Metex Corporation

What Metex Corporation does

Metex Corporation is a privately held Canadian value-added distributor founded in 1965, headquartered in Toronto, Ontario with a US sales office in Buffalo, New York. The company distributes industrial water treatment, chemical metering, and process control equipment sourced from a portfolio of eight global manufacturers: Walchem, Blue-White, Neptune Chemical Pump, Myron L Company, Sensorex, Lutz Pumps, Lakewood Instruments, and Wilkerson Instrument Company. Its catalog spans metering pumps, magnetic, ultrasonic, and turbine flow meters (Truflo brand), handheld water quality instruments (ULTRAMETER II/III), controllers, pH and conductivity sensors, and chemical feed accessories serving cooling towers, boilers, process water systems, pools and spas, chemical processing, and field testing applications.

Name

Metex Corporation

Legal name

Metex Corporation Ltd.

Website

https://metexcorporation.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Metex Corporation is a privately held Canadian value-added distributor founded in 1965, supplying industrial water treatment, chemical metering, and process control equipment from global brands to North American industrial, commercial, and pool/spa customers.

Ownership category

akta.pro rank

Product category

Industrial Process Control Instrumentation Distribution

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Totalizing Fluid Meters & Counting Devices (3824)

akta.pro primary industry

Filling & Dosing Equipment (Liquid, Powder, Aseptic) (IMALAOAB)

Keywords

• Industrial water treatment
• Process control instrumentation
• Chemical metering pumps
• Flow measurement equipment
• Water quality monitoring

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Water Treatment Equipment Distribution: Metex generates revenue through the distribution and sale of industrial water treatment equipment, chemical metering pumps, flow meters, water analyzers, sensors, and related accessories sourced from global brand partners including Walchem, Blue-White, Neptune, Myron L Company, Sensorex, Lutz Pumps, and Lakewood Instruments. The company also provides custom solutions and technical support services. Orders are subject to minimum order amounts and standard payment terms.
2. Custom Solutions and Technical Services: Metex offers custom solutions, technical support, and training services alongside their product distribution. They provide in-field solutions designed with customer-specific needs in mind, along with technical expertise and training programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Metex Corporation is a value-added distributor of industrial water treatment and process control instrumentation for the process control, chemical treatment, wastewater, and manufacturing sectors across North America. The company distributes metering pumps, flow meters (magnetic, ultrasonic, and turbine), water analyzers, controllers, sensors, and accessories from global brand partners including Walchem, Blue-White, Neptune Chemical Pump, Myron L Company, Sensorex, Lutz Pumps, Lakewood Instruments, and Wilkerson Instrument Company. Metex supplements distribution with custom system design, in-field technical support, and training services.

Product overview

Metex Corporation is an industrial instrumentation distributor offering a comprehensive portfolio of measurement and control products sourced from global industry partners. The portfolio includes portable handheld instruments (ULTRAMETER II and III series for water quality testing), various flow meters (magnetic, ultrasonic, turbine, and clamp-on types under the Truflo brand), chemical metering pumps (EWP Series, Neptune Chemical Pump), and process controllers (Walchem Intuition-6). These products serve water treatment, chemical processing, and industrial process applications, functioning as complementary solutions for monitoring, controlling, and optimizing fluid systems. Metex acts as a value-added reseller for brands including Walchem, Blue-White, Neptune Chemical Pump, Myron L Company, Sensorex, Lutz Pumps, and Lakewood Instruments.

Differentiator

Problem solved

Functional benefit

Brands

• EWP Series: A product brand for chemical metering pumps

Products and services

• EWP Series Chemical Metering Pumps Chemical metering pumps distributed by Metex under the Walchem brand, providing precise chemical injection for industrial water treatment applications.
• Walchem Intuition-6 Controller Advanced process controller distributed by Metex for chemical management and process control in water treatment and industrial applications.
• MF1000 Magnetic Flow Meter (Truflo) Microprocessor-based magnetic flow meter with ±0.5% flow rate accuracy, all-welded hermetic seal construction, and 4-20mA, Frequency Pulse, and RS 485 outputs for industrial flow measurement applications.
• UF500 Clamp-On Ultrasonic Flow Meter (Truflo) Non-intrusive clamp-on ultrasonic flow meter with ±2.0% full scale accuracy, 0.1 to 5 m/s dynamic flow range, 2-minute installation without pipe cutting, and ABS or aluminum body options.
• Ultraflo 2000 Ultrasonic Flow Meter (Truflo) Ultrasonic flow meter using sound wave technology for clean liquid media measurement, capable of measuring conductive and non-conductive liquids with 250 sound pulses per minute, 4-20mA output, pulse relay, and HDPE wetted parts.
• UltraFlo 4000 Ultrasonic Flow Meter (Truflo) Ultrasonic flow meter designed for corrosive liquids including strong acids and alkalies, with no moving parts, suitable for pulsating, dosing, and metering flow applications, and Polysulfone wetted parts.
• ProPulse Turbine Flow Meter (Truflo) Ultra-low flow turbine flow meter with universal body offering 5 selectable flow ranges, PVDF rotor with encapsulated magnetic inserts, sapphire bearings, NPN pulse output, and 10 bar pressure rating from -40 to 120°C.
• ULTRAMETER II 6PFCE and 4P Digital Handheld Meter (Myron L) Rugged handheld water testing instrument with ±1% reading accuracy using four-electrode conductivity cell technology, unique pH/ORP sensor, FCE function for free chlorine equivalent, Langelier Saturation Index Calculator, and 100+ hour / 5000+ test battery life.
• ULTRAMETER III 9P AHL Titration Kit (Myron L) Advanced handheld meter with in-cell alkalinity and hardness titration capabilities measuring 9 parameters (Conductivity, Resistivity, TDS, Alkalinity, Hardness, LSI, pH, ORP/Free Chlorine, Temperature), optional bluDock wireless data transfer, and IP67/NEMA 6 waterproof rating.
• Custom Solutions Engineering Bespoke system design and integration services where Metex engineers design and supply custom in-field solutions tailored to specific customer water treatment and chemical metering application needs.
• Technical Support Services Ongoing technical support services for the industrial water treatment and process control products Metex distributes, leveraging in-depth product expertise to assist customers with installation, operation, and troubleshooting.
• Training Programs Product and application training programs offered by Metex to industrial customers to support proper use of the metering pumps, flow meters, controllers, and water quality instruments Metex distributes.

Quantifiable outcome

• High accuracy water testing instruments with +/-1% reading accuracy for handheld meters and +/-0.5% for flow meters
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Walchem (an Iwaki America company)coreChannel Partner/ Reseller/ DistributorWalchem is a core brand partner for Metex, providing chemical metering pumps and controllers. Metex distributes Walchem products including the new EWP Series of Chemical Metering Pumps and the Walchem Intuition-6 controller. Walchem specializes in integration of metering pump and controller technology for water treatment applications.
• Blue-WhitecoreChannel Partner/ Reseller/ DistributorBlue-White is a key brand partner for Metex Corporation. The partnership focuses on chemical management solutions including flow meters and related equipment for industrial water treatment applications.
• Neptune Chemical PumpcoreChannel Partner/ Reseller/ DistributorNeptune Chemical Pump products are distributed by Metex, providing precision chemical dosing solutions. Featured products include back pressure valves and chemical metering equipment.
• Myron L CompanycoreChannel Partner/ Reseller/ DistributorMyron L Company is a major brand partner supplying handheld water testing instruments including the ULTRAMETER II and III series, portable instruments, and water quality testing equipment distributed by Metex.
• SensorexminorChannel Partner/ Reseller/ DistributorSensorex products including water quality sensors are distributed by Metex as part of their instrumentation product offerings.
• Lutz PumpsminorChannel Partner/ Reseller/ DistributorLutz Pumps products including industrial pumps are distributed by Metex across their product categories.
• Lakewood InstrumentsminorChannel Partner/ Reseller/ DistributorLakewood Instruments products are distributed by Metex as part of their water treatment instrumentation and monitoring solutions.
• Wilkerson Instrument CompanyminorChannel Partner/ Reseller/ DistributorWilkerson Instrument Company has been producing industrial grade process control instrumentation since 1983. They specialize in wireless data acquisition, control signal conditioners, two-wire transmitters, power supplies, digital process indicators, counters, variable frequency drives, surge protection, and turbine flow meters.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• MSC Industrial Direct: MSC Industrial distributes metalworking and MRO supplies including fluid-handling and pump categories to industrial buyers. It competes indirectly for Metex's industrial customer wallet across similar procurement motions.
• W.W. Grainger: Grainger is a broad-line industrial MRO distributor with extensive pump, flow-control, and instrumentation categories. While not specialized in water treatment, it competes for the same maintenance and operations budgets at Metex's customer base.
• Xylem Inc. Xylem is a global water-technology manufacturer and solutions provider serving industrial, municipal, and commercial water customers. Operates upstream of Metex as a principal but also competes in adjacent service and equipment categories for the same end users.
• Watts Water Technologies: Watts designs and manufactures water-treatment and flow-control products including backflow preventers, regulators, and valves. Overlaps with Metex's pump and valve distribution lines and shares industrial water-treatment end markets.
• Hach Company: Hach manufactures and sells water-quality testing instruments and reagents for laboratory and field analysis. Highly comparable on the analytical-instrument side of Metex's portfolio, especially the ULTRAMETER handheld line.
• Endress+Hauser: Endress+Hauser is a global manufacturer of industrial process instrumentation for flow, level, pressure, and water analysis. Comparable on the measurement-instrument side of Metex's offering, with overlapping chemical-processing customers.
• Pool Corporation: PoolCorp is the largest wholesale distributor of pool and spa equipment, supplies, and related water-treatment products. Overlaps with Metex's pool/spa customer segment and water-chemistry dosing categories.

Direct peers

• USABlueBook: USABlueBook is a value-added distributor of water and wastewater equipment, treatment chemicals, and process instrumentation to municipal and industrial customers across North America. Highly comparable as a channel partner overlapping Metex's core industrial water-treatment end markets.
• Cole-Parmer: Cole-Parmer distributes laboratory and process instrumentation including flow meters, pumps, and water-quality analyzers from multiple global principals. Comparable to Metex as a value-added reseller serving lab and industrial fluid-handling customers.

Emerging players

• AW-Lake Company: AW-Lake manufactures flow meters and process instrumentation for industrial and chemical-dosing applications, including gear, turbine, and ultrasonic meters. Comparable as a flow-measurement specialist overlapping Metex's Truflo distribution line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/metex-corporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metex Corporation