Misrahi Realty Group

What Misrahi Realty Group does

Misrahi Realty Group is a privately held, family-owned real estate brokerage founded in 1994 and headquartered at 88 Rivington Street in Manhattan's Lower East Side. The firm serves residential renters, buyers, sellers, and investors, as well as small commercial clients, with listings concentrated on the Lower East Side (approximately 80% of inventory) and extended coverage into Union Square, Lenox Hill, and Brooklyn. Roughly 90% of managed properties are pet-friendly, and the firm emphasizes ongoing renovations and community-embedded agents who live locally as differentiators against competing Manhattan brokerages.

The firm's core technology is the AppFolio Property Manager platform, which powers both the resident-facing portal (online rent payments, automatic payments, and maintenance request submission) and the owner-facing portal (24/7 access to financial statements, monthly summaries, year-end tax statements, and document storage). The company also operates a public website with online availability search and filtering by property type, price, beds, baths, and pet-friendliness, and advertises WCAG accessibility alignment and Equal Housing Opportunity compliance.

The business model combines two revenue streams: transaction-based commissions from residential rentals, sales, and small-commercial deals, and recurring management fees earned through its sister company Brownstone Professional Services Corp., which delivers tenant placement, maintenance coordination, inspections, marketing, and financial reporting for managed owners. Pricing is not publicly disclosed and is determined per-property through inquiry. Distribution is entirely direct-to-consumer via the firm's website, phone (212-475-6660), email, and local word-of-mouth referrals, with no public digital marketing footprint beyond the corporate site.

Name

Misrahi Realty Group

Legal name

Misrahi Realty Group

Website

https://misrahirealty.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Misrahi Realty Group is a family-owned Manhattan real estate brokerage serving residential renters, buyers, sellers, and investors, with listings concentrated on the Lower East Side and managed through sister company Brownstone Professional Services Corp.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Property management services
• Apartment leasing services
• Commercial building sales
• Multi-family property sales

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Brokerage Commissions: The company earns commissions from facilitating residential and commercial property transactions including rentals, sales, and investments. They represent both tenants/buyers and property owners.
2. Property Management Services: Through sister company Brownstone Professional Services Corp., the company provides professional management services to property owners, likely earning management fees.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Misrahi Realty Group is a real estate brokerage helping clients find, lease, buy, and sell residential and commercial properties in the Lower East Side of Manhattan, including apartments, multi-family buildings, retail spaces, and investment properties. The firm also delivers property management, tenant placement, leasing, and consulting services for property owners through its sister company, Brownstone Professional Services Corp., supported by an online owner portal and resident platform.

Product overview

Misrahi Realty Group operates as a unified real estate brokerage and property management platform. The core offering consists of residential and commercial brokerage services, complemented by a proprietary Owner Portal (powered by AppFolio) for property owners to manage payments, financials, and maintenance. Resident-facing services include an online listings search and rent payment platform. Brownstone Professional Services Corp., a sister company, handles professional management and maintenance operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential and Commercial Real Estate Brokerage Services

Quantifiable outcome

• 80% of properties located on the Lower East Side near transit and amenities
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Brownstone Professional Services Corp.coreOthersSister company that provides professional management services for Misrahi Realty Group properties. Handles ongoing property maintenance and treats each property as a priority, delivering quality client care and customer service as part of the company's complete package offering.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Compass: Large tech-forward U.S. residential real estate brokerage with deep NYC presence. Directly comparable as a full-service residential brokerage serving buyers, sellers, and renters in Manhattan, though operating at much greater scale.
• Douglas Elliman: Long-established NYC-focused residential brokerage and affiliated property management firm. Closely comparable to Misrahi in offering brokerage plus management services in Manhattan, with a far larger agent network.
• Corcoran Group: NYC-centric residential real estate brokerage covering Manhattan and Brooklyn. Comparable to Misrahi's residential brokerage and community-focused sales model, with a broader geographic footprint.
• Brown Harris Stevens: Established Manhattan residential brokerage with a long history in Brooklyn and townhouse/condo sales. Closely comparable to Misrahi in NYC residential sales, particularly for multi-family and townhouse transactions central to the Misrahi book.
• Citi Habitats: NYC-focused rental and residential sales brokerage, particularly active in Manhattan rentals. Directly comparable to Misrahi's rental-heavy, Lower East Side–oriented residential brokerage offering.
• Halstead Real Estate: Residential brokerage serving NYC including Manhattan and Brooklyn, now operating under Brown Harris Stevens. Comparable to Misrahi's Manhattan community-rooted residential brokerage model.
• Bond New York: NYC-focused residential rental and sales brokerage with strong Manhattan and Brooklyn presence. Directly comparable to Misrahi's rental-led, community-rooted residential brokerage offering.

Broad incumbents

• Sotheby's International Realty: Global luxury and residential real estate brand with strong NYC affiliate presence. Comparable to Misrahi as a residential brokerage, but operating across a much wider luxury and non-luxury portfolio rather than a single neighborhood focus.
• RE/MAX: Large global franchised residential real estate brokerage network with NYC affiliates. Comparable in residential brokerage activity but is a broad incumbent rather than a community-rooted neighborhood specialist.

Emerging players

• Triplemint: NYC-focused tech-enabled residential brokerage and agent platform. Comparable to Misrahi as a Manhattan residential brokerage, but differentiated by a heavier technology and agent-platform orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MisrahiRealty

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Misrahi Realty Group