IRIS Interactive
- Company typePrivate
- Founded2002
- HeadquartersLe Puy-en Velay, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
IRIS Interactive firmographics
Firmographics- Name
- IRIS Interactive
- Legal name
- IRIS Interactive
- Website
- https://iris-interactive.fr
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
IRIS Interactive industry classification
Industry- Product category
- Digital Marketing Services for Tourism
- NAICS
- Marketing Consulting Services (541613), Advertising Agencies (541810)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Travel, Hospitality & Local Discovery Recommendations (HDAAAGAG)
- akta.pro secondary industry
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where IRIS Interactive is headquartered
LocationHeadquarters
- HQ city
- Le Puy-en Velay
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
IRIS Interactive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Web and Mobile Development Services: Custom website design and development, mobile application development, and digital strategy consulting services billed as project-based engagements to institutional tourism clients, local authorities, and enterprises.
- eTourisme WordPress Plugin Licensing: Exclusive WordPress plugin for eTourisme sold or licensed to institutional tourism actors (Offices de Tourisme, destination management organizations) for autonomous management of their Tourism Information System data.
- SaaS Products (Nestor, MaPlage, MonkIA): Proprietary software tools offered as subscriptions or licenses to tourism destinations: Nestor (digital traveler assistant), MaPlage.info (beach data), MonkIA (AI content assistant).
- MyBus Mobile Application: Public transport mobile application developed and published by IRIS Interactive, available on Apple App Store and Google Play. Operated as a standalone product/brand.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
IRIS Interactive product offering
Product offeringCore offering
IRIS Interactive is a French digital communication consulting agency specializing in eTourism. It designs and develops websites, mobile applications, and digital ecosystems for institutional tourism actors (Offices de Tourisme, destination management organizations, local authorities), alongside digital strategy and marketing services. Its proprietary portfolio includes the exclusive WordPress eTourisme plugin, the MyBus public transport app, the Nestor digital traveler assistant, MaPlage.info, and the MonkIA AI-powered content creation suite.
Product overview
IRIS Interactive is a digital communication consulting agency that creates websites, mobile applications, and print materials. Their product portfolio centers around an exclusive WordPress eTourisme plugin for institutional tourism actors, complemented by proprietary solutions including MyBus (public transport mobile app), Nestor (digital traveler assistant), MaPlage.info (beach data tool), and MonkIA/MONKI Collection (AI-powered content creation suite). They also offer Click & Collect solutions for local authorities and merchants. The company operates primarily in the institutional tourism sector across France, serving destinations like Nice Côte d'Azur, Guadeloupe, Val Thorens, Megève, and others.
Differentiator
Problem solved
Functional benefit
Brands
- eTourisme IRIS Interactive: Specialized division focused on eTourism solutions including WordPress plugin for tourism offices
- Monkey Factory
- MonkIA
Quantifiable outcome
- 2nd place – POP Tourisme, 2nd place – Les Îles de Guadeloupe, 5th place – Normandie Pays d'Auge at Trophées de la Communication 2025
- +2 more outcomes
Companies that use IRIS Interactive
Customer profileNamed customers24 records
Segments4 records
Ideal customer profiles3 records
IRIS Interactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature6 records
IRIS Interactive partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- LogiprominorCo-development partner in a structured digital hub project (Pôle Digital) together with Open Studio, focused on local economy and urban planning policy. Launched April 7, 2017 with all IRIS Interactive team members present for the official start of works.
- Open StudiominorCo-development partner in a structured digital hub project (Pôle Digital) together with Logipro, focused on local economy and urban planning policy. Launched April 7, 2017.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
IRIS Interactive competitors and assessment
Company assessmentDirect peers
- Wizville: French digital agency specialized in e-tourism, destination marketing, and data activation for tourism boards. Directly comparable to IRIS Interactive in target customer (Offices de Tourisme, CDT/CRT), service offering (web platforms, data-driven marketing), and geographic focus on the French tourism market.
- Eskimoz: French SEO and digital performance agency serving mid-market and enterprise clients across France. Comparable to IRIS Interactive on the digital marketing and SEO consulting axis, though Eskimoz operates more broadly outside the tourism vertical.
- Temesis: French SEO and AI-search consulting firm with deep expertise in E-E-A-T and technical SEO. Highly comparable to IRIS Interactive's 'Le mot du Geek' thought-leadership content and its recent pivot toward GEO/AI-search readiness for tourism clients.
- Spallian: French digital agency and data-services firm working with public-sector and territorial organizations. Comparable on the digital transformation axis for local authorities and destination clients, though broader in scope than IRIS Interactive's tourism focus.
Broad incumbents
- SQLI: European digital services group offering web, mobile, and integration services to enterprise and public-sector clients. Comparable as a larger incumbent that competes with IRIS Interactive on integrated digital platform builds for public-sector and tourism-adjacent buyers.
- Digitas: Global connected-marketing agency within Publicis Groupe. Comparable as a broad incumbent that competes for destination marketing and digital transformation mandates at a scale IRIS Interactive cannot match, particularly for international tourism clients.
Others
- Publicis Groupe: Global advertising and marketing services holding company. Overlaps with IRIS Interactive in destination-marketing strategy and large-tourism-board mandates; functions as a broad incumbent rather than a direct niche competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
IRIS Interactive social profiles
Digital presenceIRIS Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
IRIS Interactive leadership team
Management profileNumber of profiles
Profiles1 record
IRIS Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IRIS Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IRIS Interactive
What does IRIS Interactive do?
IRIS Interactive is a French digital communication consulting agency specializing in eTourism. It designs and develops websites, mobile applications, and digital ecosystems for institutional tourism actors (Offices de Tourisme, destination management organizations, local authorities), alongside digital strategy and marketing services. Its proprietary portfolio includes the exclusive WordPress eTourisme plugin, the MyBus public transport app, the Nestor digital traveler assistant, MaPlage.info, and the MonkIA AI-powered content creation suite.
Is IRIS Interactive a public or private company?
IRIS Interactive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IRIS Interactive founded?
IRIS Interactive was founded in 2002. It employs 11 to 50 people.
Where is IRIS Interactive based?
IRIS Interactive is headquartered in Le Puy-en Velay, France, in the Europe region.
How does IRIS Interactive make money?
Four revenue lines are on record. Web and Mobile Development Services are the primary driver. The others are eTourisme WordPress Plugin Licensing, saaS Products (Nestor, MaPlage, MonkIA) and myBus Mobile Application.
Who are IRIS Interactive's main competitors?
Direct peers on record are Wizville, Eskimoz, Temesis and Spallian. Broad incumbents are SQLI and Digitas. Publicis Groupe is listed as an others.
Does IRIS Interactive have an API?
No public API is recorded for IRIS Interactive.
What industry is IRIS Interactive in?
IRIS Interactive's product category is Digital Marketing Services for Tourism. Its primary akta.pro industry code is HDAAAGAG, Travel, Hospitality & Local Discovery Recommendations, with a secondary code of BPAEAHAB, Data Engineering, Integration & ETL/ELT Services. Its NAICS code is 541613 and its SIC code is 7373.