Oplogic
Oplogic is a cloud-based variable operations platform for US automobile dealerships, combining CRM, desking, fraud detection, telephony, equity mining, and AI sales assistance in a single SaaS suite distributed by parent company DealerBuilt.
- Company typePrivate
- Founded2000
- HeadquartersHouston, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Oplogic does
Oplogic is a cloud-based, fully integrated variable operations platform built specifically for automobile dealerships, addressing CRM, desking, fraud prevention, compliance, telephony, equity mining, and AI-assisted sales workflows within a single unified suite. Its core technical differentiator is a patented driver's license scanning solution that enables real-time customer authentication and fraud detection directly inside the platform, without third-party plug-ins; this image-modality capability is paired with text and structured-data AI features including an AI assistant called CoPilot, In-Marketing targeting for personalized customer engagement, and recommendation engines for deal optimization and lead prioritization. The platform is sold on a quote-based annual SaaS subscription with add-on modules available separately, targeting both franchise new-car dealers and independent used-car dealers across the United States through an enterprise sales motion consisting of phone outreach and live demonstrations distributed via the parent company DealerBuilt. GTM channels include the DealerBuilt corporate website, demo request CTAs, a dedicated sales phone line, LinkedIn presence, and a client support portal, with implementation, hosting, and professional services handled alongside the parent company's broader dealership technology portfolio (Lightyear DMS, iService, Vistadash). Oplogic is reported to be battle-tested by some of the largest and fastest-growing dealer groups in the country, though only one named customer testimonial (Charlevoix Auto) is publicly disclosed, and the firm's 1-10 headcount per firmographic data indicates it operates as a focused product line within DealerBuilt rather than a standalone operating company.
Oplogic firmographics
Firmographics- Name
- Oplogic
- Legal name
- Oplogic
- Website
- https://oplogic.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Oplogic is a cloud-based variable operations platform for US automobile dealerships, combining CRM, desking, fraud detection, telephony, equity mining, and AI sales assistance in a single SaaS suite distributed by parent company DealerBuilt.
- Ownership category
- akta.pro rank
Where Oplogic is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Markets served
Oplogic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Cloud-based platform subscription model for dealership variable operations. Includes core CRM, desking, fraud protection, and AI capabilities with available add-ons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Included Functions - Core Platform |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Oplogic product offering
Product offeringCore offering
Oplogic is a cloud-based, fully integrated variable operations platform built specifically for automobile dealerships. It consolidates CRM, desking, fraud detection, compliance, telephony, and AI-powered sales tools into a single platform, with patented driver's license scanning technology for real-time authentication and fraud prevention. The solution is sold to franchise and independent automotive dealerships through direct sales and demo-based enterprise motion.
Product overview
Oplogic is a unified, cloud-based variable operations platform that consolidates CRM, desking, fraud protection, and AI capabilities into a single seamless solution for automotive dealerships. The core Oplogic platform serves as the central hub, with integrated modules including Enhanced Desking for deal optimization, Data and Equity Mining for customer opportunity identification, Fraud Detection with patented driver's license scanning, Compliance automation, CRM with integrated communication tools, Telephony with AI-driven insights, and AI assistants CoPilot and In-Marketing. The architecture combines built-in functionality with available add-ons to provide an all-in-one platform for everything that touches the customer.
Differentiator
Problem solved
Functional benefit
Products and services
- Oplogic Platform A fully integrated, cloud-based variable operations platform that consolidates CRM, desking, fraud protection, and AI tools into a single solution for automotive dealerships. Targeted at franchise and independent automobile dealers seeking to replace fragmented toolsets with one unified system.
Quantifiable outcome
- Fewer screens and faster employee ramp times
- +2 more outcomes
Companies that use Oplogic
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Oplogic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature7 records
Oplogic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lightyear (DealerBuilt DMS)coreOpen integration with Lightyear DMS platform, another DealerBuilt product. Allows seamless data flow between Oplogic variable operations platform and Lightyear dealer management system.
Scale indicators2 records
Recent moves3 records
Expansion highlights4 records
Oplogic competitors and assessment
Company assessmentBroad incumbents
- Auto/Mate (now part of Dealertrack):
- Dealertrack DMS (Cox Automotive): Dealertrack provides DMS and CRM-adjacent capabilities for franchised dealers and competes head-on with Oplogic + Lightyear's bundled value proposition. Its scale and Cox Automotive ownership make it a formidable incumbent for the same enterprise accounts.
- DealerSocket (Now part of Cox Automotive): DealerSocket is a long-standing dealer management and CRM suite serving franchised dealers with CRM, desking, and equity mining features that directly compete with Oplogic's platform modules. Now under Cox Automotive, it competes with significant bundling leverage.
- VinSolutions (Cox Automotive): VinSolutions is the dominant CRM platform for franchised auto dealers in the US, owned by Cox Automotive. It directly overlaps with Oplogic's CRM, lead management, and desking modules and is the primary incumbent competitor for the same enterprise dealership groups.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Oplogic social profiles
Digital presenceOplogic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oplogic leadership team
Management profileNumber of profiles
Oplogic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oplogic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oplogic
What does Oplogic do?
Oplogic is a cloud-based, fully integrated variable operations platform built specifically for automobile dealerships. It consolidates CRM, desking, fraud detection, compliance, telephony, and AI-powered sales tools into a single platform, with patented driver's license scanning technology for real-time authentication and fraud prevention. The solution is sold to franchise and independent automotive dealerships through direct sales and demo-based enterprise motion.
When was Oplogic founded?
Oplogic was founded in 2000. It employs 51 to 100 people.
Where is Oplogic based?
Oplogic is headquartered in Houston, United States, in the North America region.
How does Oplogic make money?
One revenue line is on record: saaS Platform Subscription.
Who are Oplogic's main competitors?
Broad incumbents on record are Auto/Mate (now part of Dealertrack), Dealertrack DMS (Cox Automotive), DealerSocket (Now part of Cox Automotive) and VinSolutions (Cox Automotive).
Does Oplogic have an API?
No public API is recorded for Oplogic.