What OneButton does

OneButton is a privately held technology design firm that designs and integrates custom residential — and selective hospitality — technology systems with a signature emphasis on invisibility and architectural integration. Its core portfolio spans lighting control and automation (integrated with HVAC, security, and gates), motorized shades and window treatments, custom home theaters and media rooms, whole-house audio engineered to each environment's acoustics, and concealed audio solutions such as Sonance IS8 invisible speakers and IS10 subwoofers. A stated design philosophy emphasizes a simple, intuitive control interface that hides the complexity of the underlying systems, with technology treated as "at its best when it simply disappears." OneButton was co-founded by physicist Matt Emmi (acoustics and electronics) and artist Michael Izatt (design and vision), and operates from a Brooklyn, NY headquarters at 67 West Street, Suite 527 (Greenpoint) with a second office in Los Angeles at 5260 W Pico Blvd, plus a Manhattan showroom available by appointment.

The firm's go-to-market is a hybrid of direct enterprise field sales and a referral channel of 35+ architectural and design firms — including Selldorf Architects, Studio Shamshiri, and Dan Brunn Architecture — that specify OneButton for technology integration in their projects. Marketing relies heavily on earned editorial coverage in design publications such as Architectural Digest, NYT, LA Times, Forbes, Wallpaper, Dwell, Elle Decor, and Vogue, plus trade recognition from Lutron (Excellence Awards 2022), Leon Speakers (Install of the Year 2024), Interior Design (Best of Year 2021), HTA (Best-in-the-US 2022), and SARA (2022). Revenue combines one-time project-based system installation with a growing tiered recurring support subscription ($99/$499/$999 per month) and billable on-site service at $225/hour, supported by a mobile app for remote diagnostics and power cycling of installed devices. The primary customer segment is high-net-worth residential, with notable commercial engagements including Delicious Hospitality Group's Legacy Records restaurant and The Hollywood Roosevelt. No external funding, parent company, or subsidiary structure is disclosed; the firm is founder-owned and privately held.

Name

OneButton

Website

https://onebuttonlife.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

OneButton is a privately held technology design firm that integrates custom, architecturally invisible home automation systems — including lighting control, motorized shades, home theaters, and concealed audio — for high-net-worth residential and select hospitality clients in New York and Los Angeles.

Ownership category

akta.pro rank

Product category

Residential Technology Integration / Smart Home Design Services

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations (HSAHAGAJ)

Keywords

• Home automation integration
• Smart home design
• Lighting control systems
• Invisible audio installation
• Residential technology integration

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. System Installation: Custom technology system design and installation for residential properties, including lighting control, automation, audio/video, theaters, and shading systems. One-time project-based revenue.
2. Support Contracts: Monthly subscription-based support services including Standard ($99/month), Premier ($499/month), and Elite ($999/month) tiers covering remote diagnostics, on-site support, and system health monitoring.
3. On-Site Service: Billable on-site support services at $225/hour for issues requiring physical attendance, available to support subscribers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

OneButton is a technology design firm that custom-designs, engineers, and installs integrated home technology systems for high-end residential and select hospitality properties. Core offerings include lighting control and automation, automated shades, custom home theaters and media rooms, and whole-house audio systems featuring invisible speakers, all unified through a single simplified control interface. The firm also provides ongoing subscription-based support services (24/7 remote diagnostics and on-site technicians) to maintain installed systems.

Product overview

OneButton is a technology design firm offering integrated home automation and entertainment systems. The core product portfolio consists of lighting control and automation (integrated with HVAC, security, and gates), motorized shades and window treatments, custom home theater and media rooms, and whole-house audio systems including invisible speaker solutions. The company provides ongoing support through three subscription tiers (Standard at $99/month, Premier at $499/month, and Elite at $999/month) that offer varying levels of remote diagnostics, on-site service, and system maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Lighting Control and Automation Systems Custom engineered lighting control systems integrated with HVAC, security, and gates, providing automated management of residential and hospitality lighting environments. Designed for high-end residential and commercial properties.
• Automated Shades and Window Treatments Motorized shades, blinds, and draperies custom fabricated from premium materials and integrated into the overall home automation system. Designed for high-end residential properties.
• Home Theater and Media Room Systems Custom theaters, media rooms, automated projection screens, and listening rooms designed for seamless entertainment experiences in luxury residences.
• Whole House Music Systems Audio systems engineered to the individual acoustics of each environment, providing integrated whole-house music distribution for luxury residences.
• Architectural Audio - Invisible Speakers Concealed speaker solutions, including Sonance IS8 Invisible Speakers and IS10 Subwoofers, designed to deliver high-quality audio without visible hardware while preserving architectural aesthetics. Targeted at luxury residential and hospitality clients.
• OneButton Support Subscription Service Ongoing monthly subscription support service offering 24/7 remote phone/text/email/chat support, mobile app-based remote diagnostics and power cycling, and on-site support visits at $225/hour. Available in Standard ($99/month), Premier ($499/month), and Elite ($999/month) tiers for system owners.

Named customers4 records

Segments2 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Selldorf ArchitectscoreStrategic or Co-development PartnerMajor architectural firm partnership for technology integration projects. Work on prestigious residential projects including the Selldorf residence featured in Architectural Digest.
• Studio ShamshiricoreStrategic or Co-development PartnerCollaboration on high-profile projects including the Greenwich Village townhouse (Jana Bezdek) featured in Architectural Digest - theatrical design with integrated invisible audio.
• Dan Brunn ArchitecturecoreStrategic or Co-development PartnerPartnership on Bridge House project featured in LA Times and Dwell - notable architectural project with integrated technology.
• KetracoreTechnology or IntegrationDynamic lighting technology partnership including joint event hosting (Dustin Yellin x Ketra) and multiple lighting design projects with Ketra's circadian-aware lighting systems.
• Delicious Hospitality GroupminorStrategic or Co-development PartnerHospitality group partnership for Legacy Records and other restaurant audio/acoustic systems.
• LutroncoreTechnology or IntegrationLighting control partnership - multiple Lutron Excellence Awards winners and recognized Lutron integration partner.
• SonancecoreTechnology or IntegrationAudio manufacturer for invisible speakers - IS8 and IS10 subwoofer installations used in Greenwich Village project and other high-end residential installations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Savant: Premium smart home automation platform whose control systems, lighting, and audio products are commonly specified and installed by high-end residential integrators like OneButton. Comparable because it defines the technology stack integrators build around in luxury homes.
• Crestron Electronics: Established control system manufacturer widely deployed in luxury residential and commercial integration projects. Comparable as a platform vendor whose products OneButton-style firms integrate and program for clients.
• Lutron Electronics: Lighting control and shading manufacturer that is a core OneButton partner and whose Excellence Awards OneButton has won. Comparable as the dominant vendor whose products underpin premium residential lighting and shade integration.
• Control4 (SnapAV): Smart home automation platform serving the residential integration channel at scale. Comparable as the broader, mass-market-oriented alternative to OneButton's bespoke service model in the same end-customer category.
• Sonos: Whole-house audio manufacturer whose products are deployed by OneButton and other premium integrators. Comparable as the consumer/architectural audio platform whose ecosystem OneButton builds around in residential projects.

Direct peers

• Cloud9 Smart: High-end residential smart home integrator operating in luxury markets (Miami and beyond). Closely comparable to OneButton as a custom integration firm serving HNW clients with lighting, audio, shading, and unified control.
• La Scala: Custom residential and commercial AV/lifestyle integrator with showrooms and a similar high-touch service model. Comparable to OneButton as a design-led integration firm serving luxury clients and architectural partners.
• Innerspace Electronics: Long-established luxury home technology integrator serving HNW clients with custom audio, video, lighting, and automation. Comparable to OneButton as a direct competitor in the premium custom integration category.
• Xssentials: Boutique smart home and AV integration firm focused on design-forward residential projects. Comparable to OneButton as a small, design-led integrator in the same luxury residential and architectural-partner channel.
• Engineered Environments: Custom residential technology integrator with strong architectural relationships on the West Coast. Comparable to OneButton as a direct competitor serving architects and luxury homeowners with integrated technology design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/onebutton__
• Xx.com/onebutton

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OneButton