Superior Threads
- Company typePrivate
- Founded1999
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Superior Threads firmographics
Firmographics- Name
- Superior Threads
- Legal name
- Local Crafts Group, LLC
- Website
- https://superiorthreads.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Superior Threads industry classification
Industry- Product category
- Sewing and Quilting Supplies
- NAICS
- Fiber, Yarn, and Thread Mills (313110), Fiber, Yarn, and Thread Mills (3131)
- SIC
- Textile Mill Products (2200), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Sewing Thread Manufacturing (IMAOAAAH)
Keywords
Where Superior Threads is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Markets served
Superior Threads business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Thread Sales: Primary revenue stream from selling various types of premium sewing threads including quilting thread, piecing thread, embroidery thread, serger thread, industrial thread, and fusible thread. Products sold in multiple formats: mini cones (2,000-300 yds), cones (6,000-2,000 yds), spools (550-500 yds), and jumbo cones (33,000 yds). Thread lines include OMNI, So Fine!, King Tut, Bottom Line, Superior PIMA, MasterPiece, OMNI-V, Fantastico, Magnifico, MonoPoly, Kimono Silk, Superior Metallics, MicroQuilter, Superior Spirit, and Glitter.
- Needles Sales: Revenue from selling sewing machine needles including home machine needles (Topstitch, MicroTex, Organ), longarm needles (Groz Beckert), serger needles, industrial sewing needles, hand needles (Black Gold), and specialty needles (Embroidery, Stretch, Jeans & Denim, Jersey).
- Notions & Accessories Sales: Sales of sewing notions including scissors & shears, pins & clips, cutting mats & tools, rulers & measuring tools, interfacing/adhesives/stabilizers, appliqué tools, quilting tools, fabric care products, bobbin accessories, filling & stuffing, tool kits, and zippers. Also includes thread storage, organization products, thread stands, nets & tape, and batting products.
- Prewound Bobbins Sales: Sales of prewound bobbins including Type A/Class 15, M-Style, and L-Style prewound bobbins in polyester and cotton fibers. Also includes bobbin thread and bobbin storage/cases.
- Thread Sets & Gift Cards: Bundled thread sets including Superior Starter Sets, Mystery Thread Sets, and Quilts of Valor collections. Also sells gift certificates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Thread Spools - Standard retail pricing for thread on spools |
| Unit Pricing | Pay-as-you-go | Thread Cones - Bulk pricing for larger thread quantities on cones |
| Unit Pricing | Pay-as-you-go | Jumbo Cones - Maximum volume thread packaging |
| Unit Pricing | Pay-as-you-go | Needles - Packaged needle quantities |
| Unit Pricing | Pay-as-you-go | Clearance/Closeout Items - Discounted pricing on selected inventory |
| Unit Pricing | Pay-as-you-go | Thread Sets - Bundled products at package value |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels11 records
Superior Threads product offering
Product offeringCore offering
Superior Threads manufactures and sells premium sewing threads, needles, prewound bobbins, batting, and sewing notions primarily through direct-to-consumer e-commerce. The product portfolio is anchored by distinct thread product lines such as OMNI (poly-wrapped poly-core workhorse thread), So Fine! (low-lint polyester), King Tut and MasterPiece (Egyptian cotton), Bottom Line (bobbin thread), and Superior PIMA (American PIMA cotton), complemented by specialty threads (Fantastico, Magnifico, Kimono Silk, MonoPoly, Superior Metallics) and industrial threads (bonded nylon, bonded polyester).
Product overview
Superior Threads is an e-commerce retailer specializing in high-quality threads, needles, batting, and sewing notions for quilting, garment construction, and craft projects. The product portfolio is organized around multiple distinct thread product lines including OMNI (poly-core workhorse thread), So Fine! (polyester quilting thread), King Tut (Egyptian cotton thread), Bottom Line (ultra-fine bobbin thread), Superior PIMA (American PIMA cotton), and MasterPiece (Egyptian cotton thread). These core thread products are complemented by specialty threads (Fantastico variegated, Magnifico, Superior Metallics, Kimono Silk, MonoPoly, MicroQuilter), industrial threads (Bonded Nylon, Bonded Polyester), and serger-specific threads (Polyarn, Sergin' General). The company also offers prewound bobbins in multiple styles (Class 15, M-Style, L-Style), a comprehensive selection of sewing needles including home machine, longarm, serger, industrial, hand, and specialty needles (embroidery, stretch, denim, jersey), various batting types (cotton, polyester, wool, cotton blends, fusible), and notions including scissors, pins, rulers, interfacing, stabilizers, and thread organization accessories. The product ecosystem is designed to support quilters, sewists, and crafters with everything needed for sewing projects, from basic supplies to premium specialty products.
Differentiator
Problem solved
Functional benefit
Products and services
- OMNI 40wt Thread Premium 40 wt. 2-ply poly-wrapped poly-core workhorse thread engineered for high-speed performance on longarm quilting machines and home sewing machines. Available in 160+ solid colors plus OMNI-V variegated options. Designed to reduce thread breaks, skipped stitches, and tension adjustments.
- So Fine! 50wt Thread 50 wt. 3-ply filament polyester thread with ultra-low lint construction for quilting, garments, serging, and bobbin use. Produces flat seams that hold up to hot pressing with minimal tension adjustments.
- King Tut 40wt Egyptian Cotton Thread
Quantifiable outcome
- OMNI thread available in 160+ solid colors plus OMNI-V variegated options
- +5 more outcomes
Companies that use Superior Threads
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Superior Threads technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Superior Threads partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Crafts Group, LLCparent_companySuperior Threads is a registered trademark owned by Local Crafts Group, LLC. Local Crafts Group operates multiple craft-related e-commerce brands including Superior Threads, ConnectingThreads, WeCrochet, and KnitPicks. The company is headquartered with operations supporting these sister brands in the crafts and sewing industry.
Recent moves6 records
Expansion highlights6 records
Superior Threads competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Superior Threads social profiles
Digital presenceSuperior Threads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superior Threads leadership team
Management profileNumber of profiles
Profiles1 record
Superior Threads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superior Threads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superior Threads
What does Superior Threads do?
Superior Threads manufactures and sells premium sewing threads, needles, prewound bobbins, batting, and sewing notions primarily through direct-to-consumer e-commerce. The product portfolio is anchored by distinct thread product lines such as OMNI (poly-wrapped poly-core workhorse thread), So Fine! (low-lint polyester), King Tut and MasterPiece (Egyptian cotton), Bottom Line (bobbin thread), and Superior PIMA (American PIMA cotton), complemented by specialty threads (Fantastico, Magnifico, Kimono Silk, MonoPoly, Superior Metallics) and industrial threads (bonded nylon, bonded polyester).
Is Superior Threads a public or private company?
Superior Threads is a private company. It is classified as corporate owned and is currently operating.
When was Superior Threads founded?
Superior Threads was founded in 1999. It employs 1 to 10 people.
Where is Superior Threads based?
Superior Threads is headquartered in Vancouver, Canada, in the North America region.
How does Superior Threads make money?
Five revenue lines are on record. Thread Sales are the primary driver. The others are needles Sales, notions & Accessories Sales, prewound Bobbins Sales and thread Sets & Gift Cards.
Does Superior Threads have an API?
No public API is recorded for Superior Threads.
What industry is Superior Threads in?
Superior Threads's product category is Sewing and Quilting Supplies. Its primary akta.pro industry code is IMAOAAAH, Sewing Thread Manufacturing. Its NAICS code is 313110 and its SIC code is 2200.