Underwood Law Firm

What Underwood Law Firm does

Underwood Law Firm, P.C. is a Texas-based professional corporation providing legal services since 1911/1912. The firm operates from four Texas offices — Amarillo (headquarters), Fort Worth, Lubbock, and Pampa — with 48 attorneys organized across more than 20 practice areas including litigation, appellate practice, banking, bankruptcy, business and corporate, civil rights, construction, education, employment, estate planning, family, healthcare, municipal, probate, real estate, renewable energy, and tax. The firm serves a horizontal client base of individuals and organizations, with named institutional relationships including Lubbock Independent School District (35+ year engagement) and a mix of employers, universities, churches, and financial institutions; more than 22,000 clients have been served historically.

The firm's underlying technology is a standard law firm stack for practice management, document handling, and client communication, with a ClientPay portal used for invoice and retainer remittance. There are no disclosed proprietary technology products, AI capabilities, or integrations. Its go-to-market is sales-led and relationship-driven: clients engage attorneys directly through consultations at offices, phone inquiries routed by practice area, and inbound via the firm website and LinkedIn/Facebook presence. Marketing relies on peer recognition (Best Lawyers in America, Texas Super Lawyers, AV Preeminent rating, Fellows of the American College of Trial Lawyers) and earned media rather than paid acquisition.

Revenue is generated through traditional professional services fee arrangements — hourly billing, fixed fees for defined matters, and retainer engagements — with pricing not publicly disclosed. Billing inquiries are handled by designated staff (Vanessa Smith and Christine Schmitt) at the Amarillo office. The firm is privately held by its attorney shareholders, with no PE, VC, or parent-company backing. Governance transitioned in January 2026 when Stephanie James became the first female President in the firm's 114-year history.

Name

Underwood Law Firm

Legal name

Underwood Law Firm, P.C.

Website

https://uwlaw.com

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

51–100 employees

Short description

Underwood Law Firm, P.C. is a Texas professional corporation founded in 1912, operating four offices and employing 48 attorneys to deliver legal services across 20+ practice areas to individuals, businesses, and institutional clients throughout Texas.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Real Estate & Construction Law (BPAHAAAE)

akta.pro secondary industries

Bankruptcy, Restructuring & Insolvency Law (BPAHAAAH), Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Legal services
• Civil litigation
• Business law
• Estate planning
• Employment law

Headquarters

HQ city

Amarillo

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services Fees: Traditional legal fee arrangements including hourly billing, fixed fees for specific services, and retainer arrangements. Clients pay invoices through ClientPay portal for invoices and retainers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Underwood Law Firm provides comprehensive legal representation across 20+ practice areas including litigation, corporate, employment, healthcare, real estate, education, banking, bankruptcy, construction, family, estate planning, probate, municipal, tax, and renewable energy law. The firm serves individuals and organizations through 48 attorneys located across four Texas offices in Amarillo, Fort Worth, Lubbock, and Pampa. Operating since 1912, the firm combines trial advocacy, appellate practice, and transactional legal counsel for clients throughout Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Litigation Services Civil trial advocacy and dispute resolution services for individuals and organizations across Texas, supported by attorneys recognized as Fellows of the American College of Trial Lawyers.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Winstead PC: Texas-based full-service law firm with offices in Dallas, Fort Worth, Houston, Austin, San Antonio, and The Woodlands. Highly comparable to Underwood as a Texas-rooted, multi-office, full-service firm of similar mid-tier scale serving businesses and individuals.
• Jackson Walker LLP: Texas-founded full-service law firm with offices across the state and a long history (founded 1887). Directly comparable to Underwood in horizontal full-service coverage, multi-office Texas footprint, and mid-to-large size, though materially larger in headcount.
• McGinnis Lochridge: Texas-based full-service law firm with offices in Austin, Houston, Dallas, and the Permian Basin. Comparable to Underwood in Texas-only scope, full-service business and litigation offering, and similar mid-tier size.
• Thompson & Knight LLP: Texas-founded full-service law firm with a long history and broad practice coverage. Comparable to Underwood in horizontal full-service scope and Texas roots, though with a larger national and international footprint.
• Allen Boone Humphries Robinson LLP: Texas-based law firm with strong real estate, land use, and public law practices, serving developers, landowners, and governmental entities. Comparable to Underwood's real estate and municipal practice area emphasis and Texas-only geographic focus.
• Sprouse Shrader Smith PLLC: Amarillo-based Texas full-service law firm with comparable size, Texas Panhandle presence, and broad practice area coverage. The closest geographic and structural peer to Underwood given shared Amarillo headquarters and similar full-service positioning.

Broad incumbents

• Haynes Boone: Texas-rooted full-service law firm with 700+ attorneys across the U.S. and globally. A larger incumbent in the same Texas legal services space with overlapping practice areas including litigation, real estate, healthcare, and corporate.
• Akin Gump Strauss Hauer & Feld: Texas-founded global law firm with significant Dallas and Houston presence. Comparable in Texas roots and broad practice coverage, though operating at substantially greater scale and with a national/international client base.
• Norton Rose Fulbright: Global law firm with deep Texas roots (legacy of Fulbright & Jaworski) and major Houston, Dallas, and Austin offices. Operates in many of the same practice areas as Underwood (litigation, energy, real estate, healthcare) at a far larger scale.

Regional players

• Mehaffy Weber PC: Texas-based full-service law firm headquartered in Beaumont with offices in Houston and other Texas cities. Comparable to Underwood in horizontal full-service practice model and Texas-only scope, though focused on Southeast Texas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UnderwoodLaw
• LinkedInlinkedin.com/company/the-underwood-law-firm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Underwood Law Firm