What Screen Time Labs does

Screen Time Labs Limited is a UK-based software company, headquartered at the SetSquared Centre in Bristol, that develops the Screen Time parental control platform for Android, iOS, and Amazon Kindle Fire devices. The product enables parents to enforce daily screen time limits, schedule device downtime, approve or block app installations, filter web content, monitor communications (SMS, WhatsApp, Viber, Kik), and track child location via GPS, geo-fencing, and trip history from a single cloud-connected dashboard at remote.screentimelabs.com. The platform consists of mobile child-device agents, a parent web dashboard, and Screentime-owned cloud infrastructure (screentimelabs.appspot.com).

The company operates a freemium product-led growth model: the Basic tier is free forever with limited monitoring features for one device per child, while Premium is priced at $6.99/month (or regional equivalents such as €6.49 in Germany) and unlocks time limits, app blocking, geo-fencing, web filtering, multi-device support (up to 5 devices), and 24/7 support, with a 7-day trial requiring no credit card. Distribution is entirely digital through the Apple App Store, Google Play, and Amazon Appstore, with payment processing via Stripe, PayPal, and iTunes. The platform is COPPA and GDPR compliant.

Screen Time originated in 2013 as a personal tool built by founder Steve to manage his three children's tablet usage; it launched publicly on Google Play in 2015. In 2017 the company partnered with Awareness Technology (parent of WebWatcher) to scale internationally, relocated from the founder's home to Bristol, and now operates on more than 1 million devices serving hundreds of thousands of families worldwide. The company is privately held, bootstrapped with no disclosed venture funding, operates as a subsidiary of Awareness Technology, and employs 11–50 people.

Name

Screen Time Labs

Legal name

Screen Time Labs Limited

Website

https://screentimelabs.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Screen Time Labs is a UK-based software company that provides a cross-platform parental control app (Android, iOS, Kindle) enabling parents to set screen time limits, block apps, filter web content, and track child location through a freemium subscription model.

Ownership category

akta.pro rank

Product category

Parental Control Software

akta.pro primary industry

Parental Controls, Content Filtering & Family Digital Safety for Smart Homes (HSAHAJAG)

Keywords

• Parental control software
• Screen time management
• Child device monitoring
• App usage tracking
• Family location tracking

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Premium Subscription: Monthly subscription model at $6.99 per month offering full feature access including time limits, location tracking, web filtering, app blocking, and unlimited devices (up to 5 per account). Users can also pay for 6-month or annual subscriptions. Payment processed via Stripe, PayPal, or iTunes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Screen Time Labs provides a cross-platform parental control application that lets parents monitor and manage their children's use of Android, iOS, and Kindle Fire smartphones and tablets from a single dashboard. The product offers free monitoring features and a $6.99/month Premium subscription with time limits, app blocking, web filtering, GPS location tracking with geo-fencing, instant pause, schedules, and task-based rewards for up to five devices per account.

Product overview

Screen Time Labs offers Screen Time, an all-in-one parental monitoring platform composed of a core app with free and premium subscription tiers, supplemented by feature-specific sub-products including Limit Screen Time (time management), Family Location Tracking (GPS monitoring), App Blocker (app management), Web Filtering (content filtering for Android), and Text & Photo Monitoring (Android messaging monitoring). The Basic free tier provides monitoring capabilities while the Premium subscription adds active management and control features. All products are designed for family use across Android, iOS, and Kindle devices with centralized dashboard management.

Differentiator

Problem solved

Functional benefit

Products and services

• Screen Time Parental Control App All-in-one parental monitoring platform for managing children's screen time across Android, iOS, and Kindle devices from a single dashboard, offering time limits, app blocking, web filtering, location tracking, schedules, and usage reporting.
• Screen Time Basic (Free Tier) Free tier offering monitoring features including app usage tracking, daily reports, web history, social media monitoring (Android), and YouTube videos watched (Android) for up to 1 device per child.
• Screen Time Premium Paid subscription tier ($6.99/month) adding management features including daily time limits, app blocking, task/chore scheduling, instant pause, free play mode, bedtime blocker, web filtering, location tracking, geo-fencing, and 24/7 support for up to 5 devices per account.
• Limit Screen Time Screen time management module enabling daily time limits, custom schedules for homework/bedtime/playtime, instant pause/resume functionality, and Free Play override mode for temporary device access.
• Family Location Tracking GPS location monitoring platform providing real-time location viewing, trip history tracking (7 days), geo-fencing alerts for arrival/departure from specific locations, and route monitoring via Geo-Trips feature.
• App Blocker App management and blocking feature allowing parents to manage/block inappropriate apps, approve new app installations, monitor app usage statistics, and block in-app purchases on children's devices.
• Web Filtering Android-only internet content filtering module for blocking inappropriate websites, monitoring browsing history, viewing search history on Google/YouTube, and blocking individual domains or entire website categories.
• Text & Photo Monitoring Android-only monitoring feature for viewing SMS/MMS messages, monitoring third-party messaging apps (WhatsApp, Viber, Kik), and viewing photos saved on or sent via the child's device.

Quantifiable outcome

• Children spending over 7 hours daily on smartphones versus recommended 2 hours - Screen Time helps reduce excessive usage
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

One partnership is on record.

• Awareness TechnologycoreStrategic or Co-development PartnerScreen Time has partnered with Awareness Technology (parent company of WebWatcher) to help families. This partnership enabled Screen Time to scale from a father's side project to serving hundreds of thousands of families worldwide. The partnership provides operational support and infrastructure for the parental control platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/screentimelabs
• Facebookfacebook.com/screentimelabs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Screen Time Labs