Westmark Whitehorse Hotel & Conference Center

What Westmark Whitehorse Hotel & Conference Center does

Westmark Whitehorse Hotel & Conference Center is a full-service hotel and event venue located in Whitehorse, Yukon, Canada. The property combines overnight accommodations with dedicated conference and meeting facilities, serving three principal customer segments: leisure travelers visiting the Yukon, group and event bookers using the conference center, and extended-stay guests. Distribution historically ran through direct booking, phone reservations, and an integrated feed from Holland America's cruise passenger pipeline, with marketing supported by the company's website, email, and travel-blog content.

The asset was originally built within the Westmark Hotels chain, founded in 1987 and subsequently acquired by Holland America, making it part of the Carnival Corporation & plc (NYSE: CCL) hospitality portfolio. The Holland America Hotels group operated a small northern footprint that included Dawson City Inn, Skagway Inn, and the seasonal Denali Lodge, alongside the Whitehorse property. The brand leveraged the parent cruise line's distribution to capture package-booking travelers, and the Westmark name carried long-standing recognition in the Alaska/Yukon hospitality market.

More recently, Holland America Hotels divested the Westmark Fairbanks and the Westmark Whitehorse properties to separate ownership, and rebranded remaining assets under the Holland America Hotels name. The Whitehorse property now operates independently of the Carnival distribution network. Revenue is not publicly disclosed. Current commercial activity centers on direct-booking incentives such as the SAVE10 promotional code, group-event sales, and content-driven inbound marketing, with no disclosed use of AI, dynamic pricing, or advanced revenue-management tooling.

Name

Westmark Whitehorse Hotel & Conference Center

Legal name

Holland America Line N.V.

Website

https://westmarkhotels.com

Company type

Public

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Westmark Whitehorse Hotel & Conference Center is a full-service hotel and event venue in Whitehorse, Yukon, serving leisure travelers, group/event bookers, and extended-stay guests. It operates independently following its recent separation from the Holland America Hotels / Carnival Corporation portfolio.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Corporate Conference Center Hotels (THAGALAF)

akta.pro secondary industries

Convention Center–Adjacent/Connected Hotels (THAGALAD), Business & Corporate Full-Service Hotels (THAGAAAE), Conference Retreat Hotels (THAGALAG)

Keywords

• Hotel accommodations
• Conference services
• Lodging services
• Event venues
• Hospitality management

Headquarters

HQ city

Whitehorse

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Distribution channels3 records

Marketing channels4 records

Core offering

Westmark Whitehorse Hotel & Conference Center operates as part of Holland America Hotels, offering full-service hotel accommodations in Alaska and the Yukon. The portfolio comprises seasonal hotel properties (Dawson City Inn, Skagway Inn, Denali Lodge) and conference facilities providing lodging, dining, meeting/event spaces, and integrated travel packages for leisure travelers and groups visiting northern destinations.

Product overview

Westmark Whitehorse Hotel & Conference Center operates as part of Holland America Hotels, a collection of full-service hotels in Alaska and the Yukon. The portfolio consists of distinct hotel properties including Holland America Dawson City Inn, Holland America Skagway Inn, Holland America Denali Lodge, and Westmark Fairbanks Hotel & Conference Center (the latter under new ownership). These properties offer accommodations, dining, event/meeting spaces, and seasonal packages for travelers exploring Alaska and Yukon destinations. The company does not appear to offer a technology product, software platform, or API-based services.

Differentiator

Problem solved

Functional benefit

Products and services

• Holland America Dawson City Inn Seasonal full-service hotel property located in Dawson City, Yukon (formerly Westmark Inn Dawson City). Offers accommodations and proximity to Klondike gold rush historic sites for leisure travelers.
• Holland America Skagway Inn
• Holland America Denali Lodge
• Westmark Fairbanks Hotel & Conference Center Year-round hotel and conference facility in Fairbanks, Alaska, providing accommodation, dining, and conference/event hosting services. Now operates under separate ownership as of the information date.
• Conference & Event Hosting Services

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves7 records

Expansion highlights3 records

Direct peers

• Princess Hotels & Resorts (Alaska Lodges): Sister brand under Carnival Corporation operating full-service hotels in Alaska and Yukon (Fairbanks, Denali, Copper River). Closest comparable given shared parent, same destinations, and similar cruise-line-integrated demand model.
• Westmark Fairbanks Hotel & Conference Center: Former Westmark chain property now under independent ownership. Directly comparable as a full-service Alaska hotel and conference center that was recently part of the same brand portfolio.

Regional players

• Tundra Lodge: Independent Alaska hotel located near Denali National Park offering lodging and tour packages. Comparable as a regional competitor for leisure travelers visiting the Denali area, though lacking cruise-line integration.
• Grande Denali Lodge: Hotel near Denali National Park offering accommodations and tour packages. Comparable as a destination hotel in Alaska serving similar tourist segments.
• Alyeska Resort: Full-service resort in Girdwood, Alaska offering accommodations, dining, conference facilities, and event spaces. Comparable as a full-service Alaska hotel with conference and meeting capabilities, though more leisure-focused.
• Hotel Captain Cook: Premium full-service hotel in Anchorage, Alaska. Comparable as a full-service Alaska hotel with conference and event capabilities serving similar leisure and business travelers.
• Talkeetna Alaskan Lodge: Lodge-style hotel near Denali National Park offering full-service accommodations and adventure packages. Comparable as a destination lodge in Alaska serving similar tourist segments.
• Salmon Falls Resort: Resort in Ketchikan, Alaska offering accommodations and cruise-related packages. Comparable as an Alaska hotel serving cruise passengers and leisure travelers, though in a different sub-region.

Broad incumbents

• Norwegian Cruise Line Holdings: Major cruise line operator with Alaska itineraries and land-based hotel partnerships. Comparable as a broader cruise-line competitor that captures Alaska tourism demand through integrated cruise packages, partially overlapping with Holland America's hotel-distribution model.
• Royal Caribbean Group: Largest global cruise operator with Alaska deployments and land-based excursions. Comparable as a cruise conglomerate whose Alaska operations influence the same tourist flow that feeds Alaska/Yukon hotel demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/westmarkhotel
• Facebookfacebook.com/westmarkhotels
• LinkedInlinkedin.com/company/westmark-hotels-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westmark Whitehorse Hotel & Conference Center