec GmbH): German manufacturer of facade fastening systems and concealed anchors for rear-ventilated cladding. Closely matches Sistema Masa's niche in facade substructure profiles and brackets for ceramic/stone cladding.
- Halfen (Leviat): Leviat-owned brand specializing in facade anchoring, brickwork support, and cladding fixings. Directly comparable product portfolio to Sistema Masa's self-supporting anchors and brick mortar anchor systems.
- fischer group: German global manufacturer of fixing systems including facade anchors and frame fixings. Directly competes with Sistema Masa in ventilated facade fixation across Europe with broader product depth and global distribution.
- EJOT Group: German fastening technology specialist offering facade, window, and insulation fixings. Highly comparable to Sistema Masa's ventilated facade anchor and profile systems, with strong presence in European construction markets.
- SFS Group: Swiss-listed fastening systems manufacturer with a dedicated Construction division covering facade and building envelope fixings. Competes directly with Sistema Masa on aluminum substructure systems and engineered anchors.
- Mungo Befestigungstechnik AG: Swiss manufacturer of facade and structural fixings including frame anchors and bracket systems. Directly comparable niche competitor with similar project-based B2B go-to-market in European construction.
- BWM Fassadensysteme GmbH: German specialist in ventilated facade substructures with comparable profile and anchor systems. Closely matched European direct competitor to Sistema Masa's Premium and Basic Perfilería lines.
Broad incumbents
- Hilti Group: Global construction technology and fastening systems giant serving facade contractors among many trades. Overlaps with Sistema Masa in facade anchor and direct-fix systems but as part of a much broader portfolio.
- Würth Group: Global fastener and construction supply group with a facade and insulation fixing range. Comparable to Sistema Masa on basic and premium fastening systems, though Würth spans many other construction product categories.
- ITW Construction Products: Illinois Tool Works division covering construction fastening, cladding, and building envelope solutions. Overlaps with Sistema Masa on anchors and fasteners for facades as part of a broad portfolio of construction product brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sistema Masa social profiles
Digital presenceSistema Masa compliance and trust
Trust signalCompliance2 records
Sistema Masa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sistema Masa leadership team
Management profileNumber of profiles
Sistema Masa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sistema Masa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sistema Masa
What does Sistema Masa do?
Sistema Masa, trading as CELO Façades Technology, designs, manufactures, and distributes proprietary aluminum profile framing systems and anchors used to fix ventilated facade cladding (ceramic, HPL, stone, ACM, and others) to building envelopes. The portfolio covers premium and basic profile families, self-supporting and safety anchors, the SIM curtain wall system, interior cladding systems, and made-to-measure custom fixing solutions, complemented by in-house and partner-provided structural calculation services.
Is Sistema Masa a public or private company?
Sistema Masa is a private company. It is classified as unknown and is currently operating.
When was Sistema Masa founded?
Sistema Masa was founded in 1994. It employs 11 to 50 people.
Where is Sistema Masa based?
Sistema Masa is headquartered in Barcelona, Spain, in the Europe region.
How does Sistema Masa make money?
Three revenue lines are on record. Facade Fixation Systems Sales are the primary driver. The others are custom/Made-to-Order Systems and technical Advisory Services.
Who are Sistema Masa's main competitors?
Direct peers on record are Keil (Eurotec GmbH), Halfen (Leviat), fischer group, EJOT Group, SFS Group, Mungo Befestigungstechnik AG and BWM Fassadensysteme GmbH. Broad incumbents are Hilti Group, Würth Group and ITW Construction Products.
Does Sistema Masa have an API?
No public API is recorded for Sistema Masa.
What industry is Sistema Masa in?
Sistema Masa's product category is Ventilated Facade Fixation Systems. Its primary akta.pro industry code is IMAFAMAB, Facade & Cladding Systems (Rainscreens, Panels, EIFS, Siding), with a secondary code of IMADACAM, Metal Cladding, Soffits & Trim (Non-Panel Components). Its NAICS code is 332322 and its SIC code is 3442.