Assistant(e) Plus

What Assistant(e) Plus does

Assistant(e) Plus is a French B2B (business-to-business) phygital (physical+digital) media brand serving executive assistants, office managers, and general services professionals in France and the broader Francophone market. Launched in 2001 as the first professional magazine dedicated to administrative assistants in France, the brand has evolved from a job board into a multi-format content ecosystem: a quarterly print and digital magazine, the assistanteplus.fr editorial website, bimonthly thematic newsletters, the AP LIVE webinar series, and afterwork networking events held in major French cities. Content verticals span news, HR, legal, training, salaries, RSE (corporate social responsibility), AI, seminars, team building, and fooding. The brand self-reports a community of 70,000+ thematic newsletter subscribers and a reach of more than 2 million professionals across France and Francophonia.

The product portfolio is built on a WordPress-based web infrastructure with no proprietary technology platform, APIs, or integrations disclosed. Editorial production is the principal capability, supported by the Les Essentiels d'Assistante Plus book line and an upcoming AP TV web channel. The company is wholly owned by Blitzzz Media, described as a premier phygital media group headquartered in Montreuil, France, with a small internal team of 1-10 employees.

Revenue is generated from two streams: recurring subscriptions to the quarterly print and digital magazine, and advertising (display banners and sponsored content) sold to suppliers targeting the assistant and office manager audience, including business travel (Lufthansa), seminar venues (1001Salles), and language certification (Projet Voltaire). Pricing is not publicly disclosed on the website; advertiser inquiries are handled via a media kit and the [email protected] subscription address. There is no disclosed external funding, ownership change, or material M&A (mergers and acquisitions) activity in the source material.

Name

Assistant(e) Plus

Legal name

BLITZZZMEDIA

Website

https://assistanteplus.fr

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Assistant(e) Plus is a French phygital media brand for executive assistants, office managers, and general services professionals, built on a quarterly magazine, website, newsletters, AP LIVE webinars, and afterwork events across France and Francophonia, owned by Blitzzz Media.

Ownership category

akta.pro rank

Product category

Trade Media Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJAEAO

News, Politics & Current Affairs Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYMPAJADAJ

Newsletters & Email-Based News Publishers (B2B/B2C)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

Keywords

• Trade media publishing
• Executive assistant media
• B2B professional community
• Professional newsletters publishing
• Business events networking

Headquarters

HQ city

Versailles

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Magazine Subscriptions: Quarterly print and digital magazine distributed to subscribers; subscription-based revenue model
2. Advertising: Digital advertising inventory on website (display banners, sponsored content); media kit available for advertisers targeting the assistant/office manager professional community

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Assistant(e) Plus publishes a quarterly print and digital magazine, an editorial website, and a suite of bimonthly thematic newsletters, webinars (AP LIVE), and afterwork networking events aimed at executive assistants, office managers, and general services professionals in France and Francophonia. The offering combines professional development content (HR, legal, training, salaries, AI), curated directories (seminars, venues, business travel), and community events to animate a subscriber base of more than 70,000 professionals.

Product overview

Assistant(e) Plus is a French phygital (physical+digital) media ecosystem serving administrative assistants and office management professionals. The portfolio consists of a quarterly print/digital magazine as the flagship product, complemented by a comprehensive website with news and practical resources, bimonthly thematic newsletters reaching over 70,000 subscribers, AP LIVE webinars for professional development, Afterworks networking events in French cities, and the upcoming AP TV web channel. Content verticals include specialized dossiers on salaries, team building, training, AI, and seminars. The ecosystem is owned by Blitzzz Media.

Differentiator

Problem solved

Functional benefit

Brands

• Les Essentiels d'Assistante Plus: Editorial line/book collection published by Assistant(e) Plus.
• AP TV

Products and services

• Assistant(e) Plus Magazine Quarterly print and digital magazine providing news, tips, coaching, salary guides, and practical dossiers for executive assistants, office managers, and general services professionals.
• assistanteplus.fr Website

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• FFMASminorOthersProfessional association partnership; Assistant(e) Plus is a partner of FFMAS, positioning the publication at the forefront of professional knowledge in the assistant field and highlighting new network creation initiatives by assistants.
• Blitzzz MediacoreOthersParent media group; Assistant(e) Plus is owned by Blitzzz Media, described as the first phygital (physical+digital) media group. Blitzzz Media develops the complete informational ecosystem including print/digital magazine, website, newsletters, events, and web TV.
• Projet VoltaireminorGTM or Marketing PartnerLogo partner displayed on website footer; Projet Voltaire is a French language learning/orthography certification platform, potentially providing content or cross-promotion for French language skills relevant to assistant professionals.
• 1001SallesminorGTM or Marketing PartnerAdvertising partner specializing in professional meeting and seminar venues; runs display advertising on Assistant(e) Plus website targeting seminar and event organizing professionals.
• LufthansaminorGTM or Marketing PartnerAdvertising partner for business travel and air transport content; Lufthansa Allegris featured content on business travel and aviation services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Welcome Office: French B2B magazine and event brand covering workplace life, office design, and office management. Direct peer: targets the same French office-manager and workplace-services buyer with a magazine + events + community model in an adjacent content vertical.
• Courrier Cadres: French B2B media brand for executives, managers, and HR decision-makers including content on professional development, salaries, and workplace trends. Direct peer: serves an overlapping French professional audience with a subscription/digital magazine plus newsletter ecosystem.
• Décideurs Magazine: French B2B media targeting decision-makers, with print/digital editions and a directory of service providers. Direct peer: comparable French trade-media business model combining magazine, digital content, and B2B advertising for a defined professional audience.
• L'Officiel des Décideurs: Independent French B2B media platform targeting professional decision-makers with newsletters, dossiers, and editorial coverage of workplace topics. Direct peer: similar newsletter-led French professional media business serving advertisers with premium audiences.

Regional players

• Office Manager Magazine (UK): UK-based trade publication dedicated to office managers and facilities professionals. Regional peer: same role-based niche and trade-magazine business model, but in the English-speaking UK market rather than France.

Broad incumbents

• L'Entreprise (Groupe L'Express): Established French business media brand covering management, HR, and workplace transformation topics. Broad incumbent: competes for the same French executive/HR advertising spend at much larger scale, but not specialized in the assistant/office-manager niche.
• LinkedIn: Global professional networking platform with substantial French executive-assistant communities, content publishing, and B2B advertising inventory. Broad incumbent: competes for the same audience attention and advertising budgets via a network/content model rather than a magazine model.

Others

• 1001Salles: French online venue directory for corporate seminars and business events, identified as an advertising partner of Assistant(e) Plus. Adjacent: serves an overlapping advertiser persona (assistants organizing seminars) but operates as a marketplace, not as a competing media brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/assistanteplus
• LinkedInlinkedin.com/company/assistante-plus
• Facebookfacebook.com/Assistanteplus.fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assistant(e) Plus