Stitchy Lizard

What Stitchy Lizard does

Stitchy Lizard is a Toronto-based custom embroidery and screen printing company founded in 2002 that produces branded merchandise and promotional products for Canadian customers. Its core operations center on applying custom logos, artwork, and messaging to apparel (T-shirts, golf shirts, jackets, workwear, scrubs), sports uniforms (hockey, baseball, soccer, basketball, and ten other sports), bags, drinkware, headwear, and a broad catalog of promotional items (pens, mouse pads, nail files, medals, floor mats, and hundreds of other SKUs organized alphabetically A–Z). The underlying production technology combines embroidery, screen printing (including 4-color process), and dye sublimation printing, with the sublimation process specifically positioned for durable sports uniform graphics that resist cracking, peeling, and fading. Output is delivered through a centrally located Toronto showroom at 41 Industrial Street (Unit 105), an e-commerce storefront with shopping cart and quote-request functionality, and shipping across Canada.

The business operates on a sales-led, project-based revenue model: customers request quotes via phone, email, or website contact form, and Stitchy Lizard produces custom orders on a per-unit basis with volume discounts and one-time setup charges (e.g., mouse pads at $8.80/unit for 100 pieces with $68 setup, soccer jerseys at $14.23/unit for 36+ pieces, floor mats from $410 to $1,462 per unit, custom medals at $3.99/unit for 500+ pieces). All pricing is in CAD. The company targets four primary use-case segments — sports teams and athletic organizations, business and corporate clients, educational institutions, and healthcare providers — with customers skewing heavily to SMBs, event planners, recreational leagues, and schools rather than large enterprise accounts. It does not offer subscriptions, recurring contracts, or recurring-revenue pricing; revenue is transactional.

Stitchy Lizard is privately held, owner-operated by Lyanna Di Giacomo, with no disclosed institutional investment, parent company, or M&A activity. The team is small (11–50 employees), with two named account managers (Neisha Carpenter, Rashi Shah) plus the owner handling art/design. No patents, regulatory actions, funding rounds, awards, or third-party partnerships are disclosed, and no AI/ML, API, or software-platform capabilities are indicated — the offering is fundamentally a manufacturing and decoration service rather than a technology product.

Name

Stitchy Lizard

Legal name

Stitchy Lizard

Website

https://stitchylizard.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Stitchy Lizard is a Toronto-based custom embroidery and screen printing company founded in 2002, serving Canadian businesses, sports teams, schools, and healthcare providers with branded apparel, sports uniforms, bags, drinkware, headwear, and promotional merchandise.

Ownership category

akta.pro rank

Product category

Custom Promotional Products & Branded Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Costume Jewelry & Novelties (3960)

akta.pro industry

PRIMARYBPAFAMAL

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser)

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

SECONDARYIMAOAEAK

Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Manufacturing (Cut & Sew)

Keywords

• Custom embroidery services
• Screen printing services
• Promotional products
• Custom branded apparel
• Sports uniform printing

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Printed Products: Sale of custom printed and embroidered promotional products including apparel, sports uniforms, bags, drinkware, headwear, and miscellaneous promotional items. Revenue generated through per-item pricing with volume discounts. Minimum order quantities vary by product.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Stitchy Lizard is a custom embroidery and screen printing company that applies logos, artwork, and branding to a wide range of physical products including apparel, sports uniforms, bags, drinkware, headwear, and hundreds of promotional items. The company sources blank products and decorates them in-house using embroidery, screen printing, sublimation, and 4-colour process printing techniques for businesses, sports teams, and organizations across Canada.

Product overview

Stitchy Lizard is a custom embroidery and screen printing company offering a comprehensive portfolio of promotional products and branded merchandise. The company operates as a single unified offering centered on custom printing and embroidery services applied to a wide range of products. The core product categories include Custom Apparel (T-shirts, sweatshirts, jackets, workwear), Sports Uniforms (for hockey, baseball, basketball, soccer, and other sports), Custom Bags, Drinkware, Headwear, and Promotional Products (pens, mouse pads, nail files, medals, mats, and hundreds of other items). The company also provides Print Services for business cards. All products can be customized with customer logos, artwork, or messaging through embroidery and screen printing techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Apparel Custom embroidery and screen printing on various apparel items including T-shirts, sweatshirts, golf shirts, jackets, dress shirts, aprons, chef coats, workwear, scrubs, lab coats, bathrobes, and sweatpants/shorts for businesses and organizations.
• Sports Uniforms Custom printed sports uniforms for various sports including hockey, baseball, basketball, bowling, football, volleyball, curling, soccer, lacrosse, rugby, cycling, and yoga for leagues, tournaments, and recreational teams.
• Custom Bags Custom branded bags including backpacks, tote bags, briefcases, messenger bags, sports/duffel bags, lunch/cooler bags, drawstring bags, laptop bags, laundry bags, shoe bags, and makeup/cosmetic cases for corporate and promotional use.
• Custom Drinkware Custom printed drinkware items including water bottles (stainless steel, glass, Tritan), travel mugs, mugs, thermoses, glassware, paper/plastic drinkware, cups, tumblers, and gift sets.
• Custom Headwear Custom branded headwear including baseball hats, trucker hats, flat brim hats, dad hats, winter hats, scarves, bandanas, and face masks for promotional and team use.
• Promotional Products Wide range of promotional merchandise including pens, lanyards, lapel pins, air fresheners, stress balls, crayons, calendars, key chains, stickers, USB sticks, watches, umbrellas, and hundreds of other branded items organized alphabetically from A-C, D-L, M-R, and S-Z.
• Print Services Custom printing services including business cards and other print collateral for business customers.
• Custom Medals & Awards Custom medals and awards for sports events, academic achievements, and corporate recognition. Includes classic coins, econo medals, custom shape medals, wine/bottle medals, and pewter options, starting at $3.99 per unit for 500+ pieces.
• Custom Mats Custom promotional mats including floor graphics, counter mats, bar mats, entrance mats, and branded floor mats with WATERHOG HD, Floor Impressions, Superscrape, DigiPrint HD, and Berber Logo options, ranging from $394-$824 per unit.

Quantifiable outcome

• 8 out of 10 consumers currently own between 1 and 10 promotional products in Canada
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• RushOrderTees: US custom screen printing and embroidery provider focused on apparel, team uniforms, and corporate merchandise — same decoration techniques (screen print, embroidery), same sports-team and corporate customer base, with production-only positioning.
• CustomInk: Direct-to-consumer custom apparel and team-uniform platform with embroidery and screen printing — directly comparable decoration capabilities, sports and corporate group-order focus, and SMB customer base as Stitchy Lizard, but with significantly more digital scale.
• Crestline Custom Promotional Products: Distributor of custom-imprinted promotional products including apparel, drinkware, bags, medals, and awards — closely overlapping product mix and SMB buyer with Stitchy Lizard, including similar team-uniform and corporate client focus.
• Quality Logo Products: Online promotional products distributor with thousands of customizable SKUs across apparel, bags, drinkware, and novelty items — competes head-to-head with Stitchy Lizard for SMB and team customers seeking decorated merchandise.
• SpeedPro Imaging: Franchised network of large-format and custom printing studios producing banners, vehicle wraps, floor graphics, and branded apparel/promotional items — overlap on the custom printing service layer for businesses, with broader large-format scope.
• BlueCotton: Online custom screen printing and embroidery shop for apparel, team uniforms, and corporate apparel — comparable decoration techniques, school and team focus, and SMB customer mix, with a primarily US direct-to-consumer orientation.
• EmbroidMe (Fully Promoted): Franchised network specializing in custom embroidery, screen printing, and promotional products for local businesses and teams — same core service offering (embroidery + screen printing) and SMB target as Stitchy Lizard, operating via a multi-location franchise model.

Broad incumbents

• Cimpress (Vistaprint): Mass-customization platform parent of Vistaprint and national promo brands, producing printed marketing materials and branded merchandise — adjacent rather than direct competition, but competes for small-business marketing and branding budgets served by Stitchy Lizard.
• HALO (Halo Branded Solutions): One of the largest US-based promotional products distributors offering custom apparel, drinkware, bags, and awards — overlapping product catalog and B2B customer base with Stitchy Lizard, with a broader sales-rep distribution model.
• 4imprint: Large publicly-traded North American distributor of promotional products (apparel, bags, drinkware, headwear, awards) sold to businesses and teams — directly comparable product portfolio and customer base, but operating at much larger scale with broader geographic reach than Stitchy Lizard.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/stitchylizard
• Facebookfacebook.com/stitchylizard
• Instagraminstagram.com/stitchylizard
• Pinterestpinterest.com/stitchylizard
• Xx.com/stitchylizard

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stitchy Lizard