Roseville Community Schools
- Company typePrivate
- Founded1924
- HeadquartersRoseville, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Roseville Community Schools does
Roseville Community Schools is a K-12 public school district headquartered at 18975 Church Street in Roseville, Michigan, operating 10 schools (7 elementary, 2 middle, and 1 high school) within Macomb County. Founded in 1924 and celebrating its 100th anniversary in 2024, the district serves students in kindergarten through 12th grade, with specialized programs including Gifted and Talented, Special Education, a Young Fives kindergarten-readiness program, and a 6-Cess transition support initiative. The district positions itself as one of the most technologically advanced in Macomb County, operating a district-wide 1:1 student laptop/iPad program supported by 500+ wireless access points and interactive touchscreen displays in every classroom.
Career and Technical Education is a central pillar, with pathways in Accounting, Auto Technology, Construction Trades, Hospitality Management/Culinary Arts, Machine Trades, Mechatronics/Robotics, Web Design, Welding, and a new Drones/UAV program, supplemented by articulation agreements with Macomb Community College and apprenticeship pipelines through SEMCA. The REST Robotics team competes in FIRST Robotics and Square One Education Network events, and the district maintains STEM partnerships with Lawrence Technological University's Marburger STEM Center.
RCS is funded through Michigan's per-pupil foundation allowance, local non-homestead property tax millage, federal and state grants (including DTE Energy electric bus grants), and one-time bond proceeds; the district is currently advancing a $175 million zero-tax-rate-increase bond proposal for the May 2026 ballot to fund facility modernization, school consolidation, and an Early Childhood Center, targeting a building utilization increase from 46% to approximately 78%. The district does not charge tuition and operates additional student support services including latchkey childcare, summer feeding programs, mental health resources, and Unified Sports through Special Olympics Michigan.
Roseville Community Schools firmographics
Firmographics- Name
- Roseville Community Schools
- Legal name
- Roseville Community Schools
- Website
- https://rosevillepride.org
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Roseville Community Schools industry classification
Industry- Product category
- K-12 Public Education
- NAICS
- Elementary and Secondary Schools (611110), Technical and Trade Schools (61151)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Career & Technical Education (CTE) Centers & Programs (EDAJAAAJ)
- akta.pro secondary industries
- Public Special Education Schools & Programs (EDAJAAAH), Specialized Programs & Classrooms (Autism, Emotional/Behavioral, Intellectual/Developmental, Multi-Disability) (EDAJAKAH)
Keywords
Where Roseville Community Schools is headquartered
LocationHeadquarters
- HQ city
- Roseville
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Roseville Community Schools business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Others
Revenue model
- State School Aid: Primary operational funding from Michigan State School Aid Act, including foundation allowance based on student enrollment.
- Local Property Tax (Non-Homestead Millage): Local property tax revenues from non-homestead properties within the district boundaries.
- Bond Proposals: Zero-tax-rate-increase bond proposals for capital improvements; existing bond debt paid off allows new bonds without increasing tax rates. Current proposal is $175 million for May 2026 ballot.
- Federal and State Grants: Various grant funding including DTE Energy electric bus grants, state school safety grants, and STEM camp scholarships.
- RevTrak Online Payments: Convenience fees from online payment platform for school payments and donations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Online Payment Convenience Fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Roseville Community Schools product offering
Product offeringCore offering
Roseville Community Schools provides tuition-free K-12 public education to students in Roseville, Michigan through 7 elementary schools, 2 middle schools, and 1 high school. The district's portfolio spans standard academic programs, Career and Technical Education (CTE) pathways (e.g., Welding, Machine Tool, Construction Trades, Auto Tech, Culinary Arts, Mechatronics/Robotics), Special Education, Gifted and Talented, early-childhood interventions (6-Cess, Young Fives), latchkey childcare, summer feeding, athletics, and performing arts. Core operations are delivered in newly renovated facilities using a 1:1 student device program, interactive classroom displays, and 500+ wireless access points.
Product overview
Roseville Community Schools is a K-12 public school district in Roseville, Michigan, operating 10 schools (7 elementary, 2 middle, 1 high school). The district offers a comprehensive educational portfolio including core academic programs, Career and Technical Education (CTE) pathways (Accounting, Auto Technology, Business, Construction Trades, Hospitality Management, Machine Trades, Marketing, Mechatronics/Robotics, Web Design, Welding), special education services, Gifted and Talented programming, and specialized programs such as the 6-Cess early intervention, Young Fives kindergarten readiness, and REST Robotics competitive team. The district emphasizes technology integration through its 1:1 device program with interactive displays, and offers student support services including summer food programs, latchkey childcare, mental health resources, and transportation. Extracurricular offerings include athletics, performing arts, journalism (Panther Prowl), and Unified Sports through Special Olympics.
Differentiator
Problem solved
Functional benefit
Products and services
- K-12 Education Programs Comprehensive tuition-free K-12 educational programs spanning kindergarten through 12th grade across 7 elementary schools (Dort, Fountain, Green, Kaiser, Kment, Patton, Steenland), 2 middle schools (Eastland, Roseville), and Roseville High School, serving students residing in the Roseville district and out-of-district families through School of Choice.
- Career and Technical Education (CTE) Vocational training pathways for high school students including Accounting, Auto Technology, Business, Childcare, Construction Trades, Hospitality Management/Culinary Arts, Machine Tool, Marketing, Mechatronics/Robotics, Project Lead The Way, Web Design, Welding & Metal Fabrication, Drones/UAV, and Building Trades where students construct actual houses.
- Special Education Services Comprehensive special education programs supporting students with diverse learning needs, including individualized education plans and sensory rooms, integrated with the Unified Sports program partnering special education students with general education peers.
- Gifted and Talented Program Advanced learning program for high-achieving students including participation in creative challenges such as the Little Inventors Challenge, where a Roseville student was selected for two consecutive years from 1,800 entries across Macomb County.
- 6-Cess Program School readiness and support program for students transitioning to kindergarten, provided across the district's elementary schools.
- Young Fives Program Early childhood program designed for young five-year-old students to build school readiness skills prior to kindergarten entry.
- Summer Food Service Program Nutritional meal program providing breakfast and lunch to students during summer months at multiple school locations (Steenland, Green, Fountain, and Roseville High School), compliant with USDA Federal civil rights regulations.
- Latchkey Childcare Before- and after-school childcare program for working families, delivered at district elementary school sites.
Quantifiable outcome
- 46% building utilization will increase to 78% with bond proposal approval
- +2 more outcomes
Companies that use Roseville Community Schools
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Roseville Community Schools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Roseville Community Schools partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Covenant MissionsminorCovenant Missions donated 30 VR headsets to Roseville school to support technology-enhanced learning and career exploration programs for students.
- Lawrence Technological UniversitycorePartnership with Lawrence Tech's Marburger STEM Center provides full-ride scholarships to STEM summer camps for RCS students, allowing them to live on campus and explore robotics, biomedical engineering, architecture, and other STEM topics.
- Square One Education NetworkcoreStudent participation in Square One Education Network Underwater Innovative Vehicle and V2X competitions. Students achieve first-place finishes in Innovative Engineering and Presentation categories.
- Macomb Community CollegecoreArticulation agreements and pathway programs for Career Technical Education students to continue education at Macomb Community College in trade programs including Applied Technology and Apprenticeship.
- Southeast Michigan Construction Academy (SEMCA)minorApprenticeship programs in electrical, carpentry, HVAC, and welding taught by industry professionals in the field.
- Michigan WorksminorCareer pathway resources and employment services connection for students and families.
- FIRST RoboticscoreREST Robotics team participates in FIRST Robotics District competitions, including championship match appearances at Livonia events.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Roseville Community Schools competitors and assessment
Company assessmentRegional players
- Chippewa Valley Schools: Larger Macomb County K-12 district often viewed as a higher-performing alternative to Roseville. Comparable governance and funding model (state aid + millages), comparable CTE/STEM emphasis, and a primary draw for families considering School of Choice transfers out of Roseville.
- L'Anse Creuse Public Schools: Neighboring Macomb County K-12 district serving Harrison Township, Clinton Township, and surrounding communities. Comparable in size and operational scope to Roseville, with similar CTE, athletics, and 1:1 technology positioning; competes for School of Choice students in the same labor and real-estate market.
- Eastpointe Community Schools: Directly adjacent K-12 district in Eastpointe, MI with similar demographic and economic profile to Roseville. Comparable funding mix, similar enrollment-decline challenges, and overlap in labor market for teachers and staff.
- Fitzgerald Public Schools: Warren-based K-12 district with similar demographic profile and similar reliance on Michigan foundation allowance. Comparable in scale, with overlap in athletic conferences and CTE consortia.
- Fraser Public Schools: Neighboring Macomb County K-12 district in Fraser, MI. Comparable size, comparable reliance on state aid and local millages, and competes for the same School of Choice pool of families.
- Center Line Public Schools: Small adjacent K-12 district in Center Line, MI. Comparable inner-ring suburb profile, similar enrollment-decline pressures, and serves as a useful comparator for facility consolidation and per-pupil cost management.
- Warren Consolidated Schools: Adjacent Macomb County K-12 district serving the City of Warren. Similar socioeconomic profile, similar facility-age challenges, and similar reliance on Michigan foundation allowance funding. Functions as a comparison point for bond proposals and per-pupil outcomes.
- Clintondale Community Schools: Clinton Township-based K-12 district in Macomb County with comparable enrollment scale and similar operational constraints. Functions as a regional comparator for facility utilization, bond proposals, and CTE program design.
- Lakeview Public Schools: St. Clair Shores-based K-12 district immediately adjacent to Roseville. Comparable enrollment scale, similar competitive dynamics for School of Choice students, and similar tech/CTE positioning in Macomb County.
- Van Dyke Public Schools: Adjacent Warren-based K-12 district. Comparable operational scale, comparable enrollment trajectory, and similar Macomb County funding and labor-market dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Roseville Community Schools social profiles
Digital presenceRoseville Community Schools compliance and trust
Trust signalCompliance2 records
Roseville Community Schools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roseville Community Schools leadership team
Management profileNumber of profiles
Profiles10 records
Roseville Community Schools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roseville Community Schools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roseville Community Schools
What does Roseville Community Schools do?
Roseville Community Schools provides tuition-free K-12 public education to students in Roseville, Michigan through 7 elementary schools, 2 middle schools, and 1 high school. The district's portfolio spans standard academic programs, Career and Technical Education (CTE) pathways (e.g., Welding, Machine Tool, Construction Trades, Auto Tech, Culinary Arts, Mechatronics/Robotics), Special Education, Gifted and Talented, early-childhood interventions (6-Cess, Young Fives), latchkey childcare, summer feeding, athletics, and performing arts. Core operations are delivered in newly renovated facilities using a 1:1 student device program, interactive classroom displays, and 500+ wireless access points.
Is Roseville Community Schools a public or private company?
Roseville Community Schools is a private company. It is classified as state government owned and is currently operating.
When was Roseville Community Schools founded?
Roseville Community Schools was founded in 1924. It employs 501 to 1,000 people.
Where is Roseville Community Schools based?
Roseville Community Schools is headquartered in Roseville, United States, in the North America region.
How does Roseville Community Schools make money?
Five revenue lines are on record. State School Aid is the primary driver. The others are local Property Tax (Non-Homestead Millage), bond Proposals, federal and State Grants and revTrak Online Payments.
Who are Roseville Community Schools's main competitors?
Regional players on record are Chippewa Valley Schools, L'Anse Creuse Public Schools, Eastpointe Community Schools, Fitzgerald Public Schools, Fraser Public Schools, Center Line Public Schools, Warren Consolidated Schools, Clintondale Community Schools, Lakeview Public Schools and Van Dyke Public Schools.
Does Roseville Community Schools have an API?
No public API is recorded for Roseville Community Schools.
What industry is Roseville Community Schools in?
Roseville Community Schools's product category is K-12 Public Education. Its primary akta.pro industry code is EDAJAAAJ, Public Career & Technical Education (CTE) Centers & Programs, with a secondary code of EDAJAAAH, Public Special Education Schools & Programs. Its NAICS code is 611110 and its SIC code is 8200.