Red Nose Australia
Red Nose Australia operates as a charity working to save little lives and support families impacted by the death of a baby or child.
- Company typePrivate
- Founded1977
- HeadquartersHawthorn, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Red Nose Australia does
Red Nose Australia operates as a charity working to save little lives and support families impacted by the death of a baby or child.
Red Nose Australia firmographics
Firmographics- Name
- Red Nose Australia
- Legal name
- Red Nose Australia
- Website
- https://rednose.org.au/
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Red Nose Australia operates as a charity working to save little lives and support families impacted by the death of a baby or child.
- Ownership category
- akta.pro rank
Red Nose Australia industry classification
Industry- Product category
- Charitable Bereavement and Safe Sleep Support Services
- NAICS
- Other Individual and Family Services (624190), Individual and Family Services (6241)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)
- akta.pro primary industry
- Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)
- akta.pro secondary industries
- Infant & Toddler Sleep, Feeding & Diapering Support Programs (EDACAGAJ), Family Resource Centers & Wraparound Support Services (EDACALAH)
Keywords
Where Red Nose Australia is headquartered
LocationHeadquarters
- HQ city
- Hawthorn
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Red Nose Australia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations: Individual donations from supporters, including one-time and monthly recurring donations, to fund safe sleep programs and grief support services
- Fundraising Campaigns: Red Nose Day annual fundraising campaign and other themed fundraising events
- Red Nose Shop: Sale of merchandise including safe sleep resources, printed materials, and promotional items through the online shop
- Pre-loved Clothing Collection: Accepts donations of pre-loved clothes and household goods, which help fund support services and research
- Bequests and Wills: Legacy gifts left in supporters' wills to provide long-term funding
- Philanthropic Gifts: Major gifts from philanthropists and charitable foundations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Support Services |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Red Nose Australia product offering
Product offeringCore offering
Red Nose Australia is a charity that delivers free, evidence-based safe sleep and safer pregnancy education to reduce sudden unexpected death in infancy (SUDI), and provides 24/7 bereavement support to families affected by miscarriage, stillbirth, neonatal death, SIDS or the death of a child. Offerings include phone helplines, counselling, peer support groups, Hospital to Home and Heart Strings programs, professional eLearning, and downloadable safe sleep resources developed with the National Scientific Advisory Group.
Product overview
Red Nose Australia operates as a charitable organization offering a unified portfolio of safe sleep education and grief support services. The core Safe Sleep and Safer Pregnancy Program delivers evidence-based advice through digital resources, telephone helplines (Safe Sleep Advice Line and 24/7 Grief and Loss Support Line), eLearning modules, and printed materials. Grief and Loss Support Services provide comprehensive bereavement care including counselling, peer support groups, Hospital to Home Program, Heart Strings memory program, Older Loss Group, and the Treasured Babies Program offering practical items for funeral arrangements. For professionals, the organization provides specialized training including Safe Sleep eLearning, Bereavement Care eLearning, and customized organizational training. The annual Red Nose Day campaign combines fundraising with national remembrance services. SMS4dads extends support to fathers experiencing grief through a text message-based program.
Differentiator
Problem solved
Functional benefit
Products and services
- Safe Sleep and Safer Pregnancy Program Evidence-based education program providing trusted advice and resources on safe sleep practices, safer pregnancy, and infant care across pre-pregnancy, pregnancy, newborn to 1 year, and 12 months and beyond, aimed at reducing the risk of sudden unexpected death in infancy (SUDI).
- Grief and Loss Support Services Comprehensive bereavement support portfolio for anyone affected by the death of a baby or child, including miscarriage, stillbirth, SIDS, and neonatal death, delivered through counselling, peer support groups, 24/7 helpline, Hospital to Home, Heart Strings, Treasured Babies and Older Loss Group.
- 24/7 Grief and Loss Support Line Free 24/7 telephone support line on 1300 308 307 providing immediate assistance to anyone grieving the loss of a baby or child.
- Safe Sleep Advice Line Telephone advice line on 1300 998 698, available Monday to Friday 9am-5pm AEST, providing expert safe sleep guidance from Safe Sleep Educators.
- Hospital to Home Program Support program providing emotional assistance to bereaved parents during the transition from hospital setting to home after experiencing pregnancy or infant loss.
- Peer and Group Support In-person and online support groups connecting bereaved parents and families with trained peer supporters who have lived experience of pregnancy or infant loss.
- Counselling Support Access to fully accredited counsellors, psychologists, and social workers for individual, couples, or family grief counselling, delivered in-person, by phone, or via video.
- Heart Strings Program Gentle, heartfelt support and remembrance program providing memory tiles and community connection for families after the loss of a child.
- Treasured Babies Program Provides burial clothing, memory boxes, and caskets to help families create meaningful funeral arrangements for their baby.
- Older Loss Group Peer support group helping parents whose baby died decades ago locate resting places, access hospital or cemetery records, and receive understanding support.
- eLearning and Training Online training modules including Safe Sleep eLearning and Bereavement Care eLearning for health, education and community professionals, plus customized grief and loss training for organisations.
- Safe Sleep Resources Downloadable and printable materials including Safe Sleeping Guide, Safe Wrapping for Parents, Tummy Time Brochure, Safer Co-Sleeping Guide, Transitioning Cot to Bed Brochure, and First Nations-specific brochures.
- SMS4dads Free text message service providing 15 weeks of practical tips, emotional support and reminders for fathers experiencing grief or pregnancy loss, designed by dads with lived experience and integrated with Red Nose bereavement support.
Quantifiable outcome
- 80% reduction in sudden infant deaths since 1989
- +1 more outcomes
Companies that use Red Nose Australia
Customer profileSegments6 records
Ideal customer profiles5 records
Red Nose Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Red Nose Australia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- NSW Department of EducationcoreThe NSW Department of Education funded the development of safe sleep and safer pregnancy resources for early childhood education and care services under the Sector Development Program. Red Nose licensed these resources for use by approved childcare services.
- SMS4dadscoreSMS4dads provides free text messages over 15 weeks with practical tips, emotional support and reminders for fathers who are grieving or need support. The program is designed by dads with lived experience and integrated with Red Nose's bereavement support services.
- The WigglesminorThe Wiggles have collaborated with Red Nose Australia on awareness campaigns, including appearing on 'Wiggle Talk' podcast to discuss Bernadette's story and the fight to end SIDS, helping amplify safe sleep messages to a broader family audience.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Red Nose Australia competitors and assessment
Company assessmentDirect peers
- Sands Australia: Australian pregnancy and infant loss bereavement support charity operating a national 24/7 support line, peer groups, and counselling. Directly comparable in mission (bereaved parent support), delivery model (phone, in-person, online), and donor-funded funding structure.
- Bears of Hope: Australian charity providing bereavement support following pregnancy, infant, and child loss, including memory boxes and peer support. Closely comparable in target population, free support model, and donation-driven revenue.
- Stillbirth Foundation Australia: Australian nonprofit focused on stillbirth research, education, and family support. Overlaps with Red Nose in evidence-based bereavement and prevention programming for Australian families who lose a baby.
- The Lullaby Trust: UK-based charity with an analogous safe sleep/SIDS prevention and bereavement support mission. Functionally equivalent peer operating in a different geography; useful for cross-jurisdictional benchmarking of impact metrics.
- First Candle: US nonprofit dedicated to SIDS, SUID, and infant sleep-related death prevention, plus bereavement support. Direct global peer sharing the safe sleep education + bereavement dual-mission structure.
- PANDA (Perinatal Anxiety & Depression Australia): Australian nonprofit supporting parents affected by perinatal mental health challenges including loss. Overlaps in target audience (expectant and new parents) and in donation-funded national helpline delivery.
- Pregnancy Loss Australia: Australian support organisation for families experiencing pregnancy loss. Comparable mission and target audience; competes for the same bereaved-family donor pool and referral channels.
Emerging players
- Raising Children Network: Australian parenting information resource with government backing, providing evidence-based content on infant care including safe sleep. Adjacent in evidence-based parenting education but not focused on bereavement.
- COPE (Centre of Perinatal Excellence): Australian nonprofit focused on perinatal mental health screening, education, and clinical resources. Overlaps in evidence-based perinatal education and professional training for healthcare providers.
Broad incumbents
- Australian Childhood Foundation: Larger Australian charity addressing child trauma, abuse, and bereavement with broader scope than Red Nose. Comparable as a domestic donation-funded nonprofit serving bereaved and vulnerable families, but with a wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Nose Australia social profiles
Digital presenceRed Nose Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Nose Australia leadership team
Management profileNumber of profiles
Profiles1 record
Red Nose Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Nose Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Nose Australia
What does Red Nose Australia do?
Red Nose Australia is a charity that delivers free, evidence-based safe sleep and safer pregnancy education to reduce sudden unexpected death in infancy (SUDI), and provides 24/7 bereavement support to families affected by miscarriage, stillbirth, neonatal death, SIDS or the death of a child. Offerings include phone helplines, counselling, peer support groups, Hospital to Home and Heart Strings programs, professional eLearning, and downloadable safe sleep resources developed with the National Scientific Advisory Group.
Is Red Nose Australia a public or private company?
Red Nose Australia is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Red Nose Australia founded?
Red Nose Australia was founded in 1977. It employs 51 to 100 people.
Where is Red Nose Australia based?
Red Nose Australia is headquartered in Hawthorn, Australia, in the Oceania region.
How does Red Nose Australia make money?
Six revenue lines are on record. Donations are the primary driver. The others are fundraising Campaigns, red Nose Shop, pre-loved Clothing Collection, bequests and Wills and philanthropic Gifts.
Who are Red Nose Australia's main competitors?
Direct peers on record are Sands Australia, Bears of Hope, Stillbirth Foundation Australia, The Lullaby Trust, First Candle, PANDA (Perinatal Anxiety & Depression Australia) and Pregnancy Loss Australia. Emerging players are Raising Children Network and COPE (Centre of Perinatal Excellence). Australian Childhood Foundation is listed as a broad incumbent.
Does Red Nose Australia have an API?
No public API is recorded for Red Nose Australia.
What industry is Red Nose Australia in?
Red Nose Australia's product category is Charitable Bereavement and Safe Sleep Support Services. Its primary akta.pro industry code is HSABAFAI, Bereavement & Grief Support Services (Family Aftercare), with a secondary code of EDACAGAJ, Infant & Toddler Sleep, Feeding & Diapering Support Programs. Its NAICS code is 624190 and its SIC code is 8090.