Reel Company

What Reel Company does

Reel Company GmbH is a German family-owned industrial service provider headquartered in Ansbach, Bavaria, specializing in taping and reeling of electronic components for the electronics industry. Founded in 1989 as Reel Service GmbH, it was the first taping and reeling service provider in Germany and operates today under the Hubrig family's ownership following the 2004 renaming. Its service portfolio spans SMD taping (surface-mount devices from tube, tray, or bulk), radial and axial taping, DIE/wafers-to-carrier-tape processing for bare dies and CSPs, component preparation (cutting and bending), moisture-controlled component baking, device programming, and laser marking, complemented by an ISO Class 7 clean room since 2020 for semiconductor-grade work.

The company's technology stack is centered on fully automatic taping machines equipped with 3D vision systems and AOI (automated optical inspection) deployed since 2013, an in-house sample workshop for custom tooling, and the proprietary KLIK REEL empty-reel system — inter-stackable, antistatic (surface resistance <10^11 Ohm) high-impact-polystyrene reels that deliver up to 80% space savings versus assembled take-up reels and comply with DIN EN IEC 60286-3 and DIN EN 61340-5-3. It carries a documented inventory of 500+ carrier tape types with short-term access to 1,000+ types, and operates quality and environmental management systems certified to ISO 9001 (since 1995) and ISO 14001 (since 2005). Adjacent product sales include carrier tapes, cover tapes, shielding bags, humidity indicator cards, desiccants, EMI/static-shield vacuum bags, and pizza boxes, supporting an ESD- and moisture-controlled packaging offering for component manufacturers and downstream electronics customers.

Reel Company operates a pure B2B, direct-sales model targeting the electronics vertical — from component manufacturers to end consumers — primarily in Bavaria and Southeast Germany. Revenue is generated on a quote-based, job-work (Lohnfertigung) basis for service contracts and via consumable materials sales, with multi-year contracting and pricing tied to component drawings or wafer specifications rather than published price lists. The company cites more than 1,000 enterprise customers and reports no disclosed reseller, distributor, marketplace, or PE/VC capital; recent reinvestment has been funded internally (clean room 2020, ERP 2023, photovoltaic system 2024), and the second-generation Hubrig owners joined management in 2019.

Name

Reel Company

Legal name

Reel Company GmbH

Website

https://reelcompany.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Reel Company GmbH is a German B2B service provider in Ansbach that offers SMD, radial, axial, and DIE taping and reeling, component preparation, baking, programming, and ESD packaging materials for electronics-industry customers, supported by 35+ years of operating history and an ISO Class 7 clean room.

Ownership category

akta.pro rank

Product category

Electronics Component Packaging Services

NAICS

Other Electronic Component Manufacturing (334419), Plastics Packaging Materials and Unlaminated Film and Sheet Manufacturing (32611)

SIC

Electronic Components & Accessories (3670), Plastics Products, Nec (3089)

akta.pro industry

PRIMARYHDAHAEAL

Back-End/Advanced Packaging Equipment (Die Attach/Wire Bond/Flip-Chip/TCB)

Hardware, Technology & Telecom/Semiconductors & Electronic Components/Semiconductor Manufacturing Equipment

SECONDARYIMALACAL

Paper & Paperboard Packaging Converting & Finishing (Die-Cutting, Gluing, Windowing, Coating)

Industrials, Manufacturing & Construction/Packaging & Containers/Paper & Paperboard Packaging (Cartons, Corrugated, Folding Boxboard)

Keywords

• SMD taping services
• Radial taping services
• DIE taping services
• Component packaging materials
• Carrier tape reels

Headquarters

HQ city

Ansbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Contract Taping Services: Taping and reeling services (SMD, radial, axial, DIE) provided on a job-work basis. Components processed from customer-supplied materials (tubes, trays, bulk) into specified packaging formats (reels, carrier tape). Services include component preparation, baking/drying, and device programming.
2. Taping Materials Sales: Sale of taping and reeling consumables including carrier tapes, cover tapes, Klik Reels (empty reels), shielding bags, humidity indicator cards, desiccants, vacuum bags (EMI static shield), and pizza boxes. Materials sold in various standard sizes with custom specifications available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Reel Company GmbH provides contract taping and reeling services for electronic components, covering SMD, radial, axial, and DIE formats, performed to standards such as IEC-EN 60286-3, EIA 481-C, and IEC 60286-1. The company also offers component preparation (cutting/bending), component baking/drying, device programming, and clean room processing under ISO Class 7, complemented by sales of related packaging materials including carrier tapes, cover tapes, the proprietary KLIK REEL empty reels, shielding bags, humidity indicators, desiccants, vacuum bags, and pizza boxes.

Product overview

Reel Company GmbH is a service-oriented company in the electronics industry offering taping and reeling services and related packaging materials. The core services include SMD-Gurtung (SMD taping), Radial-Gurtung (radial taping), Axial-Gurtung (axial taping), DIE-Gurtung (DIE taping), Bauteilvorbereitung (component preparation), Bauteiltrocknung (component baking), Bauteilprogrammierung (device programming), and clean room services. These services are supported by a comprehensive range of packaging materials including Trägerbänder (carrier tapes), Abdeckbänder (cover tapes), Klik Reels (empty reels), Abschirmbeutel (shielding bags), Anzeigekarten (humidity indicator cards), Trockenmittel (desiccants), Trockenbeutel (vacuum bags), and Pizza Boxen. The company was founded in 1989 as Germany's first taping and reeling service provider.

Differentiator

Problem solved

Functional benefit

Products and services

• SMD-Gurtung (SMD Taping) Contract taping and reeling of surface mountable components supplied in tubes, trays, or bulk goods, into carrier tape. Performed per IEC-EN 60286-3 or EIA 481-C standards using semi-automatic to fully automatic machines with 3D vision systems. Targets electronics industry customers.
• Radial-Gurtung (Radial Taping) Contract taping and reeling service for radial components such as hall sensors, contact bridges, switches, coils, quartzes, and LEDs, with modular dimensions from 2.5 to 30 mm. Targets electronics industry customers.
• Axial-Gurtung (Axial Taping) Contract axial taping service for resistors, diodes, capacitors, and other axial components, performed according to IEC 60286-1 or customer specifications. Targets electronics industry customers.
• Bauteilvorbereitung (Component Preparation) Component cutting and bending service with various forms possible as single tool or fully automatic operation; components are tension-relieved during processing to prevent damage. Targets electronics industry customers needing pre-taping preparation.
• Bauteiltrocknung (Component Baking) Component drying service to remove absorbed moisture that can cause popcorn effect during soldering. Components are vacuum-packed within 4 hours with desiccants and humidity indicator cards after drying. Targets electronics industry customers with moisture-sensitive devices.
• DIE-Gurtung (DIE Taping) Automatic taping and reeling service for bare dies, CSPs, and other unpackaged components directly from wafer to SMD carrier tape. Supports component sizes from 0.28 to 8 mm, flip chip, wafer mapping, ink sorting, and 4"–12" wafers. Targets semiconductor industry customers.
• Bauteilprogrammierung (Device Programming) Component programming service for memory devices, logic micros, and all common device package types. Components returned in the customer's desired packaging type with shortest lead times. Targets electronics industry customers.
• Reinraum (Clean Room) Service SMD and DIE taping services performed under ISO Class 7 clean room conditions, installed in 2020 to meet semiconductor production requirements. Targets semiconductor customers with strict contamination control needs.
• Trägerbänder (Carrier Tapes) Standard carrier tapes for secure packaging of surface mount devices, available in widths from 8 mm to 200 mm. Special carrier tapes for DIE packaging with sharp high-precision pocket designs. Compliant with ESD protective packaging requirements. Sold to electronics industry customers.
• Abdeckbänder (Cover Tapes)
• KLIK REEL Empty Reels (Leerspulen) Proprietary durable empty reels made of high impact polystyrene, permanently electrically conductive (antistatic) with surface resistance <10^11 Ohm. Available in 13" (330 mm) or 15" (380 mm) diameters, for carrier tape widths from 8 mm to 88 mm. Space-saving design up to 80% more efficient than assembled reels. Compliant with DIN EN IEC 60286-3 and DIN EN 61340-5-3. Sold to electronics industry customers.
• Abschirmbeutel (Shielding Bags)
• Anzeigekarten (Humidity Indicator Cards)
• Trockenmittel (Desiccants)
• Trockenbeutel (Vacuum Bags / EMI Static Shield)
• Pizza Boxen (Pizza Boxes)

Quantifiable outcome

• Up to 80% space saving with KLIK REEL system compared to assembled take-up reels
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Advantek: Advantek is a global manufacturer of carrier tapes and cover tapes that also provides contract taping and reeling services for the electronics industry, making it a closely comparable peer to Reel Company's core service offering.
• Tek Pak: Tek Pak is a US-based contract service provider specializing in taping, reeling, and packaging of electronic components, directly overlapping with Reel Company's SMD, radial, and axial taping services.
• Pacific Microelectronics (Pacomicro): Pacific Microelectronics offers contract taping, programming, and component packaging services for the electronics industry across Asia, serving a comparable role to Reel Company as an outsourced back-end packaging partner.
• Nihon Denkai: Nihon Denkai is a Japanese company providing taping, reeling, and related services for electronic components, making it a regional direct peer with a similar service portfolio to Reel Company's SMD and radial taping offerings.

Broad incumbents

• ASMPT (ASM Pacific Technology): ASMPT is a leading global supplier of semiconductor assembly equipment, including back-end packaging tools such as die bonders and taping systems, providing the broader equipment ecosystem that contract service providers like Reel Company operate within.
• Besi: Besi is a major manufacturer of advanced packaging equipment for the semiconductor industry, including die bonding and related back-end tools, and represents a broader incumbent player in the same back-end packaging value chain.
• Sumitomo Bakelite: Sumitomo Bakelite supplies encapsulant materials, carrier tapes, and other semiconductor packaging materials globally, making it a broader incumbent adjacent to Reel Company's consumables business (KLIK REELS, cover tapes, shielding bags).
• ITW EAE: ITW EAE (Electronics Assembly Equipment) is a broad incumbent in electronics assembly equipment and consumables, providing taping-related and packaging-adjacent solutions to the same electronics manufacturing customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=xLDwDHBpd74
• Xx.com/reelcompanygmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reel Company