What COOLSHIRT SYSTEMS does

COOLSHIRT SYSTEMS designs, manufactures, and sells active personal cooling systems — primarily garments (vests, shirts) connected to ice-water circulation units — for three end markets: motorsport (racecar drivers, pit crews, off-road SXS drivers), medical/surgical (operating-room staff, surgeons working under intense surgical lights), and industrial/first-responder use cases including fire-rated applications. The core technology circulates chilled water through garments containing approximately 50 feet of medical-grade capillary tubing, covering up to 40% of the body; higher-end configurations add 10 feet of cooling tubing (COOLVEST Surgeon line) and 19-quart coolers meeting UL 60601.1 (Class I, Type BF) for medical use, with SFI 3.3 certification on fire-rated garments. The company also sells passive FlexiFreeze ice vests and a portable battery-powered FAST|COOL line (Backpack, Waistpack, Mini-Chest systems) with 7.4V rechargeable batteries introduced in 2024.

The business operates an exclusive direct-to-consumer e-commerce model through coolshirt.com (Shopify-based), supplemented by phone-based inside sales (1-800-345-3176) and a 2024-launched affiliate program; there are no disclosed third-party retail or distributor channels. Revenue is generated entirely through one-time hardware sales of systems, garments, and a deep consumable/accessory catalog (coolers 7.5-19qt, pumps, hoses, connectors, mounting hardware, maintenance additives, gift cards), with unit prices ranging from $8 (O-rings) to $3,599 (2-Person COOLVEST Surgeon System). Founded in 1988 with the Surgeon's Cool Vest, COOLSHIRT was acquired in 2024 by FAST Cooling, which now manufactures all products in its facilities while COOLSHIRT retains its brand identity. The company is privately held with 101-250 employees and is headquartered in Peachtree City, Georgia, United States.

Name

COOLSHIRT SYSTEMS

Legal name

COOLSHIRT

Website

https://coolshirt.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

COOLSHIRT SYSTEMS designs and manufactures active personal cooling systems — water-circulation vests, ice-based vests, and portable battery-powered units — sold direct-to-consumer for motorsport, surgical/medical, and industrial/first-responder markets. Founded 1988, acquired by FAST Cooling in 2024.

Ownership category

akta.pro rank

Headquarters

HQ city

Peachtree City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: One-time hardware sales of cooling systems, garments, and accessories. Products range from individual components (connectors, O-rings) to complete kit systems. Customers purchase units, coolers, vests, shirts, hoses, and accessories as individual line items.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

COOLSHIRT SYSTEMS manufactures and sells active personal cooling systems and garments that circulate chilled water (or re-freezable ice) through capillary tubing embedded in apparel to reduce body temperature in hot environments. Product lines serve four primary verticals — medical/surgical (COOLVEST Surgeon Systems, hospital hoses), motorsports (Racer, Rally, Champ, Club Cooler Systems), industrial/first responder (fire-rated 2CoolFR garments), and portable consumer use (FAST|COOL Backpack/Waistpack/Mini-Chest systems, FlexiFreeze Ice Vest). All products are manufactured at parent company FAST Cooling's advanced facilities following the 2024 acquisition.

Product overview

COOLSHIRT SYSTEMS offers a comprehensive portfolio of active personal cooling solutions organized into two main market segments: Motorsports and Medical. The product line centers on modular cooling systems (Club Cooler System, Racer System, Rally System) paired with cooling garments (Cool Water Shirts, Evolution Shirt, Aqua Vest, COOLVEST, Fire Rated 2CoolFR), and portable battery-powered options (Backpack, Waistpack, Mini-Chest systems). Accessories include various coolers (7.5qt-19qt), motorsports and medical pumps, insulated hoses, connectors (standard and non-drip variants), temperature control switches, blowers, and maintenance products. In 2024, FAST Cooling acquired COOLSHIRT and now manufactures all products in FAST Cooling's facilities while maintaining the COOLSHIRT brand identity. The company traces its origins to 1988 with the Surgeon's Cool Vest.

Differentiator

Problem solved

Functional benefit

Brands

• FAST|COOL: A product line under COOLSHIRT for portable ice water cooling systems, including backpack, waistpack, and mini-chest portable cooling systems featuring rechargeable batteries and flow control.

Products and services

• Club Cooler System Modular active-cooling system that allows the user to select cooler size (7.5qt, 13qt, or 19qt), hose length, and tray color; includes insulated water hose with quick-disconnect fittings. Built for motorsports, industrial, and medical users who need a configurable recirculating chilled-water setup.
• COOLVEST Surgeon System Medical-grade personal cooling vest system including a Premium COOLVEST with longer torso and 10 additional feet of cooling tubing, a 19-Quart High-Grade Cooler (UL 60601.1, Class I, Type BF compliant), 8ft Non-Drip Hose, heavy-duty cart, maintenance additive, and Endurance Ice Packets. Designed for surgeons and medical professionals in operating rooms.
• 2-Person COOLVEST Surgeon System Dual-user medical-grade cooling system with two Premium COOLVESTS and an 8ft Y Non-Drip Hose featuring USA-made Colder Products connections, designed for two-person surgical or clinical cooling setups.
• Backpack Portable System (FAST|COOL) Self-contained portable cooling system with a 3-Quart Ice Bladder, 7.4V rechargeable battery (2200mAh), low-noise circulation pump (45 dBA), 3-speed flow control (8.5–17 fl oz/min), 2–4 hours cooling per frozen bladder, up to 10 hours battery life, and a mesh cooling vest. Temperature range 36°F–68°F.
• Waistpack Portable System (FAST|COOL) Lightweight waist-mounted portable cooling system with 1.5-Quart Ice Bladder, 7.4V rechargeable battery, mesh cooling vest, 3-speed flow control, 1–2 hours cooling per frozen bladder, and up to 10 hours battery runtime.
• Mini-Chest Portable System (FAST|COOL) Portable ice chest cooling system with a 6-Quart Ice Chest, 3-Quart frozen container, cooling vest, 3-speed flow control up to 17 fl oz/min, 36°F–50°F temperature range, and 3–5 hours cooling duration.
• COOLSHIRT Racer System Racing-specific active cooling system available in 7.5qt, 13qt, or 19qt configurations with internal pump and 8ft insulated hose with automatic shutoff/quick disconnects, designed for in-car racers.
• COOLSHIRT Rally System Compact racing cooling system available in 7.5qt, 13qt, or 19qt capacities with internal pump and 8ft Y-hose with automatic shutoff/quick disconnects. Designed for limited-space applications and shorter race durations in road racing, circle track, and drags.
• Champ 7.5 System Complete off-road SXS (side-by-side) cooling kit including a 7.5qt Water Cooler, 4ft Insulation Water Hose, 7.5qt Aluminum Mounting Tray (with pre-drilled holes and straps), and a Black Cool Water Shirt.
• Cool Water Shirt (Black and White) Cooling garment with approximately 50 feet of medical-grade capillary tubing stitched on front and back, covering up to 40% of the body. Available in Black and White, sizes S through XXL with left/right exit options. Compatible with all COOLSHIRT cooling systems.
• Evolution Shirt Cooling garment featuring double the tubing of the standard Cool Water Shirt for enhanced cooling, in black. Non-fire-rated.
• Aqua Vest Lightweight form-fitting cooling vest in white with black tubing, designed to sit at the hip with a zip-up front and left-side tubing exit. Compatible with all COOLSHIRT cooling systems.
• Fire Rated COOLSHIRT – Long Sleeve 2CoolFR Phase 1 Fire-rated cooling shirt using patented FR Phase 1 fabric (Modacrylic and FR Rayon blend) with inherent flame resistance at the yarn level. SFI 3.3 certified in sizes S–XXL. Includes Acclimate Dry moisture management, AG47 Silver Anti-Microbial, and Clean Seam technology.
• FlexiFreeze Ice Vest (Professional) Passive ice-based cooling vest using patented re-freezable FlexiFreeze ice sheets containing 96 pure water ice cubes (3.5 lbs total). Features heavy-duty rip-stop fabric, adjustable sizing XS to 6X, less than 1 inch thick, and machine washable. Pure water delivers more efficient cooling than gel packs.
• Surgeon COOLVEST (Standalone Vest) Standalone premium medical-grade cooling vest designed with a longer torso and 10 additional feet of cooling tubing. White with black tubing.

Quantifiable outcome

• 50 feet of medical grade capillary tubing covers up to 40% of the body
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• FAST CoolingcoreStrategic or Co-development Partner · 1 January 2024In 2024, FAST Cooling acquired COOLSHIRT Systems, bringing together two industry leaders with shared passion for innovation and performance in personal cooling technology. Both brands continue to operate under distinct identities, with all products now manufactured in FAST Cooling's advanced facilities. This partnership ensures enhanced quality control, upgraded materials, and new features including improved designs and smarter connectivity options.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glacier Tek: Direct competitor offering cooling vests for medical, industrial, and motorsport applications using phase-change and active water-circulation technology. Closest head-to-head with COOLSHIRT in the OR and racing cooling-vest category.
• Polar Products: Manufacturer of personal cooling and heating products including cooling vests, cooling packs, and circulation systems for medical, occupational, and recreational use. Directly competes in active cooling vests and therapy products.
• StaCool Vest: Direct peer producing active cooling vests using evaporative and ice-water circulation for MS, medical, and occupational users. Comparable product architecture and target buyer.
• Techniche International: UK-based maker of personal cooling and climate-control garments for motorsport, military, industrial, and medical applications. Comparable core technology (active cooling) and vertical segmentation.
• Inuteq: Personal cooling products brand specializing in evaporative and PCM-based vests for industrial, medical, and sports use. Competes in adjacent cooling modalities at similar price points.

Broad incumbents

• Ergodyne (Tenacious Holdings): Established work-safety brand offering cooling towels, vests, and hard-goods alongside a much broader PPE portfolio (gloves, supports, eye protection). Overlaps with COOLSHIRT in industrial-occupational cooling but at lower price points and broader channel distribution.
• Frogg Toggs: Cooling-towel and evaporative-apparel brand with strong motorsport, outdoor, and sporting-goods retail presence. Competes in the passive-cooling consumer tier that constrains COOLSHIRT's lower-priced addressable market.

Emerging players

• HyperIce: Connected recovery and performance technology brand (Normatec, Venom) now extending into thermal regulation and apparel. Represents the smart-fabric/connected-wearable trajectory that could disrupt COOLSHIRT's hardware-only model.
• Mission Athletecare: Athletic cooling-towel and endothermic-cooling apparel brand with strong sports and retail distribution. Competes in the broader cooling category at consumer price points below COOLSHIRT.

Others

• DryCast (Cast Comfort): Featured on COOLSHIRT's website as a complementary cast/anti-itch product, indicating an ecosystem partnership. Adjacent in the orthopedic/medical comfort category rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/COOLSHIRT
• Facebookfacebook.com/coolshirtsystems

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COOLSHIRT SYSTEMS