Bluetens France SAS

What Bluetens France SAS does

Bluetens France SAS is a privately held French consumer health technology company headquartered in Paris (5 passage Saint Bernard, 75011 Paris) that designs and sells connected electrostimulation devices for pain relief and muscle recovery. The company's core product line — the Bluetens Classic 2 and the dual-output Duo Sport 2 — uses TENS (Transcutaneous Electrical Nerve Stimulation) and EMS (Electrical Muscle Stimulation) technology to deliver low-intensity electrical currents that stimulate nerves for analgesia or activate muscles for recovery and strengthening. Both devices are CE-marked under European MDR (Medical Device Regulation) and connect via Bluetooth Low Energy to a smartphone application that serves as the control interface, a deliberate architectural choice that eliminates the built-in screen and onboard compute of competitor products (notably Compex), allowing Bluetens to price devices 2-3x lower. The product ecosystem includes proprietary replacement electrodes (consumables requiring replacement every 20-30 uses), cables, and an optional Premium subscription that connects users to a professional medical team for personalized multi-week treatment programs.

The company operates a hybrid D2C and omnichannel retail distribution model. Direct sales occur via the www.bluetens.com e-commerce site available in five languages (French, English, Spanish, German, Dutch) with shipping across the EU and internationally. This is complemented by a 247-store physical retail network across France, Germany, Spain, and the Netherlands, anchored by Decathlon, Boulanger, SportScheck, InterSport, specialty running chains, pharmacies, and medical equipment retailers such as Bastide Medical. Customer segments span three primary groups: individuals with chronic or occasional pain (arthritis, sciatica, back pain), amateur to professional athletes seeking recovery and performance benefits, and a smaller healthcare professional channel (physiotherapists, pain clinics, sports teams) using devices for clinical electrotherapy. A sub-brand, Pinktens, extends the portfolio into adjacent wellness segments.

Bluetens is structured as a Société par Action Simplifiée with a minimal €4,000 share capital, has 1-10 employees, and discloses no external funding rounds, institutional investors, or parent-company affiliations. The company appears to be founder-operated and independently financed after roughly a decade in market. Health data is hosted by a European HDS-certified provider in compliance with GDPR, and payment processing is PCI-DSS compliant via Crédit Agricole's E-Transaction. No revenue, headcount, or financial growth metrics are disclosed in the available source material.

Name

Bluetens France SAS

Legal name

Bluetens France Société par Action Simplifiée

Website

https://bluetens.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Bluetens France SAS is a Paris-based private consumer health technology company that designs and sells MDR-certified connected TENS/EMS electrostimulation devices (Bluetens Classic 2, Duo Sport 2) and consumables to individual consumers, athletes, and healthcare professionals across Europe via direct e-commerce and a 247-store retail network.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Hardware Device Sales: Sale of electrostimulation devices (Bluetens Classic 2 and Duo Sport 2) as one-time purchases. Devices are priced lower than competitors due to smartphone-based control architecture.
2. Consumables and Accessories: Recurring sales of electrodes (need replacement every 20-30 uses), electrode cables, and other accessories. Electrodes are consumables requiring regular replacement.
3. Premium Function Subscription: Premium function option allows users to connect with professional medical team for personalized treatment programs. Involves subscription payment for personalized wellness or sports programs.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Bluetens designs, manufactures and sells Bluetooth-connected TENS/EMS electrostimulation devices for at-home pain relief and muscle recovery, controlled via a smartphone app rather than built-in screens. The flagship hardware lines are the Bluetens Classic 2 (single-output) and Duo Sport 2 (dual-output), sold direct through bluetens.com and a 247-store European retail network, with recurring revenue from replacement electrode pads and an optional Premium subscription for personalized programs from medical professionals.

Product overview

Bluetens France SAS offers a portfolio of connected electrostimulation devices for medical and sports applications. The product line centers on two main hardware devices: the Bluetens Classic 2 (single-output for individual body zones) and the Duo Sport 2 (dual-output for simultaneous two-zone stimulation). Both devices utilize TENS/EMS technology generating low-intensity electrical currents controlled via a dedicated smartphone app through Bluetooth connectivity. The ecosystem includes compatible electrode consumables and accessories for each device line, plus the Premium Function service offering personalized programs developed by medical professionals. The company pioneered connected electrostimulation by separating the computing power (smartphone) from the stimulation engine (device), enabling accessibility pricing.

Differentiator

Problem solved

Functional benefit

Brands

• Pinktens: A related brand website referenced on the Bluetens website.

Products and services

• Bluetens Classic 2 Connected single-output TENS/EMS electrostimulation device that generates low-intensity electrical currents to relieve pain via nerve stimulation (TENS) or to activate muscles for relaxation and strengthening (EMS), controlled wirelessly through the Bluetens smartphone app over Bluetooth.
• Duo Sport 2 Dual-output TENS/EMS electrostimulation device enabling simultaneous stimulation of two body zones, targeted at athletes and advanced users requiring broader coverage for training, recovery, warm-up and cramp prevention.
• Replacement Electrodes — Classic 1 Consumable replacement electrode pads compatible with the Classic 1 electrostimulation device, designed for replacement every 20–30 uses.
• Replacement Electrodes — Classic 2 Consumable replacement electrode pads compatible with the Classic 2 electrostimulation device, sold as a recurring revenue stream.
• Replacement Electrodes — Duo Sport 2 Replacement electrode pads engineered for the Duo Sport 2 device, optimized for dual-zone stimulation sessions.
• Classic 1 Accessories (Cables and Carry Cases) Electrode cables and carry cases compatible with the Classic 1 electrostimulation device.
• Classic 2 Accessories (Cables, USB Chargers, Carry Cases) Cables, USB chargers and carry cases designed for use with the Classic 2 electrostimulation device.
• Duo Sport 2 Accessories (Dual-Output Cables and Accessories) Dual-output cables and accessories engineered for the Duo Sport 2 device to support simultaneous two-zone stimulation.
• Bluetens Mobile Application (iOS & Android) Smartphone application available on iOS and Android that pairs with Bluetens devices over Bluetooth to select body zones (15–16 options), choose actions and run stimulation programs, with automatic program sync and an on-device memory mode for smartphone-free use.
• Premium Function (Medical Team Personalization Service) Optional paid subscription that connects users with a professional medical team for personalized multi-week treatment programs combining physical exercises and electrostimulation sessions.

Quantifiable outcome

• Electrode lifespan: 20-30 uses per electrode pad before replacement
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Running CareminorStrategic or Co-development PartnerPartnership with Running Care for sports recovery services. Mentioned in blog post 'Bluetens x Running Care' indicating collaborative content and potentially integrated services for runners.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Omron Healthcare: Omron Healthcare is a large incumbents in consumer and clinical electrotherapy (TENS) and pain management devices. Comparable in product category and regulatory certification profile (medical-grade), though broader portfolio across BP monitors, nebulizers, etc.
• Chattanooga (DJO/Enovis): DJO/Enovis's Chattanooga division supplies clinical-grade electrotherapy and rehabilitation devices to physiotherapists and clinics. Comparable in electrotherapeutic apparatus category and healthcare professional customer base, though focused on professional settings rather than DTC.
• Beurer: Beurer is a European consumer health/wellness electronics brand with TENS/EMS devices in its portfolio. Comparable in retail distribution across European pharmacy and electronics channels and in consumer-electrostimulation category.
• HoMedics: HoMedics distributes consumer wellness electronics including TENS/EMS units across mass retail in the US and Europe. Comparable in retail-channel distribution model and consumer wellness positioning.

Direct peers

• Compex: Compex (owned by DJO Global/Enovis) is the dominant consumer and professional TENS/EMS brand. Directly comparable in core TENS/EMS product category and target customers (athletes, physiotherapists, chronic-pain users); Bluetens's own blog explicitly positions against Compex on price.
• PowerDot: PowerDot makes app-connected EMS devices for muscle recovery and performance, with a near-identical smartphone-as-control architecture. Most direct competitor on connected EMS positioning and a benchmark Bluetens uses for pricing/feature comparisons.
• iReliev: iReliev sells consumer TENS/EMS units and combination devices for pain relief and muscle recovery, marketed to athletes and chronic-pain sufferers in the US/EU. Directly comparable product offering and DTC/channel strategy.

Emerging players

• EMS Fitness (miha bodytec / EasyFit): miha bodytec and similar EMS training systems target fitness studios and sports performance. Partial overlap with Bluetens's EMS/strengthening use case for athletes, though primarily studio-based whole-body EMS rather than portable consumer devices.
• NeuroMetrix: NeuroMetrix develops wearable neurostimulation devices for chronic pain (e.g., Quell). Comparable in TENS/neuromodulation category and chronic-pain target segment, with FDA-cleared positioning.
• BioElectronics Corporation: BioElectronics makes consumer and clinical TENS/electrotherapy devices (ActiPatch, RecoveryRx) for pain and recovery. Comparable in TENS technology and OTC pain-management target segment, with overlapping retail pharmacy distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/get_bluetens
• Facebookfacebook.com/bluetens
• LinkedInlinkedin.com/company/bluetens

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluetens France SAS