What re:think Innovations does

re:think Innovations GmbH is a private German digital consulting firm founded in 2018 and headquartered in Braunschweig (Lower Saxony), operating across three verticals: Automotive, Industry & Production, and Public Administration. The firm positions itself as a focused "Digitale Unternehmensberatung" delivering eight interlocking service lines — Digital Strategy, Data Strategy & Management, Security & Governance (including NIS-2 implementation and AI Governance), Technology Assessment, Cloud Strategy, IT Rollout, AI Services (including an LLM-based KI Chatbot), and Application Development — alongside an externally funded R&D project on LSTM-based AI parking management. Delivery combines on-shore German consulting with EU nearshoring capacity in Portugal (claimed up to 40% cost arbitrage vs. local implementation).

The client base is concentrated in DACH-region enterprises and government bodies and includes ASML, MAN, Zeiss, Barmenia, LVM Versicherung, SwissBit, SoVD Niedersachsen, Land Baden-Württemberg, KDO Oldenburg, LHM München, Hessen and NBank, with one undisclosed automotive OEM compliance portal reportedly serving ~1 million dealership users globally. The firm holds TISAX Level 3 certification (assessment-based, automotive information security) and is a participant in federal public-sector modernization programmes (NOOTS/Register-as-a-Service, GovTech Campus Deutschland, DABB). It is led by three co-CEOs covering strategy/MD (Vladimir Afonichev), finance (Alexander Joppich) and technology (Marco Weiland).

The revenue model is purely professional services — strategy and implementation consulting — sold through direct enterprise sales with a free, non-binding initial assessment model. Pricing is not publicly disclosed; there are no external funding rounds or ownership disclosures beyond founder/management control, and revenue is not reported. Distribution runs via the firm's own website (rethink.de), LinkedIn-led organic social, HubSpot-driven email and webinar marketing, content (blog/whitepapers), and partnerships (Portugal nearshore network, NBank/EU co-funded R&D consortia). The operating footprint is Germany-centric with project-based worldwide rollouts.

Name

re:think Innovations

Legal name

re:think Innovations GmbH

Website

https://rethink.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

re:think Innovations is a private German digital consulting firm headquartered in Braunschweig that advises Automotive, Industry/Production and Public Administration clients on digital strategy, data, cloud, AI, security/governance and IT rollouts, with Portugal-based nearshoring for application development.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industries

Digital Strategy & Transformation (BPAHAEAA), Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Digital transformation consulting
• IT rollout services
• Cloud strategy consulting
• AI consulting services
• Cybersecurity compliance

Headquarters

HQ city

Brunswick

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. IT Consulting Services: Professional consulting services for digital transformation, including strategy, implementation, and managed services for enterprise clients across Automotive, Industry, and Public Administration sectors

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

re:think Innovations is a German digital consulting firm that delivers digital transformation services to mid-market and enterprise clients across three verticals: Automotive, Industry & Production, and Public Administration. The company provides eight modular service lines covering digital strategy, data strategy & management, security & governance (including NIS-2 and AI governance), technology assessment, cloud strategy, IT rollout, AI services (including KI chatbots), and application development supported by an EU-nearshoring model in Portugal.

Product overview

re:think Innovations is a digital consulting firm (Digitale Unternehmensberatung) offering a portfolio of advisory and implementation services organized around digital transformation. The core offering consists of eight service lines: Digitalstrategie (Digital Strategy), Datenstrategie & Management (Data Strategy & Management), Security & Governance (including NIS-2 Umsetzung and KI-Governance sub-services), Technologie Assessment (Technology Assessment), Cloud Strategie (Cloud Strategy), IT-Rollout, AI Services (encompassing KI Chatbot as a named sub-service), and Application Development with Nearshoring. These services are positioned as interlocking puzzle pieces that can be selected individually and combined to create a holistic digital transformation. The company also conducts an AI-driven parking space management research project funded by NBank and the EU (until October 2027) in partnership with Teqyard, and is involved in Register-modernization consulting work around NOOTS and Register-as-a-Service (RaaS) for public administration clients. The portfolio is not a single software product but a modular consulting and implementation service offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Digitalstrategie (Digital Strategy) Corporate-wide digital strategy development to digitally transform processes, technologies, and business models in a targeted manner for enterprise and mid-market clients.
• Datenstrategie & Management (Data Strategy & Management) Data strategy and data management services providing structure and quality for usable, secure, and value-generating data landscapes across the enterprise.
• Security & Governance Holistic security architectures, ISMS (Information Security Management Systems), and compliance services, including NIS-2 implementation and AI governance for enterprise clients.
• Technologie Assessment (Technology Assessment) Technology assessment providing inventory, maturity level evaluation, and action recommendations for enterprise IT structures.
• Cloud Strategie (Cloud Strategy) Cloud strategy consulting to help organizations modernize infrastructure, migrate workloads, and leverage platforms such as AWS.
• IT-Rollout Structured planning, management, and execution of technology rollouts across organizations, including global deployments (e.g., 334 realized rollouts worldwide).
• AI Services Practical AI applications utilizing LLMs, automation, and data-protection-compliant integration, including KI Chatbot (AI chatbot) solutions for customer-facing and internal enterprise use.
• Application Development (Nearshoring) Efficient software development with agile teams and EU-nearshore partners (Portugal), supporting both Brownfield and Greenfield development with potential cost savings of up to 40%.

Quantifiable outcome

• Up to 40% cost savings compared to local Central European implementation through nearshoring
• +1 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• TeqyardcoreStrategic or Co-development PartnerStrategic R&D partnership for development of AI-driven parking space management system. The project combines re:think's digital expertise with Teqyard's domain knowledge through October 2027.
• DigitalAgentur Brandenburg (DABB)minorStrategic or Co-development PartnerPartnership with DigitalAgentur Brandenburg for register modernization projects and digital government initiatives in Brandenburg state.
• Portugal Nearshoring NetworkcoreOthersPortugal serves as the primary nearshoring location with access to 130,000+ programmers, providing cost-efficient software development talent with geographic and timezone proximity to Germany.
• FITKOminorStrategic or Co-development PartnerStrategic involvement in NOOTS (National Once-Only Technical System) development and Register-as-a-Service initiatives with Germany's Federal IT Cooperation Organization.
• GovTech Campus DeutschlandminorStrategic or Co-development PartnerParticipation in GovTech Campus Germany competition for Register-as-a-Service (RaaS) development and NOOTS integration testing.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MHP (Management- und IT-Beratung GmbH): MHP is a Porsche-owned German management and IT consultancy with a strong automotive and industrial-production focus — same target verticals, similar DACH enterprise field-sales motion, and overlapping digital strategy + implementation service lines as re:think.
• msg systems AG: msg is a large German IT and business consultancy with sectorized practices in automotive, insurance, and public sector — closely mirroring re:think's vertical specialization and digital-transformation service portfolio across DACH.
• Senacor Technologies: Senacor is a German IT and digital transformation consultancy delivering data, platform, and IT rollout projects to banks, insurance, public sector, and enterprise — directly comparable mid-market German consulting peer with similar offerings.
• adesso SE: adesso is a DACH-headquartered IT services and consulting firm with vertical practices in automotive, insurance, and public sector, delivering strategy-to-implementation projects comparable to re:think's service lines.
• Wavestone: Wavestone is a European consulting firm focused on sustainable and digital transformation for enterprises and public institutions, with DACH delivery and overlapping technology + regulatory advisory offerings.
• Detecon (Deutsche Telekom Consulting): Detecon is a German-origin management and technology consultancy advising on digital transformation, data/AI, and IT strategy — comparable in service mix and enterprise/public-sector client profile to re:think.

Emerging players

• Alexander Thamm GmbH: Alexander Thamm is a German AI and data-science consultancy — a smaller, more specialized peer with strong overlap on the AI Services and Datenstrategie & Management lines that re:think promotes.

Broad incumbents

• Capgemini Engineering (and Capgemini Invent): Capgemini is a global systems integrator with deep automotive, industrial, and public-sector practices in DACH — a much larger incumbent competing for the same enterprise digital-transformation mandates re:think targets.
• KPMG Advisory (Germany): KPMG's German advisory practice bundles digital, IT, and regulatory consulting for automotive, industrial, and public-sector clients — a broader incumbent that competes with re:think on strategy and implementation mandates.
• NTT DATA DACH: NTT DATA is a large IT services provider with strong automotive and public-sector presence in Germany — a broader incumbent offering overlapping digital strategy, cloud, data, and application services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/re-think-innovation
• Xx.com/rti_innovations
• Facebookfacebook.com/rethinkBS

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about re:think Innovations