Suer
Suer Nutzfahrzeugtechnik is a 130-year-old, family-owned German manufacturer and trader of commercial vehicle components, vehicle lighting, and cargo securing products, serving vehicle builders, wholesalers, and fleet operators across Germany, Poland, Lithuania, and Finland with ~180 employees.
- Company typePrivate
- Founded1892
- HeadquartersDe Pere, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Suer does
Suer Nutzfahrzeugtechnik GmbH & Co. KG is a 130-year-old, family-owned German manufacturer and trader of commercial vehicle components, organized as a GmbH & Co. KG headquartered in Wermelskirchen, Germany. Founded in 1892 by Emil Suer originally as a tools and hardware trader, the company progressively shifted into commercial vehicle components and today operates three German locations plus three wholly-owned international subsidiaries in Poland (SUER POLSKA), Lithuania (UAB SUER BALTIC), and Finland (SUER Nordics Oy), employing approximately 180 people in total. The business is led by fifth-generation family members Julia Suer and Robin Suer, who assumed joint Geschäftsführer (CEO) roles on January 30, 2026, succeeding Peter Suer.
The product portfolio is organized around three core categories: vehicle construction components (Fahrzeugbauteile, including aluminium and steel side walls, chassis parts, air pressure and brake systems, and camera/assistance systems), vehicle lighting (Fahrzeugbeleuchtung), and cargo securing products (Ladungssicherungsprodukte, including GSP beverage barrier bars, S-Line lashing bars, and trailer kits). Beyond standard components, Suer sells configurable body solutions such as the 3-Seitenkipper, Cargotrail SSP3, Cargotrail ASPL, LiteRack curtain frame system, Bordwand Konfigurator, S-Box Premium, SSPL loading platforms, and Cargorolltore. Distribution combines direct sales via dedicated internal sales departments segmented by product line, an owned B2B e-commerce platform (fahrzeugbau-shop.de), and wholesale supply to resellers; sales are restricted to commercial operators (Gewerbetreibende) under the company's AGB, with a EUR 50 minimum order value, 30-day net payment terms, or 3% Skonto for early payment within 45 days. The company partners with major component brands including JOST, Edscha, Aspöck, Kinnegrip, LUIS, Simol, PWP, and Scattolini, and is an authorized Scattolini spare parts dealer (since 2025). It has committed to a 30% CO2 footprint reduction by 2025 and carbon neutrality by 2050, and several product lines are eligible under the BAM "Förderprogramm Umweltschutz und Sicherheit 2026" program.
Suer firmographics
Firmographics- Name
- Suer
- Legal name
- SUER Nutzfahrzeugtechnik GmbH & Co. KG
- Website
- https://suer.de
- Company type
- Private
- Founded year
- 1892
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Suer Nutzfahrzeugtechnik is a 130-year-old, family-owned German manufacturer and trader of commercial vehicle components, vehicle lighting, and cargo securing products, serving vehicle builders, wholesalers, and fleet operators across Germany, Poland, Lithuania, and Finland with ~180 employees.
- Ownership category
- akta.pro rank
Suer industry classification
Industry- Product category
- Commercial Vehicle Components
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120), Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
Keywords
Where Suer is headquartered
LocationHeadquarters
- HQ city
- De Pere
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Suer business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales - Trading Business: Classic trading business selling commercial vehicle components, vehicle lighting, and load securing products from partners and own production to vehicle builders and wholesalers.
- Own Production and Manufacturing: Parallel to partner products, Suer increasingly focuses on own developments in vehicle construction, commercial vehicle technology and load securing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard B2B pricing with minimum order threshold |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Suer product offering
Product offeringCore offering
Suer Nutzfahrzeugtechnik manufactures, sources, and distributes commercial vehicle components, vehicle lighting systems, and cargo securing products for trucks, trailers, and transporters. The company combines a classic trading business with strong international partner brands alongside its own in-house developments in vehicle construction, commercial vehicle technology, and load securing. Products are sold B2B to commercial vehicle builders, fleet operators, and wholesalers through direct sales departments, the fahrzeugbau-shop.de e-commerce platform, and pan-European subsidiaries.
Product overview
Suer Nutzfahrzeugtechnik is one of Europe's leading production and trading companies for commercial vehicle components, operating both proprietary product lines and partnerships with strong international brands. The product portfolio is organized around three core categories: Fahrzeugbauteile (vehicle construction components including aluminium/steel side walls, chassis, air pressure and brake systems, camera and assistance systems), Fahrzeugbeleuchtung (vehicle lighting), and Ladungssicherungsprodukte (cargo securing products including GSP beverage barrier bars, S-Line lashing bars, and trailer kits). Beyond standard components, Suer offers complete vehicle solutions including the 3-Seitenkipper (3-side tipper), Cargotrail SSP3 steel floor group, Cargotrail ASPL aluminium screw platform, LiteRack curtain frame system (with spare parts), and configurable body solutions such as Bordwand Konfigurator, S-Box Premium, SSPL loading platform, and 2-Flügel-Hecktür rear doors. The product range also includes Cargorolltore (cargo roll gates) and aluminium profiles for car transporters. Products are available through the Fahrzeugbau-shop.de e-commerce platform and distributed via three German locations plus international subsidiaries.
Differentiator
Problem solved
Functional benefit
Products and services
- Fahrzeugbauteile (Vehicle Construction Components) Proprietary and partner-manufactured vehicle construction components including aluminium and steel side walls, chassis parts, and air pressure/brake systems. Targeted at commercial vehicle builders, body manufacturers, and trailer manufacturers for the construction and modification of trucks, trailers, and transporters.
- Fahrzeugbeleuchtung (Vehicle Lighting)
Quantifiable outcome
- Many Suer articles qualify for the environmental protection and security funding program 2026 (BAM Federal Office for Logistics and Mobility)
- +1 more outcomes
Companies that use Suer
Customer profileSegments3 records
Ideal customer profiles3 records
Suer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Suer partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- EdschacoreEdscha is listed as a partner, likely providing components or systems for commercial vehicle applications.
- PWPcorePWP is listed as a partner, supplying products for the commercial vehicle industry.
- AspöckcoreAspöck is a partner, providing vehicle lighting systems and components.
- Hans SauermanncoreHans Sauermann is a partner, supplying components for commercial vehicles.
- SimolcoreSimol is a partner, providing vehicle components and systems.
- KinnegripcoreKinnegrip is a partner, supplying lashing and securing systems for commercial vehicles.
- JOSTcoreJOST is a partner, providing trailer systems and components for commercial vehicles.
- LUIScoreLUIS is a partner, providing vehicle lighting and electronic systems.
- ScattolinicoreSuer Nutzfahrzeugtechnik is an official partner for spare parts trading of Scattolini. They ensure reliable supply of original Scattolini spare parts for E-Bison and other Scattolini products.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Suer competitors and assessment
Company assessmentDirect peers
- Bohnenkamp: Specialist wholesale distributor of commercial vehicle tyres, wheels, and related parts serving fleets and workshops across Europe. Comparable to Suer in B2B distribution model for commercial vehicle aftermarket and complementary parts categories.
- Wessels + Müller: German B2B distributor of commercial vehicle spare parts and components serving workshops and fleet operators. Closely comparable to Suer in product mix (truck/trailer parts, lighting, accessories) and B2B customer base across the DACH region.
- COBRA Truck Parts: European commercial vehicle parts distributor with comparable multi-country branch presence. Peer to Suer in trading/distribution of truck and trailer parts, lighting, and body components to vehicle builders and workshops.
- Tropos Fahrzeugwerk: Manufacturer and supplier of commercial vehicle bodies and components in Europe. Comparable to Suer's combination of proprietary vehicle construction, lighting, and load securing product lines serving commercial vehicle builders.
- Winkler Fahrzeugteile: One of Europe's largest B2B distributors of truck, trailer, bus, and commercial vehicle parts with multi-country presence. Directly comparable to Suer in product breadth, customer base (workshops, fleets, OEMs), and European footprint model.
Broad incumbents
- Aspöck Systems: European manufacturer of vehicle lighting systems, cable harnesses, and electronic components for commercial vehicles and trailers. Comparable to Suer's lighting product line (also a Suer partner brand), but as a Tier-1 supplier.
- HELLA: Global Tier-1 automotive lighting and electronics supplier. Overlaps with Suer's commercial vehicle lighting category at much broader scale; serves OEMs globally rather than via a European trader/distributor model.
- JOST (JOST-Werke): Listed Tier-1 supplier of trailer coupling systems, landing gear, and fifth wheels for commercial vehicles. Comparable to Suer's load-securing and trailer systems portfolio (also a current Suer partner brand), but at much larger scale.
- Edscha (part of Continental): Tier-1 supplier of trailer sliding roofs, door systems, and tail lift components. Comparable to Suer's body and trailer components portfolio as a partner-brand supplier; operates at significantly larger scale within the global automotive supply chain.
- Scattolini: Italian manufacturer of commercial vehicle bodies, tippers, and trailers (including E-Bison). Now supplies spare parts to Suer as an official dealer, making it both a partner and a comparable OEM-side peer in the European commercial vehicle components value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Suer social profiles
Digital presenceSuer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suer leadership team
Management profileNumber of profiles
Profiles3 records
Suer subsidiaries and ownership
Company hierarchySubsidiaries3 records
Suer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suer
What does Suer do?
Suer Nutzfahrzeugtechnik manufactures, sources, and distributes commercial vehicle components, vehicle lighting systems, and cargo securing products for trucks, trailers, and transporters. The company combines a classic trading business with strong international partner brands alongside its own in-house developments in vehicle construction, commercial vehicle technology, and load securing. Products are sold B2B to commercial vehicle builders, fleet operators, and wholesalers through direct sales departments, the fahrzeugbau-shop.de e-commerce platform, and pan-European subsidiaries.
Is Suer a public or private company?
Suer is a private company. It is classified as family owned and is currently operating.
When was Suer founded?
Suer was founded in 1892. It employs 101 to 250 people.
Where is Suer based?
Suer is headquartered in De Pere, United States, in the North America region.
How does Suer make money?
Two revenue lines are on record. Product Sales - Trading Business are the primary driver. The others are own Production and Manufacturing.
Who are Suer's main competitors?
Direct peers on record are Bohnenkamp, Wessels + Müller, COBRA Truck Parts, Tropos Fahrzeugwerk and Winkler Fahrzeugteile. Broad incumbents are Aspöck Systems, HELLA, JOST (JOST-Werke), Edscha (part of Continental) and Scattolini.
Does Suer have an API?
No public API is recorded for Suer.
What industry is Suer in?
Suer's product category is Commercial Vehicle Components. Its primary akta.pro industry code is CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B). Its NAICS code is 42312 and its SIC code is 5013.