La-Z-Boy Australia
La-Z-Boy Australia is the Australian retail subsidiary of La-Z-Boy Incorporated, selling premium recliners, sofas, lift chairs, and modular furniture through 14+ owned showrooms across QLD, NSW, and other states, plus an e-commerce storefront, serving residential consumers seeking comfort and customisation.
- Company typePrivate
- Founded1927
- HeadquartersSan Jose, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What La-Z-Boy Australia does
La-Z-Boy Australia is the Australian operating subsidiary of La-Z-Boy Incorporated (NYSE: LZB), the American furniture manufacturer founded in Monroe, Detroit in 1927. The entity retails premium upholstered furniture — principally reclining chairs, sofas, lift chairs, modular sectionals, armchairs, and ottomans — through a network of 14+ company-owned showrooms concentrated in Queensland and New South Wales, with additional stores in Victoria, Western Australia, South Australia, the Northern Territory, and Tasmania, complemented by an e-commerce storefront at la-z-boy.com.au. The product portfolio centres on proprietary reclining mechanisms including Power XR and Power XR+ dual-motor systems, zero-gravity positioning, power lift functionality for mobility-assisted users, and integrated technology features such as Bluetooth surround sound, wireless charging, USB ports, integrated massage, and voice activation.
The business model is direct-to-consumer furniture retail with one-time purchase pricing. Fabric recliners start at approximately $1,699 AUD and premium leather modular configurations reach approximately $12,699 AUD, with customisations (hundreds of fabric and leather coverings, multiple size options from 152cm to 192cm+, base and handle finishes, power upgrades) transactable only in-store. Standard products can be purchased online; customised orders require showroom visits. The company serves multiple customer segments including general homeowners, seniors and mobility-assisted individuals, health and wellness focused consumers, home theatre enthusiasts, apartment dwellers, and families with young children. Financing is offered in-store. Marketing is multi-channel, combining content (Lazy Reads blog, lookbooks, comfort guides), social media (Facebook, Instagram, Pinterest, YouTube), the Comfort Club loyalty email programme, and the Recliner Finder Quiz for lead conversion.
La-Z-Boy Australia operates as a privately held subsidiary, with the global parent being a publicly traded multi-billion-dollar enterprise. Revenue figures are not publicly disclosed at the Australian entity level. The company is approaching its centennial and has invested in brand rejuvenation via the "Long Live The Lazy" campaign, featuring a refreshed global identity and modern logo design. The Australian entity has expanded its served geography to include New Zealand. No AI/ML capabilities, funding rounds, acquisitions, or management changes are documented in the available source material.
La-Z-Boy Australia firmographics
Firmographics- Name
- La-Z-Boy Australia
- Legal name
- La-Z-Boy Australia
- Website
- https://la-z-boy.com.au
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La-Z-Boy Australia is the Australian retail subsidiary of La-Z-Boy Incorporated, selling premium recliners, sofas, lift chairs, and modular furniture through 14+ owned showrooms across QLD, NSW, and other states, plus an e-commerce storefront, serving residential consumers seeking comfort and customisation.
- Ownership category
- akta.pro rank
La-Z-Boy Australia industry classification
Industry- Product category
- Home Furniture
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)
- akta.pro secondary industry
- Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)
Keywords
Where La-Z-Boy Australia is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
La-Z-Boy Australia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Furniture Sales: One-time purchase revenue from selling upholstered furniture including recliners, sofas, lift chairs, and modular seating. Products are available in various fabrics and leathers with customisation options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Fabric Recliners - Entry to mid-range |
| One time/ perpetual license | Pay-as-you-go | Leather Recliners - Premium tier |
| One time/ perpetual license | Pay-as-you-go | Power/Reclining Sofas - Mid to premium |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
La-Z-Boy Australia product offering
Product offeringCore offering
La-Z-Boy Australia sells upholstered home furniture under the La-Z-Boy brand in the Australian market, focusing on reclining chairs, sofas, and motion seating products designed for residential living spaces. The company serves individual consumers shopping for branded premium seating furniture.
Product overview
La-Z-Boy Australia is a furniture retailer specialising in premium reclining chairs, sofas, and seating solutions. The product portfolio is a unified offering built around comfort innovation, comprising multiple product categories: (1) Core Recliner Products including Rocking Recliners, Power Recliners, Home Theatre Recliners, Wall Recliners (glideaway), Swivel Recliners, Flick Action Recliners, and Power Lift Chairs for mobility assistance; (2) Sofa/Couch Products including Power Sofas, Reclining Sofas, Stationary Sofas, Corners & Chaises, Modular Sectionals, Sofa Beds, and Armchairs & Ottomans; (3) Health & Wellness Collection for specialist health requirements; and (4) Technology Features including Zero Gravity positioning, iClean stain-resistant fabric, Bluetooth surround sound, integrated massage, wireless charging, USB charging, voice activation, and Power XR/Power XR+ recline systems. Products are customisable with fabric and leather coverings, multiple size options (Standard, Large, Extra-Large), and various base/handle finishes. The company also offers the Comfort Club loyalty programme and a Recliner Finder quiz tool. Founded in Monroe, Detroit in 1927, La-Z-Boy is the world's leading manufacturer of reclining chairs with nearly 100 years of comfort, quality, style and innovation.
Differentiator
Problem solved
Functional benefit
Companies that use La-Z-Boy Australia
Customer profileSegments6 records
Ideal customer profiles1 record
La-Z-Boy Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
La-Z-Boy Australia partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
La-Z-Boy Australia competitors and assessment
Company assessmentDirect peers
- Plush: Australian specialist sofa and recliner retailer with strong showrooms and customisation options; directly comparable to La-Z-Boy Australia in product category, customisation model and target demographic.
- King Living: Premium Australian designer furniture manufacturer-retailer offering modular sofas, recliners and home theatre seating; comparable to La-Z-Boy Australia in premium positioning, showroom-led model and configurable product range.
- Freedom Furniture: Major Australian furniture retailer offering sofas, recliners and living-room packages across multiple store formats; directly comparable in product breadth and mass-premium positioning versus La-Z-Boy Australia.
- Amart Furniture: Large Australian furniture retailer with broad sofa, recliner and lounge range and nationwide store network; comparable to La-Z-Boy Australia in retail scale and living-room focus, though positioned slightly more value-oriented.
- Fantastic Furniture: High-volume Australian furniture retailer focused on affordable sofas, dining and living-room furniture; competes with La-Z-Boy Australia for the same household furniture budget at a lower price point.
- Early Settler: Australian furniture and homewares retailer with strong sofa and living-room range across multiple store locations; comparable to La-Z-Boy Australia in showroom distribution and style-driven furniture positioning.
Broad incumbents
- Harvey Norman: Australia's largest multi-category retailer with significant furniture, bedding and electronics offering; competes with La-Z-Boy Australia in furniture but as part of a broader portfolio across many categories.
- Domayne: Premium home furnishings retailer (part of the Harvey Norman group) selling sofas, recliners and home theatre seating; broadly comparable to La-Z-Boy Australia's premium showroom positioning with overlapping categories.
- IKEA Australia: Global furniture and home furnishings retailer with extensive Australian store footprint; competes with La-Z-Boy Australia broadly in living-room and seating categories, though at very different price points and customisation depth.
Emerging players
- Koala: Australian DTC furniture brand known for sofas and mattresses with strong digital-first delivery and design experience; an emerging competitor to La-Z-Boy Australia in the online sofa category, especially for younger consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
La-Z-Boy Australia social profiles
Digital presenceLa-Z-Boy Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
La-Z-Boy Australia leadership team
Management profileNumber of profiles
La-Z-Boy Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La-Z-Boy Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La-Z-Boy Australia
What does La-Z-Boy Australia do?
La-Z-Boy Australia sells upholstered home furniture under the La-Z-Boy brand in the Australian market, focusing on reclining chairs, sofas, and motion seating products designed for residential living spaces. The company serves individual consumers shopping for branded premium seating furniture.
Is La-Z-Boy Australia a public or private company?
La-Z-Boy Australia is a private company. It is classified as unknown and is currently operating.
When was La-Z-Boy Australia founded?
La-Z-Boy Australia was founded in 1927. It employs 11 to 50 people.
Where is La-Z-Boy Australia based?
La-Z-Boy Australia is headquartered in San Jose, United States, in the North America region.
How does La-Z-Boy Australia make money?
One revenue line is on record: furniture Sales.
Who are La-Z-Boy Australia's main competitors?
Direct peers on record are Plush, King Living, Freedom Furniture, Amart Furniture, Fantastic Furniture and Early Settler. Broad incumbents are Harvey Norman, Domayne and IKEA Australia. Koala is listed as an emerging player.
Does La-Z-Boy Australia have an API?
No public API is recorded for La-Z-Boy Australia.
What industry is La-Z-Boy Australia in?
La-Z-Boy Australia's product category is Home Furniture. Its primary akta.pro industry code is CRAIAAAA, Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles), with a secondary code of CRAIAAAI, Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands). Its NAICS code is 4491 and its SIC code is 5700.