Digital Window
Digital Window (Awin) is a global affiliate and partnership marketing network connecting 30,000+ advertiser brands with 1M+ creators and affiliate partners across 14 countries, monetizing through a transaction-based take rate on advertiser spend.
- Company typePrivate
- Founded2001
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Digital Window does
Digital Window, operating as Awin, is a global affiliate and partnership marketing network headquartered in London and legally domiciled as Awin AG (Switzerland) under Awin Group. The company operates a two-sided cloud-based platform connecting more than 30,000 advertiser brands with more than one million approved creators, influencers, and affiliate partners across 18 geographies and 14 countries with local market presence. Its core product, the Awin Platform, provides partnership discovery, advanced tracking and analytics, commission management, and the Smart AI affiliate partner recommendation engine that automates advertiser-publisher matching. The company was founded in 2000-2001 as Affiliate Window and rebranded to Awin in 2017 following the merger with Axel Springer's Zanox; the same year it acquired ShareASale to expand its North American footprint.
Awin generates revenue through a transaction-based take rate on advertiser spend facilitated across the network; pricing is quote-based, billed monthly, and not publicly disclosed. The platform is delivered via a hybrid go-to-market model combining self-serve onboarding for SMBs, content creators, and affiliate partners with dedicated enterprise sales support for large brands and certified agency channel partners managing programs on behalf of clients. Customer logos span major global brands across retail, fashion, travel, telecommunications, consumer electronics, and beauty, including Samsung, Vodafone, SharkNinja, Adidas, Nike, Dyson, Booking.com, AliExpress, Sephora, and Uniqlo.
Operationally, Awin invests in ecosystem assets including the Power 100 partner recognition program, the Awin Win Marketing Podcast, a global events calendar, an Agency Certification program, and a Help Center. The platform integrates with technology partners such as SaleCycle to deliver on-site retargeting and cart recovery capabilities. The company is privately held under Awin Group, employs between 251 and 500 people, and reports £15B+ in annual revenue generated through its partnerships, which represents gross facilitated commerce volume rather than company revenue.
Digital Window firmographics
Firmographics- Name
- Digital Window
- Legal name
- Awin AG
- Website
- https://affiliatewindow.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Digital Window (Awin) is a global affiliate and partnership marketing network connecting 30,000+ advertiser brands with 1M+ creators and affiliate partners across 14 countries, monetizing through a transaction-based take rate on advertiser spend.
- Ownership category
- akta.pro rank
Digital Window industry classification
Industry- Product category
- Affiliate Marketing Platform
- NAICS
- Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)
Keywords
Where Digital Window is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Digital Window business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate Partnership Revenue Share: Awin operates as an affiliate network/platform, generating revenue by facilitating partnerships between advertisers seeking to acquire customers and affiliate partners/content creators promoting those brands. The platform takes a commission or transaction fee from advertiser spend, connecting over 30,000 brands with more than 1 million approved partners globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Quote-based pricing for advertisers |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
Digital Window product offering
Product offeringCore offering
Digital Window operates Awin, a global affiliate and partner marketing platform that connects more than 30,000 advertiser brands with over 1 million approved creators, influencers, and affiliate partners across 14 countries. The platform provides advertisers with AI-powered partner matching, advanced tracking and analytics, and flexible commission structures, while giving publishers, content creators, and agencies the tools to discover brands and monetize audiences on a performance-based basis.
Product overview
Awin is a unified affiliate marketing platform that operates as a global partner network connecting advertisers with content creators, influencers, and affiliate partners. The platform is organized into four main user segments: Advertisers (brands seeking partnership growth), Content Creators & Influencers (individuals monetizing their influence), Affiliate Partners (media and tech partners), and Agencies (managing client partnerships). The core Awin Platform serves as the central infrastructure enabling partnership discovery, tracking, analytics, and commission management across the network, supplemented by additional resources including the Advertiser Directory, Help Center, Agency Certification program, Market Insights, Case Studies, and the Power 100 ranking of top affiliate partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Awin Affiliate Marketing Platform
Quantifiable outcome
- Samsung increased affiliate marketing ROI by +67% with Awin commission flexibility tools
- +3 more outcomes
Companies that use Digital Window
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles5 records
Digital Window technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Digital Window partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SaleCyclecoreSaleCycle is an on-site technology partner integrated with Awin's platform to deliver SMS and email retargeting solutions. This partnership helped Vodafone achieve 2,000 extra sales per month through cart recovery and customer query resolution. SaleCycle provides tactical on-site tech solutions including cart recovery, gamification elements, and dynamic promotions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Digital Window competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Digital Window social profiles
Digital presenceDigital Window financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Window leadership team
Management profileNumber of profiles
Profiles2 records
Digital Window funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Window M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Window
What does Digital Window do?
Digital Window operates Awin, a global affiliate and partner marketing platform that connects more than 30,000 advertiser brands with over 1 million approved creators, influencers, and affiliate partners across 14 countries. The platform provides advertisers with AI-powered partner matching, advanced tracking and analytics, and flexible commission structures, while giving publishers, content creators, and agencies the tools to discover brands and monetize audiences on a performance-based basis.
Is Digital Window a public or private company?
Digital Window is a private company. It is classified as corporate owned and is currently operating.
When was Digital Window founded?
Digital Window was founded in 2001. It employs 251 to 500 people.
Where is Digital Window based?
Digital Window is headquartered in London, United Kingdom, in the Europe region.
How does Digital Window make money?
One revenue line is on record: affiliate Partnership Revenue Share.
Does Digital Window have an API?
No public API is recorded for Digital Window.
What industry is Digital Window in?
Digital Window's product category is Affiliate Marketing Platform. Its primary akta.pro industry code is MPACABAI, Influencer/Creator Marketplaces & Brand Deal Platforms. Its NAICS code is 541840 and its SIC code is 7311.