Fresh Generation

Name

Fresh Generation

Legal name

Fresh Generation, LLC

Website

http://www.freshgeneration.com/

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fresh Generation collaborates with innovative companies and organizations to effect fast, efficient, and widespread adoption.

Ownership category

akta.pro rank

Product category

Renewable Energy Consulting

akta.pro primary industry

Hybrid Renewable Systems & Co-Optimization R&D (Solar+Wind+Storage, Multi-Resource Plants, Controls) (EUAMAOAI)

Keywords

• Sustainable energy consulting
• Renewable energy advisory
• Policy analysis services
• Clean energy adoption
• Market analysis consulting

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Core offering

Fresh Generation provides market and policy analysis combined with business support services to companies and organizations that have developed scalable technologies aimed at significantly increasing the speed, efficiency, and cost-effectiveness of renewable energy adoption. The firm operates at the intersection of policy, technology, innovation, and culture, working toward healthy and fair economies.

Product overview

Fresh Generation provides advisory and consulting services focused on sustainable energy adoption. Their offering centers on market and policy analysis combined with business support services for companies with renewable energy technologies. The company operates at the intersection of policy, technology, innovation, and culture to help organizations achieve efficient and widespread adoption of sustainable energy.

Differentiator

Problem solved

Functional benefit

Products and services

• Sustainable Energy Advisory Services Integrated advisory services combining market analysis, policy analysis, and business support, provided to companies and organizations that have developed scalable renewable energy technologies. The service is designed to significantly increase the speed, efficiency, and cost-effectiveness of renewable energy adoption and is delivered in pursuit of healthy and fair economies.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• Rocky Mountain Institute: RMI is an independent clean energy research and advisory organization focused on accelerating the energy transition through market analysis, policy expertise, and technology adoption support. It is a direct peer given Fresh Generation's similar positioning at the intersection of policy, technology, and adoption support for renewable energy.
• Advanced Energy Economy: AEE is a national business association advancing clean energy policy and market adoption through analysis, advocacy, and member support. Both organizations work at the intersection of policy advocacy and business support for clean energy companies, providing market intelligence and policy analysis to accelerate renewable energy adoption.
• Smart Electric Power Alliance: SEPA is a clean energy organization providing market intelligence, policy support, and advisory to utilities and clean energy companies. It is comparable as a mission-driven organization focused on accelerating renewable energy adoption through market and policy analysis.
• Clean Energy States Alliance: CESA is a coalition of state clean energy programs providing analysis, policy support, and resource sharing to advance clean energy adoption. It is comparable as a peer operating at the intersection of policy, technology, and adoption support.

Broad incumbents

• ICF International: ICF is a large consulting firm with deep expertise in energy markets, climate policy, and clean technology commercialization. It is comparable as a much larger incumbent offering energy advisory, policy analysis, and market intelligence services to renewable energy companies and government agencies.
• Wood Mackenzie: Wood Mackenzie is a global research and consultancy firm focused on energy and natural resources, providing market analysis, policy insight, and strategic advisory that overlap with Fresh Generation's market and policy analysis offering for renewable energy clients.
• BloombergNEF: BloombergNEF is a leading provider of clean energy and carbon market research, analysis, and advisory. It is comparable as a much larger incumbent delivering the market and policy analysis Fresh Generation offers, though at significantly greater scale and broader client reach.
• Guidehouse: Guidehouse (formerly Navigant) provides energy, sustainability, and infrastructure consulting including renewable energy market analysis and policy advisory. It is comparable as a broader incumbent in the clean energy advisory space.

Emerging players

• Meister Consultants Group: Meister Consultants Group (now part of ERM) was a boutique clean energy advisory firm providing strategic consulting to renewable energy companies, similar in scale and focus to Fresh Generation. It represents the typical boutique competitor in this advisory niche.
• Clean Energy Counsel: Clean Energy Counsel is a boutique law and policy firm advising clean energy companies on regulatory, policy, and market strategy. It is comparable as a small, focused advisory firm operating in the clean energy policy and adoption support space.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Generation