Eunisure

What Eunisure does

Eunisure Limited was an FCA-regulated financial intermediary (FCA reference 485047) that operated as a wholly-owned subsidiary of AFH Financial Group Limited. The company provided advisory and brokerage services for protection insurance products — including life insurance, critical illness, income protection, private medical coverage, and home insurance — as well as annuity products, serving individual consumers in the United Kingdom. The business was incorporated in 2006 (company number 06043401), with its registered office at AFH House, Bromsgrove, and a correspondence address in Fordham, Newmarket.

The company operated on a traditional intermediary model: it engaged directly with individual customers to assess protection needs, provide advice, and facilitate product selection from insurance providers, with marketing and lead flow coordinated through AFH Group channels. Eunisure generated revenue through transaction-fee compensation arrangements with insurance product providers for placed business, rather than direct customer fees. The company had no proprietary technology platform — using standard financial services IT infrastructure for client management and transaction processing — and no app, API, or AI capabilities. Customer data collected included contact, identity, financial, employment, lifestyle, and special-category personal data (health, criminal convictions, vulnerability indicators) processed under UK data protection law.

Eunisure ceased trading on 7 July 2022 when Roderick Graham Butcher of Butcher Woods was appointed Liquidator. The company is in formal liquidation proceedings; outstanding customer and creditor claims are administered through the Liquidator's Birmingham office and, for insurance-advice-related claims, the UK Financial Services Compensation Scheme (FSCS). As of the input data, the entity is closed with no active operations.

Name

Eunisure

Legal name

Eunisure Limited

Website

https://eunisure.co.uk

Company type

Private

Founded year

2006

Operating status

Closed

Headcount range

251–500 employees

Short description

Eunisure Limited was a UK-based, FCA-regulated insurance intermediary (FCA reference 485047) that brokered protection insurance and annuity products for individual consumers as a wholly-owned subsidiary of AFH Financial Group. The company entered liquidation on 7 July 2022 and ceased trading.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

Keywords

• Protection insurance brokerage
• Insurance intermediary services
• Personal insurance advisory
• Life insurance broker
• Income protection advice

Headquarters

HQ city

Newmarket

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Intermediary Services: Eunisure acted as a broker/intermediary for various protection insurance products provided by insurance companies. Revenue was generated through arrangements with insurance product providers when customers were matched to appropriate products. The company received compensation from product providers for placing business with them.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Eunisure acted as an FCA-regulated intermediary providing personal advice and broking services for protection insurance products, including income protection, private medical coverage, critical illness, life insurance, and home insurance, as well as annuity advisory services. The company assessed individual customer needs, recommended suitable products, and facilitated placement with insurance product providers, receiving compensation from those providers for business introduced.

Product overview

Eunisure is a financial services company that operated as a broker for protection products provided by insurance companies. The company is currently in liquidation (liquidator appointed July 7, 2022). Eunisure was a wholly-owned subsidiary of AFH Financial Group Limited and was authorised and regulated by the Financial Conduct Authority (FCA number 485047). The company's primary offering was intermediary/brokerage services for protection insurance products and annuity products, including advisory services, product selection, transaction processing, and account management.

Differentiator

Problem solved

Functional benefit

Products and services

• Protection Products Brokerage

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• AFH Financial Group LimitedcoreStrategic or Co-development PartnerEunisure Limited is a wholly-owned subsidiary of AFH Financial Group Limited (company no. 07638831). The company operates as part of the AFH Group of companies, with marketing coordinated through the group and shared data systems and privacy policies.
• Insurance Product ProviderscoreChannel Partner/ Reseller/ DistributorEunisure acted as a broker for various protection products provided by insurance companies. The company facilitated the placement of insurance products and received compensation from these providers for business introduced to them.
• Financial Services Compensation Scheme (FSCS)minorOthersThe FSCS is the UK's statutory compensation scheme for customers of failed financial services firms. FSCS may cover claims against Eunisure Limited in respect of insurance advice provided. FSCS has set up a dedicated webpage for Eunisure customers.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Reassured: UK-based specialist life insurance and protection broker focused on advising individual customers on life cover, critical illness, and income protection. Highly comparable to Eunisure's core protection intermediary business, with overlapping product set and similar target customer base of individual UK consumers.
• LifeSearch: UK life insurance and protection specialist broker providing whole-of-market advice to individual consumers on life cover, critical illness, and income protection. Directly comparable to Eunisure as a protection-focused intermediary operating in the same FCA-regulated advice channel.
• Protect Line: UK specialist protection insurance broker offering life insurance, critical illness, income protection, and private medical cover. Closely comparable to Eunisure's product mix and target market of individual UK consumers seeking protection advice.
• Drewberry Insurance: UK insurance broker specialising in income protection, life insurance, critical illness, and private medical insurance for professionals and high earners. Comparable to Eunisure in the protection intermediary space, serving individual consumers requiring tailored advice.
• Cavendish Online: UK-based insurance broker providing life insurance, critical illness, income protection, and private medical cover to individual consumers. Comparable to Eunisure as a whole-of-market protection intermediary with similar FCA-regulated advisory model.
• Assured Futures: UK protection insurance broker offering life cover, critical illness, income protection, and related protection products. Comparable to Eunisure as a specialist protection intermediary serving individual UK consumers.
• IA Protect: UK-based specialist protection insurance broker focused on life insurance, critical illness, and income protection for individual consumers. Directly comparable to Eunisure in product scope, target customer, and advisory model.

Broad incumbents

• Swinton Group: Large UK general insurance intermediary with a much broader product portfolio spanning home, motor, and commercial lines alongside life and protection. Comparable to Eunisure in the insurance intermediary model and UK retail customer base, but at substantially greater scale and product breadth.
• A-Plan Insurance: UK-wide insurance broker with a large branch network offering home, motor, commercial, and personal lines including protection cover. Comparable to Eunisure in the insurance intermediary role and UK consumer focus, but with a far broader and more generalist offering.

Others

• AFH Financial Group: Parent company of Eunisure Limited, providing wealth management, financial planning, and protection services across the UK. Directly comparable as the operating group from which Eunisure was spun out and which coordinated marketing, distribution, and data systems for the subsidiary's protection intermediary activities.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/Eunisure

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eunisure