What SOS Barnbyar does

SOS Barnbyar is the Swedish national member of SOS Children's Villages International, a charitable non-profit organization founded in 1949 (international federation founded 1969) and headquartered in Stockholm. The organization works globally in 130+ countries to ensure children at risk of losing parental care grow up in safe, family-based environments. Its service portfolio spans the full child welfare continuum: prevention (family strengthening programs such as Stark och Trygg and Active Fatherhood), alternative family-like care (kinship care networks), youth transition support (På egna ben domestically and YouthCan! internationally reaching 23,000+ youth across 48 countries), violence prevention (Tillsammans mot våld / Applying Safe Behaviours), disaster response (119 active projects), healthcare (Baby Moto maternal health initiative, cancer screening partnerships), and education (including Akelius Language Course digital delivery). In Sweden specifically, SOS Barnbyar began direct national program operations in 2017, delivering child advocacy (Barnombud) and contracted services to municipalities and regions.

The organization operates a diversified revenue model funded primarily by individual monthly donations (SOS Supporters via autogiro), one-time gifts through Swish and bank channels, tiered corporate partnerships (Vänföretag 50,000–499,000 SEK, Partnerföretag 500,000–999,000 SEK, Huvudpartner 1M+ SEK annually), testamentary gifts, stock donations, gift certificates (Gåvoshop), and institutional grants from Sida and the EU. Go-to-market combines direct-to-consumer fundraising (digital, door-to-door canvassing, monthly giving), B2B enterprise partnership management with dedicated account managers, and government social services contracts. Operational infrastructure consists of standard donor management systems, case management for family programs, and child protection monitoring tools, with no disclosed AI/ML components or public APIs. The organization reports 75 years of operating history, 7.9 million individuals reached annually, and a 20% fundraising-to-administration cost ratio in 2024 (within Svensk Insamlingskontroll's 25% cap).

Name

SOS Barnbyar

Legal name

SOS Barnbyar

Website

https://sos-barnbyar.se

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

SOS Barnbyar is non profit organization that works worldwide for all children's right to grow up in safety.

Ownership category

akta.pro rank

Product category

Child Welfare and Family Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Welfare, Foster Care & Adoption Services (BPAGAEAE)

Keywords

• Child welfare services
• Family strengthening programs
• Alternative child care
• Youth transition support
• Disaster relief operations

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Monthly Donations (SOS Supporter): Monthly recurring donations via autogiro from individual supporters who commit to regular contributions. Supporters receive newsletters (SOS Nytt monthly, SOS Barn annual digital report) and access to My Pages portal for managing their giving.
2. One-time Gifts: Single donations via Swish, bank transfers, credit card, or online payment platforms. Also includes disaster emergency appeals for acute humanitarian crises.
3. Corporate Partnerships: Three-tier corporate partnership program: Vänföretag (50,000-499,000 SEK/year), Partnerföretag (500,000-999,000 SEK/year), and Huvudpartner (from 1,000,000 SEK/year). Includes reporting, materials, visibility, and travel opportunities depending on tier. Also includes campaign partnerships.
4. Gift Shop (Gåvoshop): Sale of gift certificates and symbolic gifts that can be purchased and donated. Provides an alternative gifting option for occasions like birthdays and holidays.
5. Testamentary Gifts: Legacy giving through wills and testamentary donations, allowing supporters to include SOS Barnbyar in their estate planning.
6. Stock Donations: Donors can contribute shares and dividends tax-free to SOS Barnbyar, providing an alternative asset-based giving option.
7. Social Services Contracts: Cooperation with Swedish municipalities and regions for child welfare services including family strengthening programs, youth programs, and child advocacy services.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels9 records

Core offering

SOS Barnbyar is a Swedish charitable non-profit that delivers child welfare services through family strengthening programs, alternative family-based care, youth transition support, child advocacy, violence prevention, disaster relief, maternal and child healthcare, and education programs. It funds this work via monthly donations, corporate partnerships, government contracts, and institutional grants as the Swedish member of SOS Children's Villages International operating in 130+ countries.

Product overview

SOS Barnbyar is a charitable organization offering a portfolio of child welfare programs rather than a unified technology product. The core offering consists of long-term support programs including monthly giving (SOS Supporter), corporate partnerships (SOS Företagssupporter), and direct service programs. Direct service programs include: child advocacy services (Barnombud), family strengthening (Stark och Trygg, Active Fatherhood), youth transition support (På egna ben, YouthCan!), violence prevention (Tillsammans mot våld), kinship care (Nätverkshem), maternal health (Baby Moto), disaster relief (Katastrofinsatser), and education (Utbildning). Donation mechanisms include monthly giving, one-time gifts, gift shop certificates, and memorial donations. The organization operates across over 130 countries as part of SOS Children's Villages International.

Differentiator

Problem solved

Functional benefit

Products and services

• SOS Supporter (Monthly Giving) A monthly recurring donation program where individual supporters contribute via autogiro to fund child welfare work. Supporters receive the monthly SOS Nytt newsletter and an annual digital report (SOS Barn), and gain access to My Pages portal for managing their giving.
• SOS Företagssupporter (Corporate Supporter Program) Corporate partnership program offering businesses tiered engagement levels from Vänföretag (50,000-499,000 SEK/year) to Huvudpartner (from 1,000,000 SEK/year) with reporting, materials, visibility, employee engagement, and CSRD/ESG support.
• Barnombud (Child Advocates) Independent child advocate service supporting children in contact with social services or other authorities, helping them understand decisions and express their views during out-of-home placement.
• Stark och Trygg (Family Strengthening Program) Family strengthening program supporting families with children at risk of or already in residential care, focusing on siblings remaining at home and parents to prevent further family separation.
• På egna ben (Youth Transition Program) Youth program supporting young people in transition from out-of-home care to independent adult life, including housing, employment, and life skills support; 100% of participants report improved daily life management ability and 94% achieve self-sufficiency.
• Tillsammans mot våld (Applying Safe Behaviour) Violence prevention project using the Applying Safe Behaviour method with peer-to-peer workshops for children aged 11-15 and training for professionals to prevent and respond to violence among youth.
• YouthCan! Global youth employment program connecting young people transitioning from care with mentors, training, and job opportunities through partnerships with companies, NGOs, and public sector organizations across 48 countries.
• Active Fatherhood Father engagement program using father groups to strengthen fathers' involvement in parenting and household work, increasing gender equality and preventing violence against women and children.
• Baby Moto Maternal health initiative where midwives travel by motorcycle to reach mothers, pregnant women, and children in remote rural areas of Togo, providing prenatal care and health education.
• Nätverkshem/Kinship Care Care program supporting relatives or close family friends to care for children who have lost parental care, enabling children to remain in familiar environments within their own networks.
• Katastrofinsatser (Disaster Relief) Humanitarian disaster response operations providing emergency assistance including food, cash support, safe spaces for children, psychosocial support, and family reunification services in conflict and disaster zones.
• Utbildning (Education Program) Educational programs from early childhood through higher education and vocational training, including schools, preschools, and learning centers to ensure children's right to education, including the Akelius Language Course for digital language education.
• Gåvoshop (Gift Shop) Online shop offering gift certificates and cards that can be purchased as donations to support SOS Barnbyar's work for children, suitable for birthdays, holidays, and memorials.
• Engångsgåvor (One-time Donations) Single donation options allowing supporters to make one-time contributions via Swish, credit card, or bank transfer, including dedicated emergency appeals for acute humanitarian crises.

Quantifiable outcome

• 1 SEK generates 4.5 SEK return to society through family strengthening and care programs
• +6 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Gekås UllaredcoreStrategic or Co-development Partner · 1 January 2009Main partner since 2009, supporting family strengthening programs in Bangladesh and humanitarian work in Ukraine. Engages employees through long-term commitment to social responsibility.
• ApoteacoreStrategic or Co-development PartnerPharmacy e-commerce company with strong charitable engagement. Quotes indicate significant impact: 'The biggest win is supporting children in vulnerability. That's the primary focus and our biggest effort is to raise as much as possible.' - Sofia Modig, Charity Manager at Apotea.
• DHLcoreStrategic or Co-development PartnerGlobal logistics partner providing practical learning opportunities and truck driver training for youth in Sweden. DHL employees engage through corporate volunteering and the My First Job program.
• FastighetsbyrånmajorStrategic or Co-development PartnerReal estate company partner supporting child welfare initiatives.
• HemköpmajorStrategic or Co-development PartnerGrocery retail partner engaged in sustainability and child welfare programs.
• GodElminorStrategic or Co-development PartnerEnergy company with charitable giving program partnering with SOS Barnbyar.
• SkandiaMäklarna Real EstateminorStrategic or Co-development PartnerReal estate brokerage firm partner in property sector charitable engagement.
• MAXminorStrategic or Co-development PartnerRestaurant chain partner in food service sector corporate social responsibility.
• Swedbank RoburmajorStrategic or Co-development PartnerAsset management company partner in financial services sector engagement.
• AkeliuscoreStrategic or Co-development PartnerReal estate company also supporting Akelius Language Course for digital education in 10 countries including Colombia, Sudan, Lebanon, and Bangladesh. Tens of thousands of children benefit from digital language learning.
• Female Cancer FoundationcoreStrategic or Co-development PartnerPartnership for cervical cancer screening and treatment in Nairobi, Kenya. Combines SOS Barnbyar's healthcare infrastructure with Female Cancer Foundation's expertise in the 'see and treat' method.
• YouthCan! Corporate Partners (399 total)coreStrategic or Co-development PartnerYouthCan! program operates with 399 corporate, NGO, and public sector partners across 48 countries. These partners provide mentors, volunteers, trainers, and employment opportunities for youth in the program.
• Ramboll SverigemajorStrategic or Co-development PartnerEngineering and consulting firm collaboration on article about stronger cooperation between business and civil society for addressing youth vulnerability and social exclusion in Sweden.
• Joining Forces AlliancecoreStrategic or Co-development PartnerAlliance of world's six largest child rights organizations working to stop all forms of violence against children. SOS Barnbyar participates in joint programs including anti-child marriage initiatives in Ethiopia.
• Swedish Municipalities and RegionscoreImplementation/ SI/ Consulting PartnerCooperation with Swedish social services, municipalities, and civil society for child welfare programs before, during, and after placement. Includes collaboration on Tillsammans mot våld violence prevention.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SOS Children's Villages International: Direct parent/federation entity that SOS Barnbyar is part of, operating the same child welfare, alternative care, and family strengthening programs across 130+ countries. Most direct comparable in mission, programs, and brand.
• Rädda Barnen (Save the Children Sweden): Sweden's largest child rights NGO, directly comparable in mission (children's rights), funding model (individual donors + corporate partnerships + Sida/EU grants), and domestic Swedish social services cooperation.
• Bris (Children's Rights in Society): Swedish children's rights organization operating child advocacy, support helpline, and violence prevention programs—directly comparable to SOS Barnbyar's Barnombud and Tillsammans mot våld programs in the Swedish market.
• Erikshjälpen: Swedish second-hand charity supporting children internationally through sustainable fundraising—directly comparable in operating model (donor-supported programs, corporate partnerships, Swedish national committee structure).
• Plan International Sweden: International children's rights organization with Swedish national committee, comparable in child sponsorship model, gender equality programs (Active Fatherhood analogue), and global federation structure.
• Barnfonden: Swedish child rights NGO focused on international child welfare programs—directly comparable in mission, Swedish donor base, and international program delivery model.
• World Childhood Foundation: Swedish-founded international child welfare foundation addressing violence, exploitation, and family separation—directly comparable in mission focus and Swedish institutional base.

Broad incumbents

• UNICEF Sweden: Global incumbent in child rights and welfare with Swedish national committee raising funds and advocating for children's rights; competes for the same corporate and individual donor base in Sweden.

Regional players

• Stadsmissionen (Stockholm Stadsmission): Swedish social services organization comparable in domestic Swedish welfare cooperation with municipalities, second-hand retail fundraising, and serving vulnerable families and youth.

Others

• Läkare Utan Gränser / MSF Sweden: Swedish national committee of Doctors Without Borders—comparable as a Swedish NGO with global humanitarian operations, monthly donor programs, and disaster response in similar conflict zones.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/sosbarnbyar
• Instagraminstagram.com/sosbarnbyar
• Xx.com/sosbarnbyar
• Facebookfacebook.com/sosbarnbyar
• LinkedInlinkedin.com/company/sosbarnbyar

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOS Barnbyar