Covenant Retirement Communities

What Covenant Retirement Communities does

Covenant Retirement Communities, operating as Covenant Living of Florida, Inc., is a single-campus Continuing Care Retirement Community (CCRC) situated on a 20-acre site in Plantation, Florida. It is a faith-based, not-for-profit affiliate of Covenant Living Communities and Services, a parent organization founded in 1893 with 130+ years of senior living operating history. The campus delivers a full continuum of care including Independent Living (Residential Living apartments), Assisted Living, Assisted Living Memory Support, Skilled Nursing, Rehabilitation Services, and Respite Care, serving adults aged 62 and above along with families and healthcare professional referrers in the South Florida market.

The community's product surface is anchored by two proprietary or exclusive programs: LifeConnect, an eight-dimensional wellness partnership covering physical, intellectual, social, spiritual, emotional, vocational, environmental, and health domains; and SAIDO Learning, an exclusively licensed cognitive intervention program from Japan's Kumon Institute deployed within Memory Support. A Healthcare Navigator service provides in-house guidance for prospective residents and families evaluating care options, and a long-standing partnership with Moving Station (since 2006) supports senior relocation logistics. The Memory Support offering incorporates state-of-the-art monitoring technology including motion detection.

Revenue is generated through a hybrid CCRC model combining one-time entrance fees for residential living contracts with recurring monthly service fees, supplemented by per-diem skilled nursing, rehabilitation, and respite care charges — the latter accepting Medicare and insurance reimbursement. Distribution is primarily direct through on-campus tours, video tours, the Healthcare Navigator inside-sales function, and a professional referral network, with digital and content marketing supporting demand generation. The community is part of a multi-state parent organization, but the Plantation, FL campus is the operating entity analyzed here.

Name

Covenant Retirement Communities

Legal name

Covenant Living of Florida, Inc.

Website

https://covlivingflorida.org

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Covenant Retirement Communities is a not-for-profit, faith-based Continuing Care Retirement Community on a 20-acre Plantation, Florida campus, offering independent living, assisted living, memory support, skilled nursing, and rehabilitation services to adults aged 62 and above.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community / Senior Living

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Nonprofit / Faith-Based CCRCs (HLADAEAC), Multi-Campus / Regional CCRC Networks (HLADAEAF), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Affordable / Middle-Market CCRCs (HLADAEAJ)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living community
• Memory care support
• Skilled nursing care

Headquarters

HQ city

Plantation

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Entrance Fees: One-time entrance fees required for CCRC residency with multiple fee structure options to accommodate different financial situations.
2. Monthly Rental Payments: Monthly rental options for residential living, assisted living, memory care, and skilled nursing levels of care. Rates vary by care level and apartment type.
3. Healthcare Services Revenue: Revenue from skilled nursing, rehabilitation (accepting Medicare and in-network managed care/Medicare Advantage programs), and outpatient therapies.
4. Respite Care: Temporary respite stays for assisted living (up to 60 days) and skilled nursing (up to 30 days) with discounted daily rates. Strictly private pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Covenant Retirement Communities operates Covenant Living of Florida, a Continuing Care Retirement Community (CCRC) on a 20-acre campus in Plantation, FL. The community delivers a full continuum of care — Residential Living (independent living apartments), Assisted Living, Assisted Living Memory Support, Skilled Nursing, and Rehabilitation Services — under a faith-based, not-for-profit model. Differentiated offerings include the SAIDO Learning cognitive therapy program exclusively licensed from the Kumon Institute and the proprietary LifeConnect wellness partnership addressing eight dimensions of well-being.

Product overview

Covenant Living of Florida is a Continuing Care Retirement Community (CCRC) offering a full continuum of care including Residential Living (independent living apartments), Assisted Living, Assisted Living Memory Support, Skilled Nursing, and Rehabilitation Services. The community operates as an integrated platform with shared amenities, LifeConnect wellness programming, and coordinated care transitions. Additional services include Respite Care for temporary caregiver relief, the SAIDO Learning cognitive therapy program for memory care, Healthcare Navigator coordination services, and Covenant Learning educational resources. The 20-acre campus in Plantation, FL features multiple residence types including studios, one-bedroom, and two-bedroom apartments with various floor plans.

Differentiator

Problem solved

Functional benefit

Brands

• LifeConnect: A wellness partnership approach to total well-being focusing on spiritual, intellectual, emotional, vocational, relational, environmental, physical, and financial wellness.
• SAIDO Learning
• Healthcare Navigator
• Moving Station

Products and services

• Residential Living (Independent Living) Independent living offering studio, one-bedroom, and two-bedroom apartment homes with maintenance-free living, full kitchens, and access to community amenities on the Plantation, FL campus. Open to seniors 62 and older with entrance fee or monthly rental options.
• Assisted Living Assistance with daily activities while promoting health and well-being in private residences with access to campus resources. Private pay with no entrance fee required for non-residents, available 24/7.
• Assisted Living Memory Support Memory care program emphasizing dignity and independence for seniors with Alzheimer's and related dementias. Features the SAIDO Learning cognitive intervention and state-of-the-art motion detection and secured community design.
• Skilled Nursing Long-term skilled nursing care, respite care, and hospice services maintaining the highest levels of health for mind, body and spirit. Medicare-certified facility accepting Medicare and in-network managed care/Medicare Advantage programs.
• Rehabilitation Services Individualized rehabilitative therapy including physical, occupational, and speech therapy to help residents regain mobility, speech, balance, and independence following hospitalization or surgery.
• Respite Care Temporary relief for caregivers offering safe and secure stays in Assisted Living (up to 60 days) or Skilled Nursing (up to 30 days). Strictly private pay with attractive discounted daily rates.
• LifeConnect Wellness Partnership Proprietary wellness program addressing spiritual, intellectual, emotional, vocational, relational, environmental, physical, and financial wellness dimensions through personalized LifeConnect interviews and tailored activities.
• SAIDO Learning Memory Care Program Non-pharmacological cognitive intervention program developed by the Kumon Institute of Education and exclusively licensed by Covenant Living in the United States. Designed to interrupt progression of Alzheimer's and other dementias through five 30-minute weekly sessions of arithmetic, writing, and reading exercises.
• Healthcare Navigator Complimentary service assisting families with care transition planning, educational resources, family meetings, and preferred provider coordination following hospitalization.
• Covenant Learning Resource Portal Free downloadable resources, educational materials and guides covering senior living expertise, care options, and planning checklists, with an email newsletter subscription option.

Quantifiable outcome

• SAIDO Learning shown to reduce agitative behaviors and isolation through increased socialization
• +1 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Moving StationcoreStrategic or Co-development Partner · 1 January 2006Since 2006, Covenant Living has partnered with Moving Station, a senior relocation services leader, to assist prospective residents in transitioning to communities. Moving Station offers Personal Relocation Managers, real estate professionals, and home sale solutions (QuickBuy®, QuickBuy Lock, traditional sales). Over 40,000 successful transitions completed. Services provided at no cost to residents through the partnership. Supports home sale processes including valuation, agent consultation, packing/unpacking, and flexible closing timelines.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing across hundreds of communities nationwide. Comparable to Covenant Living Florida as a full-continuum provider serving similar 62+ residents, but at vastly larger and multi-state scale.

Direct peers

• Belmont Village Senior Living: Operates senior living communities with strong memory care programs and university partnerships. Comparable to Covenant Living Florida on care continuum emphasis and partnership-driven programming such as Nova Southeastern University affiliations.
• Sunrise Senior Living: Operates senior living communities across the U.S. with a heavy emphasis on assisted living and memory care, including significant Florida footprint. Comparable to Covenant Living Florida on care continuum and quality reputation, with similar high-touch resident service model.
• Erickson Senior Living: Operates large-scale CCRCs across multiple states with a similar full-continuum, single-campus model emphasizing amenities, wellness, and lifelong residency. Highly comparable to Covenant Living Florida in operating philosophy and resident profile, though typically larger per campus.
• Atria Senior Living: Operates independent living, assisted living, and memory care communities with a strong presence in Florida and the Southeast. Closely comparable to Covenant Living Florida in service mix and target demographic, with similar resort-style amenities and middle-to-upper market positioning.
• Westminster Communities: Faith-based, nonprofit operator of CCRCs and senior living communities across Florida and the Southeast. Highly comparable to Covenant Living Florida on nonprofit structure, mission orientation, CCRC model, and Southeast geographic footprint.
• Five Star Senior Living: Operates independent living, assisted living, and memory care communities across the U.S., including Florida. Comparable to Covenant Living Florida on service mix and resident demographic, with overlap in middle-market positioning.
• Life Care Services: Manages one of the largest portfolios of CCRCs in the U.S. and is a direct peer on the CCRC operating model including entrance fee structures and full continuum of care. Comparable as both an operator and third-party manager of communities similar to Covenant Living Florida.
• Aegis Living: Operates assisted living and memory care communities on the West Coast with a premium service model. Comparable to Covenant Living Florida on upscale positioning, high-touch service, and emphasis on differentiated memory care programming.

Regional players

• MorseLife: Nonprofit senior services organization based in West Palm Beach, FL, offering independent living, assisted living, memory care, skilled nursing, and rehabilitation. Direct regional peer to Covenant Living Florida given overlapping South Florida geography and full continuum of care offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/covlivingflorida

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Covenant Retirement Communities