KRCG

What KRCG does

KRCG is a CBS-affiliated local broadcast television station headquartered in New Bloomfield, Missouri, serving the central Missouri region including Boone County (Columbia), Cole County (Jefferson City), Callaway County, and surrounding counties. Founded in 1955 and operating under the trade name 'KRCG 13', the station is owned and operated by Sinclair, Inc. (Sinclair Broadcast Group, NASDAQ: SBGI), one of the largest U.S. television broadcasting conglomerates. Core products include 24/7 local news broadcasting, weather forecasting with radar and maps, local and regional sports coverage (notably St. Louis Cardinals, Mizzou athletics, and high school sports), and syndicated specialty segments such as Connect to Congress, Spotlight on America, and Eye on the Election. Digital extensions include an iOS/Android mobile app and website streaming with live and on-demand video.

Name

KRCG

Legal name

Sinclair, Inc.

Website

http://connectmidmissouri.com

Company type

Public

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

KRCG is a broadcast media company that provides sports, weather and local news.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local broadcast television
• Television news broadcasting
• Weather forecasting services
• Sports news coverage
• Cbs affiliate station

Headquarters

HQ city

New Bloomfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Revenue: Local broadcast television generates revenue through local advertising sales, including spot ads during news programming, weather segments, sports coverage, and other programming slots. The station also features sponsored content segments such as 'Spotlight' and 'Partner Spotlight'.

Distribution channels4 records

Marketing channels4 records

Core offering

KRCG is a CBS-affiliated local broadcast television station that produces and distributes local news, weather, and sports programming to viewers in central Missouri, including Columbia, Jefferson City, and surrounding counties. Its core offering combines 24/7 on-air news broadcasting with digital extensions—a mobile news app, livestreaming via its website, weather radar and forecasts, sports coverage of the St. Louis Cardinals and Mizzou athletics, and thematic news segments such as Connect to Congress and Eye on the Election.

Product overview

KRCG is a CBS-affiliated television station based in New Bloomfield, Missouri, providing local broadcast news, weather, and sports coverage to the Missouri region. The station operates as a single unified offering combining traditional television broadcasting with digital platforms. The core products include 24/7 news broadcasting, weather services with radar and forecasts, sports coverage, and specialized news segments. Digital extensions include a mobile application for on-the-go access, livestreaming capabilities for watching content online, and various community-focused features and sponsored spotlight content.

Differentiator

Problem solved

Functional benefit

Products and services

• KRCG Local News Broadcasting

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• CBS NetworkcoreChannel Partner/ Reseller/ DistributorKRCG operates as a CBS affiliate, receiving national network programming, sports broadcasts, and entertainment content in exchange for local advertising inventory and broadcast rights in the central Missouri market.
• Sinclair Broadcast GroupcoreChannel Partner/ Reseller/ DistributorKRCG is owned and operated by Sinclair Broadcast Group, one of the largest television broadcasting companies in the United States. Sinclair provides operational support, advertising sales infrastructure, and content syndication across its station portfolio.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• KOMU-TV: KOMU-TV is the NBC-affiliated local broadcast television station serving Columbia and central Missouri, operated by the University of Missouri. It competes head-to-head with KRCG for local news viewers, political advertising, and sports rights in the same Columbia/Boone County market.
• KMOV: KMOV is a CBS-affiliated television station in St. Louis, Missouri, sharing the same network affiliation as KRCG. Comparable in network content, sports rights (Cardinals), and local news format, though operating in a larger market.

Regional players

• KY3 (KYTV): KY3 is the NBC-affiliated local television station in Springfield, Missouri, serving the broader southwest Missouri region. It is a regional competitor overlapping KRCG in coverage of Missouri communities and competing for state-level political and regional sports advertising.
• KTVO: KTVO is an ABC-affiliated local broadcast television station serving Kirksville, Missouri and surrounding northeast Missouri/ southeast Iowa markets. Comparable as a mid-sized regional local news/weather broadcaster with similar advertising revenue model.
• KFVS12: KFVS12 is a CBS-affiliated local television station serving Cape Girardeau, Missouri and the surrounding region. Comparable as a CBS affiliate with a similar local news/weather focus and advertising-driven revenue model serving a mid-sized Missouri market.

Broad incumbents

• Sinclair Broadcast Group (Sinclair, Inc.): Sinclair, Inc. is the publicly traded parent company of KRCG and one of the largest US television broadcast operators. Included as a broad incumbent peer for context on station group economics, ad-sales scale, and portfolio-level operating leverage relevant to KRCG.
• Nexstar Media Group: Nexstar Media Group is the largest US television station operator, owning numerous local CBS, NBC, ABC, and Fox affiliates. Comparable as a multi-station broadcast group with similar ad-sales, retransmission, and local-news economics.
• Gray Television: Gray Television is a major US broadcast television station group operating dozens of local affiliates. Comparable as an incumbent peer with similar mid-market local news/weather operations, advertising revenue mix, and network affiliation strategies.
• TEGNA: TEGNA is a US broadcast television and digital media company operating a portfolio of local network affiliates. Comparable for its local news-led business model and emphasis on political and digital advertising monetization across mid-sized US markets.
• Scripps (E.W. Scripps Company): E.W. Scripps Company operates a national portfolio of local broadcast television stations and national networks. Comparable for station-level local news/weather economics, network affiliation strategy, and advertising-driven revenue model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/krcg13
• YouTubeyoutube.com/krcgnewsroom
• Facebookfacebook.com/krcgtv
• Instagraminstagram.com/krcg13news
• LinkedInlinkedin.com/company/krcg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRCG