Digital Window

What Digital Window does

Digital Window, operating as Awin, is a global affiliate and partnership marketing network headquartered in London and legally domiciled as Awin AG (Switzerland) under Awin Group. The company operates a two-sided cloud-based platform connecting more than 30,000 advertiser brands with more than one million approved creators, influencers, and affiliate partners across 18 geographies and 14 countries with local market presence. Its core product, the Awin Platform, provides partnership discovery, advanced tracking and analytics, commission management, and the Smart AI affiliate partner recommendation engine that automates advertiser-publisher matching. The company was founded in 2000-2001 as Affiliate Window and rebranded to Awin in 2017 following the merger with Axel Springer's Zanox; the same year it acquired ShareASale to expand its North American footprint.

Awin generates revenue through a transaction-based take rate on advertiser spend facilitated across the network; pricing is quote-based, billed monthly, and not publicly disclosed. The platform is delivered via a hybrid go-to-market model combining self-serve onboarding for SMBs, content creators, and affiliate partners with dedicated enterprise sales support for large brands and certified agency channel partners managing programs on behalf of clients. Customer logos span major global brands across retail, fashion, travel, telecommunications, consumer electronics, and beauty, including Samsung, Vodafone, SharkNinja, Adidas, Nike, Dyson, Booking.com, AliExpress, Sephora, and Uniqlo.

Operationally, Awin invests in ecosystem assets including the Power 100 partner recognition program, the Awin Win Marketing Podcast, a global events calendar, an Agency Certification program, and a Help Center. The platform integrates with technology partners such as SaleCycle to deliver on-site retargeting and cart recovery capabilities. The company is privately held under Awin Group, employs between 251 and 500 people, and reports £15B+ in annual revenue generated through its partnerships, which represents gross facilitated commerce volume rather than company revenue.

Name

Digital Window

Legal name

Awin AG

Website

https://affiliatewindow.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Digital Window (Awin) is a global affiliate and partnership marketing network connecting 30,000+ advertiser brands with 1M+ creators and affiliate partners across 14 countries, monetizing through a transaction-based take rate on advertiser spend.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Platform

NAICS

Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

Keywords

• Affiliate marketing network
• Partner marketing platform
• Performance marketing software
• Creator monetization platform
• Brand partnership network

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Partnership Revenue Share: Awin operates as an affiliate network/platform, generating revenue by facilitating partnerships between advertisers seeking to acquire customers and affiliate partners/content creators promoting those brands. The platform takes a commission or transaction fee from advertiser spend, connecting over 30,000 brands with more than 1 million approved partners globally.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Digital Window operates Awin, a global affiliate and partner marketing platform that connects more than 30,000 advertiser brands with over 1 million approved creators, influencers, and affiliate partners across 14 countries. The platform provides advertisers with AI-powered partner matching, advanced tracking and analytics, and flexible commission structures, while giving publishers, content creators, and agencies the tools to discover brands and monetize audiences on a performance-based basis.

Product overview

Awin is a unified affiliate marketing platform that operates as a global partner network connecting advertisers with content creators, influencers, and affiliate partners. The platform is organized into four main user segments: Advertisers (brands seeking partnership growth), Content Creators & Influencers (individuals monetizing their influence), Affiliate Partners (media and tech partners), and Agencies (managing client partnerships). The core Awin Platform serves as the central infrastructure enabling partnership discovery, tracking, analytics, and commission management across the network, supplemented by additional resources including the Advertiser Directory, Help Center, Agency Certification program, Market Insights, Case Studies, and the Power 100 ranking of top affiliate partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Awin Affiliate Marketing Platform

Quantifiable outcome

• Samsung increased affiliate marketing ROI by +67% with Awin commission flexibility tools
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• SaleCyclecoreTechnology or IntegrationSaleCycle is an on-site technology partner integrated with Awin's platform to deliver SMS and email retargeting solutions. This partnership helped Vodafone achieve 2,000 extra sales per month through cart recovery and customer query resolution. SaleCycle provides tactical on-site tech solutions including cart recovery, gamification elements, and dynamic promotions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/affiliatewindow
• LinkedInlinkedin.com/company/affiliate-window
• Instagraminstagram.com/awin
• Xx.com/affwin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Window