KPIG
KPIG is a privately held Americana and roots music radio operator that runs two FM stations in California and a subscription-based online streaming service serving music enthusiasts and Central Coast listeners, monetizing through subscriptions, local advertising, and merchandise.
- Company typePrivate
- Founded1995
- HeadquartersWatsonville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What KPIG does
KPIG is a privately held Americana, roots, blues, and country music radio operator owned by SMG Monterey LLC, founded in 1995 and based in Freedom, California. The company runs two terrestrial FM stations — KPIG 107.5 in Freedom and KPYG 94.9 in Cayucos/San Luis Obispo — and has offered online streaming worldwide since 1995, making it one of the earliest internet radio operators. Its primary digital product is an HTML5-based subscription streaming service accessible via web browser and mobile devices, with custom-URL integration into Sonos, Logitech Squeezebox, Grace Digital, Roku Soundbridge, and Reciva-compatible internet radios. A 2026 launch of a new HTML5 player (player.kpig.com) modernized the mobile and desktop streaming experience to support current iOS and Android operating systems.
The company monetizes through a freemium subscription model ($5/month with a one-week free trial, $25 for six months, $50 for an annual plan, plus gift subscription codes), local advertising and sponsorships via a 'Pig Promotion' program featuring regional businesses, and branded merchandise sales through its PIG Store. Supporting content products include the 'Pigs In a Podcast' interview series (distributed via RSS and Spotify, active through February 2026), 'Fresh Pork Chops' weekly new-music features, 'Neighborhood Night' artist interview shows hosted by Jamie Coffis, and 'Pet-O-Rama' weekly shelter pet adoption features in partnership with the Santa Cruz County Animal Shelter. The customer base is split between Americana music enthusiasts nationally and a California Central Coast community served by the FM broadcast footprint. Headcount is reported at 51-100 employees, and the company has no disclosed external funding, M&A activity, or institutional investors.
KPIG firmographics
Firmographics- Name
- KPIG
- Legal name
- SMG Monterey LLC
- Website
- https://kpig.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KPIG is a privately held Americana and roots music radio operator that runs two FM stations in California and a subscription-based online streaming service serving music enthusiasts and Central Coast listeners, monetizing through subscriptions, local advertising, and merchandise.
- Ownership category
- akta.pro rank
KPIG industry classification
Industry- Product category
- Online Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
- akta.pro secondary industries
- Podcast Live & Interactive Podcast Platforms (Live Shows, Call-ins) (MPACADAJ), Live Podcast Recordings (MPAGACAJ)
Keywords
Where KPIG is headquartered
LocationHeadquarters
- HQ city
- Watsonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KPIG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Online Streaming Subscriptions: Recurring subscription revenue from online radio streaming. Options include monthly ($5/month), 6-month ($25, pay for 5 get 1 free), and annual ($50/year, pay for 10 get 2 free) plans. Also offers one-time purchases. Trial conversion model where free week trial automatically converts to paid subscription.
- Merchandise Sales: Sale of branded merchandise including KPIG Greatest Hits Volume 3 CD, KPIG T-Shirts (Classic Grey), and KPIG embroidered logo hats. Also sold as gift packages with streaming subscriptions.
- Sponsorships and Advertising: The station features sponsors and promotes local businesses through the Pig Promotion section, generating advertising revenue.
- Gift Subscription Codes: Sale of subscription gift codes for one month ($5), six months ($25), and one year ($50) that can be redeemed for streaming access. Includes bonus months when purchasing multiple one-year codes (buy 5 get 1 free).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Recurring Subscription |
| Subscription | Multi-year contract | Six-Month Recurring Subscription |
| Subscription | Annual | Annual Recurring Subscription |
| Freemium | Pay-as-you-go | Free Trial |
| One time/ perpetual license | Pay-as-you-go | Single Month One-Time Purchase |
| Subscription | Annual | Gift Subscription - One Year |
| Subscription | Multi-year contract | Gift Subscription - Six Month |
| Subscription | Monthly | Gift Subscription - Single Month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
KPIG product offering
Product offeringCore offering
KPIG operates two terrestrial FM radio stations (KPIG FM 107.5 in Freedom, CA and KPYG FM 94.9 in Cayucos/SLO) and a subscription-based online streaming service delivering Americana, roots, blues, and country music programming worldwide. The station combines live DJ-hosted programming with on-demand content including the 'Pigs In a Podcast' series, supported by branded merchandise sales and local community features.
Product overview
KPIG is a radio broadcasting company operating two terrestrial FM stations (KPIG FM 107.5 in Freedom, CA and KPYG FM 94.9 in Cayucos/SLO) combined with a subscription-based online streaming service. The core offering is the KPIG Online Streaming platform which provides commercial-free Americana, roots rock, blues, and related music genres. Supporting products include 'Pigs In a Podcast' for on-demand artist interviews, 'Fresh Pork Chops' nightly new music features, 'Pet-O-Rama' shelter pet promotions, and 'Neighborhood Night' artist interview shows. The company also operates the PIG Store for branded merchandise and offers subscription gift codes as a gifting product.
Differentiator
Problem solved
Functional benefit
Brands
- Fresh Pork Chops: Weekly feature show on KPIG featuring new music releases
- Neighborhood Night
- Pigs In a Podcast
Products and services
- KPIG Online Streaming Primary online radio streaming service offering commercial-free Americana, roots rock, blues, and country music programming to listeners worldwide via web browser, mobile devices, and internet radio hardware. Accessible through self-serve subscription with free one-week trial.
- KPIG FM 107.5 Freedom Main terrestrial FM radio station broadcasting from Freedom, California, playing Americana, roots rock, blues, and related genres to the Monterey Bay area over the air.
- KPYG FM 94.9 Cayucos/SLO Sister terrestrial FM radio station broadcasting from Cayucos/San Luis Obispo, California, with similar Americana music programming serving the SLO County market.
- Pigs In a Podcast Official KPIG podcast featuring artist interviews and live performances, available independently via RSS feed and Spotify subscription. Episode #153 featuring Warren Haynes with Mojoe released February 6, 2026.
- PIG Store (Merchandise) Direct e-commerce store selling KPIG branded merchandise including the KPIG Greatest Hits Volume 3 CD, KPIG T-Shirts (Classic Grey), and KPIG embroidered logo hats.
- Gift of PIG Subscription Codes Redeemable gift subscription codes for KPIG online streaming, available in one-month ($5), six-month ($25), and one-year ($50) denominations. Includes promotional offer of buy 5 one-year codes and get 1 free.
Companies that use KPIG
Customer profileSegments3 records
Ideal customer profiles1 record
KPIG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature4 records
KPIG partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
KPIG competitors and assessment
Company assessmentDirect peers
- KEXP: Seattle-based non-commercial radio station with a globally recognized online streaming platform focused on indie, alternative, and roots music. Highly comparable to KPIG as a community-driven station with strong digital reach, original programming, and curated DJ-led content.
- KCRW: Santa Monica-based public radio station with a prominent online streaming platform, music programming, and original podcasts. Comparable to KPIG in combining terrestrial broadcast with a strong digital streaming and podcast presence serving music enthusiasts.
- WXPN: Philadelphia-based public radio station known for its Americana and roots music programming and online streaming. Closely aligned with KPIG's format focus and its approach of combining curated DJs with a digital listening platform.
- WFMU: Long-running independent freeform radio station with one of the earliest and most listened-to online streaming platforms. Comparable to KPIG in pioneering online radio, embracing a curated/dj-driven format, and operating subscription-supported streaming.
- KUTX: Austin-based public radio station focusing on new and emerging music with strong online streaming and live in-studio performance content. Similar to KPIG in the niche music format, community orientation, and multi-platform content strategy.
- SomaFM: San Francisco-based internet-only radio station network with multiple listener-supported channels spanning indie, roots, and Americana-adjacent genres. Closely comparable to KPIG in being a listener-supported, curated, ad-light online radio brand.
- WFUV: Fordham University-licensed public radio station with strong online streaming presence and a mix of adult album alternative, Americana, and roots programming. Comparable to KPIG in format, DJ-driven programming, and digital streaming emphasis.
Broad incumbents
- iHeartRadio: Largest US radio operator and streaming aggregator offering access to thousands of broadcast stations plus on-demand music. Represents the broad incumbent competing for the same digital radio listening occasions as KPIG's online streaming service.
Emerging players
- TuneIn: Internet radio streaming platform aggregating tens of thousands of AM/FM stations and podcasts globally. KPIG is one of many stations distributed via TuneIn; they are a comparable content discovery and listening layer for digital audio.
Others
- Public Radio Exchange (PRX): Public radio distribution and podcast network serving independent producers and stations. Relevant to KPIG as a peer/partner in the public-radio-style distribution ecosystem for podcasts and curated content.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
KPIG social profiles
Digital presenceKPIG financial estimates
Financial estimateRevenue estimate
Valuation estimate
KPIG leadership team
Management profileNumber of profiles
KPIG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KPIG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KPIG
What does KPIG do?
KPIG operates two terrestrial FM radio stations (KPIG FM 107.5 in Freedom, CA and KPYG FM 94.9 in Cayucos/SLO) and a subscription-based online streaming service delivering Americana, roots, blues, and country music programming worldwide. The station combines live DJ-hosted programming with on-demand content including the 'Pigs In a Podcast' series, supported by branded merchandise sales and local community features.
Is KPIG a public or private company?
KPIG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KPIG founded?
KPIG was founded in 1995. It employs 51 to 100 people.
Where is KPIG based?
KPIG is headquartered in Watsonville, United States, in the North America region.
How does KPIG make money?
Four revenue lines are on record. Online Streaming Subscriptions are the primary driver. The others are merchandise Sales, sponsorships and Advertising and gift Subscription Codes.
Who are KPIG's main competitors?
Direct peers on record are KEXP, KCRW, WXPN, WFMU, KUTX, SomaFM and WFUV. iHeartRadio is listed as a broad incumbent. TuneIn is listed as an emerging player. Public Radio Exchange (PRX) is listed as an others.
Does KPIG have an API?
No public API is recorded for KPIG.
What industry is KPIG in?
KPIG's product category is Online Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only), with a secondary code of MPACADAJ, Podcast Live & Interactive Podcast Platforms (Live Shows, Call-ins). Its NAICS code is 516110 and its SIC code is 4832.