Grace & Co

What Grace & Co does

Grace & Co is a UK-based boutique marketing, commerce, and retail media consultancy registered as Grace & Co. Ltd (company number 13647590) in Aylesbury, Buckinghamshire, and primarily serving enterprise clients across the UK and Europe. The firm delivers four core advisory practices — Marketing Transformation (operating model design, capability development, in-housing), Commercial Optimisation (connected commerce, ecommerce, tech simplification, data monetisation, martech advisory), AI Strategy & Adoption (readiness audits, roadmaps, partner selection), and Retail Media (RMN development, growth diagnostics, advertiser optimisation) — and supplements these with thought leadership via the Retail Media Therapy podcast. Revenue is generated through professional services engagements delivered by a named team of approximately 15 senior practitioners (notably including a Client Partner, Lucy Bugler, and AI lead Rob Isaacs, who holds MIT Professional Education credentials in Applied Generative AI for Digital Transformation), with the firm emphasising execution support over slideware and direct engagement with senior client leadership. The business is privately held, founder-led by Michael Islip, has no disclosed institutional investment, and operates a sister-company arrangement with greyhairworks!, a curated martech portfolio, which provides preferred access to scale-up technology vendors. Named enterprise clients span retail (Superdrug, Migros, Douglas Group, Frasers Group, The Very Group, Scholl), CPG (Mars, PepsiCo), and travel (National Express), with named testimonials from PepsiCo's Senior Director Global Marketing Transformation and Superdrug's Head of Retail Media underscoring repeat engagement.

Name

Grace & Co

Legal name

Grace & Co. Ltd

Website

https://graceandco.works

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Grace & Co is a UK-based marketing, commerce, and retail media consultancy serving enterprise clients across retail, CPG, travel, financial services, and consumer healthcare via four advisory practices: Marketing Transformation, Commercial Optimisation, AI Strategy & Adoption, and Retail Media.

Ownership category

akta.pro rank

Product category

Marketing and Retail Media Consultancy

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Brand & Portfolio Strategy Consulting (MPAAAFAB), Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Marketing consultancy
• Retail media advisory
• Commerce optimisation
• Marketing transformation
• AI adoption advisory

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting and Advisory Services: Grace & Co generates revenue through providing strategic consulting services to businesses. Their services span marketing transformation, commercial optimisation, AI strategy and adoption, and retail media network development. As a consultancy, they likely operate on project-based or retainer fee arrangements with enterprise clients seeking expert guidance on complex marketing and commerce challenges.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Grace & Co is a marketing, commerce, and retail media consultancy that delivers four core advisory service lines — Marketing Transformation, Commercial Optimisation, AI Strategy & Adoption, and Retail Media — to enterprise clients across Retail, CPG, Travel, Financial Services, and Consumer Healthcare. The firm focuses on bridging the gap between strategy and execution by deploying senior consultants and practitioners directly into client engagements.

Product overview

Grace & Co is a marketing, commerce, and retail media consultancy — not a software product company. Its offering is a portfolio of four core consulting services: Marketing Transformation, Commercial Optimisation, AI Strategy & Adoption, and Retail Media, supplemented by a Retail Media Therapy Podcast. The four services operate independently and are delivered by a team of experienced strategists and practitioners rather than through a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Transformation Advisory service covering target operating model design, capability development, in-housing approach, training and education, and brand engagement and innovation to prepare marketing teams for the future; delivered to enterprise clients across Retail, CPG, Travel, Financial Services, and Consumer Healthcare.
• Commercial Optimisation Advisory service focused on connected commerce, tech simplification audits, ecommerce optimisation, data monetisation, and Martech advisory to realise full value from existing investments in technology and people; sold to enterprise clients seeking commerce performance improvements.
• AI Strategy & Adoption Advisory service helping clients unlock the power of AI across the business, including readiness audit, future vision development, planning and roadmap creation, partner selection and management, and broader AI adoption support; sold to enterprise clients across supported verticals.
• Retail Media Advisory service covering Retail Media Network development, RMN growth diagnostic, and advertiser retail media optimisation to help retailers, brands, and advertisers harness the commercial and brand opportunity of retail media; sold to enterprise retailers, brands, and advertisers primarily in the UK and Europe.
• Retail Media Therapy Podcast Podcast series featuring Grace & Co's Viv Craske and Colin Lewis discussing the biggest stories in retail media and commerce media; thought-leadership content distributed via the Acast platform under the firm's retailmedia subdomain.

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

One partnership is on record.

• greyhairworks!coreStrategic or Co-development Partnergreyhairworks! is described as a 'sister business' to Grace & Co. It has curated a portfolio of best-in-breed technology solutions from scale-ups. Grace & Co has first access to some of the best martech solutions through this partnership, and can activate greyhairworks! talent when needed for client engagements.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grace-and-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grace & Co