Habitat for Humanity of Forsyth County

Name

Habitat for Humanity of Forsyth County

Legal name

Habitat for Humanity of Forsyth County

Website

https://habitatforsyth.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Affordable Housing and Community Development Services

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA), Community Development & Neighborhood Revitalization Housing Programs (FSALAKAO), Housing Rehabilitation, Weatherization & Home Repair Grant/Loan Programs (FSALAKAJ)

Keywords

• Affordable housing services
• Nonprofit home construction
• Home repair programs
• Discount home furnishings
• Homeownership education

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. ReStore Retail Sales: Three Habitat ReStore locations sell new and gently used furniture, home accessories, building materials, and appliances to the public at 25-75% off retail prices. Proceeds directly fund Habitat's mission of building and improving homes locally.
2. Donations and Fundraising: Financial gifts from individual donors, corporate donors, foundations, and faith groups support affordable housing construction, critical repairs, and community programs.
3. Homeownership Program Fees: Families between 45-80% AMI purchase Habitat homes after completing homeownership education, sweat equity hours, and a down payment. The organization provides 0% interest mortgages.
4. Donation Pickup and Deconstruction Services: Free standard pickup and low-cost priority pickup services for large donations; deconstruction services for donated kitchen cabinets and estates.
5. E-commerce Sales: Online sales of unique, smaller items via eBay and Shopify for local pickup, supporting affordable housing in the community.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Habitat for Humanity of Forsyth County builds, sells, and preserves affordable homes for families between 45–80% of Area Median Income in Forsyth County, North Carolina, providing 0% interest mortgages, sweat-equity construction participation, and homeownership education. The organization also operates three ReStore nonprofit home improvement stores that sell donated furniture, appliances, and building materials at 25–75% below retail, with proceeds funding the housing mission, alongside a Home Repair Program for low-income seniors and veterans.

Product overview

Habitat for Humanity of Forsyth County is a nonprofit affordable housing organization offering a portfolio of interconnected programs. The core offerings include the Homeownership Path (providing homeownership opportunities for families at 45–80% AMI with sweat equity and education requirements), the Home Repair Program (preserving existing affordable homes), and the ReStore (a nonprofit home improvement retail chain selling donated furniture and building materials at discounted prices, with proceeds supporting the mission). Supporting programs include the Youth Empowerment Program (financial literacy and personal development for teens), the Collegiate Challenge Program (alternative break volunteer experiences), Deconstruction Services (removing and salvaging donated materials), Fair Housing Services (advocacy and education), and The Hammer Society (women's volunteer giving circle). The organization also operates ReStore ecommerce through eBay and Shopify, and commemorated its 40th Anniversary with a special Raise the Roof Community Build initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Habitat ReStore: Nonprofit home improvement stores and donation centers that sell new and gently used furniture, home accessories, building materials, and appliances to the public at 25% – 75% off the retail price. Proceeds support Habitat's mission of building or improving homes locally.

Products and services

• ReStore Retail Stores Nonprofit home improvement retail chain selling new and gently used furniture, home accessories, building materials, and appliances at 25%–75% off retail prices; proceeds fund Habitat's affordable housing mission.
• Homeownership Path Program Affordable homeownership program for families between 45–80% of Area Median Income that includes new construction homes, sweat-equity requirements, and financial literacy and home maintenance education.
• Home Repair Program

Quantifiable outcome

• 400+ homes built since 1985; nearly 1,000 families served with new construction, home preservation and global building
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Millennium CenterminorOthers · 2 October 2025Venue partner for Habitat Forsyth's 40th Anniversary Gala held October 2, 2025 in downtown Winston-Salem.
• YMCA of Winston-SalemminorStrategic or Co-development Partner · 1 June 2024YMCA of Winston-Salem partnered with Habitat Forsyth on a life-changing fitness and wellness initiative (referenced in June 2024 newsletter as a partnership benefiting the community).
• Habitat for Humanity InternationalcoreStrategic or Co-development Partner · 1 January 2021Habitat Forsyth became officially affiliated with Habitat for Humanity International in 1985, operating under Crisis Control Ministry while awaiting tax-exempt status. The affiliation provides brand recognition, global network resources, and shared mission framework.
• Center for Smart Financial Choices (CFSFC)coreStrategic or Co-development Partner · 31 December 2020CFSFC dissolved December 31 and transferred its programming assets to Habitat Forsyth. This included the popular Adult for a Day financial simulation and youth financial literacy curriculum. Habitat established the Future Leaders Scholarship Fund at the Winston Salem Foundation in CFSFC's honor. CFSFC had educated over 24,000 youth/teens and 3,000 adults over nine years.
• Winston-Salem Forsyth County Schools Career CenterminorStrategic or Co-development Partner · 1 June 2018CTE partnership where Career Center carpentry students build a Habitat house each school year. The completed house is moved from the Career Center campus to its permanent location, where Habitat finishes construction. Forsyth Tech building trades students assist with system installations.
• Lowe's Home ImprovementcoreStrategic or Co-development Partner · 5 May 2018Lowe's is a national Habitat partner since 2003 with over $63 million committed. In Forsyth County, Lowe’s has provided a $70,000 catalytic grant for Boston Thurmond neighborhood revitalization, supports National Women Build Week with volunteer labor and materials, and provides ongoing grants and volunteer assistance to Habitat affiliates. Five local Lowe’s stores participate in community project days.
• Piedmont FederalcoreGTM or Marketing PartnerPiedmont Federal Savings Bank provides financial education classes to Habitat's HIP (Homeowners in Process) program participants. Classes include budgeting, credit building, car buying, scam prevention, disaster preparedness, and money personality workshops. Eric from Piedmont Federal leads multiple recurring financial education sessions at the Habitat Housing Education Center.
• Fine Line BuildersminorImplementation/ SI/ Consulting PartnerFine Line Builders teaches home maintenance skills to HIP participants including basic electricity, plumbing repair, and HVAC maintenance. Instructors conduct hands-on workshops at the Habitat campus warehouse.
• AmeriCorpsminorGTM or Marketing PartnerAmeriCorps VISTA members serve one-year terms with Habitat Forsyth's ReStores and broader programs, providing capacity-building support to the nonprofit organization.
• Boston Thurmond Neighborhood AssociationminorGTM or Marketing PartnerCommunity partner for neighborhood revitalization projects including gateway signage, community gardens, and housing improvements in the Boston Thurmond area.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Habitat for Humanity of Greater Greensboro: Same Habitat affiliate model serving another Piedmont Triad market in North Carolina with comparable homeownership, home repair, and ReStore programs. Highly comparable in mission, target AMI band, volunteer-driven construction, and 0% mortgage structure.
• Habitat for Humanity Charlotte Region: Large NC Habitat affiliate offering the same portfolio — homeownership pathway, critical home repair, ReStore retail, and home preservation — at a larger scale. Directly comparable operating model, funding structure, and customer segments.
• Habitat for Humanity of Wake County: Another NC Habitat affiliate operating the same ownership, repair, and ReStore model in a different metro. Comparable volunteer-driven construction, sweat-equity homeownership, and donation-dependent nonprofit structure.
• Habitat for Humanity of Durham: North Carolina Habitat affiliate with the same ownership, repair, and ReStore programs. Comparable 0% mortgage offering, target AMI band, and corporate partnership model.

Broad incumbents

• Habitat for Humanity International: Global parent/affiliation that provides Habitat Forsyth with brand recognition, the ReStore sub-brand framework, and access to corporate partnerships (e.g., Lowe's). Operates at vastly larger scale across 1,400+ affiliates worldwide but does not directly compete locally.

Emerging players

• Goodwill Industries of Northwest North Carolina: Regional nonprofit operating donation-driven thrift retail stores in the same Triad geography with proceeds funding job training programs. Highly comparable retail operating model (donated goods, discounted pricing, mission cross-subsidy) but with a workforce development rather than housing mission.
• The Salvation Army of Greater Winston-Salem: Nonprofit operating thrift retail stores alongside social services in the same Winston-Salem geography. Comparable donation-funded retail model cross-subsidizing mission programs, though housing is a smaller share of its portfolio than Habitat Forsyth's.

Regional players

• INLIVIAN (formerly Winston-Salem Housing Authority): Local public housing agency serving the same Forsyth County geography with subsidized housing, vouchers, and resident services. Different funding model (federal HUD subsidies vs. private donations) but directly competes for the same cost-burdened households as Habitat Forsyth's programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HabitatForsyth
• YouTubeyoutube.com/channel/UCWdzbkmCnCDZt4snyWJ8byA
• Facebookfacebook.com/habitat.forsyth
• Instagraminstagram.com/habitatforsyth
• Pinterestpinterest.com/habitatforsyth

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat for Humanity of Forsyth County