Synca
Synca is a privately held Canadian dental product distributor (founded 1986, Repentigny, Quebec) that develops, distributes, and markets digital imaging, CAD/CAM, magnification loupes, implantology systems, and consumable dental materials to dental practitioners and labs across Canada and the United States.
- Company typePrivate
- Founded1999
- HeadquartersRepentigny, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Synca does
Synca is a privately held Canadian dental product distributor and brand operator headquartered in Repentigny, Quebec, founded in 1986, with 11-50 employees and ISO 13485:2016 certification. The company distributes a comprehensive portfolio of dental equipment, digital dentistry systems, magnification loupes, implantology products, and consumable dental materials across Canada and the United States, operating e-commerce storefronts at synca.com (en-ca and us) and a phone-based sales operation with local field representatives.
Its product portfolio spans digital X-ray and imaging (CADI imaging software, CADI Optimum AIR wireless sensor, Owandy I-MAX PRO Pan/Ceph/3D systems with IGZO sensors and AI-enhanced processing), digital dentistry hardware and software (intra-oral scanners from ORALSCAN and UP610 lines, milling machines, 3D printers, CAD/CAM software), premium magnification (ExamVision Kepler Advanced, Kompakt, and Reflekt loupes manufactured in Denmark), dental microscopes (CJ-Optik), implantology systems (BTI implants, abutments, Endoret PRGF regenerative medicine), and a broad consumables catalog (HASS Amber Mill Direct lithium disilicate blocks, composites, bonding agents, cements, impression materials, EZ DAM isolation system, Pentron and Micerium materials, Citagenix regenerative products). While most products are sourced from third-party manufacturers under distribution agreements, Synca also operates proprietary brands (Synca, CADI, EZ DAM) and a Canadian dental materials line.
Synca's business model combines one-time capital equipment sales with recurring consumables revenue. Capital equipment is sold either as outright purchase (e.g., UP610 scanner at $7,999, ORALSCAN ELITE at $25,995) or via 36-month leases at 3.99% interest, while consumables and materials are sold on a pay-as-you-go basis with a 30-day satisfaction guarantee (45 days for ExamVision loupes). Go-to-market combines direct phone sales (8:30AM-5:00PM EST), local specialty representatives, authorized channel partners, and e-commerce. Customers are predominantly individual dental practitioners, with secondary segments in dental laboratories and implantology specialists. The company holds no public listing, no disclosed funding rounds, and no parent company, and appears to be independently owned and operated.
Synca firmographics
Firmographics- Name
- Synca
- Legal name
- Synca
- Website
- https://synca.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Synca is a privately held Canadian dental product distributor (founded 1986, Repentigny, Quebec) that develops, distributes, and markets digital imaging, CAD/CAM, magnification loupes, implantology systems, and consumable dental materials to dental practitioners and labs across Canada and the United States.
- Ownership category
- akta.pro rank
Synca industry classification
Industry- Product category
- Dental Equipment & Supplies
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Dental & Oral Care Devices (Dental Units, Handpieces, Imaging) (HLAMAFAD)
- akta.pro secondary industries
- Implant Prosthetics & Abutment Fabrication (HLABAJAC), Crown & Bridge (Fixed Prosthetics) Fabrication (HLABAJAA), CAD/CAM Digital Design & Milling Centers (HLABAJAE), Medical & Dental Prototyping (Models, Guides, Pre-Op Planning) (IMAAAFAI)
Keywords
Where Synca is headquartered
LocationHeadquarters
- HQ city
- Repentigny
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Synca business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dental Equipment Sales: One-time sales of dental equipment including imaging systems, intra-oral scanners, 3D printers, milling machines, dental microscopes, and loupes
- Dental Materials and Consumables: Recurring sales of dental materials including composites, bonding agents, cements, impression materials, bone grafting materials, membranes, and regenerative medicine products
- Implantology Products: Sales of BTI implants, abutments, and implant instruments with ongoing supply relationship for dental practices
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard dental materials shipping |
| One time/ perpetual license | Multi-year contract | I-MAX PRO Complete System |
| One time/ perpetual license | Multi-year contract | ORALSCAN ELF Intra-oral Scanner |
| One time/ perpetual license | Multi-year contract | ORALSCAN ELITE Intra-oral Scanner |
| One time/ perpetual license | Pay-as-you-go | UP610 Intra-oral Scanner |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Synca product offering
Product offeringCore offering
Synca develops, manufactures, and distributes a comprehensive portfolio of dental equipment and materials, including digital imaging systems (CADI sensors, I-MAX PRO Pan/Ceph/3D machines), intra-oral scanners, CAD/CAM milling equipment, 3D printers, ExamVision magnification loupes and lighting, BTI dental implants and regenerative products, CJ-Optik microscopes, and dental materials (composites, bonding, cements). The company serves dental professionals across Canada and the USA through direct sales, local representatives, and e-commerce.
Product overview
Synca is a Canadian dental product distributor and manufacturer offering a comprehensive portfolio of dental equipment, digital dentistry solutions, magnification loupes, implantology products, and dental materials. The core product lines include ExamVision magnification loupes (Kepler Advanced, Kepler Kompakt, and Kepler Reflekt) for dental professionals, the I-MAX PRO imaging system for panoramic/cephalometric/3D imaging, intra-oral scanners (ORALSCAN ELF, ORALSCAN ELITE, and UP610) for digital impressions, and CADI digital sensors and imaging software. Synca also distributes BTI dental implants, CJ-Optik microscopes, and manufactures dental materials including fiber reinforcements, composites, and cements. The company operates as both a distributor for major international brands and a producer of proprietary dental solutions, serving dental and healthcare professionals across Canada.
Differentiator
Problem solved
Functional benefit
Brands
- ExamVision: Magnification loupes and lighting systems for dental professionals
- BTI Institute
- CJ-Optik
- Owandy
- HASS
- BQ Ergonomics
- Pentron
- Citagenix
- W&H
- Micerium
- iRay
- CADI
Products and services
- ExamVision Kepler Advanced Loupes
- ExamVision Kepler Kompakt Loupes
- ExamVision Kepler Reflekt Ergo Loupes
- PowerGo System
- I-MAX PRO Pan/Ceph/3D Machines
- CADI Imaging Software
- CADI Optimum AIR Digital Sensor
- Amber Mill Direct Milling Blocks
- Intra-oral Scanners (ORALSCAN ELF, ORALSCAN ELITE, UP610)
- BTI Implants & Abutments
- CJ-Optik Microscopes
- BQ Ergonomics Chairs
- Dental Materials (Composites, Bonding, Cements, Impression Materials)
- 3D Printers & Resins
- Milling Machines & CAD/CAM Software
Quantifiable outcome
- 30% improvement in precision (10 microns) with UP610 scanner for full arch scanning
- +4 more outcomes
Companies that use Synca
Customer profileSegments3 records
Ideal customer profiles3 records
Synca technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature11 records
Synca partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Owandy RadiologycoreOwandy is a pioneer in panoramic digital imaging with 20 years of innovation, manufacturing extraoral imaging units (2D, 3D, and CEPH) in France. Their I-MAX PRO line features IGZO technology and AI-enhanced imaging. Products are distributed globally including through Synca in Canada.
- ExamVisioncoreExamVision manufactures premium dental magnification loupes and lighting systems in Denmark. Their Kepler series (Advanced, Kompakt, Reflekt) features Danish-designed frames and world-class cutting-edge lenses. Awarded Red Dot Design Award for innovative loupe design.
- HASScoreHASS manufactures CAD/CAM milling blocks and disks including the Amber Mill Direct pre-crystallized lithium disilicate blocks that enable single-visit indirect restorations without firing.
- BTI InstitutecoreBTI Institute provides implant systems and abutments along with Endoret PRGF regenerative medicine technology for dental implantology procedures.
- CJ-OptikcoreCJ-Optik manufactures dental microscopes for precision dental procedures, distributed through Synca's network.
- MiceriumminorDental materials manufacturer specializing in restorative products, distributed through Synca.
- PentronminorDental materials manufacturer distributed through Synca's Canadian network.
- CitagenixminorDental regenerative materials and products distributed through Synca.
- W&HminorDental equipment manufacturer whose products are distributed through Synca.
- iRayminorDigital dental sensor manufacturer, specifically Pluto digital sensors, distributed through Synca.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Synca competitors and assessment
Company assessmentBroad incumbents
- Envista Holdings:
- Henry Schein: The largest North American dental and medical distributor. Overlaps with Synca on equipment, consumables, and digital dentistry categories, but operates at vastly greater scale with full DSO/practice-management integration, financing, and group-purchasing leverage.
- Patterson Companies: Major US dental and animal-health distributor offering equipment, consumables, and software to dental practices. Comparable to Synca in product breadth, but with national US coverage, financing arms, and significantly larger scale.
- Dentsply Sirona: Global dental equipment and consumables manufacturer offering CAD/CAM, imaging, instruments, and orthodontics. Direct overlap with Synca's digital dentistry and imaging portfolio; competes at the manufacturer level rather than as a peer distributor.
Direct peers
- Benco Dental: Privately held US dental distributor (Pittsburgh, PA) serving dental practices with equipment, supplies, and digital solutions. Closest peer to Synca in scale, ownership profile (private), and product breadth — both curate multi-brand portfolios for independent practitioners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Synca social profiles
Digital presenceSynca compliance and trust
Trust signalCompliance4 records
Synca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synca leadership team
Management profileNumber of profiles
Synca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synca
What does Synca do?
Synca develops, manufactures, and distributes a comprehensive portfolio of dental equipment and materials, including digital imaging systems (CADI sensors, I-MAX PRO Pan/Ceph/3D machines), intra-oral scanners, CAD/CAM milling equipment, 3D printers, ExamVision magnification loupes and lighting, BTI dental implants and regenerative products, CJ-Optik microscopes, and dental materials (composites, bonding, cements). The company serves dental professionals across Canada and the USA through direct sales, local representatives, and e-commerce.
Is Synca a public or private company?
Synca is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Synca founded?
Synca was founded in 1999. It employs 11 to 50 people.
Where is Synca based?
Synca is headquartered in Repentigny, Canada, in the North America region.
How does Synca make money?
Three revenue lines are on record. Dental Equipment Sales are the primary driver. The others are dental Materials and Consumables and implantology Products.
Who are Synca's main competitors?
Broad incumbents on record are Envista Holdings, Henry Schein, Patterson Companies and Dentsply Sirona. Benco Dental is listed as a direct peer.
Does Synca have an API?
No public API is recorded for Synca.
What industry is Synca in?
Synca's product category is Dental Equipment & Supplies. Its primary akta.pro industry code is HLAMAFAD, Dental & Oral Care Devices (Dental Units, Handpieces, Imaging), with a secondary code of HLABAJAC, Implant Prosthetics & Abutment Fabrication. Its NAICS code is 339114 and its SIC code is 3843.