Graal

What Graal does

Graal S.A. is a Polish canned fish manufacturer headquartered in Wejherowo, founded in 1989 and listed on the Warsaw Stock Exchange since 2005. The company produces approximately 30 SKUs spanning mackerel, herring, sprat, salmon, sardines, and carp across multiple sauces, formats, and sizes (110g to 330g), organized under the core Graal brand and sub-brands MOC PROTEIN (high-protein variants launched in 2026) and WINTER (Dinglay). Core technology is thermal sterilization combined with hermetic sealing and organic internal can coatings, enabling preservative-free products with extended shelf life. Graal operates four wholly-owned production facilities (Wejherowo, Kartoszyno, CKiD Zduny, Kooperol) and is the #1 canned fish brand in Poland by sales volume according to NielsenIQ 2025. The company became part of Lisbon-listed European food group Lisner in 2024, which provides strategic backing and a broader category platform. Graal is currently executing a 2026 rebranding campaign and recipe reformulation covering approximately 95% of its product portfolio.

The business model is B2C mass-market CPG: Graal manufactures canned fish products and distributes them through physical retail channels (Polish supermarkets and stores nationwide) at unit price points determined by product format and size. Revenue is generated through one-time product transactions with no subscription or licensing model, and no direct-to-consumer pricing is publicly disclosed. The primary customer segment is the Polish mass-market consumer, with particular resonance among health-conscious buyers drawn to omega-3, protein, and convenience benefits, supported by survey evidence that 83% of Poles view canned fish as a convenient quick meal. Marketing uses a 360-degree approach combining TV, outdoor, digital, PR, in-store activations, and consumer research, with a major rebranding campaign launched March 2, 2026. Distribution is exclusively domestic (single-country scope: Poland), and the company has no disclosed app, API, or digital direct-to-consumer channel.

Name

Graal

Legal name

Graal S.A.

Website

http://www.graal.pl/

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Graal S.A. is a Polish canned fish manufacturer and the #1 brand in Poland's canned fish category, producing ~30 SKUs across mackerel, herring, sprat, salmon, and sardines at four production facilities for nationwide retail distribution.

Ownership category

akta.pro rank

Product category

Canned Fish / Seafood Preserves

NAICS

Seafood Product Preparation and Packaging (31171)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Canned Meat, Poultry & Seafood Manufacturing (AFAKACAD)

akta.pro secondary industry

Smoked & Cured Seafood (Salmon, Herring, Lox) (AFANALAD)

Keywords

• Canned fish products
• Fish processing
• Preserved seafood
• Fish canning
• Ready-to-eat fish

Headquarters

HQ city

Wejherowo

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Canned Fish Product Sales: Graal generates revenue through the manufacture and sale of canned fish products including mackerel, herring, sprat, salmon, and sardines. Products are sold through retail distribution channels to Polish consumers. Revenue is derived from one-time product transactions at various price points based on product type and packaging size.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Graal manufactures and sells approximately 30 SKUs of canned and preserved fish products including mackerel, herring, sprat, salmon, sardines, and carp in various sauces and formats (110g to 330g). The company produces three main product lines: the core Graal brand (classic canned fish recipes), the MOC PROTEIN sub-brand (high-protein reformulations), and the WINTER/Dinglay sub-brand (smoked-style sprat in oil). All products are made using thermal sterilization and hermetic sealing, with no preservatives and organic internal can coatings.

Product overview

Graal S.A. is a Polish canned and preserved fish company headquartered in Wejherowo, founded in 1989, listed on the Warsaw Stock Exchange since 2005, and part of the Lisner Group since 2024. The company's product portfolio consists of approximately 30 canned fish SKUs organized around three main sub-brands: the core Graal brand (classic canned fish in various sauces and formats), the MOC PROTEIN sub-brand (high-protein reformulations launched in 2026), and the WINTER sub-brand (smoked-style sprat in oil). The portfolio spans multiple fish species — mackerel, herring, sprat, salmon, sardines, carp, tuna, and trout — and multiple sauce/format variants including tomato sauce, oil, mustard sauce, barbecue, pepper sauce, Mexican-style sauce, and Greek-style sauce. Products range from 110g to 330g sizes and include both standard best-sellers and differentiated/limited variants. Graal's canned fish contain no preservatives, are sterilized and hermetically sealed, and are positioned as healthy sources of Omega-3 fatty acids, protein, Vitamin D, and other nutrients. The company underwent a major rebranding in early 2026, refreshing visual identity and reformulating recipes across approximately 95% of its product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• MOC PROTEIN: High-protein fish product line featuring enhanced protein content products such as mackerel and herring fillets in tomato sauce.
• Graal
• Winter (Dinglay)

Products and services

• Graal Classic Canned Fish Portfolio Core brand of approximately 20+ canned fish SKUs featuring mackerel, herring, sprat, salmon, sardines, and carp fillets in various sauces (tomato, mustard-honey, barbecue, pepper, Greek-style, Mexican-style, oil) and formats (110g, 170g, 300g, 330g). Marketed as preservative-free sources of omega-3, vitamin D, and high-quality protein for Polish consumers seeking convenient meal solutions.
• MOC PROTEIN High-Protein Sub-Brand High-protein variant line of Graal's canned fish products, including mackerel and herring fillets in tomato, mildly spicy tomato, and tomato-with-sun-dried-tomato sauces, with added mozzarella cheese and jalapeño for protein enhancement. Targeted at health-conscious consumers seeking protein-rich convenient foods.
• WINTER (Dinglay) Sub-Brand - Smoked Sprat in Oil Smoked-flavored sprat in rapeseed oil under the WINTER/Dinglay sub-brand, available in 110g and 170g sizes. Positioned as a versatile product for any occasion, rich in omega-3 and a source of vitamin D.
• Paprykarz Szczeciński with Salmon Traditional Szczecin-style paprykarz fish spread/pate containing 28% Atlantic salmon along with carrot, cabbage, rice, and tomato concentrate. Available in 300g and 330g sizes, marketed as a multi-generational taste for Polish consumers.

Quantifiable outcome

• 83% of Poles consider canned fish a convenient quick meal option
• +5 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• LisnercoreOthers · 1 January 2024Graal became part of the Lisner family in 2024, joining a European leader in the fish and ready meals category. This acquisition marked a new chapter in Graal's history, bringing greater opportunities, new technologies, and improved products for consumers.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Regional players

• La Costeña: Mexican canned food manufacturer best known for canned tuna, sardines, and peppers. Comparable as a large-scale shelf-stable canned seafood producer with branded retail distribution, though geographically focused on Latin America rather than Poland.

Broad incumbents

• Bumble Bee Foods: Major US-based canned seafood company (tuna, sardines, mackerel) and Thai Union subsidiary. Comparable to Graal as a large-scale canned fish/seafood manufacturer with a branded shelf-stable portfolio.
• Thai Union Group: Global seafood conglomerate (owner of Chicken of the Sea, Bumble Bee, John West) and one of the world's largest canned seafood producers. Comparable through its shelf-stable canned fish and seafood portfolio sold across Europe and globally.

Direct peers

• King Oscar: Norwegian producer of premium canned fish (mackerel, sardines, herring). Competes with Graal in European canned fish aisles with a similar portfolio of species, sauces, and shelf-stable formats.
• Saupiquet: French branded canned seafood producer (sardines, mackerel, tuna) owned by Bolton Group. Directly comparable to Graal as a heritage canned fish brand serving mass-market retail across Europe with overlapping species and formats.
• Connétable: French canned seafood specialist (sardines, mackerel, tuna) with a long heritage brand. Directly comparable to Graal as a shelf-stable canned fish producer selling through European grocery retail.
• Hawesta: German producer of canned fish (herring, mackerel, sardines) and seafood specialties. Comparable to Graal through similar species mix, can formats, and mass-market European retail distribution.
• Rio Mare: Italian premium canned tuna and mackerel brand (also under Bolton Group). Directly comparable to Graal in canned fish category with parallel focus on quality protein, omega-3 messaging, and multi-format SKUs.
• Mareblu (Bolton Group): Italian canned tuna and seafood brand owned by Bolton Group. Comparable to Graal as a shelf-stable canned fish brand sold through European grocery retail with similar mass-market positioning.
• Cento (Centra Food): US-based Italian-food brand with a meaningful canned seafood line (tuna, sardines, anchovies). Comparable to Graal as a branded canned fish manufacturer selling through grocery retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCr6ompx9Hkqzy_tkxUMwLMA
• Facebookfacebook.com/graalpolska
• Instagraminstagram.com/graal.pl
• LinkedInlinkedin.com/company/centrum-konfekcji-i-dystrybucji-graal-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graal