Stoner Bunting Advertising

What Stoner Bunting Advertising does

Stoner Bunting Advertising is a privately held, full-service B2B marketing agency founded in 1984 and headquartered at 322 N Arch St., Lancaster, Pennsylvania. The firm serves complex specification-driven industries—primarily commercial building product manufacturers, life sciences and pharmaceutical companies, agriculture, and industrial sectors—helping clients reach difficult-to-engage technical buyers such as architects, designers, contractors, QA/QC and validation professionals, facility managers, and growers. Its service portfolio spans digital marketing and lead generation, social media (organic and paid), content development (including AIA-accredited CEU courses), video services (notably the productized INTERVIEWBOOST offering), website development, public relations and influencer marketing, strategic planning, trade advertising, and trade show execution.

The business operates on a project-based professional services revenue model with quote-based pricing and monthly advertising budget tiers ranging from $1,000-$2,000 (entry-level) to $10,000+ (enterprise). Client acquisition is sales-led and relationship-driven, leveraging the firm's 40+ year network of trade editors, influencers, and industry decision-makers. Core team members average 20 years of marketing experience, and named enterprise clients include CertainTeed, Wood-Mode, Kohler, Jiffy Lube, FrogTape (ShurTech), Pfizer, Lonza, Roche, GSK, Johnson & Johnson, Sanofi, AstraZeneca, and others—predominantly accessed through direct engagement rather than channel partners.

In April 2026, Cheryl Shinton acquired ownership and assumed the role of President & CEO, becoming the fourth owner and first woman owner in the agency's history. The firm remains independent and owner-operated, with no disclosed institutional investment, parent company, or external shareholders. Reported campaign outcomes include engagement rates of 3.75%-8.6% on LinkedIn ABM (against a 0.6%-1.5% B2B benchmark), $31-$34 cost-per-lead in life sciences campaigns (versus $150-$250 benchmarks), and double-digit sales increases in retail campaigns for clients such as FrogTape.

Name

Stoner Bunting Advertising

Legal name

Stoner Bunting Advertising, Inc.

Website

https://stonerbunting.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Stoner Bunting Advertising is a privately held, full-service B2B marketing agency founded in 1984 in Lancaster, Pennsylvania, serving complex industries including building products, life sciences, agriculture, and industrial sectors by combining digital, content, social, PR, and trade marketing to reach specialized technical buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing Services: Project-based professional services revenue model. The agency generates revenue through comprehensive B2B marketing campaigns including digital marketing, content development, social media, public relations, trade show execution, and strategic planning services. Pricing appears to be project-scoped with monthly advertising budget tiers starting from $1,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Stoner Bunting is a full-service B2B marketing agency that designs and executes integrated digital, content, social, PR, paid media, and trade show programs for commercial manufacturers and brands in complex industries. Its core work combines industry-specialized strategy with audience-targeted execution (e.g., LinkedIn ABM for life sciences, specification-stage marketing for building products) to generate qualified leads and measurable business growth for enterprise clients.

Product overview

Stoner Bunting Advertising is a full-service B2B marketing agency founded in 1984, offering a comprehensive suite of marketing services for complex industries including building products, life sciences, agriculture, sustainability, and industrial sectors. The agency's core offerings include Life Sciences Marketing (targeted pharma lead generation via LinkedIn ABM), Digital Marketing & Lead Gen (integrating social, email, paid media), Social Media (organic and paid campaigns), Content Development (short-form, long-form, and visual content including CEU development for architects), Video Services (including INTERVIEWBOOST), Website Development, Public Relations, Strategy & Planning, Trade Advertising, and Trade Shows & Events. The portfolio centers on integrated marketing programs that combine digital, content, social, PR, and paid media to help brands build credibility and drive measurable growth with technical audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Sciences Marketing B2B marketing services tailored for pharmaceutical and life sciences manufacturers, including LinkedIn account-based marketing campaigns, document preview lead generation, and account-level CTR optimization targeting QA/QC, Operations, and Validation professionals.
• Digital Marketing & Lead Generation Strategic digital marketing integrating social media, email, paid media, and website content to drive leads, engagement, and sales for design, construction, and complex B2B industries.
• Social Media Marketing B2B social media services combining organic content strategy and paid campaigns (LinkedIn Ads, Meta, programmatic social) for lead generation and audience engagement targeting architects, designers, contractors, and facility managers.
• Content Development Strategic B2B content creation including short-form (blog posts, listicles, feature articles, case studies), long-form (whitepapers, CEU courses), and visual content (slide-shows, infographics, videos) for professional audiences.
• CEU Development Continuing Education Unit course development for architects that is AIA-accredited, enabling home and building product manufacturers to engage A&D community members and position brands as industry thought leaders.
• Video Services Video production and content services for marketing purposes, including the INTERVIEWBOOST product for video interviews with industry experts and thought leaders.
• INTERVIEWBOOST Cost-efficient video interview content service that captures interviews with product experts and thought leaders to create marketing assets across multiple platforms, offered with both produced content and raw footage options.
• Website Development Website development and digital presence services for building products manufacturers and B2B clients.
• Public Relations Strategic public relations services leveraging industry media relationships for earned media coverage and thought leadership positioning, including PR for AI visibility.
• Strategy & Planning Strategic marketing planning and research services for B2B brands, including audience targeting, messaging strategy, and media planning.
• Trade Advertising Specialized advertising targeting trade audiences in the design and construction industry.
• Trade Shows & Events Trade show planning and event marketing services including pre-show media outreach, at-show booth team support, media appointments, and post-show follow-up, plus hosted exclusive influencer events.

Quantifiable outcome

• 32 leads generated in 1 week for pharma client at $31/lead vs. $150-250 benchmark
• +9 more outcomes

Named customers25 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stonerbuntingadvertising
• LinkedInlinkedin.com/company/stoner-bunting-advertising
• Instagraminstagram.com/stonerbunting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stoner Bunting Advertising