Bethel
Bethel is a 501(c)(3) not-for-profit organization operating four Hudson Valley campuses and a Licensed Home Care Services Agency to deliver independent living, assisted living, skilled nursing, rehabilitation, adult day, home care, and hospice services to seniors in Westchester and Orange counties, New York.
- Company typePrivate
- Founded1920
- HeadquartersCroton On Hudson, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bethel does
Bethel (legal entity: Bethel Homes, Inc.) is a 501(c)(3) not-for-profit senior care organization headquartered in Croton-on-Hudson, New York, serving the Hudson Valley region across Westchester and Orange counties. Founded in 1920 (with operations cited as spanning more than 100 years), it operates five facilities — Bethel Nursing and Rehabilitation Center (43 beds), The Springvale Inn (125 assisted living units), The Knolls at Valhalla (120 CCRC apartments), The Knolls at Goshen (148 CCRC apartments), and The Pines at Narragansett (50 independent living units) — and is the only nonprofit in northern Westchester and Orange counties to offer a full continuum of senior care. Service breadth spans independent living, assisted living, skilled nursing, rehabilitation, adult day health, home care (via a Licensed Home Care Services Agency covering Westchester, Bronx, and Putnam counties), respite, and hospice, plus Bethel Community Management, a B2B stewardship offering for outside assisted living, nursing, rehabilitation, and CCRC operators.
Revenue is generated through a subscription-style fee structure: monthly rents for independent and assisted living, monthly CCRC fees, per-diem skilled nursing rates (with Medicare, Medicaid, commercial insurance, HMOs, private pay, and long-term care insurance as payer mix), and home-care and adult-day billings on similar terms. Community Management produces managed-services fees for financial, leasing, operations, employment, and marketing work delivered to other senior-living operators. The Bethel Foundation (a separate 501(c)(3)) funnels tax-deductible donations into the operating entity. Go-to-market is primarily direct-to-consumer through facility tours, a phone inquiry line (877-469-6800), website contact forms, and healthcare-provider referrals from hospitals and physicians, with no public pricing and quote-based contracting.
Bethel is privately held as a nonprofit with no parent company and no public shareholders; it is governed by a volunteer board chaired by Robert W. Elliott and led by CEO Anastasios Markopoulos. The organization employs a stated headcount of 500 across its campuses and programs. No technology platform, AI/ML capability, patents, trademarks, public funding rounds, or M&A activity is disclosed in the available data.
Bethel firmographics
Firmographics- Name
- Bethel
- Legal name
- Bethel Homes, Inc.
- Website
- https://bethelwell.org
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bethel is a 501(c)(3) not-for-profit organization operating four Hudson Valley campuses and a Licensed Home Care Services Agency to deliver independent living, assisted living, skilled nursing, rehabilitation, adult day, home care, and hospice services to seniors in Westchester and Orange counties, New York.
- Ownership category
- akta.pro rank
Bethel industry classification
Industry- Product category
- Senior Care and Housing Services
- NAICS
- Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051), Services-Facilities Support Management Services (8744), Services-Social Services (8300)
- akta.pro primary industry
- Large Campus / Multi-Building Assisted Living Communities (HLADABAG)
- akta.pro secondary industries
- Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)
Keywords
Where Bethel is headquartered
LocationHeadquarters
- HQ city
- Croton On Hudson
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Bethel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Senior Care Services: Revenue generated through skilled nursing, assisted living, independent living, adult day health services, home care, rehabilitation, and hospice services. Payment sources include Medicare, Medicaid, insurance companies, HMOs, private payment, and long-term care insurance.
- Community Management Services: Bethel provides stewardship and management services for other assisted living, nursing, rehabilitation, or continuing care retirement communities, generating fees for financial, leasing, operations, employment, and marketing management.
- Foundation Donations: Tax-deductible donations through Bethel Foundation (501(c)(3) nonprofit), including gifts of appreciated stocks, bonds, mutual funds, matching gift programs, and life insurance beneficiary designations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living at The Pines - affordable monthly rental |
| Subscription | Monthly | Assisted Living at The Springvale Inn - 125-unit complex |
| Subscription | Monthly | Skilled Nursing - 43-bed facility |
| Subscription | Monthly | CCRCs at The Knolls - continuing care retirement communities |
| Subscription | Monthly | Adult Day Health Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Bethel product offering
Product offeringCore offering
Bethel operates a full continuum of senior care services through independent living, assisted living, skilled nursing, rehabilitation, adult day health, home care, and hospice/respite programs across four campuses in Westchester and Orange County, NY. The organization also provides third-party management services (financial, operations, leasing, staffing, marketing) to other assisted living, nursing, and continuing care retirement communities.
Product overview
Bethel is a 501(c)(3) not-for-profit senior care organization offering a full continuum of care through multiple distinct products and facilities: The Pines at Narragansett (independent living), The Knolls at Valhalla and The Knolls at Goshen (Continuing Care Retirement Communities/CCRCs), The Springvale Inn (assisted living), Bethel Nursing and Rehabilitation Center (skilled nursing), Home Care services (LHCSA), Adult Day Health Services, Rehabilitation, and Bethel Community Management (第三方管理服务). Together these products enable seniors to age in place across different levels of care need.
Differentiator
Problem solved
Functional benefit
Brands
- Bethel Community Management: Provides principled stewardship for other assisted living, nursing, rehabilitation, or continuing care retirement communities (CCRCs).
Products and services
- Bethel Nursing and Rehabilitation Center A 43-bed skilled nursing facility in Ossining, NY providing nursing and restorative services in a close-knit setting with private and semi-private rooms for short-term and long-term residents.
- The Springvale Inn A 125-unit assisted living apartment complex in Croton-on-Hudson, NY designed for active seniors with six floor plans, recreational programs, and 24/7 care from licensed medical staff.
- The Knolls at Valhalla A Continuing Care Retirement Community (CCRC) featuring 120 independent living apartments on 30 acres of landscaped grounds in Valhalla, NY, allowing residents to age in place with onsite healthcare services.
- The Knolls at Goshen A 148-apartment active-lifestyle CCRC located on 41 wooded acres in Goshen, NY's Hudson Valley, offering maximum services and amenities; the first CCRC in New York State.
- The Pines at Narragansett A 50-unit independent living community offering an affordable monthly rental alternative for seniors seeking privacy and freedom without the demands of home ownership, located in Ossining, NY.
- Bethel Home Care Home care services through a Licensed Home Care Services Agency (LHCSA) providing Home Health Care Aides, Personal Care Aides, wound care, and a 24/7 live help line staffed by licensed clinicians; serving Westchester, Bronx, and Putnam counties for over 30 years.
- Adult Day Health Services Programs offering nursing, therapeutic, and social day care bringing together seniors who would otherwise be isolated, providing nutritious meals, activities, nursing care, and door-to-door transportation; accepts Medicaid, private pay, and long-term care insurance.
- Rehabilitation Services Around-the-clock nursing care with one-on-one physical, occupational, and speech therapy six days per week for post-operative recovery including joint replacement, stroke, cardiac, pulmonary, and neurological rehabilitation.
- Bethel Community Management Principled stewardship services for assisted living, nursing, rehabilitation, and CCRC communities, providing financial, leasing, operations, employment, and marketing management to revitalize communities in need.
Quantifiable outcome
- One-on-one therapy six days per week
- +2 more outcomes
Companies that use Bethel
Customer profileSegments3 records
Ideal customer profiles3 records
Bethel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bethel partnerships and signals
Strategic signalScale indicators9 records
Recent moves4 records
Expansion highlights5 records
Bethel competitors and assessment
Company assessmentDirect peers
- National Church Residences: Mission-driven nonprofit operating CCRCs, assisted living, skilled nursing, and home- and community-based services across multiple states; matches Bethel's faith-influenced nonprofit governance, continuum-of-care model, and reliance on donations plus resident fees.
- Acts Retirement-Life Communities: One of the largest nonprofit CCRC operators in the U.S., running a multi-campus continuum-of-care model with independent living, assisted living, skilled nursing, and rehabilitation — directly comparable to Bethel's full-continuum nonprofit structure and service mix.
- Wartburg: Westchester County-based nonprofit senior care provider offering independent living, assisted living, skilled nursing, rehabilitation, and home care; the closest geographic direct competitor to Bethel, mirroring its continuum-of-care nonprofit model in the same NY market.
- Benchmark Senior Living: Regional operator of independent living, assisted living, and memory care communities across the Northeast; comparable to Bethel in geographic concentration and service-mix on the assisted/independent living side of the continuum.
- ABHOW (American Baptist Homes of the West) / Beacon Communities: Faith-based nonprofit operating CCRCs and continuing care communities with a comparable continuum-of-care service model and reliance on mission-driven funding, similar to Bethel's nonprofit, faith-adjacent governance and continuum delivery.
- Presbyterian Senior Living: Nonprofit senior care organization operating multiple CCRCs and a continuum of independent living, assisted living, skilled nursing, and personal care services; highly comparable to Bethel in mission, multi-campus footprint, and full continuum delivery model.
Broad incumbents
- Five Star Senior Living: National senior living operator and management services provider with independent living, assisted living, skilled nursing, and rehabilitation services; comparable to Bethel on the operating/management side via its senior care management services business, mirroring Bethel's Community Management arm.
- Atria Senior Living: National for-profit operator of assisted living and independent living communities; competes directly with Bethel's Springvale Inn and The Pines at Narragansett on assisted and independent living, and is a likely acquirer/competitor in Bethel's Westchester/Orange County footprint.
- Sunrise Senior Living: Established national senior living operator with assisted living, independent living, and memory care communities; comparable to Bethel's Springvale Inn and The Pines in assisted/independent living offerings and a meaningful for-profit competitor profile in the Northeast.
- Brookdale Senior Living: The largest U.S. senior living operator with a national portfolio of independent living, assisted living, and memory care communities; competes with Bethel on assisted living and independent living services and represents the for-profit scale benchmark for the same service categories.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bethel social profiles
Digital presenceBethel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bethel leadership team
Management profileNumber of profiles
Profiles8 records
Bethel subsidiaries and ownership
Company hierarchySubsidiaries5 records
Bethel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bethel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bethel
What does Bethel do?
Bethel operates a full continuum of senior care services through independent living, assisted living, skilled nursing, rehabilitation, adult day health, home care, and hospice/respite programs across four campuses in Westchester and Orange County, NY. The organization also provides third-party management services (financial, operations, leasing, staffing, marketing) to other assisted living, nursing, and continuing care retirement communities.
Is Bethel a public or private company?
Bethel is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Bethel founded?
Bethel was founded in 1920. It employs 51 to 100 people.
Where is Bethel based?
Bethel is headquartered in Croton On Hudson, United States, in the North America region.
How does Bethel make money?
Three revenue lines are on record. Senior Care Services are the primary driver. The others are community Management Services and foundation Donations.
Who are Bethel's main competitors?
Direct peers on record are National Church Residences, Acts Retirement-Life Communities, Wartburg, Benchmark Senior Living, ABHOW (American Baptist Homes of the West) / Beacon Communities and Presbyterian Senior Living. Broad incumbents are Five Star Senior Living, Atria Senior Living, Sunrise Senior Living and Brookdale Senior Living.
Does Bethel have an API?
No public API is recorded for Bethel.
What industry is Bethel in?
Bethel's product category is Senior Care and Housing Services. Its primary akta.pro industry code is HLADABAG, Large Campus / Multi-Building Assisted Living Communities, with a secondary code of HLADAIAJ, Community-Based Senior Centers with Adult Day Services. Its NAICS code is 623311 and its SIC code is 8050.