Q Salt Lake
QSaltLake Magazine is an independent LGBTQ+ news and entertainment publication serving Utah's queer community through local news, arts, and event coverage, monetized via advertising, reader donations, and event sponsorships.
- Company typePrivate
- Founded2004
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Q Salt Lake does
QSaltLake Magazine is an independent LGBTQ+ news and entertainment publication serving Utah's queer community, operating under the Q Media Group corporate umbrella from Salt Lake City. Content archives on the website date back to at least 2012, and the publication has been actively producing content through July 2026. It covers local, national, and world news; columns and opinion editorials; features; arts and entertainment (including Sundance Film Festival coverage); health; travel; and community events including Pride celebrations, the annual QSaltLake Day at Lagoon, and partnerships with regional Pride organizations.
The publication runs on a WordPress-based digital publishing platform with social media integration across Facebook, X, Instagram, LinkedIn, YouTube, and Pinterest, complemented by a weekly email newsletter. The product portfolio consists of three components: the core QSaltLake Magazine (the main digital publication), an Online Edition for reading the current issue, and QPages, a digital publication platform for magazine content delivery. Distribution is digital-first via the qsaltlake.com website, amplified through event partnerships and Pride celebrations.
The business model is community-led and operates on a freemium basis — all digital content is free to access, with monetization through three revenue streams: display advertising and branded content sponsorships targeting LGBTQ+ audiences, voluntary reader contributions/donations (including via PayPal), and event sponsorships for community gatherings. The go-to-market motion relies on event-driven engagement, Pride partnerships, and local community coverage rather than paid acquisition. Headcount is stated at 11–50 employees, the company is privately held with no disclosed institutional investment, and contact is routed through a single Salt Lake City office operating by appointment only.
Q Salt Lake firmographics
Firmographics- Name
- Q Salt Lake
- Legal name
- QSaltLake Magazine
- Website
- https://qsaltlake.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- QSaltLake Magazine is an independent LGBTQ+ news and entertainment publication serving Utah's queer community through local news, arts, and event coverage, monetized via advertising, reader donations, and event sponsorships.
- Ownership category
- akta.pro rank
Q Salt Lake industry classification
Industry- Product category
- LGBTQ+ Digital Media and Community Publishing
- NAICS
- Periodical Publishers (513120)
- akta.pro primary industry
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
Keywords
Where Q Salt Lake is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Q Salt Lake business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising: Revenue from display advertising, sponsorships, and branded content partnerships with local and national advertisers targeting LGBTQ+ audiences
- Reader Support/Donations: Direct reader contributions and donations to support independent LGBTQ+ journalism
- Event Sponsorships: Sponsorships for community events such as QSaltLake Lagoon Day and Pride-related activities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access to all digital content |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Q Salt Lake product offering
Product offeringCore offering
QSaltLake Magazine is an independent LGBTQ+ news and entertainment digital magazine serving Utah's LGBTQ+ community and allies. The publication covers local, national, and world news; arts & entertainment reviews (including Sundance Film Festival coverage); health, travel, and columns/features; plus community event coverage such as Davis County Pride and QSaltLake Day at Lagoon. Content is distributed freely via the qsaltlake.com website, email newsletters, and an array of social media channels, with revenue derived from advertising, reader contributions, and event sponsorships.
Product overview
QSaltLake Magazine is a single digital publication offering comprehensive LGBTQ+ news and entertainment coverage for Utah. The product portfolio consists of the main QSaltLake Magazine (the core publication), an Online Edition for digital reading, and QPages for digital content delivery. The publication covers news (local, national, world), columns, features, arts & entertainment, health, travel, Sundance Film Festival coverage, and community events.
Differentiator
Problem solved
Functional benefit
Products and services
- QSaltLake Magazine Utah's independent LGBTQ+ digital magazine and news publication covering local, national, and world news; columns; features; arts & entertainment; health; travel; and community content. Targeted at LGBTQ+ individuals and allies in Utah and beyond.
- Online Edition
Companies that use Q Salt Lake
Customer profileSegments1 record
Ideal customer profiles2 records
Q Salt Lake technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Q Salt Lake partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Project RainbowminorProject Rainbow is matching donations dollar-for-dollar to Davis County Pride and sponsors the 'Project Rainbow Parade of Flags' at Pride events where youth carry Pride flags representing various identities.
- Davis County PrideminorQSaltLake provides coverage and support for Davis County Pride events as part of community journalism partnership.
- Conversion Therapy Survivor NetworkminorQSaltLake provides coverage and booth space at Utah Pride for the survivor-led nonprofit focused on supporting those impacted by conversion therapy.
Scale indicators1 record
Recent moves4 records
Q Salt Lake competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Q Salt Lake social profiles
Digital presenceQ Salt Lake financial estimates
Financial estimateRevenue estimate
Valuation estimate
Q Salt Lake leadership team
Management profileNumber of profiles
Q Salt Lake funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Q Salt Lake M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Q Salt Lake
What does Q Salt Lake do?
QSaltLake Magazine is an independent LGBTQ+ news and entertainment digital magazine serving Utah's LGBTQ+ community and allies. The publication covers local, national, and world news; arts & entertainment reviews (including Sundance Film Festival coverage); health, travel, and columns/features; plus community event coverage such as Davis County Pride and QSaltLake Day at Lagoon. Content is distributed freely via the qsaltlake.com website, email newsletters, and an array of social media channels, with revenue derived from advertising, reader contributions, and event sponsorships.
Is Q Salt Lake a public or private company?
Q Salt Lake is a private company. It is classified as unknown and is currently operating.
When was Q Salt Lake founded?
Q Salt Lake was founded in 2004. It employs 11 to 50 people.
Where is Q Salt Lake based?
Q Salt Lake is headquartered in Salt Lake City, United States, in the North America region.
How does Q Salt Lake make money?
Three revenue lines are on record. Advertising is the primary driver. The others are reader Support/Donations and event Sponsorships.
Does Q Salt Lake have an API?
No public API is recorded for Q Salt Lake.
What industry is Q Salt Lake in?
Q Salt Lake's product category is LGBTQ+ Digital Media and Community Publishing. Its primary akta.pro industry code is MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press. Its NAICS code is 513120.