Eisen-Fischer

What Eisen-Fischer does

Eisen-Fischer GmbH is a privately held German B2B wholesale distributor headquartered in Nördlingen, Bavaria, founded in 1874 as a steel trading business and now operating three regional branches across Bavaria and Baden-Württemberg (Nördlingen, Heidenheim, Crailsheim). The company serves four customer segments — Fachhandwerk (trade crafts), Fachhandel (trade retail), Industrie (industry), and Öffentliche Hand (public sector) — with a portfolio organized into eight product divisions: Stahl (rolled, bright, structural, galvanized, stainless, aluminium), Betonstahl & Biegebetrieb (custom-cut and bent reinforcement steel with a ~10,000 m² Stahlzentrum and certified B500A/B output), Haustechnik (pipes, valves, water treatment, heating, pumps, insulation), Werkzeuge & Maschinen (professional hand and power tools, fastening, measurement, cleaning), Betriebsausstattung/Arbeitsschutz/Zaunanlagen (operational equipment, occupational safety, fence systems), and Wärme/Energie & PV (heating, energy, photovoltaics). Two physical showroom exhibitions — aqa (Bad & Wellness) and intro (Türen, Tore & Fenster) — anchor the sanitary/heating and door/window/gate ranges, complemented by own-brands SCALIDO, sanibel, and comfort by sanibel (the latter two PLUS X AWARD "Fachhandelsmarke des Jahres 2024/2025").\n\nThe operating model combines physical distribution with a digital layer: the ProfiPortal B2B e-commerce portal (account-based pricing, order tracking, invoicing, Datanorm ERP data exchange) is exclusive to registered trade customers, while the OXOMI-powered Katalogportal and the company's own crane-vehicle fleet and daily tour logistics support just-in-time supply. Sales coverage spans field sales (Außendienst), inside sales via the three branches, and on-site technical consultation through the showrooms. A Kasto automated high-bay warehouse in the steel center and an in-house Biegebetrieb with certified cutting/bending capacity provide vertical integration in reinforcement steel that pure-play distributors cannot easily match.\n\nRevenue is generated primarily through B2B hardware sales across the eight divisions, supplemented by professional services from custom steel fabrication and contracted logistics (daily routes, express delivery, 24-hour pickup). Pricing is transaction-based and disclosed only after ProfiPortal login; no public price list exists. The company is a member of the GSH (Gütegemeinschaft Sanitär-Heizung) network of 23 wholesale companies, enabling joint marketing, training, and purchasing power. Operating leadership consists of Managing Director Andreas Wagnleitner and Advisory Board Chair Franz Seegerer, with Carmen Fettinger leading HR/training and Peter Camehl as data protection officer. A company-wide ERP system transition is scheduled for 13.07.2026, and the firm holds the TOP-Arbeitgeber Donau-Ries 2024-2027 employer recognition alongside BFSG and Hinweisgeberschutzgesetz compliance frameworks.

Name

Eisen-Fischer

Legal name

Eisen-Fischer GmbH

Website

https://eisenfischer.de

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

251–500 employees

Short description

Eisen-Fischer GmbH, founded 1874 and headquartered in Nördlingen, Germany, is a privately held regional B2B wholesale distributor serving trade crafts, trade retail, industry, and the public sector across three southern German branches with steel, sanitary, tools, building technology, and energy/PV product lines.

Ownership category

akta.pro rank

Product category

Building Materials Wholesale

NAICS

Industrial Machinery and Equipment Merchant Wholesalers (42383), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Wholesale building materials
• Steel trading distribution
• Construction reinforcement steel
• Professional sanitary supplies
• B2B trade wholesale

Headquarters

HQ city

Nördlingen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales - Steel & Construction Materials: Core revenue from wholesale distribution of steel products, construction steel, reinforcement steel, tools, machinery, building equipment, and work safety products. Sales through physical branches and online B2B portal.
2. Product Sales - Sanitary & Building Technology: Bathroom and wellness products, heating systems, solar/photovoltaic equipment, installation systems, and plumbing supplies sold through aqa exhibitions and direct sales.
3. Product Sales - Doors, Gates & Windows: Exhibition-based sales of doors, gates, and windows through intro showrooms with consultation services for craft businesses.
4. Custom Steel Processing (Biegebetrieb): Custom steel bending and fabrication services for construction projects including cutting, bending, and positioning of reinforcement steel and mesh mats. Includes delivery via company fleet with crane vehicles.
5. Logistics & Delivery Services: Daily tour logistics, express deliveries, and 24-hour pickup service for trade customers at all three locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Eisen-Fischer is a regional German B2B wholesale distributor supplying trade crafts, specialist retail, industry, and public-sector customers with steel products, custom-cut and bent reinforcement steel, building technology/sanitary installations, professional tools and machinery, operational equipment and occupational safety, doors/gates/windows, and heating/photovoltaic systems. Distribution is delivered through three physical branch locations in Bavaria and Baden-Württemberg, the ProfiPortal B2B online ordering platform, and dedicated field sales with in-house logistics including crane-equipped delivery vehicles.

Product overview

Eisen-Fischer GmbH is a German wholesale distributor and service company serving the trades, retail, industry, and public sector, operating since 1874. Its product portfolio is organized into distinct divisions: Betonstahl & Biegebetrieb (custom-cut and bent concrete reinforcement steel with ~10,000 sqm steel center), Stahl (steel trading and processing with automated high-bay storage), Haustechnik (building technology – pipes, valves, water treatment, heating), Werkzeuge & Maschinen (professional tools and machines for trades and industry), Betonstahl & Biegebetrieb, Betriebsausstattung & Arbeitsschutz (operational equipment and safety), and Wärme/Energie & PV (heating, energy, photovoltaics). The company also operates two physical showroom exhibitions: aqa (Bad & Wellness) for bathrooms and wellness, and intro (Türen, Tore & Fenster) for doors, gates, and windows. Key sub-brands include SCALIDO (design bathrooms), sanibel (bathroom series, PLUS X AWARD 2024/25 winner), and comfort by sanibel (Haustechnik brand, PLUS X AWARD 2024/25 winner). Digital offerings include the ProfiPortal B2B e-commerce platform and a Katalogportal powered by OXOMI. The company operates three locations in Nördlingen, Heidenheim, and Crailsheim.

Differentiator

Problem solved

Functional benefit

Brands

• aqa: Brand for bathrooms and wellness, featuring design bathrooms, shower enclosures, and bathroom exhibitions across Eisen-Fischer's three locations.
• intro
• SCALIDO
• sanibel
• comfort by sanibel

Products and services

• aqa – Bad & Wellness (Bathroom & Wellness Exhibition) Physical showroom exhibition across Eisen-Fischer's three locations where trade customers and homeowners can explore bathroom and wellness products, design ideas, and book expert consultation appointments. Serves as the retail-facing display and consultation space for the Sanitär product category.
• intro – Türen, Tore & Fenster (Doors, Gates & Windows Exhibition) Physical showroom exhibition focused on doors, gates, and windows with consultation appointments and guided exploration of product options for residential and commercial projects.
• Betonstahl & Biegebetrieb (Concrete Steel & Bending Operations) On-site steel bending and cutting service for the construction industry. Produces custom-cut and bent reinforcement steel (Betonstahl B500A/B) and mesh mats per customer plans, with certified quality assurance, delivery via a dedicated fleet of crane vehicles, and a ~10,000 m² steel center storage facility.
• Stahl (Steel) Steel trading and processing division offering rolled steel, bright steel, flat products, wide-flange beams, structural steel, pipes, hot-dip galvanized steel, special profiles, aluminium, and stainless steel. Backed by a Kasto automated high-bay storage system, automated warehouse, and precision sawing and cutting services.
• Haustechnik (Building Technology) Building technology product line providing installation systems, pipe and connection technology, pipeline valves, water treatment, drains and pipe systems, pumps, insulation materials, heating tapes, sealing materials, water softening systems, and renewable energy systems, with daily route logistics and express delivery.
• Werkzeuge & Maschinen (Tools & Machines) Professional-grade tools and machines portfolio serving the trades and industry, including hand tools, power tools, fastening technology, garden tools, measurement technology, and cleaning equipment. Supported by field sales, exhibition spaces, special procurement, daily tour logistics, express delivery, trade fair demonstrations, and a 24-hour pickup service at the Nördlingen location.
• Betriebsausstattung, Arbeitsschutz & Zaunanlagen (Operational Equipment, Occupational Safety & Fence Systems) Supplies operational equipment, workplace safety products and clothing, and fence/gate systems for commercial and industrial facilities.
• Wärme, Energie & PV (Heat, Energy & Photovoltaics) Products and solutions for heating, energy generation, and photovoltaic systems for residential and commercial energy self-sufficiency.
• ProfiPortal (B2B Online Ordering Portal) Online B2B ordering and customer portal for professional tradespeople and business customers to place orders, track deliveries, manage invoices, save favorites, download catalogs, and exchange Datanorm data for integrated ERP connectivity. Access restricted to registered trade customers.
• SCALIDO Design Bathroom System Design bathroom brand offering a modular system for personalized bathroom spaces, showcased in the aqa showroom exhibitions. Targets homeowners seeking personalized bathroom styling with a cohesive product system.
• Katalogportal (Catalog Portal) Online catalog portal enabling customers to browse and download product catalogs from various manufacturers and suppliers, powered by the OXOMI service by scireum GmbH.

Quantifiable outcome

• 150+ years of continuous operation since 1874
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GSH (Gütegemeinschaft Sanitär-Heizung)coreStrategic or Co-development Partner · 1 January 2024GSH is a network of 23 wholesale companies in the sanitary and heating trade. Eisen-Fischer distributes brands like comfort by sanibel through this partnership, benefiting from joint marketing support, training programs, and collaborative purchasing power.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sonepar Deutschland GmbH: German arm of the world's largest B2B electrical wholesaler; comparable B2B wholesale model, regional branch network, and digital ordering platform, but focused on electrical rather than steel/sanitary.
• BayWa AG: Munich-based conglomerate with building-materials and energy divisions operating across southern Germany; competes in steel, sanitary, and PV distribution but as part of a much broader portfolio.
• Würth Industrie Service GmbH & Co. KG: Industrial-supply arm of the Würth Group serving manufacturers with C-Parts and tools; overlaps with Eisen-Fischer's Industrie customer segment and tools portfolio but with a national logistics footprint.
• Adolf Würth GmbH & Co. KG: Global direct-sales specialist in fasteners, tools, and consumables for trades and industry; overlaps with Eisen-Fischer's Werkzeuge & Maschinen division and trades customer base but operates at far larger scale.
• E/D/E (Einkaufsbüro Deutscher Eisenhändler GmbH): German steel and metals purchasing cooperative connecting independent wholesalers and processors; comparable steel-trading core but operates as a buying group across many member firms rather than a single integrated distributor.

Direct peers

• GC-Gruppe (Gesellschaft für professionelles C-Handwerk): Germany's leading cooperation of sanitary, heating, and plumbing wholesalers serving the same Fachhandwerk and Fachhandel customer base as Eisen-Fischer, with a comparable mix of regional branches, B2B e-commerce, and own-brand sanitary ranges.
• Heinrich Schmidt Holding GmbH & Co. KG: German multi-division building-materials wholesaler (sanitary, heating, steel, tools) operating regional branches and B2B portals; closely mirrors Eisen-Fischer's product breadth and trade-craft go-to-market.
• Pfeiffer & May Großhandel GmbH: Specialist sanitary, heating, and plumbing wholesaler with regional German branches serving trades and industry; directly comparable assortment, customer segments, and B2B distribution model.
• Richter+Frenzel GmbH: One of Germany's largest sanitary, heating, and plumbing wholesalers with a broad regional branch network; competes directly with Eisen-Fischer for Fachhandwerk and Fachhandel accounts across southern Germany.
• Beiselen GmbH: German building-materials and construction-supply wholesaler serving trades, industry, and public sector with regional branches and B2B ordering; comparable assortment in steel, tools, and operational equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/companies/eisen-fischer
• Facebookfacebook.com/eisenfischer
• LinkedInlinkedin.com/company/eisen-fischer-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eisen-Fischer