Marinas.com
Marinas.com is a privately held online global directory serving recreational boaters across 195+ countries with searchable marina listings, interactive maps, and user reviews, operating as a marketing and lead-generation asset for parent company Dockwa's marina management software.
- Company typePrivate
- Founded2015
- HeadquartersJupiter, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Marinas.com does
Marinas.com operates an online global marina directory serving recreational and professional boaters who need to locate marina slips, harbors, anchorages, and related boating infrastructure across 195+ countries. The platform's core technology is a searchable web-based directory with interactive maps, location markers, fuel indicators, weather overlays, and user-generated reviews and star ratings, organized into ten location categories (marinas, harbors, anchorages, inlets, bridges, locks, lighthouses, ferries, landmarks, ramps). Marina operators can self-serve claim and manage business profiles through a dedicated portal, while boaters can browse, review, and contact marinas directly without transaction intermediation.
The business model combines directory listing subscriptions for marina operators with referral economics into parent company Dockwa's marina management software suite (reservations, point of sale, dry stack scheduling, marina maps). Pricing is not publicly disclosed, and the directory functions largely as a free consumer-side discovery tool. Marinas.com operates as a privately held brand under Dockwa, with shared customer support infrastructure and cross-promotion across both platforms. The company runs the annual Boaters' Choice Awards in its 9th year (2025), recognizing top-rated marinas and creating a community engagement loop around review quality.
Marinas.com is headquartered in Jupiter, United States, operates with 1-10 employees, and is led by CEO Michael Melillo with Matt Fradette in a chief revenue role. The platform's strategic role within the Dockwa corporate ecosystem is primarily as a top-of-funnel marketing and lead-generation asset feeding Dockwa's paid marina software stack, rather than as a standalone high-ARPU SaaS business. No external funding rounds, patents, or regulatory actions are disclosed in the available data.
Marinas.com firmographics
Firmographics- Name
- Marinas.com
- Legal name
- Marinas.com
- Website
- https://marinas.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Marinas.com is a privately held online global directory serving recreational boaters across 195+ countries with searchable marina listings, interactive maps, and user reviews, operating as a marketing and lead-generation asset for parent company Dockwa's marina management software.
- Ownership category
- akta.pro rank
Marinas.com industry classification
Industry- Product category
- Marina Directory & Boating Marketplace
- NAICS
- Marinas (713930), Marinas (71393)
- SIC
- Water Transportation (4400)
- akta.pro primary industry
- Digital Yard Infrastructure & Asset Monitoring (IoT, CMMS, Crane/Dock Monitoring) (IMAJALAM)
- akta.pro secondary industry
- Cruise Shore Excursion Operators & Port Services (Agency-led) (THAKAKAJ)
Keywords
Where Marinas.com is headquartered
LocationHeadquarters
- HQ city
- Jupiter
- HQ country
- United States
- HQ region
- North America
Markets served
Marinas.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Marina Profile Management: Marinas can claim and manage their profiles on the platform, likely through premium features or subscription services for enhanced visibility
- Directory Listings: Free and premium listing options for marinas to showcase their services to boaters searching the directory
- Marina Software Referrals: Referral revenue from directing marina operators to Dockwa software products including marina management, point of sale, and dry stack scheduling
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Marinas.com product offering
Product offeringCore offering
Marinas.com operates a global online directory and discovery platform that enables boaters to search, browse, and review marinas, harbors, anchorages, inlets, bridges, locks, lighthouses, ferries, landmarks, and ramps across 195+ countries. It functions as a two-sided marketplace where boaters find marina slips and services for free, while marina operators claim and manage business profiles, often upgrading to premium features, with referral pathways into Dockwa's marina management software.
Product overview
Marinas.com operates as a dual-sided platform offering a consumer-facing marina directory and reservation service alongside an operator-facing marina management software suite. The core Marinas.com platform enables boaters worldwide to discover, browse, and review marinas, harbors, anchorages, and related marine services through a searchable directory. The Dockwa marina management software (an affiliated product) provides marina operators with tools including reservation management, point of sale, dry stack scheduling, and marina maps. The platform is complemented by the Boaters' Choice Awards recognition program.
Differentiator
Problem solved
Functional benefit
Brands
- Boaters' Choice Awards: Annual awards program celebrating marinas, yacht clubs, and shipyards that deliver outstanding experiences for the boating community.
Quantifiable outcome
- Directory spans 195+ countries with multiple location type categories
Companies that use Marinas.com
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Marinas.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Marinas.com partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- DockwacoreDockwa is the parent company and sister platform providing marina management software. Marinas.com directs marina operators to Dockwa for reservation management, point of sale, dry stack scheduling, and other marina software needs. The platforms are integrated with shared branding and cross-promotion.
- BoatsetterminorBoatsetter is mentioned alongside Marinas.com and Dockwa in market analysis as competing platforms in the marina reservation platform market.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Marinas.com competitors and assessment
Company assessmentDirect peers
- Dockwa: Dockwa is the parent company of Marinas.com and provides marina management software including reservations, point of sale, and dry stack scheduling. It is directly comparable because it operates the B2B side of the same marina ecosystem and shares the consumer-facing pipeline with Marinas.com.
- ActiveCaptain: ActiveCaptain (acquired by Garmin) is a long-standing boater community and marina directory with reviews, local knowledge, and navigation integration. It is directly comparable to Marinas.com as a global marina/harbor discovery and review platform serving recreational boaters.
- Marinalife: Marinalife is a marina reservation and cruising guide platform offering transient slip booking and marina information across North America and the Caribbean. It competes with Marinas.com in marina discovery and adds online booking functionality.
- Boatsetter: Boatsetter is a peer-to-peer boat rental and marina platform, cited in market analysis alongside Marinas.com and Dockwa. It is directly comparable as a marina/boating marketplace connecting consumers with waterfront services.
- Snag-A-Slip: Snag-A-Slip is an online marketplace for booking transient boat slips at marinas and yacht clubs. It directly competes with Marinas.com in the slip discovery and reservation space.
- Navily: Navily is a mobile-first marina and anchorage review and booking platform popular with European cruisers. It overlaps with Marinas.com on global marina reviews and adds booking and community features.
- Noonsite: Noonsite provides global cruising information including marinas, anchorages, and port services. It is comparable to Marinas.com as a long-form, internationally focused marine directory.
Emerging players
- GoMarina: GoMarina offers online marina reservations and a directory of marinas for transient bookings. It is comparable to Marinas.com's directory-plus-booking model, though it is smaller in scale and geographic reach.
Broad incumbents
- YachtWorld: YachtWorld is a major boating marketplace (part of Boats Group) for yacht sales, charters, and marina services. It is broadly comparable as an established boating directory with international reach and adjacent marina content.
Regional players
- Waterway Guide: Waterway Guide is a long-standing cruising guide focused on U.S. inland and coastal waterways, providing marina listings, navigation info, and anchorage data. It overlaps with Marinas.com on directory content with a regional U.S. emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Marinas.com social profiles
Digital presenceMarinas.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marinas.com leadership team
Management profileNumber of profiles
Profiles2 records
Marinas.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marinas.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marinas.com
What does Marinas.com do?
Marinas.com operates a global online directory and discovery platform that enables boaters to search, browse, and review marinas, harbors, anchorages, inlets, bridges, locks, lighthouses, ferries, landmarks, and ramps across 195+ countries. It functions as a two-sided marketplace where boaters find marina slips and services for free, while marina operators claim and manage business profiles, often upgrading to premium features, with referral pathways into Dockwa's marina management software.
Is Marinas.com a public or private company?
Marinas.com is a private company. It is classified as corporate owned and is currently operating.
When was Marinas.com founded?
Marinas.com was founded in 2015. It employs 1 to 10 people.
Where is Marinas.com based?
Marinas.com is headquartered in Jupiter, United States, in the North America region.
How does Marinas.com make money?
Three revenue lines are on record. Marina Profile Management is the primary driver. The others are directory Listings and marina Software Referrals.
Who are Marinas.com's main competitors?
Direct peers on record are Dockwa, ActiveCaptain, Marinalife, Boatsetter, Snag-A-Slip, Navily and Noonsite. GoMarina is listed as an emerging player. YachtWorld is listed as a broad incumbent. Waterway Guide is listed as a regional player.
Does Marinas.com have an API?
No public API is recorded for Marinas.com.
What industry is Marinas.com in?
Marinas.com's product category is Marina Directory & Boating Marketplace. Its primary akta.pro industry code is IMAJALAM, Digital Yard Infrastructure & Asset Monitoring (IoT, CMMS, Crane/Dock Monitoring), with a secondary code of THAKAKAJ, Cruise Shore Excursion Operators & Port Services (Agency-led). Its NAICS code is 713930 and its SIC code is 4400.