House of Beautiful Business

What House of Beautiful Business does

House of Beautiful Business is a Berlin-headquartered, founder-led platform founded in 2017 by Tim Leberecht and Till Grusche that operates an annual flagship gathering, the World Beautiful Business Forum, alongside a portfolio of associated products including The Beautiful Business School (a 5-week online leadership program), the HoBB Membership, the free bi-weekly Beauty Shot newsletter, and local hub events in 35+ cities. The company serves enterprise clients — among them BCG, Google, Microsoft, Accenture, SAP, Volkswagen Group, Pullman Hotels & Resorts (Accor), Porsche, Salesforce, Deloitte, EY, PwC, and Santander — through bespoke consulting engagements spanning narrative strategy, experience design, and content production, and reaches individual executives, transformation leaders, founders, and cross-disciplinary professionals seeking human-centered leadership programming. The 2026 Athens forum marks the platform's 10th anniversary and reflects a deliberate expansion from a single pop-up event into a multi-product, multi-format community with a stated reach of 50,000+ professionals across 40+ countries.

The business model blends four revenue streams: (i) one-time event ticket and school fees (forum tickets ranging €395–€1,895; Beautiful Business School second cohort launching January 2027); (ii) recurring annual membership subscriptions that provide discounts and exclusive programming; (iii) bespoke professional-services consulting sold into named enterprise accounts; and (iv) multi-year strategic partnerships such as the three-year Pullman xChange deal initiated in November 2025. Technology is not the platform's core offering — there is no proprietary product, no app, no API, and no model — and the GTM motion is community-led and event-driven rather than product-led. The company was originally capitalized by Porsche as a seed investor in 2017; it operates with a distributed team of 1–10 staff across Berlin, Istanbul, Barcelona, and Atlanta and has no disclosed institutional venture funding or acquisition activity.

Name

House of Beautiful Business

Legal name

House of Beautiful Business

Website

https://houseofbeautifulbusiness.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

House of Beautiful Business is a Berlin-based, founder-led platform founded in 2017 that operates an annual forum, online leadership school, membership, newsletter, and bespoke consulting for enterprise clients and individual executives seeking human-centered leadership programming, with a stated community of 50,000+ professionals across 40+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Consulting Services: Through experiential thought leadership and the community's expertise, the organization enhances the strategy, brand, and culture of ambitious organizations in bespoke consulting projects.
2. Event Tickets and Passes: Revenue from ticket sales for the annual World Beautiful Business Forum and other events. Four ticket types: Nonprofit (€1,095), Small Business (€1,495), Standard (€1,895), and Welcome Pass (€395 for Greece residents).
3. HoBB Membership: Annual membership providing 20% discounts on The Beautiful Business School, events, local hub events, partner programs, books, and the Beautiful Business Conversations card game. Valid for 12 consecutive months, does not auto-renew.
4. The Beautiful Business School: Online learning program - a 5-week journey through five leadership archetypes. Second edition scheduled for January 2027. Early bird pricing available through August 31, 2026.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

House of Beautiful Business operates a global community platform that curates in-person gatherings, online learning programs, editorial publications, and bespoke consulting services to help leaders and organizations develop humanist, purpose-driven approaches to business. Its core deliverables are the annual World Beautiful Business Forum, a 5-week Beautiful Business School learning program, an annual HoBB Membership with discounts and exclusive programming, a bi-weekly Beauty Shot newsletter, and consulting engagements covering Narrative, Experience, and Content offerings for enterprise clients.

Product overview

House of Beautiful Business operates a multi-product community platform centered on in-person gatherings, online learning, consulting services, and editorial content. The flagship event is The World Beautiful Business Forum (May 6-10, 2026, Athens), the company's 10th annual gathering exploring life-centered business. Supporting offerings include The Beautiful Business School (a 5-week online leadership program with five archetypes), HoBB Membership (providing 20% discounts and members-only programming), Beauty Shot (a free bi-weekly newsletter), and Consulting Services (Narrative, Experience, and Content offerings). The PolyOpportunity extends the model as a year-long nonprofit initiative across four continents. The company also runs Local Hubs in 35+ cities and previously produced Pullman xChange for Pullman Hotels & Resorts.

Differentiator

Problem solved

Functional benefit

Brands

• The Beautiful Business School: A 5-week online journey through five leadership archetypes for future-proof business humanists.
• World Beautiful Business Forum
• Beauty Shot
• Journal of Beautiful Business
• The PolyOpportunity

Products and services

• The World Beautiful Business Forum Annual flagship gathering bringing together business leaders, creatives, scientists, technologists, and activists to explore humane and life-centered business. The 2026 edition takes place May 6-10 in Athens with 150+ speakers across multiple venues, including the AI Democracy Marathon, the Agentic Agora, the Home of Belonging, and the Longevity Lab.
• HoBB Membership Annual community membership providing 20% discounts on The Beautiful Business School, the annual festival, and select events; members-only programming including private Open Houses and dinners; access to session recordings; and affiliate opportunities to host events under the HoBB brand while retaining 90% of generated revenue.
• The Beautiful Business School Online 5-week learning program guiding participants through five leadership archetypes (The Groundbreaker, The Host, The Sapient, The Curator, The Creator) via live expert sessions, individual inquiry, AI-assisted reflection prompts, peer exchange, and an integration artifact. Designed for founders, executives, and educators seeking humanist leadership capacities.
• Beauty Shot Newsletter Free bi-weekly Substack-published newsletter delivering editorial perspectives and curated opportunities from the House of Beautiful Business community to subscribers worldwide.
• Consulting Services Bespoke consultancy for enterprise clients structured around three offerings: Narrative (vision, frameworks, stories, and messaging), Experience (curation, design, and production of events), and Content (publications, live and recorded media, and learning programs). Engagements include story labs, leadership experiential programs, and think-tank launches for organizations such as Google, Volkswagen Group, SAP, and Pullman Hotels & Resorts.
• The PolyOpportunity Year-long nonprofit initiative with gatherings across four continents (Berlin, New York, Tangier, and Istanbul), created in partnership with the Acosta Institute and The Holon Institute, exploring opportunities for a life-centered economy.
• HoBB Local Hub Events Local dinners, workshops, and conferences organized by HoBBsters in more than 35 cities worldwide, offering year-round in-person and online gatherings; hub hosts retain 90% of generated event revenue under the HoBB affiliate model.

Quantifiable outcome

• 92% of executives believe AI adoption will fundamentally redefine leadership roles (Gartner, 2025)
• +2 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered core and minor.

• Pullman Hotels & ResortscoreStrategic or Co-development Partner · 1 November 2025Three-year partnership to create and produce Pullman xChange, a new thought leadership and event series. The global premiere edition was held in Dubai with the theme 'Build What Outlasts You,' exploring lasting impact and legacy through policy, psychology, biology, architecture, AI, neuroscience, and the arts.
• Acosta InstitutecoreStrategic or Co-development Partner · 1 January 2025Partner in The PolyOpportunity - a year-long nonprofit initiative with gatherings in Berlin, New York, Tangier, and Istanbul. Focuses on the polycrisis and opportunities for positive change.
• The Holon InstitutecoreStrategic or Co-development Partner · 1 January 2025Partner in The PolyOpportunity - a year-long nonprofit initiative with gatherings in Berlin, New York, Tangier, and Istanbul.
• HotwirecoreStrategic or Co-development Partner · 1 January 2025Strategic communications firm collaborating on thought leadership initiatives including Agentic AI and the Future of Organizations research and events.
• Demos Center of The American College of GreececoreStrategic or Co-development PartnerVenue partner for the World Beautiful Business Forum 2026 in Athens. Known for year-round programming focused on democracy, civic imagination, and social transformation. Houses key program tracks including the AI Democracy Marathon, the Agentic Agora, the Home of Belonging, and the Longevity Lab.
• SteelcaseminorGTM or Marketing PartnerForum partner for the World Beautiful Business Forum 2026. Global furniture manufacturer specializing in office furniture and workplace solutions.
• London School of EconomicsminorStrategic or Co-development PartnerAcademic partner for the World Beautiful Business Forum 2026. Contributes thought leadership and research perspective to the forum programming.
• Lufthansa GroupminorGTM or Marketing PartnerAviation partner for the World Beautiful Business Forum 2026. Major European airline group providing travel support for forum attendees.
• BCGcoreGTM or Marketing PartnerCorporate partner and participant in House events. Boston Consulting Group brings strategic consulting perspective and executive network to the community.
• GooglecoreGTM or Marketing PartnerCorporate partner. House created story lab for The Google School for Leaders. Google brings technology perspective and innovation leadership to the community.
• MicrosoftcoreGTM or Marketing PartnerCorporate partner bringing enterprise technology perspective and AI expertise to the community.
• AccenturecoreGTM or Marketing PartnerCorporate partner bringing professional services and digital transformation expertise.
• DeloittecoreGTM or Marketing PartnerCorporate partner bringing professional services, audit, and consulting expertise.
• EYcoreGTM or Marketing PartnerCorporate partner bringing professional services and assurance expertise.
• PwCcoreGTM or Marketing PartnerCorporate partner bringing professional services and advisory expertise.
• SAPcoreGTM or Marketing PartnerCorporate partner. House helped SAP plan and launch the Intelligent Enterprise Institute. SAP brings enterprise software and innovation perspective.
• SalesforcecoreGTM or Marketing PartnerCorporate partner bringing CRM and cloud technology expertise.
• Deutsche TelekomminorGTM or Marketing PartnerCorporate partner bringing telecommunications and digital infrastructure perspective.
• Otto GroupminorGTM or Marketing PartnerCorporate partner bringing retail and e-commerce expertise.
• ChanelminorGTM or Marketing PartnerCorporate partner bringing luxury goods and brand expertise.
• Volkswagen GroupcoreGTM or Marketing PartnerCorporate partner. House created experiential learning program for top management exploring emotion, curation, and imagination as leadership aspects.
• AirbusminorGTM or Marketing PartnerCorporate partner bringing aerospace and industrial technology perspective.
• MercedesminorGTM or Marketing PartnerCorporate partner bringing automotive and mobility expertise.
• AudiminorGTM or Marketing PartnerCorporate partner bringing automotive and premium mobility expertise.
• Deutsche BahnminorGTM or Marketing PartnerCorporate partner bringing transportation and logistics expertise.
• AgeasminorGTM or Marketing PartnerCorporate partner bringing insurance and financial services expertise.
• Hubert Burda MediaminorGTM or Marketing PartnerCorporate partner bringing media and publishing expertise.
• LinkedIncoreGTM or Marketing PartnerCorporate partner bringing professional networking and talent expertise.
• E.ONminorGTM or Marketing PartnerCorporate partner bringing energy and sustainability expertise.
• SantanderminorGTM or Marketing PartnerCorporate partner bringing banking and financial services expertise.
• SkyminorGTM or Marketing PartnerCorporate partner bringing media and entertainment perspective.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TED Conferences: TED runs annual thought-leadership conferences and operates a global content/media platform (TED Talks). Like HoBB, it monetizes ideas-stage gatherings, evergreen video/media content, and fellowship-style programming for executives, technologists, and creatives.
• Summit Series: Summit is a community and events platform convening entrepreneurs, investors, and creatives through invitation-driven gatherings and content. It mirrors HoBB's blend of curated gathering, lifestyle/community access, and experiential production — though more consumer/lifestyle in flavor.
• Aspen Institute: The Aspen Institute convenes leaders through seminars, public programs, and policy convenings, plus runs leadership initiatives (e.g., Aspen Executive Seminars). It shares HoBB's 'humanistic leadership' positioning and use of dialogue-based, retreat-style programming.
• PopTech: PopTech is a nonprofit that convenes innovators through annual gatherings, fellows programs, and storytelling about social and technological change. It is comparable in scope (small team, ideas-stage community, fellows/network model) and in its non-profit structure.
• Wisdom 2.0: Wisdom 2.0 convenes leaders at the intersection of mindfulness, technology, and business through conferences and content. It overlaps HoBB's audience (executives, change-makers) and theme ('more human' leadership), though with a more explicit mindfulness angle.

Broad incumbents

• World Economic Forum: The World Economic Forum operates the Annual Meeting in Davos and year-round initiatives convening heads of state, CEOs, and civil society. It is a much larger incumbent with overlapping annual flagship event and thought-leadership content model for 'better business/capitalism' audiences.
• Milken Institute: The Milken Institute runs major conferences (e.g., Milken Conference) and year-round programs convening executives, investors, and policymakers across finance, health, and social impact. It is a comparable thought-leadership gathering platform with broader programmatic reach but smaller annual flagship event footprint relative to HoBB.
• SXSW Conference & Festivals: SXSW is a large-scale conference and festival with tracks spanning business, technology, and culture, plus year-round digital content. It overlaps with HoBB's annual Forum in bringing together business, creatives, and technologists through programming that prioritizes experience over pure content delivery.

Emerging players

• Conscious Leadership Group: CLG delivers leadership development programs, cohorts, and summits aimed at transforming executive consciousness and team culture. It is comparable to the Beautiful Business School's cohort-based humanist leadership curriculum and the HoBB membership's personal-development focus.

Others

• Dreamforce (Salesforce): Dreamforce is Salesforce's annual flagship conference convening enterprise customers, partners, and thought leaders around technology and business transformation. Salesforce is also a documented corporate partner of HoBB, so it is a relevant ecosystem comparator — large-scale enterprise thought-leadership eventing at very different scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/house-of-beautiful-business
• Instagraminstagram.com/houseofbeautifulbusiness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Beautiful Business