Bangkok Insurance Public Company Limited

What Bangkok Insurance Public Company Limited does

Bangkok Insurance Public Company Limited (SET: BKI), founded in 1947 and headquartered in Bangkok, Thailand, is a publicly listed multi-line non-life insurer operating across 12+ product categories. The portfolio spans motor insurance (voluntary and compulsory), travel and personal accident insurance, health insurance (including cancer, telemedicine, and office syndrome coverage), property and home insurance (including the Rakbaan flood product), marine and cargo insurance, aviation insurance (including drones), engineering insurance, business all-risks, and miscellaneous lines (cyber, golfer, terrorism). The company serves three primary customer tiers: individual consumers (mass market personal lines such as PA 159 microinsurance at 159 THB and worldwide travel from 135 THB), SMEs (with packages such as SME Total up to 50 million THB coverage), and corporate/enterprise clients (engineering, marine cargo, aviation, liability).

Name

Bangkok Insurance Public Company Limited

Legal name

Bangkok Insurance Public Company Limited

Website

https://bangkokinsurance.com

Company type

Public

Founded year

1947

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bangkok Insurance Public Company Limited (SET: BKI) is a Thailand-based, publicly listed multi-line non-life insurer founded in 1947, offering motor, health, property, travel, marine, aviation, and commercial insurance products to individual consumers, SMEs, and corporate clients primarily in Thailand.

Ownership category

akta.pro rank

Product category

General Insurance (Property & Casualty)

NAICS

Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers (5241), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industries

Commercial Auto & Fleet Insurance (FSAJAMAB), General Liability Insurance (FSAJAMAE), Commercial Package / Business Owners Policies (BOP) (FSAJAMAG)

Keywords

• General insurance products
• Motor insurance coverage
• Health insurance plans
• Property insurance policies
• Commercial insurance solutions

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premium Revenue: Revenue generated from insurance premiums across multiple product lines including motor, travel, accident, health, property, marine, and aviation insurance. Premiums are collected annually or as specified in policy terms. The company offers both voluntary and compulsory insurance products.
2. Commission Income: Income from agency and brokerage operations, though this appears to be a secondary revenue stream as the company primarily operates as a direct insurer.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Bangkok Insurance Public Company Limited is a Thailand-based multi-line general (non-life) insurance company that underwrites and distributes a broad portfolio of personal and commercial insurance products. Its core offerings span motor insurance (voluntary and compulsory), travel insurance, personal accident insurance, health insurance (including cancer, telemedicine, and office syndrome cover), property and residential insurance, marine and cargo insurance, aviation and drone insurance, engineering insurance, business all risks, and miscellaneous coverage such as cyber, golfer, and terrorism insurance. Products are sold directly online, via the LINE-issued Electronic Care Card, through licensed agents and brokers, and through a dedicated corporate sales team for commercial accounts.

Product overview

Bangkok Insurance Public Company Limited is a Thailand-based insurance company offering a comprehensive portfolio of insurance products and services. The company operates as a multi-line insurer with a unified platform providing both individual and commercial insurance coverage. The product portfolio spans major categories including Motor Insurance (voluntary and compulsory types), Travel Insurance (domestic and international), Personal Accident Insurance (including PA ME STYLE, PA Holiday, and micro-insurance products), Health Insurance (cancer, telemedicine, office syndrome), Property and Residential Insurance (including Rakbaan home insurance), Marine and Cargo Insurance, Aviation and Drone Insurance, Business Insurance, Engineering Insurance, and Miscellaneous Insurance (including cyber insurance and golfer insurance). The company also provides digital service channels including i-Claim for online motor claims processing, Electronic Care Card via LINE, and online policy management.

Differentiator

Problem solved

Functional benefit

Brands

• BKI: Shortened brand name/abbreviation for Bangkok Insurance Public Company Limited

Products and services

• Motor Insurance

Quantifiable outcome

• Claim assessment timeline: 15 business days for standard claims, 30 days for claims over 30 million THB
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Contracted Hospitals NetworkcoreOthersExtensive network of contracted hospitals across Thailand enabling cashless treatment services for health and accident insurance policyholders. Policyholders can access services using the Electronic Care Card via LINE application.
• Contracted Garages/Repair CenterscoreOthersNetwork of qualified garages and dealer repair centers for motor insurance claim services. Enables cashless repair services for motor policyholders under the i-Claim system.
• LINE (Meta Platforms)coreTechnology or IntegrationLINE official account (@bangkokinsurance) for customer engagement, Electronic Care Card delivery, policy notifications, and customer service. Mobile integration enabling digital-first customer experience.
• TQMminorStrategic or Co-development PartnerPartnership for salary earner protection products. TQM ผนึก BKI คุ้มครองมนุษย์เงินเดือน (TQM joins BKI to protect salary earners).
• PTT (Thailand Oil Public Company)minorGTM or Marketing PartnerFuel card partner offering PTT fuel cards worth 500-4,000 THB as promotional gift with Type 1 and Type 2+ motor insurance purchases. Zero percent installment payment up to 10 months also available.
• Central GroupminorGTM or Marketing PartnerVoucher partner providing Central e-Vouchers worth 200 THB as promotional gift with cancer insurance and home insurance purchases.
• Lotus's (Tesco Lotus)minorGTM or Marketing PartnerVoucher partner providing Lotus's vouchers up to 2,000 THB as promotional gifts with home insurance and personal accident insurance purchases.
• Starbucks ThailandminorGTM or Marketing Partnere-Coupon partner providing Starbucks e-Coupons worth 200 THB as promotional gifts with various insurance purchases.
• Banks and Financial InstitutionsminorChannel Partner/ Reseller/ DistributorBanks serving as insurance agents for distribution of Bangkok Insurance products, collecting premiums through bank counters and direct debit services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• MSIG Insurance (Thailand) Company Limited: Thai subsidiary of Mitsui Sumitomo Insurance (MS&AD Group) providing multi-line non-life coverage including motor, fire, and accident. Competes in the same Thailand non-life market with multinational balance sheet support.
• Sompo Insurance (Thailand) Public Company Limited: Thai operation of Sompo Japan Insurance, offering fire, motor, marine, and engineering insurance. Competes for the same commercial and SME clients as BKI but draws on broader group expertise.
• Tokio Marine Insurance (Thailand) Public Company Limited: Thai subsidiary of Tokio Marine Holdings, one of the largest global insurance groups, offering multi-line non-life coverage. Comparable product set but with global reinsurance and capital backing absent at BKI.

Broad incumbents

• AXA Insurance Public Company Limited (Thailand): Thai subsidiary of global insurer AXA, providing motor, health, property, and commercial coverage. Competes with BKI across retail and SME segments, with stronger brand recognition in health and life adjacencies.
• Chubb Insurance Public Company Limited (Thailand): Thai operation of global insurer Chubb, focused on property, casualty, and specialty lines. Comparable in its broad non-life product portfolio but skewed toward higher-end commercial and specialty risks.
• Allianz Ayudhya General Insurance Public Company Limited: Major Thai general insurer with Allianz Group backing, offering a comprehensive suite of personal and commercial lines. A larger incumbent competitor with global brand equity and broader product engineering capabilities than BKI.

Direct peers

• Muang Thai Insurance Public Company Limited: Major Thai non-life insurer and subsidiary of Muang Thai Group, offering motor, health, accident, and commercial lines. Competes directly with BKI in retail and SME segments across Thailand.
• The Sri Muang Insurance Public Company Limited: Thai non-life insurer providing motor, fire, marine, and miscellaneous insurance to retail and commercial customers. Comparable in scale, listed status, and product breadth to BKI.
• Thai Insurance Public Company Limited (TINSURE): Long-established Thai non-life insurer (formerly Chokchaichaicharn) offering fire, motor, marine, and miscellaneous coverage. Direct competitor in the domestic Thai non-life segment with comparable legacy profile.
• Dhipaya Insurance Public Company Limited: One of Thailand's largest listed non-life insurers (ticker TIP on SET), offering motor, fire, marine, and accident products through similar multi-channel distribution. Direct head-to-head competitor for BKI in the Thai non-life market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/bkilive
• YouTubeyoutube.com/user/bangkokinsurance
• Facebookfacebook.com/bangkokinsurance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bangkok Insurance Public Company Limited