Bethel

What Bethel does

Bethel (legal entity: Bethel Homes, Inc.) is a 501(c)(3) not-for-profit senior care organization headquartered in Croton-on-Hudson, New York, serving the Hudson Valley region across Westchester and Orange counties. Founded in 1920 (with operations cited as spanning more than 100 years), it operates five facilities — Bethel Nursing and Rehabilitation Center (43 beds), The Springvale Inn (125 assisted living units), The Knolls at Valhalla (120 CCRC apartments), The Knolls at Goshen (148 CCRC apartments), and The Pines at Narragansett (50 independent living units) — and is the only nonprofit in northern Westchester and Orange counties to offer a full continuum of senior care. Service breadth spans independent living, assisted living, skilled nursing, rehabilitation, adult day health, home care (via a Licensed Home Care Services Agency covering Westchester, Bronx, and Putnam counties), respite, and hospice, plus Bethel Community Management, a B2B stewardship offering for outside assisted living, nursing, rehabilitation, and CCRC operators.

Revenue is generated through a subscription-style fee structure: monthly rents for independent and assisted living, monthly CCRC fees, per-diem skilled nursing rates (with Medicare, Medicaid, commercial insurance, HMOs, private pay, and long-term care insurance as payer mix), and home-care and adult-day billings on similar terms. Community Management produces managed-services fees for financial, leasing, operations, employment, and marketing work delivered to other senior-living operators. The Bethel Foundation (a separate 501(c)(3)) funnels tax-deductible donations into the operating entity. Go-to-market is primarily direct-to-consumer through facility tours, a phone inquiry line (877-469-6800), website contact forms, and healthcare-provider referrals from hospitals and physicians, with no public pricing and quote-based contracting.

Bethel is privately held as a nonprofit with no parent company and no public shareholders; it is governed by a volunteer board chaired by Robert W. Elliott and led by CEO Anastasios Markopoulos. The organization employs a stated headcount of 500 across its campuses and programs. No technology platform, AI/ML capability, patents, trademarks, public funding rounds, or M&A activity is disclosed in the available data.

Name

Bethel

Legal name

Bethel Homes, Inc.

Website

https://bethelwell.org

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

51–100 employees

Short description

Bethel is a 501(c)(3) not-for-profit organization operating four Hudson Valley campuses and a Licensed Home Care Services Agency to deliver independent living, assisted living, skilled nursing, rehabilitation, adult day, home care, and hospice services to seniors in Westchester and Orange counties, New York.

Ownership category

akta.pro rank

Product category

Senior Care and Housing Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051), Services-Facilities Support Management Services (8744), Services-Social Services (8300)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Community-Based Senior Centers with Adult Day Services (HLADAIAJ), Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Senior care services
• Assisted living facilities
• Skilled nursing care
• Continuing care retirement
• Home health services

Headquarters

HQ city

Croton On Hudson

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Senior Care Services: Revenue generated through skilled nursing, assisted living, independent living, adult day health services, home care, rehabilitation, and hospice services. Payment sources include Medicare, Medicaid, insurance companies, HMOs, private payment, and long-term care insurance.
2. Community Management Services: Bethel provides stewardship and management services for other assisted living, nursing, rehabilitation, or continuing care retirement communities, generating fees for financial, leasing, operations, employment, and marketing management.
3. Foundation Donations: Tax-deductible donations through Bethel Foundation (501(c)(3) nonprofit), including gifts of appreciated stocks, bonds, mutual funds, matching gift programs, and life insurance beneficiary designations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bethel operates a full continuum of senior care services through independent living, assisted living, skilled nursing, rehabilitation, adult day health, home care, and hospice/respite programs across four campuses in Westchester and Orange County, NY. The organization also provides third-party management services (financial, operations, leasing, staffing, marketing) to other assisted living, nursing, and continuing care retirement communities.

Product overview

Bethel is a 501(c)(3) not-for-profit senior care organization offering a full continuum of care through multiple distinct products and facilities: The Pines at Narragansett (independent living), The Knolls at Valhalla and The Knolls at Goshen (Continuing Care Retirement Communities/CCRCs), The Springvale Inn (assisted living), Bethel Nursing and Rehabilitation Center (skilled nursing), Home Care services (LHCSA), Adult Day Health Services, Rehabilitation, and Bethel Community Management (第三方管理服务). Together these products enable seniors to age in place across different levels of care need.

Differentiator

Problem solved

Functional benefit

Brands

• Bethel Community Management: Provides principled stewardship for other assisted living, nursing, rehabilitation, or continuing care retirement communities (CCRCs).

Products and services

• Bethel Nursing and Rehabilitation Center A 43-bed skilled nursing facility in Ossining, NY providing nursing and restorative services in a close-knit setting with private and semi-private rooms for short-term and long-term residents.
• The Springvale Inn A 125-unit assisted living apartment complex in Croton-on-Hudson, NY designed for active seniors with six floor plans, recreational programs, and 24/7 care from licensed medical staff.
• The Knolls at Valhalla A Continuing Care Retirement Community (CCRC) featuring 120 independent living apartments on 30 acres of landscaped grounds in Valhalla, NY, allowing residents to age in place with onsite healthcare services.
• The Knolls at Goshen A 148-apartment active-lifestyle CCRC located on 41 wooded acres in Goshen, NY's Hudson Valley, offering maximum services and amenities; the first CCRC in New York State.
• The Pines at Narragansett A 50-unit independent living community offering an affordable monthly rental alternative for seniors seeking privacy and freedom without the demands of home ownership, located in Ossining, NY.
• Bethel Home Care Home care services through a Licensed Home Care Services Agency (LHCSA) providing Home Health Care Aides, Personal Care Aides, wound care, and a 24/7 live help line staffed by licensed clinicians; serving Westchester, Bronx, and Putnam counties for over 30 years.
• Adult Day Health Services Programs offering nursing, therapeutic, and social day care bringing together seniors who would otherwise be isolated, providing nutritious meals, activities, nursing care, and door-to-door transportation; accepts Medicaid, private pay, and long-term care insurance.
• Rehabilitation Services Around-the-clock nursing care with one-on-one physical, occupational, and speech therapy six days per week for post-operative recovery including joint replacement, stroke, cardiac, pulmonary, and neurological rehabilitation.
• Bethel Community Management Principled stewardship services for assisted living, nursing, rehabilitation, and CCRC communities, providing financial, leasing, operations, employment, and marketing management to revitalize communities in need.

Quantifiable outcome

• One-on-one therapy six days per week
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• National Church Residences: Mission-driven nonprofit operating CCRCs, assisted living, skilled nursing, and home- and community-based services across multiple states; matches Bethel's faith-influenced nonprofit governance, continuum-of-care model, and reliance on donations plus resident fees.
• Acts Retirement-Life Communities: One of the largest nonprofit CCRC operators in the U.S., running a multi-campus continuum-of-care model with independent living, assisted living, skilled nursing, and rehabilitation — directly comparable to Bethel's full-continuum nonprofit structure and service mix.
• Wartburg: Westchester County-based nonprofit senior care provider offering independent living, assisted living, skilled nursing, rehabilitation, and home care; the closest geographic direct competitor to Bethel, mirroring its continuum-of-care nonprofit model in the same NY market.
• Benchmark Senior Living: Regional operator of independent living, assisted living, and memory care communities across the Northeast; comparable to Bethel in geographic concentration and service-mix on the assisted/independent living side of the continuum.
• ABHOW (American Baptist Homes of the West) / Beacon Communities: Faith-based nonprofit operating CCRCs and continuing care communities with a comparable continuum-of-care service model and reliance on mission-driven funding, similar to Bethel's nonprofit, faith-adjacent governance and continuum delivery.
• Presbyterian Senior Living: Nonprofit senior care organization operating multiple CCRCs and a continuum of independent living, assisted living, skilled nursing, and personal care services; highly comparable to Bethel in mission, multi-campus footprint, and full continuum delivery model.

Broad incumbents

• Five Star Senior Living: National senior living operator and management services provider with independent living, assisted living, skilled nursing, and rehabilitation services; comparable to Bethel on the operating/management side via its senior care management services business, mirroring Bethel's Community Management arm.
• Atria Senior Living: National for-profit operator of assisted living and independent living communities; competes directly with Bethel's Springvale Inn and The Pines at Narragansett on assisted and independent living, and is a likely acquirer/competitor in Bethel's Westchester/Orange County footprint.
• Sunrise Senior Living: Established national senior living operator with assisted living, independent living, and memory care communities; comparable to Bethel's Springvale Inn and The Pines in assisted/independent living offerings and a meaningful for-profit competitor profile in the Northeast.
• Brookdale Senior Living: The largest U.S. senior living operator with a national portfolio of independent living, assisted living, and memory care communities; competes with Bethel on assisted living and independent living services and represents the for-profit scale benchmark for the same service categories.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bethel

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bethel