Bijoux Terner
Bijoux Terner is a privately-held, Florida-based fashion accessories retailer selling value-priced jewelry, apparel, bags, and travel items (mostly under $20) direct-to-consumer through a Shopify storefront, with historical global travel-retail distribution across 300+ locations in 25 countries.
- Company typePrivate
- Founded1974
- HeadquartersMiami, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Bijoux Terner does
Bijoux Terner is a privately-held fashion accessories retailer operating under the legal entity Bijoux America, headquartered in Doral, Florida. The company sells a broad assortment of value-priced fashion accessories — jewelry, apparel (cover-ups, shawls, ponchos, wraps), bags, hats, sunglasses, watches, travel accessories, and kids items — with virtually all products priced between $9.99 and $19.98 and free economy shipping over $60 in the US and DHL Express internationally. Founded in 1974 by Salomon "Moni" Terner (a Cuban immigrant) and co-founded with Rosa Terner, the brand historically built its distribution around a single-price-point retail concept in captive travel environments — airports, cruise ships, and casinos — scaling to 300+ locations across 25 countries by 2007 after a successful 1997 Miami International Airport launch.
The current go-to-market is direct-to-consumer e-commerce through a Shopify-powered storefront at www.bijouxterner.com, with marketing concentrated on organic social (Facebook, Instagram, TikTok), email newsletters, SEO, and styling-guide content. The company serves fashion-conscious consumers seeking affordable, versatile, travel-friendly accessories, with secondary use cases in resort/beach wear and impulse travel purchases. There is no subscription model, no app, no disclosed AI/ML capability, no third-party integrations, no patents, no disclosed funding, and no enterprise or B2B contracts — the entire revenue base is composed of individual consumer transactions. Corporate ownership remains with the founding family, with no institutional investor or parent company indicated.
Bijoux Terner firmographics
Firmographics- Name
- Bijoux Terner
- Legal name
- Bijoux America
- Website
- http://www.bijouxterner.com/
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Bijoux Terner is a privately-held, Florida-based fashion accessories retailer selling value-priced jewelry, apparel, bags, and travel items (mostly under $20) direct-to-consumer through a Shopify storefront, with historical global travel-retail distribution across 300+ locations in 25 countries.
- Ownership category
- akta.pro rank
Bijoux Terner industry classification
Industry- Product category
- Fashion Accessories Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Luggage and Leather Goods Retailers (45832)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
- akta.pro secondary industry
- Backpacks & Travel Bags (CRAAAJAB)
Keywords
Where Bijoux Terner is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bijoux Terner business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: One-time transaction-based revenue from selling fashion accessories including jewelry, apparel, bags, hats, sunglasses, watches, travel accessories, and kids accessories through e-commerce and retail channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at value pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Bijoux Terner product offering
Product offeringCore offering
Bijoux Terner is a direct-to-consumer fashion accessories retailer selling jewelry, apparel, bags, hats, sunglasses, watches, travel accessories, and kids accessories at accessible value price points (most items under $20). The company operates a Shopify-powered online storefront and historically sold through physical boutiques at airports, cruise ships, and casinos worldwide.
Product overview
Bijoux Terner is a fashion accessories retailer offering a diverse portfolio of jewelry, apparel, bags, hats, sunglasses, watches, travel accessories, and kids accessories. The company operates primarily as an e-commerce platform (powered by Shopify) selling value-priced fashion accessories, with roots dating back to 1974 when founder Salomon 'Moni' Terner established the brand in Miami, Florida. The product range centers on resort, travel, and beach-themed fashion accessories, with items like pashminas, shawls, ponchos, cover-ups, totes, and novelty bags forming the core offerings alongside costume jewelry and travel comfort products.
Differentiator
Problem solved
Functional benefit
Products and services
- Jewelry Jewelry collection including earrings, necklaces, bracelets, and stud sets featuring various styles such as chandelier earrings, statement necklaces, and novelty designs for fashion-conscious consumers.
Quantifiable outcome
- 300+ retail locations across 25 countries
- +1 more outcomes
Companies that use Bijoux Terner
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Bijoux Terner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bijoux Terner partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Bijoux Terner competitors and assessment
Company assessmentEmerging players
- Gorjana: California-based jewelry and accessories brand offering everyday layered pieces at accessible prices. Comparable on affordable jewelry and lifestyle brand positioning.
- Mejuri: Direct-to-consumer fine jewelry brand with accessible pricing and a strong digital community. Comparable on the affordable-luxury jewelry positioning and digital-first GTM.
- Alex and Ani: Charm and meaningful jewelry brand with retail and DTC presence. Comparable on affordable jewelry, giftable positioning, and women-focused brand community.
- Herschel Supply Co. Design-led travel and everyday backpack and bag brand. Comparable on the travel bag and accessory category, though positioned at a slightly higher price tier.
Direct peers
- Kendra Scott: Jewelry and accessory brand with physical retail plus strong DTC and an affordable-luxury positioning. Comparable in offering category breadth across jewelry, accessories, and color/home categories.
- Brighton Collectibles: Accessories and jewelry brand with strong retail presence and travel-inspired designs. Comparable on accessories breadth and giftable, value-tier jewelry positioning.
- Baublebar: Direct-to-consumer jewelry and accessories brand offering trendy, accessible-priced pieces. Most directly comparable on the jewelry + affordable-fashion positioning, though it has built a stronger digital-native brand.
- Francesca's: Women's fashion accessories and apparel retailer offering trend-forward, affordable pieces. Comparable on the boutique-style, value-priced, accessory-led assortment.
- Baggallini: Travel-focused handbag and accessory brand emphasizing lightweight, functional designs. Closely comparable on travel bags, crossbodies, and the beach-to-city styling narrative.
- Claire's: Affordable fashion accessories and jewelry retailer historically targeted at teens and young women with mall-based retail. Comparable on value-priced fashion accessories and impulse-purchase merchandise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Bijoux Terner social profiles
Digital presenceBijoux Terner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bijoux Terner leadership team
Management profileNumber of profiles
Profiles2 records
Bijoux Terner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bijoux Terner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bijoux Terner
What does Bijoux Terner do?
Bijoux Terner is a direct-to-consumer fashion accessories retailer selling jewelry, apparel, bags, hats, sunglasses, watches, travel accessories, and kids accessories at accessible value price points (most items under $20). The company operates a Shopify-powered online storefront and historically sold through physical boutiques at airports, cruise ships, and casinos worldwide.
Is Bijoux Terner a public or private company?
Bijoux Terner is a private company. It is classified as family owned and is currently operating.
When was Bijoux Terner founded?
Bijoux Terner was founded in 1974. It employs 251 to 500 people.
Where is Bijoux Terner based?
Bijoux Terner is headquartered in Miami, United States, in the North America region.
How does Bijoux Terner make money?
One revenue line is on record: direct Product Sales.
Who are Bijoux Terner's main competitors?
Emerging players on record are Gorjana, Mejuri, Alex and Ani and Herschel Supply Co.. Direct peers are Kendra Scott, Brighton Collectibles, Baublebar, Francesca's, Baggallini and Claire's.
Does Bijoux Terner have an API?
No public API is recorded for Bijoux Terner.
What industry is Bijoux Terner in?
Bijoux Terner's product category is Fashion Accessories Retail. Its primary akta.pro industry code is CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail, with a secondary code of CRAAAJAB, Backpacks & Travel Bags. Its NAICS code is 458110 and its SIC code is 5600.