Puyat Steel

What Puyat Steel does

Puyat Steel Corporation, founded in 1956 and headquartered in Makati City, Philippines, is the country's pioneer galvanizer and a manufacturer of branded steel products sold under the APO® trademark. The company operates a 30-hectare manufacturing complex in Rosario, Batangas, equipped with a Non-Oxidizing Furnace Continuous Galvanizing Line (120m/min), a Continuous Color Coating Line (55m/min), a skin-pass mill, and since Q1 2019 a Php 500-million pipe manufacturing plant producing large-diameter steel pipes up to 3 meters. Its proprietary technology is APO Galfan®, a licensed 95% zinc / 5% aluminum eutectic alloy coating that provides approximately 3x the corrosion resistance of conventional hot-dipped galvanized steel, validated by ITDI-DOST exposure testing and Japanese salt-spray testing.

The product portfolio is organized around three core lines: (1) APO Galfan Corrugated Roofing Sheets sold through approximately 1,500 hardware stores nationwide to residential and small commercial buyers; (2) APO Longspan Color Roofs with proprietary profiles (Multi R-Span, Tilespan, Banawe, S-Rib Standing Seam) carrying 10-20 year warranties, supplied with on-site roll-forming capability for panels exceeding 40-60 meters, targeting enterprise projects for SM Malls, Ayala Malls, Toyota, Nestle, Monde Nissin, the US Embassy, and Burj Khalifa; and (3) APO Galfan Steel Coils and Sheets used by industrial fabricators for air-conditioning ducts, bus/utility vehicle bodies, appliances, steel decking, and C-purlins. The company is ISO 9002 certified, ROHS compliant, and 100% lead-free, with documented compliance to DTI DAO 20-10 standards.

Revenue is generated primarily through hardware sales of physical steel products across consumer, commercial, and industrial channels, with B2B project quotes handled directly through a Makati sales office and enterprise field sales team. Distribution combines a nationwide network of certified distributors and dealers (with a structured 3-step certification program) and direct project sales for commercial/industrial accounts. The business is family-owned (founded by Gonzalo Puyat, currently led by Chairman Edgardo P. Reyes), privately held, and bootstrapped over nearly seven decades with no disclosed external funding.

Name

Puyat Steel

Legal name

Puyat Steel Corporation

Website

https://puyatsteel.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Puyat Steel Corporation, founded 1956 in the Philippines, manufactures APO Galfan®-coated roofing sheets, longspan color roofs, steel coils, and large-diameter steel pipes, serving residential, commercial, and industrial customers through 1,500 hardware stores and direct enterprise project sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Steel Roofing Products: Sale of APO Galfan and APO Color Roof corrugated sheets, longspan color roofing profiles, and rib-type/tile-effect panels through distribution network and direct project sales.
2. Industrial Steel Coils and Sheets: Sale of Galfan coated coils and sheets, prepainted coils, and galvanized coils for industrial applications including aircon ducts, elevator shafts, steel decks, C purlins, bus bodies, and appliances.
3. Steel Pipes: Production and sale of large-diameter steel pipes up to 3 meters from the new Php 500-million pipe manufacturing plant in Batangas.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Puyat Steel Corporation manufactures and sells APO-branded galvanized and Galfan (95% zinc / 5% aluminum alloy) coated steel roofing products, including corrugated roofing sheets sold through approximately 1,500 hardware stores nationwide, long-span color roofs in multiple profiles with 10-20 year warranties for commercial and industrial projects, prepainted Galfan (PPGF) coils and sheets for industrial fabricators, and large-diameter steel pipes up to 3 meters. Production takes place at a 30-hectare continuous galvanizing and color-coating plant in Rosario, Batangas, with on-site roll forming services available for long-span projects exceeding 40-60 meters in panel length.

Product overview

Puyat Steel Corporation is the Philippine pioneer in galvanizing since 1956, operating as a steel manufacturing company that produces a comprehensive portfolio of branded products under the APO® trademark. The product portfolio centers on APO Galfan technology—a patented 95% zinc-5% aluminum alloy coating—and includes three core product lines: (1) APO Galfan Corrugated Roofing Sheets (Yero) available at 1,500 hardware stores nationwide, (2) APO Longspan Color Roofs featuring various rib-type, tile-effect, and standing seam profiles with 10-20 year warranties, and (3) APO Galfan Steel Coils and Sheets for industrial applications including aircon ducts, automotive bodies, appliances, and construction. The company operates a 30-hectare state-of-the-art manufacturing plant in Rosario, Batangas with continuous galvanizing and color coating lines, and expanded in 2019 with a new pipe manufacturing facility producing large-diameter steel pipes. Products are distributed through a nationwide network of certified distributors and dealers, with on-site roll forming services available for long-span projects.

Differentiator

Problem solved

Functional benefit

Brands

• APO Galfan: 95% zinc-5% aluminum alloy coated steel products with superior corrosion resistance, formability, and paintability. Includes corrugated roofing sheets, longspan color roofs, and steel coils and sheets.
• APO Color Roofs
• APO Galfan Corrugated Sheets
• APO Longspan Color Roofing

Products and services

• APO Galfan Corrugated Roofing Sheets (Yero) Pre-cut painted or unpainted corrugated steel roofing sheets manufactured using APO Galfan (95% zinc / 5% aluminum alloy) coating for superior corrosion resistance, sold through approximately 1,500 hardware stores nationwide for residential and small commercial use.
• APO Longspan Color Roofs Prepainted Galfan-coated steel roofing profiles for commercial, industrial and residential applications, available in Multi R-Span, R-Span, Twin Rib, Tilespan, Banawe, Standing Span, S-Rib Standing Seam, and Big V profiles with 10-20 year product warranties and on-site roll forming for long-span projects.
• APO Galfan Steel Coils and Sheets Galvanized steel coils and sheets with APO Galfan coating offering superior formability, bendability, durability and drawability, available in plain or prepainted variants from 2mt to 4.5mt for industrial applications such as aircon ductings, utility vehicle and bus bodies, appliances, steel decking, C-purlins, and general fabrication.
• Galvanized (GI) Steel Coils and Sheets Traditional hot-dip galvanized steel coils and sheets trusted by engineers and fabricators for over half a century, providing corrosion protection through zinc coating for industrial fabrication uses.
• On-Site Roll Forming Service Mobile roll forming service that transports coil material to project sites and produces roofing panels longer than 40-60 meters on location, eliminating transport damage and logistics costs for large commercial and industrial long-span roofing projects.
• Steel Pipes (up to 3m diameter) Large-diameter steel pipes up to 3 meters manufactured at the new Php 500-million pipe plant in Batangas, expanding Puyat Steel's product portfolio beyond roofing and coils into infrastructure and construction pipe applications.

Quantifiable outcome

• 3x corrosion protection compared to conventional hot-dipped galvanized steel
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Cockerill Sambre (Belgium)coreTechnology or IntegrationEurope's largest galvanizer provided the technology know-how and design specifications for Puyat Steel's continuous galvanizing line. Equipment designed by Cockerill Sambre of Belgium with systems integration by Cockerill Mechanical Industries (CMI). This partnership established the foundation for Puyat Steel's state-of-the-art NOF-CGL manufacturing capabilities.
• Stein Heurtey (France)coreTechnology or IntegrationWorld-renowned furnace manufacturer fabricated and installed the non-oxidizing furnace (NOF) for Puyat Steel's continuous galvanizing line. The NOF technology enables pollution-free processing meeting environmental protection standards of developed countries.
• Cockerill Mechanical Industries (CMI)coreTechnology or IntegrationSystems integrator that built turnkey the continuous galvanizing line as part of the Belgian technology transfer partnership with Cockerill Sambre.
• Philippine Green Building CouncilminorStrategic or Co-development PartnerFounding member of the Philippine Green Building Council. Commitment to sustainability and environmental preservation through environmentally friendly manufacturing processes and 100% lead-free products.
• Department of Trade and Industry (DTI) PhilippinescoreStrategic or Co-development PartnerPuyat Steel actively supports and complies with DTI Dept. Administrative Order (DAO) 20-10 for mandatory product certification of galvanized steel coils and sheets. Collaboration with DTI Bureau of Philippine Standards on quality standards development and consumer protection initiatives.

Scale indicators7 records

Recent moves12 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/DtiPhilippines
• YouTubeyoutube.com/channel/UCYwD00xUCXN2K4kf2_qTxJw
• Facebookfacebook.com/APO.PuyatSteelCorp
• LinkedInlinkedin.com/company/puyatsteelcorporation

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puyat Steel