RGB

What RGB does

RGB Communications Ltd is a privately held UK value-add distributor of professional audio-visual and smart-home technologies, founded in 1991 and headquartered in Hungerford with a warehouse and headquarters in Swindon and a demonstration and training facility in London. The company distributes products from more than 30 brands across 13 categories including home automation (Savant), lighting and shading (Lutron, QMotion), audio and video conferencing (ClearOne), power management (GUDE, SurgeX), racks and infrastructure (Lande, Middle Atlantic, Penn Elcom), AV signal management (TechLogix, RGB Spectrum, Kramer), networking (Netgear), projection screens (AV Stumpfl), acoustic treatments (Artnovion), and luxury audio (Devialet, Artison, XSCACE). RGB holds exclusive UK and Eire distribution rights for at least 11 brands.

The business operates as a trade-only distributor, generating revenue primarily from hardware resales to approved dealers, custom installers, and commercial AV integrators. Pricing is quote-based through a dealer portal behind a trade account approval process, supplemented by periodic promotional offers such as 'Installers Friday' discounts. Beyond product supply, RGB provides CEDIA-approved technical training, on-site and web-based learning programs, system design assistance, pre-configuration, bespoke services (keypad engraving, custom rack face plates), and measure-install-program-commission support. The technical team of 6 holds 69 years of combined industry experience, and the 14-person sales force is entirely technically credentialed, supporting the value-add positioning rather than pure logistics.

RGB serves two primary market segments: Custom Install / Residential AV and Commercial AV. End-customers include custom installers deploying whole-home control systems and commercial AV integrators serving conference rooms, huddle spaces, and signal management deployments. Geographic reach covers the UK and Eire, with Absolute Acoustics extending into wider European distribution. The company's ownership remains with management (Managing Director Caroline Britt has over 25 years tenure), with no disclosed institutional, private equity, or venture capital investors.

Name

RGB

Legal name

RGB Communications Ltd

Website

https://rgbcomms.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

RGB Communications Ltd is a UK value-add distributor of professional audio-visual and smart-home technologies, founded 1991, serving custom installers and commercial AV integrators across the UK and Eire via exclusive distribution rights to brands including Savant, Lutron, ClearOne, Middle Atlantic, and GUDE.

Ownership category

akta.pro rank

Product category

AV Distribution Services

NAICS

Other Communications Equipment Manufacturing (334290), Audio and Video Equipment Manufacturing (3343), Other Communications Equipment Manufacturing (33429)

SIC

Computer Communications Equipment (3576), Wholesale-Hardware (5072), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Connectors, Jacks & Couplers (RJ45/LC/SC/MPO/MTP) (HDAFALAD)

akta.pro secondary industry

AC-DC Power Supplies (Industrial PSUs, DIN-rail, enclosed/open-frame) (IMAGADAA)

Keywords

• AV distribution services
• Home automation distribution
• Lighting control systems
• AV signal management
• Professional audio video

Headquarters

HQ city

Hungerford

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Distribution: RGB Communications generates revenue as a value-add distributor by distributing professional AV and home automation products to dealers, custom installers, and commercial AV integrators across the UK market. They provide technical support, training, demonstration facilities, and bespoke services alongside product distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

RGB Communications is a UK-based value-add distributor of professional AV, home automation, lighting & shading, and infrastructure products, serving both Custom Install and Commercial AV markets through an approved trade/dealer network. The company holds exclusive UK/Eire distribution rights for 11 brands including Savant, Lutron, ClearOne, GUDE, SurgeX, Lande, TechLogix, Artnovion, RGB Spectrum, Penn Elcom, and Middle Atlantic, and layers technical support, training, and demonstration services on top of hardware distribution.

Product overview

RGB Communications is a UK-based specialist distributor serving both Custom Install and Commercial AV markets with over 35 years of industry experience. The company operates as a multi-brand distribution portfolio rather than a single unified product platform, distributing products across 13 product categories including home automation (Savant), lighting & shading (Lutron, QMotion), audio & video conferencing (ClearOne), audio/speakers (Devialet, Artison, XSCACE), power management (GUDE, SurgeX), racks & infrastructure (Lande, Middle Atlantic, Penn Elcom), AV signal management (TechLogix, RGB Spectrum, Kramer), networking (Netgear), security cameras (Hikvision), acoustic treatments (Artnovion), projection screens (AV Stumpfl), and mounts (Chief, Nexus 21). The company provides value-added distribution services including technical support, training, demonstration facilities, system design assistance, and bespoke configuration. They offer 11 exclusive brands and hundreds of distributed brands through their dealer network.

Differentiator

Problem solved

Functional benefit

Products and services

• Savant Home Automation
• Lutron Lighting & Shading
• ClearOne Audio & Video Conferencing
• GUDE Power Management
• Devialet Audio
• Artnovion Acoustic Treatments
• Lande Racks
• Middle Atlantic Racks
• TechLogix Signal Management
• RGB Spectrum Video Processing
• QMotion Motorized Blinds
• SurgeX Power Management
• XSCACE Home Theatre Speakers
• Kramer AV Signal Management
• AV Stumpfl Projection Screens
• Chief Mounts
• ClearOne Unite 50 Camera
• Savant Pro Remote X2
• Savant Smart Audio WiSA Soundbar 55

Quantifiable outcome

• Technical team provides 69 years combined industry experience
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and major.

• Legrand AVcoreChannel Partner/ Reseller/ Distributor · 21 January 2019RGB partners with Legrand AV division which owns Chief, DaLite, Vaddio, Projecta and Middle Atlantic products. Partnership enables faster delivery of Middle Atlantic products from Netherlands warehouse alongside RGB's Swindon stock.
• QMotion UKcoreChannel Partner/ Reseller/ Distributor · 23 January 2017RGB expanded motorised blind offering to include QMotion UK, industry leaders in wireless window covering solutions for residential and commercial environments. Uses innovative Zigbee technology for wire-free motorised shading systems.
• TechLogix NetworxcoreChannel Partner/ Reseller/ Distributor · 16 January 2017RGB appointed as exclusive UK and Eire distributor for TechLogix Networx, a value-rich solutions manufacturer dedicated to improving the collaboration experience. Products include switchers, splitters, extenders, converters, audio, education kits, controllers and IP products.
• Absolute AcousticscoreChannel Partner/ Reseller/ Distributor · 10 January 2017RGB Communications appointed as exclusive UK, Eire & Europe distributor for Absolute Acoustics, an industry expert in AV signal management and distribution since 2003. Products include cables, speakers, and electronics for residential and corporate installations.
• SavoircoreChannel Partner/ Reseller/ DistributorExclusive UK distributor for Savant, the market leader in luxury whole-home control and automation. RGB has pioneered Savant to the UK market since its introduction.
• LutroncoreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for Lutron intelligent lighting and shading solutions including the Lutron Orluna CCX and comprehensive lighting control systems.
• ClearOnecoreChannel Partner/ Reseller/ DistributorExclusive UK distributor for ClearOne audio and video conferencing solutions, including COLLABORATE Space, audio/video products, and huddle space solutions.
• LandecoreChannel Partner/ Reseller/ DistributorExclusive UK distributor for Lande racks, complementing the Middle Atlantic range with metric-sized rack solutions for the European market.
• SurgeXcoreChannel Partner/ Reseller/ DistributorExclusive UK distributor for SurgeX power management solutions including the Euro Defender and Squid power management devices.
• ArtnovioncoreChannel Partner/ Reseller/ DistributorRGB distributes Artnovion acoustic treatments - experts in room acoustics and acoustic space enhancement for corporate environments including offices, hotels, restaurants and public spaces.
• Middle AtlanticcoreChannel Partner/ Reseller/ DistributorRGB has distributed Middle Atlantic racks in UK & Eire since 2004. Products include floor/wall mounting racks, Vision Display Mounts, and comprehensive infrastructure solutions.
• Penn ElcommajorChannel Partner/ Reseller/ DistributorRGB introduced Penn Elcom's 19-inch racking solutions to their infrastructure range. Products include rack enclosures, accessories, cable management, and power distribution units.
• GUDE SystemsmajorChannel Partner/ Reseller/ DistributorRGB distributes GUDE Expert Power Backup Series (8810 Online UPS range) for intelligent power management and infrastructure resilience. Products feature German engineering for critical systems protection.
• XSCACEmajorChannel Partner/ Reseller/ DistributorRGB Communications partnered with XSCACE to bring luxury space-saving audio to the UK market. XSCACE offers home theatre speakers and luxury audio products.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AWE Europe: AWE Europe is a UK-based value-add distributor of smart home and Custom Install AV products including premium audio, video, lighting, and home automation brands. Directly comparable to RGB with a similar specialist CI distribution model and installer-channel focus in the UK.
• Habitech: Habitech is a UK specialist distributor of smart home, AV, and home automation products serving the Custom Install market. Comparable to RGB as a value-add distributor offering technical support, training, and exclusive brand distribution to UK installers.
• Invision UK: Invision UK distributes home cinema, AV, and smart home products to UK integrators and installers. Comparable to RGB as a specialist multi-brand CI distributor with trade account model and complementary premium-brand portfolio.
• CIE Group: CIE Group is a UK-based AV distribution and integration specialist serving commercial and residential markets. Comparable to RGB in product breadth (audio, signal management, lighting) and target installer/integrator channel.
• Maverick AV: Maverick AV is a UK distributor specialising in AV signal management and integration products. Comparable to RGB in serving UK installers/integrators with technical AV distribution focus and signal management product lines.
• HD Connectivity (HDANYWHERE): HDANYWHERE is a UK-based AV distribution and signal management specialist with its own branded product line. Comparable to RGB in the UK AV distribution market and signal management category, with overlapping exposure to installer and integrator channels.

Broad incumbents

• Midwich: Midwich is an AIM-listed UK-headquartered AV and document solutions distributor with much larger scale. While significantly broader (spanning ProAV, broadcast, document solutions), it competes with RGB in the same UK distribution channel and shares exposure to similar manufacturer brands.
• Exertis: Exertis (part of DCC plc) is a large UK broadline technology distributor with an extensive AV division. Comparable as a competitor in UK AV distribution but operating at significantly larger scale with a much broader product portfolio beyond specialist CI.
• ADI Global Distribution: ADI Global Distribution (a Honeywell company) is a global wholesale distributor of low-voltage products including AV, security, and networking. Comparable to RGB as a B2B AV/security distributor but with global scale and a much broader product portfolio.
• Anixter (Wesco): Anixter, acquired by Wesco, is a global distributor of network and security solutions with significant AV and low-voltage offerings. Comparable to RGB at the channel overlap level (serving installers/integrators), but operating at vastly larger scale and with global geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rgbcomms
• YouTubeyoutube.com/channel/UClZJJMw1rms0bkOOy9X0ajQ
• Facebookfacebook.com/RGBComms
• LinkedInlinkedin.com/company/rgbcomms

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RGB