Superabrasive
Superabrasive is a private US-headquartered OEM that designs and manufactures concrete grinding, polishing, and finishing equipment under the LAVINA brand, along with proprietary diamond consumables, sold exclusively through a distributor network in 50+ countries to professional concrete contractors.
- Company typePrivate
- Founded1989
- HeadquartersHoschton, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Superabrasive does
Superabrasive Inc. is a private US-headquartered industrial OEM that designs and manufactures concrete surface preparation, polishing, and finishing equipment under the LAVINA brand, complemented by an integrated line of proprietary diamond consumables. Its core equipment portfolio includes the LAVINA S7 series of propane and electric floor grinders (25-, 30-, and 31-inch), SP-series ride-on power trowels (SP8 mechanical, SP8H hydrostatic with Kubota 1605, and the LP36GE propane polishing trowel), and LAVINA V-series industrial dust extractors (V25GE, V32GE propane, V32E electric) with HEPA H13 filtration. Technical differentiation rests on a patent-pending spider lubrication design, sealed-bearing drivelines that eliminate daily greasing, and an in-house manufactured helical gearbox, all engineered to reduce maintenance downtime in commercial jobsite conditions.
The company operates a vertically integrated manufacturing footprint, with its headquarters, sales, and technical support in Hoschton, Georgia, and a factory in Krun, Bulgaria, supporting production across 1,000+ SKUs. Revenue is generated entirely through hardware sales — equipment units priced between roughly $23,490 and $75,990 US MSRP and consumable diamond tooling (HD Copper, HD Resin) sold in 3-inch pucks and 9-/13-inch rings at $24-$216 per unit. Go-to-market is 100% indirect through an independent distributor network across 50+ countries, with no direct-to-end-user sales channel; distributors also handle warranty registration, parts, and localized service.
The primary customer segment is professional concrete contractors serving commercial and residential floor preparation and polishing projects; secondary segments include stone fabricators and optical lab technicians using Superabrasive's stone and optical diamond tools. The supporting infrastructure includes Lavina training classes, distributor locator tools, technical support lines in the US and Bulgaria, and product video/FAQ content to drive contractor adoption and consumables pull-through from the installed equipment base.
Superabrasive firmographics
Firmographics- Name
- Superabrasive
- Legal name
- Superabrasive Inc.
- Website
- https://superabrasive.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Superabrasive is a private US-headquartered OEM that designs and manufactures concrete grinding, polishing, and finishing equipment under the LAVINA brand, along with proprietary diamond consumables, sold exclusively through a distributor network in 50+ countries to professional concrete contractors.
- Ownership category
- akta.pro rank
Superabrasive industry classification
Industry- Product category
- Industrial Concrete Surface Preparation and Finishing Equipment
- NAICS
- Abrasive Product Manufacturing (327910)
- SIC
- Abrasive, Asbestos & Misc Nonmetallic Mineral Prods (3290)
- akta.pro primary industry
- Surface Preparation Equipment (Shot Blasting, Scarifiers, Grinders) (IMAHALAL)
- akta.pro secondary industry
- Grinding, Honing & Superfinishing Equipment (IMAHADAE)
Keywords
Where Superabrasive is headquartered
LocationHeadquarters
- HQ city
- Hoschton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Superabrasive business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of concrete grinding and polishing machines including floor grinders (LAVINA brand), power trowels, and dust extractors. Products range from $23,490 to $75,990 MSRP. Both propane and electric powered models available.
- Diamond Tooling: Sale of consumable diamond tools for concrete grinding and polishing including metal bond tools, hybrid tools, resin pads, and polishing pads. Products include HD Coppers and HD Resins in various sizes.
- Accessories and Parts: Sale of finishing tools, trowel blades, float pans, transport kits, and replacement parts for concrete equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | SP8H Ride-On Trowel with Hydro Steering |
| Unit Pricing | Pay-as-you-go | SP8 Ride-On Trowel (Mechanical) |
| Unit Pricing | Pay-as-you-go | SP10HD Ride-On Trowel, 10 Foot Hydro |
| Unit Pricing | Pay-as-you-go | L31GFXS7 31-inch Propane Floor Grinder |
| Unit Pricing | Pay-as-you-go | L31GRFXS7 31-inch Remote Control Propane Grinder |
| Unit Pricing | Pay-as-you-go | L30GKS7 30-inch Propane Grinder (Kohler) |
| Unit Pricing | Pay-as-you-go | L30GS7 30-inch Propane Grinder (Kawasaki) |
| Unit Pricing | Pay-as-you-go | L25GKS7 25-inch Propane Grinder (Kohler) |
| Unit Pricing | Pay-as-you-go | L25GS7 25-inch Propane Grinder (Kawasaki) |
| Unit Pricing | Pay-as-you-go | LP36GE 80-inch Propane Polishing Trowel |
| Unit Pricing | Pay-as-you-go | V32GE Propane Dust Extractor |
| Unit Pricing | Pay-as-you-go | V32E Electric Dust Extractor |
| Unit Pricing | Pay-as-you-go | V32GEAFC Propane Dust Extractor with Auto Cleaning |
| Unit Pricing | Pay-as-you-go | HD Copper 3-inch Pucks |
| Unit Pricing | Pay-as-you-go | HD Resin 3-inch Pucks |
| Unit Pricing | Pay-as-you-go | HD Copper Rings 9-inch |
| Unit Pricing | Pay-as-you-go | HD Copper Rings 13-inch |
| Unit Pricing | Pay-as-you-go | HD Resin Rings 9-inch |
| Unit Pricing | Pay-as-you-go | HD Resin Rings 13-inch |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Superabrasive product offering
Product offeringCore offering
Superabrasive designs, manufactures, and distributes concrete surface preparation and finishing equipment under the LAVINA brand — including propane and electric floor grinders (25" to 31"), ride-on power trowels (SP8, SP8H, LP36GE), and industrial dust extractors with multi-stage HEPA filtration. The company complements this equipment portfolio with consumable diamond tooling for grinding, hybrid cutting, and resin polishing, plus specialty diamond products for stone fabrication and optical lens edging.
Product overview
Superabrasive is an industrial equipment manufacturer specializing in concrete grinding, polishing, and finishing solutions. The product portfolio is organized around the LAVINA brand of floor grinders (S7 series available in 25", 30", and 31" sizes with propane and electric power options), SP-series ride-on power trowels (SP8 and SP8H for 8-foot applications, LP36GE for polishing), and LAVINA dust extractors (V25GE, V32GE propane and V32E electric models). These equipment products are complemented by a comprehensive range of diamond tooling including HD Copper and HD Resin pads, concrete grinding and polishing tools, stone fabrication tools, and optical lab products. The company also manufactures finishing accessories including transport wheel kits, float pans, and trowel blades compatible with various market equipment brands.
Differentiator
Problem solved
Functional benefit
Brands
- Lavina: Line of floor grinders and dust extractors for concrete grinding and polishing applications
Products and services
- LAVINA L31GFXS7 31-inch Propane Floor Grinder 31-inch propane floor grinder for heavy-duty concrete grinding with sealed dust-proof grinding head, planetary drive system, and adjustable grinding pressure from 392-794 lbs. Targets professional concrete contractors performing coating removal and surface preparation at production scale.
- LAVINA L31GRFXS7 31-inch Remote Control Propane Floor Grinder 31-inch propane floor grinder with full remote-control operation, combining the productivity of the FX1000 powertrain with operator-distance control via handheld controller for safer, more ergonomic grinding.
- LAVINA L30GKS7 / L30GS7 30-inch Propane Floor Grinder 30-inch propane floor grinder offered in two engine variants — L30GKS7 with Kohler PCV740 (24 hp) and L30GS7 with Kawasaki FX600V (19 hp) — featuring planetary drive and integrated adjustable weights for medium-duty concrete grinding applications.
- LAVINA L25GKS7 / L25GS7 25-inch Propane Floor Grinder 26.5-inch propane floor grinder available with Kohler PCV740 (24 hp) or Kawasaki FX600V (19 hp) engine, designed for medium-duty grinding applications where a smaller footprint is preferred.
- SP8 Ride-On Power Trowel, 8-Foot 8-foot (98-inch path) mechanical-steer ride-on power trowel with Vanguard engine (26 kW/35 hp), sealed-bearing driveline, and LED visibility system for concrete finishing crews on commercial slabs.
- SP8H Ride-On Power Trowel, 8-Foot with Hydro Steering 8-foot (94-inch path) hydrostatic-steer ride-on power trowel with Kubota 1605 engine (57 hp), LED work lights, digital display, phone holder, and USB charging for premium concrete finishing operations.
- LP36GE 80-inch Propane Polishing Trowel 80-inch propane polishing trowel with Kohler PCV740 engine, two 36-inch floating pans, and eight Quick Change tool holders built specifically for concrete polishing with Lavina diamond tooling.
- LAVINA V32GE Propane Dust Extractor Propane-powered industrial dust extractor with Kawasaki FS600V engine, 470.9 cfm airflow, and four-stage dust collection (pre-separator, cyclone, M-class conical filter, HEPA H13 filter capturing 99.95% of particles 0.15-0.23 µm).
- LAVINA V32E Electric Dust Extractor Electric-powered heavy-duty dust extractor with 11.5 hp turbine motor (8.6 kW), 490 cfm airflow, integrated pre-separator, and HEPA H13 filtration; available in 208V, 480V, and 380V EU configurations.
- LAVINA V25GE Propane Dust Extractor Propane-powered dust extractor with Kawasaki FS481V engine, conical filter with PTFE membrane, and independent motor valves; suitable for pairing with 25-inch and 30-inch LAVINA grinders.
- HD Copper Hybrid Diamond Tools Hybrid transitional diamond tools for concrete grinding and polishing, available in 50, 100, 200, and 400 grit in 3-inch pucks and 9/13-inch rings; engineered for fast cutting, refined scratch pattern, and long tool life as a transition or first cutting step.
- HD Resin Diamond Polishing Tools Versatile polishing diamond pads suitable for dry or wet use on soft and hard concrete, designed for heavier grinders (25-inch and up); available in grit sizes from 30 to 3000.
- Transport Wheel Kits for Power Trowels Lightweight transport wheel kits sold as accessories: Kit #A151 fits walk-behind trowels (36-48 inches) compatible with SP3/SP4, and Kit #A124 fits 8-foot ride-on trowels including SP8 and SP8H. Slides beneath the machine to improve maneuverability.
- Stone Fabrication Diamond Tools Specialty diamond consumables for stone fabrication shops performing sink cutouts, edge polishing, and countertop fabrication on granite, marble, quartz, and engineered stone. Sourced through the Superabrasive catalog and distributed via dealers.
- Optical Lab Edging Wheels Precision diamond edging wheels, generator wheels, and hand-edging wheels for optical laboratories running Nidek, Essilor, Briot, Weco, and Huvitz lens edging machines. Sourced through the Superabrasive optical product line.
Quantifiable outcome
- Longer run times with updated liquid propane fuel system
- +2 more outcomes
Companies that use Superabrasive
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Superabrasive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Superabrasive partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Kawasaki MotorscoreKawasaki provides engines for LAVINA propane grinders including the FX1000 (35 hp) for 31-inch models and FX600V (19 hp) for 30-inch models. The partnership provides powertrain technology for the company's core equipment products.
- Kohler EnginescoreKohler provides engines including the PCV740 (24 hp) for various grinder and trowel models. Partnership enables dual-engine options (Kohler or Kawasaki) across product lines.
- Vanguard (Briggs & Stratton)coreVanguard engines power the SP8 mechanical ride-on trowel model. Provides alternative engine option for the product lineup.
- KubotacoreKubota 1605 engine powers the SP8H hydrostatic ride-on trowel. Partnership provides the powertrain for the premium hydro trowel model.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Superabrasive competitors and assessment
Company assessmentDirect peers
- SASE Company: US-based manufacturer of concrete grinding/polishing equipment and diamond tooling with strong distributor network. Competes directly with LAVINA grinders and consumables in the US contractor channel.
- Klindex: Italian maker of floor grinding and polishing machines (Heron, Levighetor, Expander series) plus compatible diamond tooling. Closest European competitor to Lavina on propane-electric grinders.
- Tyrolit: Austrian manufacturer of diamond tooling and grinding equipment for concrete, stone, and construction — comparable on the diamond abrasive consumable side of Superabrasive's business.
- Husqvarna Construction: Largest global manufacturer of concrete grinding and polishing equipment (PG series grinders, HTC-redistributed tooling, dust extractors). Direct head-to-head competitor across propane and electric grinder categories where LAVINA competes.
- Edco: Established US surface-preparation equipment maker for concrete and asphalt. Competes with Lavina grinders in coatings removal and concrete preparation segments.
- HTC Floor Systems: Swedish pioneer of concrete grinding and polishing equipment. Sells the Eclipse, Duratiq, and RX-class grinder lines and EZshine tooling — directly comparable product/market profile to LAVINA.
- National Flooring Equipment: US manufacturer of surface preparation and concrete grinding equipment. Overlaps with LAVINA on grinders and competes in the same concrete contractor channel.
Emerging players
- Werkmaster (Polished Concrete Solutions): Canadian maker of concrete grinding and polishing machines with a strong North American contractor following. Smaller-scale peer with overlapping product lines.
- Onfloor Technologies: US manufacturer of concrete and wood-surface preparation equipment. Niche overlap with LAVINA on smaller-format floor grinding applications.
Broad incumbents
- Hilti: Global construction tools and equipment incumbent with broad portfolio including surface preparation tools. While not specialized in concrete polishing, Hilti's distribution and direct-account model represents the larger competitive threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Superabrasive social profiles
Digital presenceSuperabrasive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superabrasive leadership team
Management profileNumber of profiles
Superabrasive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superabrasive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superabrasive
What does Superabrasive do?
Superabrasive designs, manufactures, and distributes concrete surface preparation and finishing equipment under the LAVINA brand — including propane and electric floor grinders (25" to 31"), ride-on power trowels (SP8, SP8H, LP36GE), and industrial dust extractors with multi-stage HEPA filtration. The company complements this equipment portfolio with consumable diamond tooling for grinding, hybrid cutting, and resin polishing, plus specialty diamond products for stone fabrication and optical lens edging.
Is Superabrasive a public or private company?
Superabrasive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Superabrasive founded?
Superabrasive was founded in 1989. It employs 11 to 50 people.
Where is Superabrasive based?
Superabrasive is headquartered in Hoschton, United States, in the North America region.
How does Superabrasive make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are diamond Tooling and accessories and Parts.
Who are Superabrasive's main competitors?
Direct peers on record are SASE Company, Klindex, Tyrolit, Husqvarna Construction, Edco, HTC Floor Systems and National Flooring Equipment. Emerging players are Werkmaster (Polished Concrete Solutions) and Onfloor Technologies. Hilti is listed as a broad incumbent.
Does Superabrasive have an API?
No public API is recorded for Superabrasive.
What industry is Superabrasive in?
Superabrasive's product category is Industrial Concrete Surface Preparation and Finishing Equipment. Its primary akta.pro industry code is IMAHALAL, Surface Preparation Equipment (Shot Blasting, Scarifiers, Grinders), with a secondary code of IMAHADAE, Grinding, Honing & Superfinishing Equipment. Its NAICS code is 327910 and its SIC code is 3290.