What DYOR does

DYOR is a personal brand and product portfolio operated by Matt Dyor, functioning as a solo consulting practice that helps founders, teams, and builders turn ideas into shipped products — including marketing websites, mobile applications, launch programs, and video series. The business operates on a project-based professional services model with revenue generated through direct client engagements rather than SaaS or product sales, with no publicly disclosed pricing and lead conversion handled through direct email outreach ([email protected]). Matt Dyor's prior operating experience includes serving as Managing Director of the Microsoft Accelerator powered by Techstars (2012–2013), where he worked with 20 fast-growth startups, and founding the Eastside Incubator (2011) in Redmond, WA.

The technology stack spans Kotlin Multiplatform, React Native, and web technologies including Solidity for blockchain development, evidenced by a portfolio of self-built products. Core platform is Febak, a multi-tenant blogging platform that powers the dyor.com blog network (hello.dyor.com, dyor.dyor.com, blogs.dyor.com). Other products include 10xgig (a royalty-based gig marketplace for Operators and Experts), Lean Founder (community and frameworks for technical founders), Sparks (iOS inspiration-capture app), Bapdap (goal/habit tracking app), Golf Sparks (golf-focused app announced for App Store and Google Play), and The Factory (Kotlin Multiplatform video publishing app in development). Distribution is limited to the personal portfolio website and technical blog with no paid marketing channels, partnerships, or third-party marketplace presence. The company is privately held, operates remotely in the United States, and shows no evidence of external investment, institutional ownership, or material scale beyond a sole proprietor.

Name

DYOR

Legal name

Matt Dyor

Website

https://dyor.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

DYOR is a solo consulting practice run by Matt Dyor that helps founders, teams, and builders ship websites, mobile apps, programs, and video series through project-based engagements, alongside a portfolio of self-built products including the Febak blogging platform, 10xgig marketplace, and Lean Founder community.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Release Engineering & Environment Management (BPAEAKAH)

akta.pro secondary industry

Document Management Systems (DMS) (HDAEAGAA)

Keywords

• Software development services
• Mobile app development
• Web development consulting
• Multi-tenant blogging platform
• Gig marketplace platform

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure

Revenue model

1. Professional Services / Consulting: Project-based consulting engagements to build websites, mobile apps, programs, and video series for founders and teams. Revenue generated through individual client engagements rather than SaaS or product sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Matt Dyor, operating as DYOR, provides hands-on software development services for founders, teams, and builders — building websites, mobile apps, launch programs, and video series. Alongside these services, he maintains a portfolio of software products including Febak (a multi-tenant blogging platform), 10xgig (a royalty-based gig marketplace), the Lean Founder community platform, and mobile apps (Sparks, Bapdap, Golf Sparks).

Product overview

DYOR is a personal brand and product portfolio by Matt Dyor offering software development services and a suite of technology products. The core offering is Febak, a multi-tenant blogging platform that powers the entire dyor.com blog network. The product suite includes the 10xgig royalty-based gig marketplace, the Lean Founder community platform, and multiple mobile applications (Sparks, Bapdap, Golf Sparks) covering productivity and golf tech. The Factory is a Kotlin Multiplatform video publishing app currently in development. Matt Dyor provides development services for websites, mobile apps, programs, and video series.

Differentiator

Problem solved

Functional benefit

Brands

• Febak: Multi-tenant blogging platform that turns any domain into a network of blogs for employees, partners, and community members
• 10xgig
• Lean Founder
• Sparks
• Bapdap
• Golf Sparks
• The Factory
• hello.dyor.com
• dyor.dyor.com

Products and services

• Custom Software Development Services Project-based software development services in which Matt Dyor builds websites, mobile apps, programs, and video series for founders, teams, and builders who want to ship products quickly and validate ideas.
• Febak

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Pieter Levels (levelsio): Solo indie hacker building and shipping multiple web-based SaaS products (Nomad List, Remote OK, etc.) from a personal brand. Same operating philosophy as DYOR: one operator, many small bets, public building, bootstrapped.
• Marc Lou: Indie hacker building multiple micro-SaaS products and creator tools. Same solo-operator, multi-product model with public building and bootstrapped launch approach as DYOR.
• Gumroad (Sahil Lavingia): Solo founder-led, bootstrapped platform company that grew into a category-defining product. Most direct parallel to DYOR's "one founder, many products" indie hacker ethos.
• Ghost: Open-source publishing and blogging platform supporting multi-author newsletters and blogs. Closest direct competitor to DYOR's Febak multi-tenant blogging platform.
• Hashnode: Developer-focused blogging and content platform with multi-author support and custom domains. Direct Febak competitor targeting the same technical-founder audience.
• Substack: Newsletter and blogging platform enabling multi-author publications with custom domains. Competes with Febak's value proposition of turning any domain into a content network.
• Thoughtbot: Boutique software development consultancy offering custom product builds for founders and teams. Direct parallel to DYOR's consulting arm offering websites, mobile apps, and programs for early-stage teams.

Broad incumbents

• Toptal: Scaled marketplace for top freelance developers offering custom software and product development services. Represents the institutionalised, scaled version of what Matt Dyor offers individually through DYOR.
• Fiverr: Public, scaled marketplace for freelance services across categories. Most direct scaled incumbent in the category where DYOR's 10xgig attempts to compete with a royalty-share model.
• Medium: Large-scale publishing platform with broad author base. Scaled incumbent competing with Febak for the long-form publishing and multi-author blog use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/dyor
• Xx.com/DYORdotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DYOR