620 WTMJ
620 WTMJ is a Milwaukee-based AM radio station (est. 1927) owned by Good Karma Brands, broadcasting news, talk, and sports programming — including flagship coverage of the Milwaukee Brewers and Bucks — to Wisconsin listeners and monetizing primarily through local and political advertising sales.
- Company typePrivate
- Founded1927
- HeadquartersMilwaukee, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What 620 WTMJ does
620 WTMJ is a Milwaukee-based AM radio station operating a news, talk, and sports format under the legal entity Good Karma Broadcasting. Founded in 1927 by The Milwaukee Journal (the call letters stand for 'The Milwaukee Journal') and headquartered in the historic 'Radio City' building at 301 W Wisconsin Ave, the station has broadcast continuously for nearly a century and brands itself 'Wisconsin's Radio Station.' Its programming spans local and regional news blocks (Wisconsin's Morning News, Midday News, Afternoon News), political talk (Point Taken), evening entertainment (What's On Tap with Sandy Maxx), weekend lifestyle (The Upswing, WTMJ Outdoors), and syndicated content from Westwood One, Bloomberg, and the Dave Ramsey Show.
WTMJ's core commercial asset is its portfolio of flagship sports broadcast rights. The station is the flagship radio home of the Milwaukee Brewers (MLB) and Milwaukee Bucks (NBA), with the Brewers broadcast distributed across a statewide radio network and the Bucks streamed online within a 75-mile radius of Downtown Milwaukee. It also covers the Green Bay Packers. Content is distributed across four channels: 620 AM terrestrial broadcast, online streaming via wtmj.com, iOS/Android mobile apps, and YouTube livestream — complemented by podcast distribution (e.g., Brewers Extra Innings), an interactive weather radar, and an interactive traffic map.
The business model is advertising-based, with revenue generated through commercial announcements sold across sports, news/talk, and political dayparts, priced on a quote-based, non-publicly-disclosed basis. The sales organization is split across dedicated Sports, News/Talk, National/Political, and Digital leads, supporting a multi-vertical advertiser base anchored by Wisconsin-focused local and regional buyers plus political advertisers during election cycles. WTMJ operates as a subsidiary within Good Karma Brands, a Milwaukee-owned broadcaster whose cluster also includes 94.5 ESPN Milwaukee, providing cross-format sports coverage and bundled sales infrastructure.
620 WTMJ firmographics
Firmographics- Name
- 620 WTMJ
- Legal name
- Good Karma Broadcasting (WTMJ Radio)
- Website
- https://wtmj.com
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 620 WTMJ is a Milwaukee-based AM radio station (est. 1927) owned by Good Karma Brands, broadcasting news, talk, and sports programming — including flagship coverage of the Milwaukee Brewers and Bucks — to Wisconsin listeners and monetizing primarily through local and political advertising sales.
- Ownership category
- akta.pro rank
620 WTMJ industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- News Talk Radio & Current Affairs Stations (MPABAIAI)
- akta.pro secondary industries
- Sports Radio Networks & Talk Stations (MPABAJAB), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), News OTT & Live News Streaming Channels (MPABAHAK)
Keywords
Where 620 WTMJ is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
620 WTMJ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Sales: The station generates revenue through advertising sales, including commercial announcements that air during programming. WTMJ's news/talk/sports format commands listener attention and commercial message effectiveness, with credibility being a key selling point for advertisers.
Distribution channels4 records
Marketing channels4 records
620 WTMJ product offering
Product offeringCore offering
620 WTMJ is a Milwaukee-based AM radio station (620 AM) that broadcasts a news, talk, and sports format to Wisconsin listeners on-air, online, and on mobile platforms. It is the flagship station for the Milwaukee Brewers (MLB) and Milwaukee Bucks (NBA), and operates as part of Good Karma Brands. Revenue is generated through on-air and digital advertising sales against this local Wisconsin audience.
Product overview
620 WTMJ is a Milwaukee-based radio station offering a news, talk, and sports format with locally-produced content delivered across multiple platforms (on-air, online, and mobile). The station's core product is its radio broadcasting service, featuring news programs like Wisconsin's Morning News, Midday News, and Afternoon News, along with political commentary through Point Taken. As the flagship station for the Milwaukee Brewers and Milwaukee Bucks, it provides extensive sports coverage. The station extends its reach through digital services including live video streaming, online audio listening, weather radar, and traffic information. Weekend programming includes The Upswing, WTMJ Outdoors, and podcasts like Brewers Extra Innings.
Differentiator
Problem solved
Functional benefit
Products and services
- Newsradio 620 WTMJ AM radio station (620 AM) broadcasting a news, talk, and sports format from Milwaukee, Wisconsin, with locally produced content delivered on-air, online, and on mobile platforms. Serves as the flagship station for the Milwaukee Brewers and Bucks with statewide radio networks.
- 620 WTMJ Livestream Live video streaming service enabling online viewers to watch WTMJ programming via YouTube integration, extending the station's broadcast beyond AM radio to global online audiences.
- Listen Live (WTMJ Online Audio Stream) Live online audio streaming service available on the WTMJ website and mobile apps, allowing listeners anywhere to access the station's broadcast content, including Brewers Radio Network games statewide and Bucks games within a 75-mile radius of Downtown Milwaukee.
- WTMJ Weather Service Local weather forecasting and updates for the Milwaukee area, including interactive weather radar and current conditions, served via web and mobile to Wisconsin listeners and commuters.
- WTMJ Traffic Service Real-time traffic information for the Milwaukee area, including an interactive traffic map, construction updates, and traffic incident reporting, served alongside on-air traffic reports.
- Brewers Extra Innings Podcast On-demand podcast series providing analysis and coverage of the Milwaukee Brewers, distributed as a standalone listen-anytime product in addition to the radio broadcast.
- Wisconsin's Morning News Weekday morning news program airing 6 a.m. to 10 a.m., delivering local, regional, and national news coverage to Wisconsin listeners as part of the Newsradio 620 WTMJ lineup.
- Point Taken with Steve Scaffidi & Kristin Brey Weekday political talk show airing 10 a.m. to 12 p.m., discussing government and political topics relevant to Wisconsin audiences.
- Wisconsin's Midday News Weekday midday news program airing 12 p.m. to 3 p.m., delivering news updates and coverage throughout the workday.
- Wisconsin's Afternoon News Weekday afternoon news program airing 3 p.m. to 6 p.m., providing news coverage and updates for the late-work and commute audience.
- What's On Tap with Sandy Maxx Evening entertainment and lifestyle talk show airing 6 p.m. to 9 p.m., hosted by Sandy Maxx as part of the WTMJ weekday schedule.
Companies that use 620 WTMJ
Customer profileSegments1 record
Ideal customer profiles2 records
620 WTMJ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
620 WTMJ partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Milwaukee BrewerscoreWTMJ is the flagship radio station for the Milwaukee Brewers baseball team. The station broadcasts Brewers games along with their statewide radio network, providing comprehensive MLB coverage to Wisconsin listeners.
- Milwaukee BuckscoreWTMJ serves as the flagship station for the Milwaukee Bucks NBA team. The station streams Bucks games for listeners within a 75-mile radius of Downtown Milwaukee.
- Green Bay PackersminorWhile not the primary flagship station, WTMJ provides coverage of Green Bay Packers football through its sports programming and news coverage, serving Wisconsin's broader sports audience.
- ESPN RadiominorSister station 94.5 ESPN under Good Karma Brands provides sports radio format. While not WTMJ proper, the relationship between stations provides comprehensive sports coverage ecosystem in Milwaukee.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
620 WTMJ competitors and assessment
Company assessmentBroad incumbents
- Cumulus Media: Large multi-market radio operator (owns WLS-AM, WGN affiliates) with significant news/talk portfolio; competes with WTMJ for ad budgets in the broader Midwest and on digital/audio platforms.
- Audacy: Major multi-market radio operator (owns WBBM, WCCO, etc.) with news/talk stations and sports rights in multiple cities; competes for national and regional ad dollars that could otherwise flow to single-market stations like WTMJ.
- Townsquare Media: Multi-market local radio operator with news/talk and sports stations in mid-size markets; a comparable broadcast-cluster operator competing for regional advertising share.
- iHeartMedia: Largest U.S. radio broadcaster with hundreds of stations across markets including Wisconsin; competes broadly for ad budgets and digital audio inventory, though not a direct news/talk format competitor in Milwaukee specifically.
Direct peers
- WBBM Newsradio 780: Chicago all-news AM radio station owned by Audacy; provides all-news format comparable to WTMJ's Wisconsin Morning/Midday/Afternoon News blocks, serving an adjacent Midwest market.
- KMOX 1120 AM: St. Louis news/talk/sports AM radio station historically known as 'the voice of St. Louis'; comparable legacy regional AM news-talk-sports station with deep community ties and sports flagship relationships.
- 94.5 ESPN Milwaukee: Sister station under Good Karma Brands focused on sports in the Milwaukee market; directly comparable sports-talk radio format operating alongside WTMJ in the same cluster.
- WLS-AM (890 WLS): Chicago news/talk AM radio station owned by Cumulus Media with a similar conservative-leaning talk and news format and comparable Midwest market dynamics.
- WGN Radio (720 WGN): Chicago-based news/talk AM radio station with similar format (news, talk, sports), comparable audience profile, and sports rights partnerships — the most analogous Midwest news/talk competitor to WTMJ.
Emerging players
- ESPN Radio Network: National sports talk radio network available via affiliates and streaming; intersects with WTMJ's sports programming through the sister-station 94.5 ESPN Milwaukee and competing for sports listening share in the market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
620 WTMJ social profiles
Digital presence620 WTMJ financial estimates
Financial estimateRevenue estimate
Valuation estimate
620 WTMJ leadership team
Management profileNumber of profiles
Profiles6 records
620 WTMJ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
620 WTMJ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 620 WTMJ
What does 620 WTMJ do?
620 WTMJ is a Milwaukee-based AM radio station (620 AM) that broadcasts a news, talk, and sports format to Wisconsin listeners on-air, online, and on mobile platforms. It is the flagship station for the Milwaukee Brewers (MLB) and Milwaukee Bucks (NBA), and operates as part of Good Karma Brands. Revenue is generated through on-air and digital advertising sales against this local Wisconsin audience.
Is 620 WTMJ a public or private company?
620 WTMJ is a private company. It is classified as corporate owned and is currently operating.
When was 620 WTMJ founded?
620 WTMJ was founded in 1927. It employs 51 to 100 people.
Where is 620 WTMJ based?
620 WTMJ is headquartered in Milwaukee, United States, in the North America region.
How does 620 WTMJ make money?
One revenue line is on record: advertising Sales.
Who are 620 WTMJ's main competitors?
Broad incumbents on record are Cumulus Media, Audacy, Townsquare Media and iHeartMedia. Direct peers are WBBM Newsradio 780, KMOX 1120 AM, 94.5 ESPN Milwaukee, WLS-AM (890 WLS) and WGN Radio (720 WGN). ESPN Radio Network is listed as an emerging player.
Does 620 WTMJ have an API?
No public API is recorded for 620 WTMJ.
What industry is 620 WTMJ in?
620 WTMJ's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABAIAI, News Talk Radio & Current Affairs Stations, with a secondary code of MPABAJAB, Sports Radio Networks & Talk Stations. Its NAICS code is 51611 and its SIC code is 4832.