Roseville Community Schools

What Roseville Community Schools does

Roseville Community Schools is a K-12 public school district headquartered at 18975 Church Street in Roseville, Michigan, operating 10 schools (7 elementary, 2 middle, and 1 high school) within Macomb County. Founded in 1924 and celebrating its 100th anniversary in 2024, the district serves students in kindergarten through 12th grade, with specialized programs including Gifted and Talented, Special Education, a Young Fives kindergarten-readiness program, and a 6-Cess transition support initiative. The district positions itself as one of the most technologically advanced in Macomb County, operating a district-wide 1:1 student laptop/iPad program supported by 500+ wireless access points and interactive touchscreen displays in every classroom.

Career and Technical Education is a central pillar, with pathways in Accounting, Auto Technology, Construction Trades, Hospitality Management/Culinary Arts, Machine Trades, Mechatronics/Robotics, Web Design, Welding, and a new Drones/UAV program, supplemented by articulation agreements with Macomb Community College and apprenticeship pipelines through SEMCA. The REST Robotics team competes in FIRST Robotics and Square One Education Network events, and the district maintains STEM partnerships with Lawrence Technological University's Marburger STEM Center.

RCS is funded through Michigan's per-pupil foundation allowance, local non-homestead property tax millage, federal and state grants (including DTE Energy electric bus grants), and one-time bond proceeds; the district is currently advancing a $175 million zero-tax-rate-increase bond proposal for the May 2026 ballot to fund facility modernization, school consolidation, and an Early Childhood Center, targeting a building utilization increase from 46% to approximately 78%. The district does not charge tuition and operates additional student support services including latchkey childcare, summer feeding programs, mental health resources, and Unified Sports through Special Olympics Michigan.

Name

Roseville Community Schools

Legal name

Roseville Community Schools

Website

https://rosevillepride.org

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (611110), Technical and Trade Schools (61151)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Career & Technical Education (CTE) Centers & Programs (EDAJAAAJ)

akta.pro secondary industries

Public Special Education Schools & Programs (EDAJAAAH), Specialized Programs & Classrooms (Autism, Emotional/Behavioral, Intellectual/Developmental, Multi-Disability) (EDAJAKAH)

Keywords

• K-12 public education
• Elementary secondary schools
• Career technical education
• Special education services
• Early childhood programs

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. State School Aid: Primary operational funding from Michigan State School Aid Act, including foundation allowance based on student enrollment.
2. Local Property Tax (Non-Homestead Millage): Local property tax revenues from non-homestead properties within the district boundaries.
3. Bond Proposals: Zero-tax-rate-increase bond proposals for capital improvements; existing bond debt paid off allows new bonds without increasing tax rates. Current proposal is $175 million for May 2026 ballot.
4. Federal and State Grants: Various grant funding including DTE Energy electric bus grants, state school safety grants, and STEM camp scholarships.
5. RevTrak Online Payments: Convenience fees from online payment platform for school payments and donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Roseville Community Schools provides tuition-free K-12 public education to students in Roseville, Michigan through 7 elementary schools, 2 middle schools, and 1 high school. The district's portfolio spans standard academic programs, Career and Technical Education (CTE) pathways (e.g., Welding, Machine Tool, Construction Trades, Auto Tech, Culinary Arts, Mechatronics/Robotics), Special Education, Gifted and Talented, early-childhood interventions (6-Cess, Young Fives), latchkey childcare, summer feeding, athletics, and performing arts. Core operations are delivered in newly renovated facilities using a 1:1 student device program, interactive classroom displays, and 500+ wireless access points.

Product overview

Roseville Community Schools is a K-12 public school district in Roseville, Michigan, operating 10 schools (7 elementary, 2 middle, 1 high school). The district offers a comprehensive educational portfolio including core academic programs, Career and Technical Education (CTE) pathways (Accounting, Auto Technology, Business, Construction Trades, Hospitality Management, Machine Trades, Marketing, Mechatronics/Robotics, Web Design, Welding), special education services, Gifted and Talented programming, and specialized programs such as the 6-Cess early intervention, Young Fives kindergarten readiness, and REST Robotics competitive team. The district emphasizes technology integration through its 1:1 device program with interactive displays, and offers student support services including summer food programs, latchkey childcare, mental health resources, and transportation. Extracurricular offerings include athletics, performing arts, journalism (Panther Prowl), and Unified Sports through Special Olympics.

Differentiator

Problem solved

Functional benefit

Products and services

• K-12 Education Programs Comprehensive tuition-free K-12 educational programs spanning kindergarten through 12th grade across 7 elementary schools (Dort, Fountain, Green, Kaiser, Kment, Patton, Steenland), 2 middle schools (Eastland, Roseville), and Roseville High School, serving students residing in the Roseville district and out-of-district families through School of Choice.
• Career and Technical Education (CTE) Vocational training pathways for high school students including Accounting, Auto Technology, Business, Childcare, Construction Trades, Hospitality Management/Culinary Arts, Machine Tool, Marketing, Mechatronics/Robotics, Project Lead The Way, Web Design, Welding & Metal Fabrication, Drones/UAV, and Building Trades where students construct actual houses.
• Special Education Services Comprehensive special education programs supporting students with diverse learning needs, including individualized education plans and sensory rooms, integrated with the Unified Sports program partnering special education students with general education peers.
• Gifted and Talented Program Advanced learning program for high-achieving students including participation in creative challenges such as the Little Inventors Challenge, where a Roseville student was selected for two consecutive years from 1,800 entries across Macomb County.
• 6-Cess Program School readiness and support program for students transitioning to kindergarten, provided across the district's elementary schools.
• Young Fives Program Early childhood program designed for young five-year-old students to build school readiness skills prior to kindergarten entry.
• Summer Food Service Program Nutritional meal program providing breakfast and lunch to students during summer months at multiple school locations (Steenland, Green, Fountain, and Roseville High School), compliant with USDA Federal civil rights regulations.
• Latchkey Childcare Before- and after-school childcare program for working families, delivered at district elementary school sites.

Quantifiable outcome

• 46% building utilization will increase to 78% with bond proposal approval
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Covenant MissionsminorStrategic or Co-development Partner · 9 May 2024Covenant Missions donated 30 VR headsets to Roseville school to support technology-enhanced learning and career exploration programs for students.
• Lawrence Technological UniversitycoreStrategic or Co-development PartnerPartnership with Lawrence Tech's Marburger STEM Center provides full-ride scholarships to STEM summer camps for RCS students, allowing them to live on campus and explore robotics, biomedical engineering, architecture, and other STEM topics.
• Square One Education NetworkcoreStrategic or Co-development PartnerStudent participation in Square One Education Network Underwater Innovative Vehicle and V2X competitions. Students achieve first-place finishes in Innovative Engineering and Presentation categories.
• Macomb Community CollegecoreStrategic or Co-development PartnerArticulation agreements and pathway programs for Career Technical Education students to continue education at Macomb Community College in trade programs including Applied Technology and Apprenticeship.
• Southeast Michigan Construction Academy (SEMCA)minorStrategic or Co-development PartnerApprenticeship programs in electrical, carpentry, HVAC, and welding taught by industry professionals in the field.
• Michigan WorksminorStrategic or Co-development PartnerCareer pathway resources and employment services connection for students and families.
• FIRST RoboticscoreStrategic or Co-development PartnerREST Robotics team participates in FIRST Robotics District competitions, including championship match appearances at Livonia events.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Chippewa Valley Schools: Larger Macomb County K-12 district often viewed as a higher-performing alternative to Roseville. Comparable governance and funding model (state aid + millages), comparable CTE/STEM emphasis, and a primary draw for families considering School of Choice transfers out of Roseville.
• L'Anse Creuse Public Schools: Neighboring Macomb County K-12 district serving Harrison Township, Clinton Township, and surrounding communities. Comparable in size and operational scope to Roseville, with similar CTE, athletics, and 1:1 technology positioning; competes for School of Choice students in the same labor and real-estate market.
• Eastpointe Community Schools: Directly adjacent K-12 district in Eastpointe, MI with similar demographic and economic profile to Roseville. Comparable funding mix, similar enrollment-decline challenges, and overlap in labor market for teachers and staff.
• Fitzgerald Public Schools: Warren-based K-12 district with similar demographic profile and similar reliance on Michigan foundation allowance. Comparable in scale, with overlap in athletic conferences and CTE consortia.
• Fraser Public Schools: Neighboring Macomb County K-12 district in Fraser, MI. Comparable size, comparable reliance on state aid and local millages, and competes for the same School of Choice pool of families.
• Center Line Public Schools: Small adjacent K-12 district in Center Line, MI. Comparable inner-ring suburb profile, similar enrollment-decline pressures, and serves as a useful comparator for facility consolidation and per-pupil cost management.
• Warren Consolidated Schools: Adjacent Macomb County K-12 district serving the City of Warren. Similar socioeconomic profile, similar facility-age challenges, and similar reliance on Michigan foundation allowance funding. Functions as a comparison point for bond proposals and per-pupil outcomes.
• Clintondale Community Schools: Clinton Township-based K-12 district in Macomb County with comparable enrollment scale and similar operational constraints. Functions as a regional comparator for facility utilization, bond proposals, and CTE program design.
• Lakeview Public Schools: St. Clair Shores-based K-12 district immediately adjacent to Roseville. Comparable enrollment scale, similar competitive dynamics for School of Choice students, and similar tech/CTE positioning in Macomb County.
• Van Dyke Public Schools: Adjacent Warren-based K-12 district. Comparable operational scale, comparable enrollment trajectory, and similar Macomb County funding and labor-market dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RosevilleCommunitySchools
• LinkedInlinkedin.com/company/roseville-community-schools

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roseville Community Schools