L.A. Dance Project
L.A. Dance Project is a Los Angeles-based contemporary dance company, founded in 2012 by choreographer Benjamin Millepied, that produces live performance productions — including 'Romeo and Juliet Suite' and 'City of Dance' — for performing arts audiences and cultural institution presenters across Southern California and New York.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What L.A. Dance Project does
L.A. Dance Project is a contemporary dance company founded in 2012 and headquartered in Los Angeles, founded and led by choreographer Benjamin Millepied, formerly a principal dancer with the New York City Ballet. The company produces live dance performances for general performing arts audiences and for cultural institution presenters, with two signature productions active in 2026: 'Romeo and Juliet Suite,' a modern ballet reinterpretation featuring gender-neutral casting and integrated live camera work projected alongside stage action; and 'City of Dance,' a site-specific series co-executed with Paris Dance Project across nine Southern California landmarks including LACMA and Hollywood Forever Cemetery. The company's underlying technical approach combines traditional stage choreography with live multimedia (camera operators and projected footage) to produce a hybrid cinematic-theatrical experience, plus site-specific staging at non-traditional venues.
The business model mixes ticketed premiere performances at prestigious cultural venues (such as the Park Avenue Armory in New York) with free public performances at landmark sites, suggesting revenue is generated primarily through ticket sales, institutional presenting fees, and commissioned projects rather than through a transactional or subscription product. Pricing is bifurcated: free admission for site-specific community engagement work, and ticketed access for curated premieres. Customer segments include individual performing arts audiences and institutional cultural presenters (museums and major performance venues). Distribution is concentrated in Southern California with emerging national reach into New York. The company appears to be founder-owned and operated, with no disclosed venture or institutional capital structure, consistent with its status as a performing arts organization.
L.A. Dance Project firmographics
Firmographics- Name
- L.A. Dance Project
- Website
- https://ladanceproject.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- L.A. Dance Project is a Los Angeles-based contemporary dance company, founded in 2012 by choreographer Benjamin Millepied, that produces live performance productions — including 'Romeo and Juliet Suite' and 'City of Dance' — for performing arts audiences and cultural institution presenters across Southern California and New York.
- Ownership category
- akta.pro rank
L.A. Dance Project industry classification
Industry- Product category
- Performing Arts / Contemporary Dance
- NAICS
- Dance Companies (711120), Dance Companies (71112), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Contemporary & Modern Dance (MPAGADAB)
- akta.pro secondary industries
- Dance Theatre (Narrative/Experimental) (MPAGADAC), Dance Performances (THAJAFAD), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
Keywords
Where L.A. Dance Project is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
L.A. Dance Project business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Commissioned Performance Projects: The company executes commissioned performance series such as 'City of Dance' in partnership with cultural institutions like LACMA, likely operating on project-based funding arrangements with venue and foundation partners.
- Venue Premieres and Ticketed Performances: Premiere performances at major cultural venues like the Park Avenue Armory generate revenue through ticket sales and institutional presenting fees, with productions featuring innovative staging and live multimedia elements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free public performances and ticketed premiere events |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
L.A. Dance Project product offering
Product offeringCore offering
L.A. Dance Project is a contemporary dance company that produces and stages live performance productions blending classical ballet techniques with modern storytelling, multimedia elements, and innovative staging. The company's core offerings include ticketed premiere productions at major cultural venues and site-specific dance series performed free at iconic Southern California landmarks, supported by educational initiatives for the broader community.
Product overview
L.A. Dance Project is a contemporary dance company that presents live performance productions. The company offers two main productions: the 'Romeo and Juliet Suite,' a modern ballet reinterpretation featuring innovative live camera work and gender-neutral casting, and the 'City of Dance' site-specific series, a collaborative initiative with Paris Dance Project performing across urban landmarks. These productions represent the company's core offerings of professional dance performances for live audiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Romeo and Juliet Suite A contemporary dance production by Benjamin Millepied that reinterprets the classical ballet 'Romeo and Juliet' through modern storytelling, gender-neutral casting with alternating same-sex and mixed-sex cast pairings, and innovative live camera work projected onto screens alongside traditional stage performance. Designed for performing arts audiences attending live premieres at prestigious cultural venues.
- City of Dance A site-specific dance series featuring multiple choreographers performing across nine Southern California landmarks, inspired by the film 'Koyaanisqatsi' and exploring themes of urban life and ecological imbalance. A collaborative initiative with Paris Dance Project, designed to make contemporary dance accessible to broad community audiences through free public performances in non-traditional venue settings.
Quantifiable outcome
- Free performances at 9 Southern California landmarks expand access to performing arts for thousands of community members
Companies that use L.A. Dance Project
Customer profileSegments2 records
Ideal customer profiles2 records
L.A. Dance Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
L.A. Dance Project partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Paris Dance ProjectcoreL.A. Dance Project and Paris Dance Project are co-executing the 'City of Dance' site-specific dance series across Southern California landmarks, representing a cross-cultural collaboration for their joint U.S. premiere. The partnership brings together choreographers and dancers from both organizations to create collaborative performances inspired by themes of urban life and ecological imbalance.
- LACMA (Los Angeles County Museum of Art)coreLACMA serves as a presenting partner and venue for the 'City of Dance' site-specific series, hosting dance performances at the museum as part of a broader cultural programming initiative. The partnership aligns performing arts with the museum's cultural mission and provides L.A. Dance Project access to LACMA's audience and institutional resources.
- Hollywood Forever CemeteryminorHollywood Forever Cemetery serves as one of nine landmark venues for the 'City of Dance' site-specific performance series, providing a unique atmospheric setting for dance performances as part of the initiative's Southern California tour.
- Park Avenue ArmorycoreThe Park Avenue Armory in New York served as the presenting venue for Benjamin Millepied's 'Romeo and Juliet Suite' premiere, providing its atmospheric historical setting and technical capabilities for the innovative production featuring live camera work and gender-neutral casting.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
L.A. Dance Project competitors and assessment
Company assessmentDirect peers
- Hubbard Street Dance Chicago: A contemporary dance company presenting works by leading choreographers. Comparable to L.A. Dance Project in its focus on commissioning new choreography and presenting contemporary dance to major urban audiences.
- Mark Morris Dance Group: A contemporary dance company known for combining classical technique with modern sensibility. Comparable to L.A. Dance Project in its mission to make dance accessible to broad audiences through innovative programming and venue partnerships.
- Alvin Ailey American Dance Theater: A leading American modern dance company that, like L.A. Dance Project, presents innovative contemporary choreography and tours nationally. Both companies operate as nonprofit performing arts organizations serving similar arts audiences with comparable production models.
- Batsheva Dance Company: An internationally renowned contemporary dance company with a distinctive artistic methodology (gaga movement language), paralleling L.A. Dance Project's distinctive multimedia and gender-neutral casting approach. Both companies emphasize choreographic innovation and tour internationally.
- Martha Graham Dance Company: A historic American modern dance company that presents both classical modern repertoire and new contemporary works. Shares L.A. Dance Project's mission of bridging classical and contemporary dance traditions.
- Pilobolus: A modern dance company known for innovative collaborative choreography and visually distinctive productions. Similar to L.A. Dance Project in its emphasis on novel staging techniques and bringing dance to non-traditional audiences.
- Paris Dance Project: A French contemporary dance company that is both a partner and direct peer of L.A. Dance Project. Shares similar artistic philosophy and has co-produced the 'City of Dance' site-specific series with L.A. Dance Project.
- Twyla Tharp Dance: A contemporary dance company known for blending classical technique with modern innovation. Comparable to L.A. Dance Project in its commitment to choreographic innovation and reaching broad performing arts audiences.
Broad incumbents
- New York City Ballet: One of the world's foremost ballet companies where L.A. Dance Project's founder Benjamin Millepied previously danced as a principal. Operates at significantly larger scale but is comparable in its presentation of classical and contemporary ballet repertoire.
- American Ballet Theatre: A major American classical ballet company that tours nationally and internationally. While larger and more classical in focus, it overlaps with L.A. Dance Project in serving performing arts audiences seeking innovative ballet presentations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
L.A. Dance Project social profiles
Digital presenceL.A. Dance Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
L.A. Dance Project leadership team
Management profileNumber of profiles
Profiles1 record
L.A. Dance Project funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L.A. Dance Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L.A. Dance Project
What does L.A. Dance Project do?
L.A. Dance Project is a contemporary dance company that produces and stages live performance productions blending classical ballet techniques with modern storytelling, multimedia elements, and innovative staging. The company's core offerings include ticketed premiere productions at major cultural venues and site-specific dance series performed free at iconic Southern California landmarks, supported by educational initiatives for the broader community.
Is L.A. Dance Project a public or private company?
L.A. Dance Project is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was L.A. Dance Project founded?
L.A. Dance Project was founded in 2012. It employs 11 to 50 people.
Where is L.A. Dance Project based?
L.A. Dance Project is headquartered in Los Angeles, United States, in the North America region.
How does L.A. Dance Project make money?
Two revenue lines are on record. Commissioned Performance Projects are the primary driver. The others are venue Premieres and Ticketed Performances.
Who are L.A. Dance Project's main competitors?
Direct peers on record are Hubbard Street Dance Chicago, Mark Morris Dance Group, Alvin Ailey American Dance Theater, Batsheva Dance Company, Martha Graham Dance Company, Pilobolus, Paris Dance Project and Twyla Tharp Dance. Broad incumbents are New York City Ballet and American Ballet Theatre.
Does L.A. Dance Project have an API?
No public API is recorded for L.A. Dance Project.
What industry is L.A. Dance Project in?
L.A. Dance Project's product category is Performing Arts / Contemporary Dance. Its primary akta.pro industry code is MPAGADAB, Contemporary & Modern Dance, with a secondary code of MPAGADAC, Dance Theatre (Narrative/Experimental). Its NAICS code is 711120 and its SIC code is 7900.